Professional Documents
Culture Documents
Management
Sciences
Electives BBA/MBA
Marketing
Contact Hours
Existing Credit
Course Title
Course Code Hours Theory Lab Total
23
Electives BBA/MBA
24
Electives BBA/MBA
Entrepreneurship
25
Electives BBA/MBA
26
Electives BBA/MBA
Health Management
1. Pharmaceutical Brand Management
2. Health Economics
3. Financial Management of Health Services
4. Strategic Management of Health Services
5. Concepts of Primary Health Care
6. Managing Professional Health Care Organization
7. Introduction of Epidemiology
8. Pharmaceutical Marketing and Quality Assurance
9. Marketing of Health Services
10. Introduction to Demography Methods
11. Population and Health
12. Economics and Management of Pharmaceutical Industry
13. Managing Physicians
14. Environmental Health Assessment and Management
15. Hospital Administration and Management
16. Health Program Evaluation
17. Research Project (3 Cr Hrs)
18. Regulatory Affairs at Health Care Industry
19. Financial Applications in Pharmaceutical Marketing
20. Pharmaceutical Production Management
21. Pharmaceutical Business Strategy
22. Ethical and Legal Issues in Health Management
23. Pharmaceutical Selling
27
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