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MoT Annual Report 2016-17 - English PDF
MoT Annual Report 2016-17 - English PDF
ANNUAL REPORT
2016-17
MINISTRY OF TOURISM
GOVERNMENT OF INDIA
ANNUAL
REPORT
2016-17
MINISTRY OF TOURISM
GOVERNMENT OF INDIA
Contents
Chaptor Page
Title
No. No.
1 Tourism – An Overview 4-9
2 Ministry of Tourism and its Functions 10-13
3 Ministry of Tourism- Role, Synergy and 14-17
Convergence
4 Development of Tourism Infrastructure 18-22
5 Initiatives for Accessible Tourism 23
6 New Tourism Products (Niche Tourism) 24-35
7 Hotels and Travel-Trade 36-45
8 Human Resource Development 46-53
9 Publicity and Marketing 54-65
10 International Cooperation 66-69
11 orth-Eastern Region and
N 70-73
Jammu & Kashmir – Special Emphasis
12 India Tourism Development Corporation Limited 74-85
(ITDC)
13 Statistics, Surveys and Studies 86-88
14 Gender Equality 89
15 Welfare Measures 90
16 Vigilance 91
17 Cases in the Central Administrative Tribunal 92
18 Departmental Accounting Organisation 93-96
19 Important Audit Observations 97
20 Implementation of Right to Information (RTI) 98
Act, 2005
21 Progressive use of Hindi 99-101
22 Swachh Bharat Mission 102-105
Annexures
I India tourism Offices in India 106
II India tourism Offices in Abroad 107
III Senior Officers of the Ministry 108
IV Projects sanctioned under Swadesh Darshan 109-111
during 2016 -17
V Circuits identified under Cruise Tourism 112-114
VI List of Surveys / Studies 115-116
VII List of CDDOs and NCDDOs 117-118
VIII List of pending cases in CAT 119-120
Annual Report 2016-17
Chapter-1
Tourism - An Overview
India, a 24x7 Toll Free Multi-Lingual Tourist the initiative of identifying, diversifying,
Info Line in 10 International Languages developing and promoting niche products
besides Hindi & English is being run by of the country. This is done in order to
the Ministry of Tourism. The calls made by overcome seasonality and to promote India
tourists (both international and domestic) as a 365 days destination, attract tourists with
while in India will be free of charge. This specific interest, and to ensure repeat visits
service will be available on the number for the unique products in which India has a
1800111363 or on a short code 1363. The comparative advantage. The Niche Products
international languages handled are Arabic, that have been identified by the Ministry of
French, German, Italian, Japanese, Korean, Tourism include Cruise, Adventure, Medical,
Chinese, Portuguese, Russian and Spanish, Wellness, Golf, Polo, Meetings Incentives
in addition to English and Hindi Conferences & Expositions (MICE), Eco-
tourism, Film Tourism and Sustainable
1.5 Welcome cards for distribution at
Tourism.
immigration counters to people arriving in
India were introduced with few guidelines 1.7 A National Medical and Wellness Tourism
on how to make their stay more safe and Board has been set up to work as an umbrella
comfortable. organisation to govern and promote medical
tourism in India.
1.6 The aspect of ‘seasonality’ in tourism is a
challenge. The Ministry of Tourism has taken 1.8 A consultant for preparing Action Plan and
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Annual Report 2016-17
detailed road map for the development of Institutes of Hotel Management (IHMs),
Cruise Tourism in India has been appointed comprising 21 Central IHMs and 21 State
jointly by Ministry of Shipping and Ministry IHMs, and 10 Food Craft Institutes (FCIs),
of Tourism. which have come up with the support of
the Ministry. These institutes were set up
1.9 For development and promotion of as autonomous societies with the specific
Adventure Tourism in India, a Task Force mandate to impart hospitality education
on Adventure Tourism has been formed in / conduct training in hospitality skills.
October, 2016 to resolve the issues related to While the IHMs mainly impart degree
Adventure Tourism which includes Safety level hospitality education, the FCIs are
and Security of Tourists. The first meeting of concerned with skill level education.
the Task Force was held on 21st December National Council for Hotel Management &
2016. Catering Technology (NCHMCT) steers and
1.10 Setting in place the framework for supply regulates the academic efforts of the IHMs
and FCIs.
of trained manpower is a challenge facing
the hospitality education. It has been the 1.11 Apart from this the Indian Institute of
endeavour of the Ministry of Tourism to put Tourism and Travel Management (IITTM)
in place a system of training and professional an autonomous body under the Ministry of
education, with necessary infrastructure Tourism with its Headquarter at Gwalior has
support, capable of generating manpower centres at Bhubaneswar, Nellore, Noida and
sufficient to meet the needs of the tourism Goa (by name National Institute of Water
and hospitality industry, both quantitatively Sports). IITTM is a pioneer in the field of
and qualitatively. As of now, there are 42 travel and tourism education and training. It
6
Ministry of Tourism
provides specialized training and education offices abroad and within India through
for tourism and travel industry. domestic India Tourism offices, with the
objective of showcasing India’s tourism
1.12 The Ministry of Tourism has set up the potential to foreign and domestic tourists.
Indian Culinary Institute (ICI) at Tirupati,
Andhra Pradesh. The first of its kind in India, 1.14 To promote tourism, the government has
the Institute has commenced its academic also taken many initiatives. An International
session from August, 2016. The Ministry Advertisement Campaign in electronic
is also expanding the ICI, by opening its and digital media for the year 2016-17 has
Northern Chapter at Noida which has been been launched globally. To begin with
sanctioned at a total cost of Rs. 98.50 crore; the Ministry has launched its campaign
Rs. 65 crore have already been released by on leading Television Channels including
the Ministry for the project. CNN, BBC, Discovery & TLC , Euro News,
History, CNBC, Travel Channel, CBS (USA),
1.13 The Ministry of Tourism, as part of its Tabi (Japan) and RMC (France) as well as on
ongoing promotional activities, releases Google.
campaigns in the international and domestic
1.15 An Incredible India Tourism Investors
markets under the Incredible India brand-
Summit was organized at the Vigyan Bhavan,
line, to promote various tourism destinations
Delhi from the 21st to 23rd September
and products of India to increase foreign
2016 with the objective positioning the
tourist arrivals and domestic visits within the
Indian Tourism Sector for attracting large
country. A series of promotional activities
investments.
are undertaken in important and potential
markets overseas through the India Tourism As on 06.02.2017, the State Governments of
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Annual Report 2016-17
Chattisgarh, Gujarat, Karnataka, Rajasthan and 1.17 The Ministry of Tourism organizes Bharat
Uttarakhand have signed 86 MoUs for developing Parv as part of the Republic Day and
tourist places in their respective states. The Independence Day celebrations with the
objective to promote national integrity and
number of MoUs signed by these states along with
to showcase cultural and culinary diversity
investment involved is given below: to the people of our nation. 2 Bharat Parvs,
from 12th to 18th August, 2016 and from
Sl. Amount
States MoUs signed 26th to 31st January, 2017 were organised
No. (Rs. in crores)
during 2016 -17.
1 Gujarat 29 8235
2 Karnataka 2 2595 1.18 The North East region of India is being
3 Rajasthan 45 847.7 promoted by the Ministry of Tourism
4 Uttarakhand 9 507 through several media campaigns. A one
5 Chhattisgarh 1 12 month television campaign promoting
North East on Doordarshan network was
1.16 The 5th International Buddhist Conclave was launched in June 2016 and the second
organized in Delhi, Varanasi, Sarnath and phase of the campaign on the Doordarshan
network was launched in November 2016.
Bodhgaya from 2nd to 06th October, 2016
The Ministry of Tourism in partnership
by the Ministry of Tourism, Government with the Discovery Channel has produced
of India, in collaboration with the State documentary series ‘Go North East’ on the
Governments of Uttar Pradesh and Bihar. eight states of North East.
8
Ministry of Tourism
1.19 The region is also being promoted through Katra (Jammu & Kashmir), Kedarnath
organising the annual International (Uttarakhand), Mathura (Uttar Pradesh),
Tourism Mart which is attended by global Patna (Bihar), Puri (Odisha), Srisailam
buyers besides others. The 5th International (Andhra Pradesh), Somnath (Gujarat),
Tourism Mart was organized from 23rd Tirupati (Andhra Pradesh), Trimbakeshwar
-25th November, 2016 in Imphal, Manipur. (Maharashtra), Ujjain (Madhya Pradesh),
Varanasi (Uttar Pradesh) and Vellankani
1.20 For creation of tourism infrastructure,
(Tamil Nadu).
the Ministry of Tourism has two major
plan schemes viz. Swadesh Darshan - 1.23 A quarterly News letter “Tourism News
Integrated Development of Theme-Based letter” highlighting the activities and
Tourist Circuits and PRASAD- Pilgrimage achievements of the Ministry of tourism has
Rejuvenation and Spiritual Augmentation been published beginning from the quarter
Drive for development of tourism ending of 30th September, 2016 onwards.
infrastructure in the country including
1.24 “Swachh Paryatan Mobile App” operated
historical places and heritage cities.
by the Ministry of Tourism for 25 Adarsh
1.21 Swadesh Darshan scheme has a vision Smarak Monuments has been also made
to develop theme based tourist circuits available for Windows Phones and iPhone.
on the principles of high tourist value, Earlier it was available for Android Phones
competitiveness and sustainability in an only. This mobile app is being monitored
integrated manner by synergizing efforts by the Project Monitoring Unit of Swachh
to focus on needs and concerns of all Bharat Mission in Ministry of Tourism.
stakeholders to enrich tourist experience
1.25 The Ministry of Tourism has launched an
and enhance employment opportunities.
initiative for providing pre-loaded Sim
Under the scheme thirteen thematic circuits
Cards to foreign tourists arriving in India
have been identified for development,
on e-Visa. This initiative has been launched
namely: North-East India Circuit, Buddhist
on 15th February 2017 in association
Circuit, Himalayan Circuit, Coastal Circuit,
with Bharat Sanchar Nigam Ltd., (BSNL),
Krishna Circuit, Desert Circuit, Tribal
wherein BSNL would distribute pre-loaded
Circuit, Eco Circuit, Wildlife Circuit, Rural
SIM Cards to foreign tourists on e-Visa. This
Circuit, Spiritual Circuit, Ramayana Circuit
facility will be initially available in the Indira
& Heritage Circuit.
Gandhi International Airport (T3 Terminal),
1.22 Under PRASAD scheme, 25 sites of New Delhi and later in the remaining 15
religious significance have been identified international airports, where e-Visa facility
for development in India namely Amaravati is currently available. This initiative is aimed
(Andhra Pradesh), Amritsar (Punjab), at providing connectivity to foreign tourists
Ajmer (Rajasthan), Ayodhya (Uttar to enable them to stay in touch with their
Pradesh), Badrinath (Uttarakhand), Dwarka family and friends and also help them to
(Gujarat), Deoghar (Jharkhand), Belur (West contact with the 24x7 Multi lingual toll free
Bengal), Gaya (Bihar) , Guruvayoor (Kerala), helpline of Ministry of Tourism for any
Hazratbal (Jammu & Kashmir), Kamakhya assistance and guidance during times of
(Assam), Kanchipuram (Tamil Nadu), distress / medical emergency, etc.
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Annual Report 2016-17
Chapter-2
Ministry of Tourism and its Functions
Dr. Mahesh Sharma is the Minister of State India Tourism Development Corporation
(Independent Charge) for Tourism. (ITDC) is the only public sector undertaking
under the charge of the Ministry of Tourism.
Secretary (Tourism), who is also the ex-
officio Director General (DG) of Tourism, The Ministry also has the following
is the executive chief of the Ministry. The autonomous institutions:
Directorate General of Tourism has 20 (i) Indian Institute of Tourism and Travel
Domestic field offices and an Indian Institute Management (IITTM).
10
Ministry of Tourism
12
Ministry of Tourism
13
Annual Report 2016-17
Chapter-3
Ministry of Tourism- Role, Synergy and Convergence
vi. Secretary, M/o Urban Development October, 2016 has the following composition:
vii. Secretary, M/o Culture
A. Chairman : Minister of State (I/C) for
viii. Secretary, M/o AYUSH
Tourism
ix. Secretary, M/o Textiles
x. Secretary, M/o Road Transport & B. Vice – Chairman : Secretary (Tourism),
Government of India
Highways
xi. Secretary, M/o Information & C. Members:
Broadcasting (I) Ministries of Government of India:
xii. Secretary, M/o Development of North 1. Secretary, Home (or his representative,
Eastern Region not below the level of Joint Secretary).
xiii. Secretary, Ministry of Tourism is the 2. Secretary, Finance (or his
Member Convener of the Committee. representative, not below the level of
Joint Secretary).
Co-opted Member:
3. Secretary, Foreign (or his
xiv. Secretary, D/o Economic Affairs
representative, not below the level of
xv. Secretary, D/o Telecommunications Joint Secretary).
Meeting of the IMCCTS was held on 15th 4. Secretary, Culture (or his
July, 2016 under the Chairmanship of representative, not below the level of
the Cabinet Secretary. Important Inter- Joint Secretary).
Ministerial issues relating to development of 5. Secretary, Civil Aviation (or his
tourism were discussed in the meeting. representative, not below the level of
Joint Secretary).
3.2.3 National Tourism Advisory Council
6. Secretary, Urban Development (or his
The National Tourism Advisory Council
representative, not below the level of
(NTAC) serves as a think tank of Ministry
Joint Secretary).
of Tourism. The NTAC constituted on 20th
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Ministry of Tourism
17
Annual Report 2016-17
Chapter-4
Development of Tourism Infrastructure
(Rs. in Crore)
Sl.
State Name of the project Amount Sanctioned
No.
1. Gujarat Development of Dwarka 26.23
2. Tamil Nadu Development of Kanchipuram 16.48
3. Tamil Nadu Development of Velankanni 5.60
4. West Bengal Development of Belur 30.03
5. Jammu & Kashmir Development of Hazratbal 42.02
Total 120.36
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Annual Report 2016-17
22
Ministry of Tourism
Chapter-5
Accessible Tourism
Provisions under Guidelines for Classification wash basin, low height WC, grab bars etc.
I Re-classification of Hotels.
5.3 Ramp with anti-slip floors at the entrance
5.1 As per the guidelines of the Ministry of of the hotel to allow wheel chair access. Free
Tourism for classification / re-classification
accessibility in all public areas and to at least
of hotel, all Star hotels shall provide, at least
one restaurant in 5 Star and 5 Star Deluxe
one room for the differently abled guests.
hotel.
Door width for room of the differently
abled persons and bathroom of such rooms 5.4 In public Restrooms (unisex), wheel chair
should allow wheel chair (made available should be accessible with low height urinal
by the hotel) to enter easily. However, for (24" maximum) with grab bars.
new hotels coming up after 01.04.2017 the
minimum door width of such rooms & 5.5 The almirah in differently abled rooms-'shall
their bathroom shall be minimum 90 cm. In be sliding in cases where no sufficient space
existing hotels the door width of the room is available for opening the almirah doors by
for differently abled persons & bathroom of the differently abled person.
such rooms shall have minimum width of 90
5.6 Room shall have low height furniture, low
cm w.e.f. 01.04.2023.
peep hole, cupboard with low cloth hangers,
5.2 Bath room should be wheel chair accessible audible and visible (blinking light) alarm
with sliding door suitable fixtures like low system & door bell.
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Annual Report 2016-17
Chapter-6
New Tourism Products (Niche Tourism)
and cultural heritage, can be a fabulous constituted with Secretary (Tourism) as the
tourist destination for cruise tourists. With Chairman and Secretary (Shipping) as the
the Indian economy developing at a steady Co-chairman. The Task Force consists of
pace, middle class growing in number and representatives from the ports, Ministries
increasingly possessing disposable incomes of Health, Home Affairs, External Affairs,
which could be spent on leisure activities, Customs, CISF, Coastal States, etc. and
Indians could also take on cruise shipping in meets regularly and has formulated Standard
Operating Procedure (SOP) to be followed
a big way.
by the various agencies for handling of cruise
ships. On the recommendation of the Task
6.1.2 Task Force on Cruise Tourism.
Force, Ministry of Shipping and Ministry of
The coastline and inland waterways have Tourism have jointly appointed a consultant
enormous potential to develop cruise for preparing Action Plan and detailed road
tourism, both international and domestic. map for the development of Cruise Tourism
To harness this, there is a need to provide
in India.
necessary infrastructural facilities through
its ports in terms of berths, terminals
6.1.3 Ocean Cruise:
and tourist/passenger amenities. For
promoting cruise tourism, joint efforts The Cruise Shipping Policy of the Ministry of
of Ministry of Tourism and Ministry of Shipping was approved by the Government
Shipping are required and will act as the of India on 26th June 2008. The objectives of
catalyst. Accordingly, a Task Force has been the policy are to make India as an attractive
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Annual Report 2016-17
cruise tourism destination with the state-of- that the Ministry of Shipping and the
the-art infrastructural and other facilities Ministry of Tourism would jointly identify
at various ports in the country to attract the routes for carrying out cruise tours on
the right segment of the foreign tourists to waterways and also take measures to develop
cruise shipping in India and to popularize necessary infrastructure.
cruise shipping among Indian tourists.
Accordingly, a Working Group was
The Ministry of Tourism provides Central
constituted to examine the modalities of
Financial Assistance (CFA) to the State
cruise tours connecting religious places and
Governments/UT Administrations/Central
other related issues. The composition of the
Government Agencies for development of
Working Group is as follows:
Tourism including Cruise Tourism.
(a) IWAI – 1 member from HQ and Local
6.1.4 River Cruise Director/In charge;
The Ministry of Tourism provides Central (b) Ministry of Tourism – 1 member from
Financial Assistance (CFA) to the State Ministry and 1 representative from the
Governments/Union Territories for State Tourism Department;
development of tourist infrastructure and
(c) Domestic Tour Operators – 1 member;
promotion of tourism including River
Cruise. (d) Cruise Operators – 2 representatives
from cruise operators operating in
6.1.5
Identification of Cruise Circuits and each waterway.
development of necessary infrastructure In its report, the Working Group has
In the meeting chaired by the Hon’ble Prime identified 8 Tourist Circuits on NW-1
Minister on 21st June 2014, it was decided and NW-2. The Working Group has
26
Ministry of Tourism
also identified key issues and challenges limit is termed as Adventure. Adventure
pertaining to development of these circuits tourism is rapidly growing in popularity as a
which, inter alia, include: tourist seeks different kinds of vacations.
(i) Development of infrastructure 6.2.2 Initiatives of Ministry of Tourism to
including all weather navigable Promote Adventure Tourism
channels with requisite navigable aids
The Ministry of Tourism has issued
and proper berthing facilities;
guidelines for the approval of Adventure
(ii) Provision of tourist amenities Tour Operators, which is a voluntary
including maintenance of law and scheme, open to all bona-fide Adventure
order at terminals, jetties, river fronts Tour Operators.
etc., and
The Ministry of Tourism has also
(iii) Proper maintenance of tourist places. formulated a set of guidelines on Safety
and Quality Norms on Adventure Tourism
The details of identified 8 Tourist Cruise Circuits as BASIC MINIMUM STANDARDS FOR
along NW-1 and NW-2 and suggestions and ADVENTURE TOURISM ACTIVITIES.
recommendations of the working group are given These guidelines cover Land, Air and
in Annexure V. Water based activities which include
mountaineering, trekking hand gliding,
6.2 Adventure Tourism paragliding, bungee jumping and river
6.2.1 Adventure tourism involves exploration or rafting. These have been uploaded on the
travel to remote, exotic areas. Any constructive website of the Ministry of Tourism titled
activity which tests the endurance of both www.tourism.gov.in. The same have also
a person and his equipment to its extreme been forwarded to the State Governments
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Annual Report 2016-17
and Union Territory Administrations for country. The first meeting of the Task Force
compliance. was held on 21st December 2016.
Central Financial Assistance is being 6.2.3 Indian Institute of Skiing & Mountaineering
extended to various State Governments (IISM), Gulmarg, J & K
/ Union Territory Administrations for The Indian Institute of Skiing &
development of Tourism Infrastructure in Mountaineering (IIS&M) has been made fully
destinations including Adventure Tourism operational in Gulmarg, Jammu & Kashmir
destinations. from January 2009. This institute now has its
Special efforts are made by the Ministry of own building and all modern equipment and
Tourism to promote Inland Water Tourism training facilities for Adventure Sports.
by providing necessary infrastructure
6.2.4 Indian Mountaineering Foundation (IMF)
facilities. Financial assistance was extended
for construction of Double Hull Boats, An amount of Rs 55.33 lakh has been released
to IMF on account of peak fee concession
constitution of Jetties, Cruise Vessels, Boats,
given to mountaineers going on expeditions
etc.
in the current year (As on December, 2016).
A Task Force on Adventure Tourism has
been set up in October 2016 with Secretary 6.3 Medical Tourism
(Tourism) as chairman to act as a forum for 6.3.1 Medical Tourism (also called medical travel,
resolving issues related to development and health tourism or global healthcare) is a
promotion of Adventure Tourism in the term used to describe the rapidly-growing
28
Ministry of Tourism
practice of travelling across international which can be given for specific purpose
borders to obtain health care. Services to foreign travellers coming to India
typically sought by travellers include elective for medical treatment. ‘E- Medical
procedures as well as complex specialized Visa’ has also been introduced for 161
surgeries such as joint replacement (knee/ countries.
hip), cardiac surgery, dental surgery, and • Ministry of Tourism supported
cosmetic surgeries. However, virtually every International Summit- Advantage
type of healthcare, including psychiatry, Health Care India-2016 organised by
alternative treatments, and convalescent
FICCI.
care is available in India.
6.3.4 Constitution of National Medical & Wellness
Besides India, there are several Asian
6.3.2
Tourism Board.
destinations like Singapore, Malaysia and
Thailand that are offering Medical care In order to provide dedicated institutional
facilities and promoting Medical Tourism. framework to take forward the cause of
India excels among them for the following promotion of Medical Tourism, Wellness
reasons:- Tourism and Yoga, Ayurveda Tourism
and any other format of Indian system
• State of the Art Medical facilities of medicine covered by Ayurveda, Yoga,
• Reputed health care professionals Unani, Siddha and Homeopathy (AYUSH),
Ministry has constituted a National
• Quality Nursing facilities
Medical & Wellness and Tourism Board
• No waiting time for availing the with the Hon’ble Minister (Tourism) as it’s
medical services Chairman. The Board will work as umbrella
• India’s traditional healthcare therapies organisation that governs and promotes
like Ayurveda and Yoga combined this segment of tourism in an organised
with allopathic treatment provide manner. The first meeting of the Board was
holistic wellness. held on 13th January 2016. Among other
The Medical Tourism activity is mainly
6.3.3 decision taken, three Sub-Committees have
driven by the private sector. The Ministry been set up to look into the issues relating
of Tourism has only the role of a facilitator to visa, accreditation and allied services and
in terms of marketing this concept and marketing and promotion of Medical and
promoting this in the key markets. The Wellness Tourism. The Sub-Committees
Ministry of Tourism has taken several steps met on 26-27 April, 2016 and made various
to promote India as a Medical and Health recommendations.
Tourism Destination, which are as follows:
6.3.5 Fiscal Incentives Provided by Ministry
• Brochure, CDs and other publicity of Tourism for Development of Medical
material to promote Medical and Tourism
health tourism have been produced
The Ministry of Tourism has revised
by the Ministry of Tourism and have
guidelines for the promotion of Medical
been widely distributed and circulated
Tourism as a Niche Tourism Product on
for publicity in target markets.
6th December 2016. For participation in
• Medical and health tourism have approved Medical/Tourism Fairs/Medical
been specifically promoted at various Conferences/Wellness conferences/
international platforms such as World Wellness Fairs and its allied Road Shows
Travel Mart, London, ITB, Berlin, (PMT), Ministry of Tourism provides
Arabian Travel Mart etc. Market Development Assistance (MDA).
• ‘Medical Visa’ has been introduced, This scheme was extended to the Medical
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Annual Report 2016-17
Tourism Service Providers and Wellness 6.4.3 The Ministry of Tourism also provides
Tourism Service Providers during the year financial assistance under the Market
2009. Financial support under the MDA Development Assistance Scheme (MDA) to
scheme is being provided to approved approved wellness centres, i.e., representatives
medical tourism service providers, i.e., the of wellness centres accredited by NABH or
representatives of Hospitals accredited the State Governments. The MDA assistance
by Joint Commission for International is for participation in medical/tourism fairs,
Accredited Hospitals (JCI) and National medical conferences, wellness conferences,
Accreditation Board of Hospitals (NABH) wellness fairs, and allied road shows.
and Medical Tourism facilitators (Travel
6.4.4 In addition, the steps taken by the
Agents/Tour Operators engaged in Medical
Government to promote medical/ health
Tourism and approved by Ministry of
tourism include promotion in overseas
Tourism, Government of India.
markets through road shows, participation
During the year 2016-17 (till December in travel marts, and production of brochures,
2016), the Ministry of Tourism under MDA CDs, films and other publicity material.
scheme provided a financial assistance of Health tourism has been specifically
2.38/- lakh to the Medical Tourism Service promoted at various international platforms
Providers. such as World Travel Mart, London, ITB,
Berlin.
6.4 Wellness Tourism 6.4.5 Yoga/Ayurveda/Wellness has been
6.4.1 Wellness Tourism is about travelling for the promoted in the past years in the print,
primary purpose of achieving, promoting or electronic, internet and outdoor medium
maintaining maximum health and a sense under the Ministry of Tourism’s “Incredible
of well-being. It is about being proactive India Campaign”.
in discovering new ways to promote a
healthier, less stressful lifestyle or finding 6.4.6 The Quality Council of India, through
balance in one’s life. Health Tourism holds NABH has finalized the module for training
immense potential for India. The Indian of Spa therapist, beauticians and nutritionist.
systems of medicine, that is Ayurveda, The process of empanelment of training
Yoga, Panchakarma, Rejuvenation Therapy, institutes has been initiated.
etc., are among the most ancient systems
6.5 Golf Tourism
of medical treatment, in the world. India
can provide medical and health care of 6.5.1 Sports tourism in India is gaining interest.
international standard at comparatively low One of the latest trends in golf tourism is the
cost. Most of the hotels/resorts are coming fact that there has been a recent surge in the
up with Ayurveda Centres. The leading tour interest levels amongst youth the world over.
operators have included Ayurveda in their India has several golf courses of international
brochures. standards. Further, golf events held in India
also attract domestic and international
The Ministry of Tourism has issued
6.4.2 tourists. With international tourists expected
guidelines for the promotion of Wellness as to grow in the next few years, it is important
a Niche Tourism Product. These guidelines that India has the right product to meet
address various issues including inter alia, the need of the visitors. In order to tap this
making available quality publicity material, growing interest in golf tourism, Ministry
training and capacity building for the service of Tourism is creating a comprehensive and
providers and participation in international coordinated framework for promoting golf
& domestic wellness related events. tourism in India, capitalizing on the existing
30
Ministry of Tourism
31
Annual Report 2016-17
work that is being carried out, and building in collaboration with the Indian Polo
upon the strength of India’s position as a fast Association and has formulated guidelines
growing free market economy. identifying broad areas of support for
promotion of this game as Niche Tourism
6.5.2 The Ministry of Tourism has framed
Product.
guidelines for extending financial support
for promotion of golf tourism. These
6.7 Meetings Incentives Conferences and
guidelines address issues including inter-alia,
Expositions (MICE)
training and capacity building for the service
providers, and participation in international 6.7.1 Today, ‘Conventions and Conferences’ are
& domestic events, related events and been acknowledged as a significant segment
making available quality publicity material. of the tourism industry. A large number
of conferences are held around the world
6.5.3 The Ministry of Tourism has also constituted every year. In order to promote India more
the India Golf Tourism Committee (IGTC) effectively as a convention destination,
with Secretary (Tourism) as the Chairman, the travel industry, under the patronage of
which is the nodal body for golf tourism in the Ministry of Tourism, set up the India
the country. IGTC approved 08 golf events Convention Promotion Bureau (ICPB)
for financial support during the year 2016- in 1988, a non-profit organization, with
17 (till December 2016) . members comprising national airlines,
6.5.4 The Ministry invites Expressions of hotels, travel agents, tour operators, tourist
Interest (EOI) from the Golf Clubs, Golf transport operators, conference organizers,
Event Managers, State Governments/UT etc.
Administrations, Approved Tour Operators/
6.7.2 The important objectives of ICPB are as
Approved Travel Agents and Corporate
under:
Houses seeking financial support from the
Ministry of Tourism for Golf Events, Golf a) To promote India as a venue for
Shows, Golf Promotional Workshops/ International Congresses and
Events/Annual Meetings/Seminars eligible Conventions.
for financial support, with a view to promote b) To undertake a continuing programme
Golf Tourism to and/ or within India under of creating awareness of the role and
Incredible India brand as well as to provide benefits of Congress and Conventions
an opportunity for these events to use in the context of national objectives.
the association with the Incredible India c) To undertake research on the
brand to achieve international standards. international conference market for
Applications received through EOI are development of India’s conference
being evaluated by the India Golf Tourism industry.
Committee (IGTC) in its meetings held from
d) To diffuse knowledge to conference
time to time.
industry personnel through
6.6 Polo Tourism educational programmes, seminars,
group discussions, courses of study
6.6.1 The game of Polo is said to have originated in
and exchange of visits with Indian
India and it is one of the few countries in the world
Associations / Organisations and
where this game is still preserved and practiced.
relevant world Associations /
The Kolkata Polo Club is the oldest Polo club in
Organizations.
the world and is 150 year old. Therefore, Polo can
rightly be termed as “Heritage Sports” of India. 6.7.3 The major efforts of the Bureau to give
thrust to the business of Conferences and
6.6.2 The Ministry of Tourism promotes Polo Conventions include the following:
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Ministry of Tourism
6.8.5 Eco– friendly measures to be adopted by the Criteria (STCI) for major segments of the
Hotels tourism industry, namely accommodation,
tour operators, Beaches, Backwaters,
6.8.6 The Ministry of Tourism has laid down
Lakes and River sectors applicable for the
guidelines for approval of Hotel Projects at
entire country. The Criteria have been
the implementation stage and also guidelines
evolved after consultations with the various
for classification of operational hotels under
various categories. As per these guidelines, stakeholders. The Ministry has entered into
hotels at the project stage itself are required a Memorandum of Understanding (MoU)
to incorporate various eco-friendly measures with the Eco Tourism Society of India (ESOI)
like sewage treatment plant (STP), rain on 15th March 2016 to inform and educate
water harvesting system, waste management tourism stakeholders about the importance
system etc. of Sustainable and Responsible Tourism
practices and ensuring and promoting
6.8.7 Once the hotel is operational, it can apply Sustainable and Responsible practices in the
for classification under a Star category to the tourism industry.
Hotel & Restaurant Approval Classification
Committee (HRACC) of the Ministry. 6.10 Film Tourism
During the physical inspection of the hotel
6.10.1 The Ministry of Tourism has issued
by HRACC Committee, it is ensured that in
guidelines (dated 25th July 2012) for extending
addition to the afore-mentioned measures,
other measures like pollution control, financial support to State Governments
introduction of non - CFC equipment for / Union Territory Administrations, for
refrigeration and air conditioning, measures promotion of “Film tourism’.
for energy and water conservation are also 6.10.2 In an endeavour to establish India as a
undertaken by the hotel. filming destination, the Ministry of Tourism
Under the guidelines for project level & and Ministry of Information & Broadcasting
classification / re-classification of operational (I&B) have entered into a Memorandum of
hotels it has been prescribed that the Understanding (MOU) on 16th February
architecture of the hotel buildings in hilly 2012 to promote Cinema of India as a sub
and ecologically fragile areas should keep brand of “Incredible India” at various
in mind sustainability and energy efficiency International Film Festivals like IFFI Goa,
and as far as possible be in conformity with European Film Market, Cannes Film festival
the local ethos and use local materials. and markets abroad, to develop synergy
between Tourism and the film industry
6.9 Promotion of Sustainable Tourism and to provide a platform for enabling
The Ministry of Tourism has evolved partnerships between the Indian and global
Comprehensive Sustainable Tourism film industry.
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Annual Report 2016-17
Chapter-7
Hotel and Travel - Trade
7.1 Hospitality Development and Promotion State Government level. The Board would
Board (HDPB) for Hotel Projects. be a single point for receiving applications
Construction of hotels is primarily a for various clearances, approving / clearing
private sector activity which is capital hotel project proposals in a time-bound
intensive and has a long gestation period. A manner, and review hotel project policies
constraint being faced by the hotel industry, to encourage the growth of hotel/hospitality
in addition to the high cost and limited infrastructure in the country. The Board,
availability of land, is the procurement of however, will not in anyway supersede the
multiple clearances / approvals required statutory clearances of other agencies but
'from the Central and State Government will review and monitor the clearances of
agencies for hotel projects. This often hotel projects with the concerned Ministries
results in delay in the implementation of the / Departments / Authorities by meeting on
project, cost escalation, etc. To obviate the fixed schedule basis.
above mentioned difficulties faced by the
hospitality industry, Ministry of Tourism 7.2 Approval and Classification of Hotels
has set up a Hospitality Development To conform to the expected standards
and Promotion Board (HDPB). The Main for different classes of tourists, especially
function of the board includes monitoring from the point of view of suitability for
and facilitating the clearances / approvals of international tourists, this Ministry classifies
Hotel Projects, both at the Central and the hotels under the star rating system. Under
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Ministry of Tourism
this system, hotels are given a rating, from safety concerns, Some of the new features
One Star to Three Star, Four and Five Star include the (i) Measures and facilities
with or without alcohol, Five Star Deluxe, and to address the requirements of persons
‘Heritage’, ‘Heritage (Classic)’ and ‘Heritage with disabilities includes dedicated room
(Grand)’. The category of Heritage hotels was with attached bath room, designated
introduced in 1994. The classification is done parking, ramps, free accessibility in
on the basis of inspection of hotels which public areas, designated toilet(unisex) at
is undertaken by the Hotel and Restaurant the lobby level etc. (ii) Existing classified
Approval and Classification Committee hotels and new projects have to adopt
(HRACC),set up by this Ministry. environmental friendly practices, (iii)
Segregation of smoking and non-smoking
The Ministry has reviewed and revised areas in hotels, besides compliance with
the Guidelines from time to time for the other requirements of the provisions
Approval of Hotels Projects’ and also for the under "The Cigarettes and other Tobacco
‘Classification of Star Category Hotels’ to Products (Prohibition of advertisement
address the requirements of the hospitality and Regulation of Trade and Commerce,
industry. The revised Guidelines have tried Production, Supply and Distribution) Act,
to address issues related to the eco-friendly 2003," (iv) Implementation of measures to
/ energy saving measures, facilities for address the safety and security concerns
persons with disabilities and security and viz. use of X-ray machines for baggage scan,
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Annual Report 2016-17
7.4 Revision of Guidelines for Classification per the applicable Guidelines. With effect
and Re-classification for Hotels: from 16.12.2014, a new category of heritage
i. The Government had studied the hotel i.e. Heritage Classic (without alcohol
current tourism scenario and revised services) has been introduced.
the guidelines for Classification of
and reclassification of Hotels w.e.f. 7.6 Approval of Standalone Restaurants
December 16, 2014, to ensure higher Restaurants are an integral part of a Tourist’s
level of services, more customer – visit to a place and as such the services offered
friendly/ hospitable and make the by them can make or mar a visit. Restaurants
information about customers' rights are increasingly becoming popular with
available to them on and even before the tourist – both domestic and foreign as
their arrival. they intend to enjoy the taste of authentic
food, particularly cuisine of different States
ii. Keeping in view of the demand from in the country. With the aim of providing
hotel industry new categories of standardized world class services to the
hotels such as 4 Star category (without tourists, the Govt. of India, Department of
Alcohol Service), 5 Star category Tourism has a voluntary scheme for approval
(without Alcohol Service), Heritage of restaurants in the country.
Classic (without Alcohol Service) have
been created. 7.7 Guidelines for Apartment Hotels
iii. As per the guidelines of the Ministry Apartment Hotels are increasingly
of Tourism for Classification / Re- becoming popular with business travellers
classification of Hotels, all Star hotels who visit India for assignments or family
shall provide at least one room for the holidays, etc., which sometimes prolong for
differently abled Guests. The doors months together. With a view to providing
width of such rooms for differently standardized, world class services to the
abled persons and the bathrooms of tourists, the Ministry has introduced a
such rooms should allow wheel chair voluntary scheme for classification of fully
made available by the hotel to enter operational Apartment hotels in the five
easily. However, for new hotels coming Star deluxe, five star, four star and three star
up after 01.04.2017 the minimum door categories.
width of such rooms & their bathroom
shall be minimum 90 cm. In existing 7.8 Approval of Guest Houses
hotels the door width of the room for In order to augment supply of hotel
differently abled persons & bathroom accommodation for budget tourists,
of such room shall have minimum both domestic and foreign, the Ministry
width of 90 cm w.e.f. 01.04.2023. reviewed and revised the Guidelines for
the approval of Guest Houses to meet
7.5 Heritage Hotels certain standards of cleanliness, hygiene
The popular concept of Heritage Hotels and upgraded facilities and practices. The
was introduced to convert the old palaces, revised guidelines were aimed at addressing
havelis castles, forts and residences built the changing requirements and safety and
prior to 1950, into accommodation units security concerns. Emphasis has been laid on
that reproduce the ambience and lifestyle of measures for Cleanliness, Health, Hygiene
the bygone era. Such hotels are categorized and Pest Control. Guest Houses and other
under three categories viz. Heritage, types of accommodation units are approved
Heritage Classic, and Heritage Grand based under this scheme if they meet certain
on the standards of facility and services as standards of facilities and services. Such
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Annual Report 2016-17
steps can potentially augment not only hotel 7.13 Incentives provided to Hotels
accommodation in the budget category, but To encourage the growth of hotels, on the
also generate employment and revenue for request of Ministry of Tourism, a Five- Year
the States. Tax holiday was announced in the budget of
2008-09 for two, three and four star hotels
7.9 Approval and Classification of Timeshare that are established in specified districts
Resorts which have UNESCO declared "World
Time Share Resorts (TSRs) are increasingly Heritage Sites" (except the revenue districts
becoming popular for leisure holidays of Mumbai and Delhi). For availing this
and family holidays, etc. With the aim of incentive, the hotel should be constructed
providing standardized world class services and start functioning between the period
to tourists, the Government of India, April 1st 2008 to March 31st 2013. The
Ministry of Tourism has a voluntary scheme Government has recently announced
for classification of fully operational Time the extension of Investment Linked Tax
Share Resorts in three star, four star and five incentive under section 35 AD of the Income
star categories. Tax Act to new hotels of 2 star category
and above anywhere in India. This will
7.10 Incredible India Bed & Breakfast / facilitate the growth of accommodation
Homestay Scheme in the country. The Reserve Bank of India
The scheme offers foreign and domestic (RBI) has also issued revised Guidelines on
tourists an opportunity to stay with an Indian Classification of exposures as Commercial
family and enjoy the warm hospitality and Real Estate (CRE) exposures. As per these
guidelines, RBI has classified exposures to
get a taste of Indian culture and cuisine in
hotels outside the CRE exposure.
a clean and affordable place. With a view to
encourage the growth of such establishments
7.14
Harmonized Master List of
and also to simplify the procedure of
Infrastructure Sub - Sectors
approvals, this Ministry has reviewed the
scheme and has simplified the guidelines. Ministry of Finance, Govt. of India, on 7th
October, 2013 had notified the Harmonized
7.11 Approval of Stand - alone Air Catering Master List of Infrastructure Sub-Sectors to
Units boost supply of hotel rooms in the country
which includes the following:
This Ministry approves and classifies Stand-
alone Air Catering Units in the country to a) Three Star or higher category classified
ensure international standards in the air hotels located outside cities with
catering segment. population of more than 1 million.
Hotels with project cost of more than
7.12 Approval of Convention Centres Rs. 200 crore each in any place in India
Meeting, Incentives, Conferences and and of any star rating. This clause is
Exhibitions (MICE) are important segments applicable with prospective effect from
of the tourism industry. In a rapidly 07.10.2013, the date of notification and
globalizing high growth Indian economy, available for eligible prospects for three
MICE tourism is set to grow and the years from the date of notification i. e.
country is in need of more Convention and 07.10.2013. Eligibility cost of Rs. 200
Exhibition Centres to meet this requirement. crore excludes cost of land and lease
To encourage investment and standardize charges but include interest during
facilities in these areas, this Ministry grants construction.
approval to Convention Centres. b) Convention centres with project cost
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Ministry of Tourism
43
Annual Report 2016-17
Cape Verde, Cayman Island, Chile, China, Mangalore to tap the potential of cruise
China- SAR Hongkong, Cameron Union tourists from different countries.
Republic, Cyprus, China- SAR Macau,
Colombia, Comoros, Cook Islands, Costa Revision of e-Tourist Visa Fee:
Rica, Cote d'lvoire, Croatia, Cuba, Czech E-tourist Visa fees is country/Territory
Republic, Denmark, Djibouti, Dominica, specific (min $00 and max $60). Bank
Dominican Republic, East Timor, Ecuador, transaction charges of 2.5% will be charged
El Salvador, Eritrea, Estonia, Fiji, Finland, additional on applicable e-Tourist Visa fees,
France, Gabon, Gambia, Georgia, Germany, which is uniform for all the countries. The
Ghana, Greece, Grenada, Guatemala, fee must be paid at least 4 days before the
Guinea, Guyana, Haiti, Honduras, Hungary, expected date of travel otherwise application
Italy, Iceland, Indonesia, Ireland, Israel, will not be processed. The revision of Visa fee
Jamaica, Japan, Jordan, Kenya, Kiribati, has been done on the principle of reciprocity.
Laos, Latvia, Lesotho, Liberia, Liechtenstein, Bank charges have also been reduced from
Lithuania, Luxembourg, Madagascar, US $ 2 to 2.5 % of the e-TV fee. There is no
Malawi, Malaysia, Malta, Marshall Islands, bank charge for zero visa fees.
Mauritius, Mali, Mexico, Micronesia,
Moldova, Monaco, Mongolia, Montenegro, 7.21 Market Development Assistance (MDA)
Montserrat, Macedonia, Mozambique, Scheme for promotion of Domestic
Myanmar, Namibia, Nauru, Netherlands, tourism
New Zealand, Nicaragua, Nigerrepuplic, For long, it has been felt that the existing
Niue Island, Norway, Oman, Palau, Palestine, MDA scheme is silent on promoting India
Panama, Papua New Guinea, Paraguay, within India itself. It was decided that the
Peru, Philippines, Poland, Portugal, Rwanda, scope of the present scheme of Hospitality
Republic of Korea, Republic of Macedonia, programme should be moulded to also
Romania, Russia, Saint Christopher and make it inward looking, considering that the
Nevis, Saint Lucia, Saint Vincent & the country offers vast and unexploited potential
Grenadines, Samoa, San Marino, Senegal, for domestic tourists who, along with the
Serbia, Seychelles, Singapore, Slovakia, foreign tourists, could contribute towards
Slovenia, Solomon Islands, Sierra Leone, pushing the economic growth further, while
South Africa, Spain, Sri Lanka, Suriname, providing employment opportunities. The
Swaziland, Sweden, Switzerland, Taiwan, emphasis of this scheme is:
Tajikistan, Tanzania, Thailand, Tonga,
a) To motivate travel agents/tour
Trinidad & Tobago, Turks & Caicos Island,
operators, and especially those who
Tuvalu, Uzbekistan, UAE, Ukraine, United
are yet to promote India to include
Kingdom, Uruguay, USA, Vanuatu, Vatican tour packages to various destinations,
City-Holy See, Venezuela, Vietnam, Zambia preferably less popular and unexploited
and Zimbabwe. destinations in the country in their
This facility is available at 16 airports marketing programme.
against 9 airports when this was introduced. b) To encourage domestic tourists to visit
The 16 Airports are: Delhi, Mumbai, such unexploited tourist destinations
Chennai, Kolkata, Hyderabad, Bengaluru, in various States and thereby
Thiruvananthapuram, Kochi, Goa, Varanasi, project India as an attractive multi-
Gaya, Ahmedabad, Amritsar, Tiruchirapalli, dimensional tourist destination.
Jaipur and Lucknow. In addition, E-Visa
will be provided at 5 major Indian Ports c) To familiarize travel agents / tour
i.e. Mumbai, Cochin, Goa, Chennai and operators / hoteliers about new tourism
44
Ministry of Tourism
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Annual Report 2016-17
Chapter-8
Human Resource Development
48
Ministry of Tourism
in collaboration with Indira 8.4 Further efforts to meet the skill gap
Gandhi National Tribal University With the growing realization that it would
Amarkantak be necessary to reinforce efforts to bridge the
skill gap obtaining in the hospitality sector,
ii. Three year BBA (T&T) programme
the Ministry has put in place the following
from Gwalior, Bhubaneswar, Nellore
five-pronged strategy:-
and Noida Centres in collaboration
with Indira Gandhi National Tribal Efforts to increase the annual pass out
University Amarkantak of trained persons by expanding and
strengthening the institutional infrastructure
iii. PhD programme in Tourism by
for training.
IITTM Noida Centre in collaboration
with Punjab Technical University. i) Asking the existing IHMs to start craft
courses.
iv. India’s coastline offers immense
potential for water-based and ii) Broad-basing of hospitality education
/ training.
adventure sports. The Ministry had
established the National Institute of iii) A Scheme dedicated to the training
Water Sports (NIWS) in Goa under the and up-skilling of the existing service
administrative control of the IITTM to providers.
offer courses on Water Sports. iv) Hunar se Rozgar programme for
creation of employable skills.
8.3 Indian Culinary Institute, Tirupati
v) Skill testing and certification of the
The Ministry of Tourism has set up the existing service providers.
Indian Culinary Institute (ICI) at Tirupati,
Andhra Pradesh. The first of its kind in 8.5 During the year 2015-16, in-principle
approval has been accorded for the setting
India, the Institute has commenced its
up of three new State Institute of Hotel
academic session from August, 2016. The
Management (SIHMs) i.e. one each
main objective of setting up of ICI is to
at Ramnagar (Uttarakhand), Jhalawar
institutionalise a mechanism to support
(Rajasthan) and Sawai Madhopur(Rajasthan)
efforts intended to preserve, document,
with the Central Financial Assistance of
promote and disseminate the Indian Cuisine,
Rs. 16.50 crore. In addition, in-principle
meet the sectoral requirement of specialists
approval has been accorded for setting up of
specific to Indian Cuisine, as also of teachers, two Food Craft Institutes (FCIs) at Dholpur
and promote Cuisine as a Niche Tourism and Baran (Rajasthan) with Central Financial
product. The ICI is proposed as an Institute Assistance of Rs. 7.50 crore.
of Excellence that will offer structured regular
programmes of study specific to culinary arts The Central Financial Assistance (CFA)
leading to graduate and post graduate level extended for setting up of new IHMs / FCIs
degrees, promote research and innovation, is subject to certain guidelines including
document and create data base specific to allocation of at least 5 acres of land by the State
Indian cuisine and commission studies and Government concerned and affiliation of the
survey on cuisine. Institute to the NCHMCT. The normal grant
is up to Rs.12.50 crore, of which, Rs. 10.00
The Ministry is also expanding the ICI, by crore is for construction and the balance
opening its Northern Chapter at Noida for the purchase of equipment required by
which has been sanctioned at a total cost of the Institute. An additional Rs. 4.00 crore
Rs. 98.50 crore. Rupees 65 crore have already can also be granted for construction of
been released by the Ministry for the project. hostels. The expenditure over and above the
49
Annual Report 2016-17
Central Grant is met by the respective State - institutionalizing skill testing and
Governments. For a Food Craft Institute, the certification, and
Central assistance is limited to Rs.7.50 crore. - commissioning pre-service skill
Financial assistance is also extended for development training programmes of
upgradation of institutional infrastructure short duration.
such as construction of hostels and
modernization of laboratories. a) Skill Testing and Certification
This Ministry is also alive to the fact
8.6 Broad-basing of the Hospitality that many of the service providers have
Education cognizable skills needing to be tested and
The Ministry has also decided to bring certified. Such certification will help the
hospitality education into the mainstream individual with better self belief and respect
through Government vocational schools, and also better market standing. It will also,
Industrial Training Institutes (ITIs), at the same time, give the Sector better skill
polytechnic institutes, Government colleges, credentials. The Ministry has, therefore,
Universities and Public Sector Undertakings. put in place a mechanism for skill testing
The Central assistance will be available to all. and certification of the existing service
The assistance can be utilized for creation providers under which the service providers
of infrastructure necessary for the conduct undergo a 5-day orientation programme
of courses / trainings. Under the policy and on the 6th day their skills are tested. As
of broad-basing of hospitality education, of now, 45 institutes - 21 Central IHMs, 17
grants have so far been provided to 31 ITIs, State IHMs and 7 FCIs have the authority
7 degree colleges, 4 Polytechnics, 77 Schools to test and certify skills in four hospitality
and 15 Universities to start new hospitality trades namely food production, food and
courses. beverage service, bakery and housekeeping.
Since the inception of this programme and
8.7 Challenge of Servicing the Sector till the close of March 2016, the number of
1. Servicing the Sector with skilled persons certified stood at over 92692. A total
manpower effectively is a pre-requisite of no 22903 candidates have been trained in
for the actualization of tourism current financial year till 30th November,
specific expectations. This is both an 2016.
imperative and a challenge.
b) Pre-service Skill Development Training
2. The task of creating a skilful service is Programmes of short duration - Hunar Se
inherently challenging for two reasons: Rozgar Tak
first, because of the huge skill gap that The Ministry had, in the year 2009, launched
obtains in the Sector, and second, an initiative, christened Hunar Se Rozgar
because the Sector is not averse to Tak (HSRT), to impart, through short
taking raw hands and leaving them to duration training course, employable skills
acquire function-related skills on the in certain hospitality trades. The growth of
job. the initiative has been phenomenal, and by
the close of March 2016, a total of over 2.50
8.8 Ministry’s Skill Development Strategy lakh persons stood trained. The initiative is
8.8.1 Besides the regular institutional academic meeting two important objectives : first, it is
effort leading to award of diplomas and giving the Sector the option of skilled hands
degrees, Ministry of Tourism has put in place at the lowest rung of service hierarchy, and
the following strategy to meet the Sectoral second, it has grown into a strategy for
skill requirement: poverty alleviation owing to its built-in,
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Ministry of Tourism
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Annual Report 2016-17
even if unsaid, pro-poor slant. The features food & beverage service, housekeeping
common to the training programmes under and bakery exclusively for the HSRT pass-
the HSRT initiative are: outs. The MoT sponsored IHMs, FCIs and
KITTS have been authorized to implement
(i) The trainees should be in the age group
the Programme. . A total of about 801
of 18-28 years;
persons stood trained during the Financial
(ii) Each training programme is of short Year 2015-16. In the current financial year,
duration; 239 candidates have been trained till 30th
(iii) No fees chargeable to the trainee; November, 2016.
(iv) Each trainee entitled to incentives
8.10 Hunar Se Rozgar Tak-c<+rs dne
comprising free lunch, a set of
uniforms and stipend; In order to allow participation of the private
sector in the HSRT initiative on a scale
(v) Training cost met by MoT;
higher than hitherto, so as to enhance the
(vi) The implementing institutes entitled programme reach and delivery, the Ministry
to payment of 5 % of the respective of Tourism have allowed the following
programme cost to cover the too to implement the programmes in four
administrative expenses. Hospitality Trades viz Food Production,
While the initiative is in the nature of an Food & Beverages, Housekeeping and
umbrella programme to cover training Bakery and Patisserie and also in non-
areas and trades in the Sector on a sweep, hospitality trades / areas to provide for
the actualization so far has been largely Event Facilitators, Security Guards, Skin
relating to four hospitality trades namely Care & Spa Therapists and Tour Assistants /
food production, food and beverage services, Transfer Assistant & Office Assistants :
housekeeping and bakery.
i. Industrial units, associations of
• The implementation of this initiative, industries and professional / skill
as of now, is in the hands of an assorted developing agencies with proven
Institutional base comprising the MoT credentials; and
sponsored Institutes of Hotel Management ii. Hospitality Institutes approved by
and Food Craft Institutes, the Institutes AICTE / National Skill Development
under the aegis of the State Governments and Authority / State Governments /
the Union Territory Administrations, the Union Territory Administration.
State Tourism Development Corporations,
Five private Hotel Management Institutes
Kerala Institute of Travel & Tourism Studies,
had been sanctioned funds till the close of
IRCTC and the Star-Classified hotels. Apart
March 2016 to train a total of 1100 candidates
from the mentioned hospitality related
in four hospitality trades.
trades, dispensations have been put in place
under the HSRT initiative to enable conduct
8.11 New Initiatives Launched on National
of training courses in a number of other areas
Youth Day
relating to hospitality and tourism sector.
8.11.1Training programme for Delivery Boys for
8.9 A 6-month Programme of training in Fast Food Chains
hospitality trades A 06 days training programme has been
8.9.1 In order to give vertical skill mobility to launched to prepare Delivery boys to deliver
the HSRT pass-outs, the MoT has started a food at home with skill, style and civility
six-month Programme of training in four and to upscale the Sectoral skills for 10th
hospitality trades, namely food production, pass candidates in the age group of 18 to
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Ministry of Tourism
28 years. The programme is implemented 8.11.3 Sensitization programme for the Existing
by the IITTM, IHMs & FCIs. 50 candidates Service Providers at Varanasi
have been trained during the FY 2015-16. 49 A 4 days’ sensitization programme has been
candidates have been trained in the current launched for the existing service providers to
financial year till 30th November, 2016. eventually achieve an improved tourist specific
ambience and a furtherance of the Swatchh
8.11.2 A Programme of Training To Bring Up Bharat Abhiyan. This programme covers the
‘PARYATAK MITRA’ sensitization of Boatman, Rickshaw Pullers,
Pandas, Porters, Shopkeepers and Street
10 days training programme has been
Vendors (in and around Ghats and Kashi
launched to inculcate appropriate tourism temple). This programme is implemented by
traits and knowledge amongst the trainees IITTM. 250 candidates have been trained till
to enable them to act / work as Tourist March 31, 2016.
Facilitators (Prayatak Mitra). Young men
and women so trained act as catalyst/ 8.11.4 A Training programme to bring up tourist
resource persons in turn for similar effort. facilitators in the North East
To gradually work towards a tourism- A 6 week training programme has been
launched for 10+2 pass-outs in the age group
sensitive citizenry for college going students
of 18-28 years. The primary objective of the
including those enrolled with NCC & NSS
programme limited to the North East, will be
in the age group of 18 – 28 years. This to achieve better tourist satisfaction in terms
programme is implemented by IITTM. 119 of availability of skilled tourist facilitators.
candidates have been trained till March 31, This programme will be implemented by
2016. IITTM.
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Annual Report 2016-17
Chapter-9
Publicity and Marketing
The Ministry of Tourism, promotes India • Participated in the Kerala Travel Mart 2016
in a holistic manner. As part of its marketing / from 28th to 30th September 2016.
publicity activities, the Ministry of Tourism runs
• Participated in the Bharat International
campaigns in the domestic and overseas market,
Tourism Bazaar (BITB) 2016 organised in
organizes events, brings out brochures, leaflets,
Delhi from 4th to 6th October 2016.
maps, films, CDs, etc. on various topics, provides
financial assistance to tourism service providers • Participated in BRICS Trade Fair held in
for undertaking promotional activities etc. The New Delhi from 12th to 14th October 2016.
following sections give the details of the activities
• Participated in Meri Dilli Utsav & Vibrant
undertaken in the domestic & overseas market and
India, New Delhi from 14th to 16th October
the social media during the year 2015 -16.
2016
to showcase tourism destinations of the the Lok Sabha gave away the Awards at the
country. Secretary (Tourism) participated function.
in the Plenary Session on Partnering with
• Ministry of Tourism was designated as the
Diaspora ‘to accelerate Tourism to India.
The promotional film of the Ministry “India nodal Ministry for the Bharat Parv event
is Awesome” was also screened during the organized by the Government of India at
Session. the Rajpath Lawns, India gate, New Delhi
from 12th to 18th August 2016, as part of the
• Participated in Vibrant Gujarat Global Independence Day Celebrations. The main
Summit 2017 from 10th to 13th January components of the event were :
2017 at Gandhinagar, Gujarat. An Incredible
India Pavilion was set up in an area of 100 Performances by the Armed Forces
sq.mtr., to showcase tourism destinations of Bands
the country. Food Festival
November 2016; China International Travel was the 2nd most talked about destination at
Mart (CITM) in November 2016; IBTM WTM London 2016.
Barcelona in November/December 2016;
ILTM Cannes in December 2016 amongst 9.8 Marketing through Overseas Offices
others. This Ministry, Government of India,
through its 14 offices overseas endeavours
9.7.1 World Travel Market (WTM) London 2016 to position India in the tourism generating
India participated at the World Travel markets as a preferred tourism destination,
Market, one of the largest international to promote various Indian tourism products
events of the travel and tourism industry vis-à-vis competition faced from various
held in London from November 07 – 09, destinations and to increase India’s share
2016 as ‘Official Premier Partner’. The of the global tourism market. The said
exhibition was officially inaugurated objectives are met through an integrated
by the Hon’ble Minister for Tourism & marketing and promotional strategy and
a synergised campaign in association with
Culture (Independent Charge) Dr. Mahesh
the Travel Trade, State Governments and
Sharma along with Mr. Simon Press, Senior
Indian Missions. The specific elements of
Exhibition Director World Travel Market
promotional efforts undertaken overseas
on November 07, 2016.
include advertising in the Print & Electronic
The Indian delegation comprised Chief Media, participation in international Fairs
Ministers, State Tourism Ministers, & Exhibitions, organising Know India
dignitaries of States & Union Territories, Seminars, Workshops, Road Shows & India
industry partners and officials of the Ministry Evenings, printing / production of Brochures
of Tourism, Government of India. Around and Collaterals, Brochure Support/Joint
Advertising with Travel Agents / Tour
42 co-exhibitors/ partners including State
Operators/Indian Missions/ Airlines etc.,
/ Union Territory Tourism departments,
inviting the Media and Travel Trade to
tour operators, hoteliers, resort owners, Air
visit the country under the Hospitality
India, IRCTC, ITDC, and other stakeholders
Programme, etc.
co-exhibited from the India Pavilion to
showcase their diverse destinations, tourism
9.9 Promotional Activities Undertaken for
products and services respectively.
Overseas Promotion
The presence of India as Official Premier This Ministry, undertook a series of
Partner was prominent in and around the promotional initiatives to aggressively
venue in the form of on-site and on-line promote tourism to India.
branding including social media, print
and electronic promotions through WTM 9.9.1 Road Shows and Know India Seminars
collaterals etc. woven around the theme As part of the promotional initiatives
“India - The Land of Eternal Heritage”, and undertaken, Road Shows were organised
at important forums such as Seminar on in important tourist generating markets
Responsible Tourism, Wellness Tourism overseas with participation of the different
Seminar, UNWTO Ministers’ Summit on segments of the travel industry. The road
‘Tourism and Security: Promoting Safe and shows comprise presentations and one–to–
Seamless Travel’ etc. Activities such Mehendi, one business meetings between the trade
turban tying, cultural performances etc. delegation from India and the travel trade
were also organised to highlight India as in the respective countries. During the year
a preferred destination and to showcase 2016 – 17, Road Shows were organized in
India’s rich cultural heritage. According to collaboration with various trade associations
an online article by Travel Weekly UK, India in the following cities:
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Annual Report 2016-17
was split into 2 groups of 24 delegates each The Conclave was inaugurated by Dr. Mahesh
which participated in the IYD celebrations Sharma, Hon’ble Minister for Tourism and
in Delhi and Chandigarh on June 21, 2016 Culture (IC) on 02nd October, 2016 presence
respectively. Both the groups then merged of Most Venerables, Supreme Patriarchs,
in Rishikesh and visited wellness & spiritual Mahatheros, High priests of highest orders
centres in Haridwar, Rishikesh, Trivandrum, from countries such as Cambodia, Vietnam,
Cochin, Neyyar (Kerala), Puducherry and Myanmar, Sri Lanka, Indonesia and
Chennai. Malaysia, foreign diplomats, foreign media
etc. The inaugural session was also addressed
The India Tourism Offices Overseas also by Hon’ble Vice Tourism Minister of Sports
celebrated IDY 2016 in collaboration with and Tourism, Government of the Kingdom of
the Indian Missions which included yoga Thailand; Hon’ble Speaker of the Parliament
sessions by renowned Yoga gurus and other of Sri Lanka; President, Indian Council for
related activities, Incredible India branding, Cultural Relations, New Delhi and Executive
distribution of yoga kits at some of the Director, United Nations World Tourism
venues etc. Organization (UNWTO). The Conclave also
honoured ASEAN as the “Guest of Honour”
9.10.2 5th International Buddhist Conclave 2016 partner.
Ministry of Tourism, Government of India,
The State Governments of Gujarat, Madhya
in collaboration with the State Governments
Pradesh and Telangana offered Post Conclave
of Uttar Pradesh and Bihar organized the
familiarization tours to the international
5th International Buddhist Conclave 2016 in
delegates to showcase and promote Buddhist
Delhi, Varanasi, Sarnath and Bodhgaya from
sites in their States.
02nd to 06th October, 2016. The overall
theme for the 05th International Buddhist 9.10.3 Festival of India in Australia:
Conclave was ‘India, the Land of Buddha’.
The Ministry of Tourism, Govt. of India
About 258 delegates from around 39 extended support to the Festival of
countries viz. Australia, Austria, Bangladesh, India in Australia. Dr. Mahesh Sharma,
Bhutan, Cambodia, China, Cyprus, Czech Hon’ble Minister of Tourism & Culture
Republic, Denmark, Estonia, Finland, (IC), Government of India, addressed the
France, Germany, Greece, Hungary, gathering on 18th September, 2016 and
Indonesia, Italy, Japan, Korea, Laos, Malaysia, spoke about India as a tourist and cultural
Mongolia, Myanmar, Nepal, Netherlands, destination and on relations between India
Norway, Poland, Russia, Singapore, and Australia and projected India as a ‘365
Slovakia, South Africa, Spain, Sri Lanka, days destination’ during the press meet.
Sweden, Taiwan, Thailand, U.K, U.S.A. and Over 1800 people attended the event. A gala
Vietnam; consisting of Tour Operators, reception and concert was organised at the
Travel Agents, Journalists, Travel Writers, Sydney Opera House which highlighted the
Bloggers, Buddhist Scholars, Monks and unique aspects of each distinct genre through
dance and music, Indian and western musical
Opinion Makers attended the Conclave. The
traditions and through poetry and prayers.
invited delegates also included high priests
of Buddhist order, Buddhist Scholars and Ministry of Tourism provided support
monks from all over the world. Invitation towards the Signature events and undertook
was also extended to Tourism Ministers outdoor branding in six main cities in
and heads of the National Tourism Boards Australia viz. Sydney, Brisbane, Melbourne,
of ASEAN and SAARC Nations (except Adelaide, Canberra and Perth during the
Pakistan). Festival of India in Australia. Ministry of
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Annual Report 2016-17
Tourism also extended hospitality to 2 senior 9.11 Assistance to Service Providers under
journalists, as part of Festival of India event. the Market Development Assistance
Ministry of Tourism, through India Tourism Scheme (MDA) Scheme
Office Sydney provided support towards the Under the Market Development Assistance
Signature Events organised by the Indian Scheme, the Ministry provides financial
Mission in six main cities in Australia viz. support to approved tourism service
Sydney, Brisbane, Melbourne, Adelaide,
providers (i.e. hoteliers, travel agents, tour
Canberra and Perth during the period of
the Festival. ITO Sydney undertook outdoor operators, tourist transport operators, etc.),
on buses, trains, maxi bus, mega and mega for undertaking the following tourism
trams and Hon’ble Minister for Tourism & promotional activities overseas:
Culture (IC) flagged off the Incredible India
branded bus in Sydney on 18th September, a) Sales Tours, Participation in Travel
2016. During all signature events, Incredible Fairs/Exhibitions and Road Shows
India standees/banners and media wall were b) Production of Publicity Material for
placed at prominent locations, promotional promoting Indian tourism destinations
material distributed and information
and products
disseminated. Ministry of Tourism also
extended hospitality to 2 senior journalists, Tourism Departments of all State and Union
as part of Festival of India event. Territories (UTs) are also eligible for benefits
India Tourism Offices overseas also under the MDA Scheme for participating in
supported various promotional events Travel Fairs/Exhibitions and Road Shows
organised by the Indian Missions. held overseas.
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Ministry of Tourism
9.12
Familiarization Tours under the a vast range of attractions. These invited
Hospitality Programme guests are able to get first hand information
One of the important elements of the / knowledge of the Indian tourism product
Marketing Strategy and Plan of this Ministry during their familiarization tours.
is the Hospitality Programme, under
These guests were also invited to cover
which this Ministry invites Travel Writers,
important events in India, including the
Journalists, Photographers, Film / TV Teams,
Travel agents and Tour Operators, Agencies Global Exhibition on Services (GES-
promoting Incentive / Convention Travel, INDIA), Global MICE Travel Mart, 2nd
Opinion Makers / Dignitaries / Celebrities / International Day of Yoga, Kerala Travel
Speakers and Door Prize / Contest Winners, Market, 5th International Buddhist
through the Indiatourism offices overseas, to Conclave, 9th Convention India Conclave
effectively project India as an attractive multi- and International Tourism Mart at Imphal,
dimensional tourist destination offering Manipur etc.
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Annual Report 2016-17
Chapter-10
International Cooperation
For development and promotion of tourism, 10.1. MOUs / Agreements signed in the field
the Ministry of Tourism engages in various of Tourism Cooperation:
consultations and negotiations with the a) An MOU was signed in the field
international organisations such as United of tourism cooperation between
Nations World Tourism Organization (UNWTO); the Government of the Republic of
Economic and Social Commission for Asia India and the Ministry of Tourism,
Government of the Republic
and the Pacific (ESCAP); Association of South
of Maldives for strengthening
East Asian Nations (ASEAN) and South Asian
cooperation on 10thApril 2016 during
Association for Regional Co-operation (SAARC) the visit of Hon’ble President of
etc. Consultations and negotiations with other Maldives to India on 10th & 11th April
countries are held for signing of Agreements 2016.
/ Memorandum of Understanding (MoU) for b) An MOU was signed in the field of
bilateral/multilateral cooperation in the field of tourism cooperation between the
tourism. Government the Republic of India and
the Government of the State of Qatar
Following are the key activities undertaken in the for strengthening cooperation on 5th
area of International Cooperation during 2016 – June 2016 during the visit of Hon’ble
17: Prime Minister of India to Qatar.
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Ministry of Tourism
c) An MOU was signed in the field of 10.2 Joint Working Group Meetings:
tourism cooperation between the a) The 1st India- Cambodia Joint
Government the Republic of India and Working Group Meeting on Tourism
Government of The Republic of South Cooperation was held in New Delhi on
Africa on 8th July 2016 in Pretoria, 28th April 2016. Both sides exchanged
South Africa during the Hon’ble views for establishing a mechanism to
Prime Minister of India visit to South encourage exchange of information
Africa. and data related to tourism resources
and tourist arrivals to understand
d) An MoU was signed in the field of
the dynamics of the tourism sector
Tourism cooperation between the in each other’s country, as well as the
Government the Republic of India requirements and expectations of
and The Government of the Kyrgyz overseas travellers from both countries.
Republic represented by the Ministry b) The 2nd India – Sri Lanka Joint
of Cultural, Information and Tourism Working Group Meeting took place
Cooperation on 20th December 2016 in Colombo, Sri Lanka, on 23rd
in New Delhi during the Hon’ble June 2016. Both sides exchanged
President of the Kyrgyz Republic visit views on possibilities of technical
to India. and professional cooperation
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Annual Report 2016-17
which could be further explored for at New Delhi. Both sides discussed
exchange of experience in the areas strengthening of tourism cooperation
of promotion, marketing, Human between both countries.
Resource Development in the tourism
b) A meeting on travel and tourism
field and also discussed promotion of
partnership between India & US
Ramayana Trail and Buddhist Circuit was held to discuss the work plan
for strengthening tourism in both ahead of 2nd India –US Strategic and
countries. Commercial Dialogue (S&CD) on
c) The Ministry of Tourism participated 29th August 2016 in New Delhi. Travel
in the 1st India-Japan Joint working and tourism has been incorporated
as a new work stream under the
Group/ India-Japan Tourism Council
Commercial Track of S&CD.
on 25th October 2016 at Hotel Lalit,
New Delhi. c) The Ministry attended the plenary
meeting and breakout session of 2nd
10.3 List of Bi-lateral and other Meetings: India –US Strategic and Commercial
a) A meeting was held between Dr. Dialogue (S&CD) meeting which took
Mahesh Sharma, Hon’ble Minister for place on 30th August 2016.
Culture and Tourism (IC) & Minister d) The Ministry of Tourism hosted the
of State for Civil Aviation and Hon’ble BRICS Convention on Tourism at
Andrew Rob, MP, Special Envoy for Khajuraho, Madhya Pradesh on 1st
Trade, Australia on 5th May 2016 and 2nd September 2016. The two days
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Ministry of Tourism
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Annual Report 2016-17
Chapter-11
North-Eastern Region and Jammu & Kashmir-
Special Emphasis
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Ministry of Tourism
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Annual Report 2016-17
Chapter-12
India Tourism Development Corporation (ITDC)
International Trade, Ashok Travel & Tours, under “Fastest Growing Miniratna” title. The
Corporate Marketing and Public Relations, award was presented by Hon’ble Dr. Mahesh
Ashok Institute of Hospitality & Tourism Sharma, Minister of State for Tourism &
Management and Ashok consultancy and
Culture (IC) and Minister of State for Civil
Engineering Services Division supported
by Human Resource Management, Aviation. Besides Director (C&M) has been
Finance & Accounts, Vigilance & Security, awarded the Best Professional in Business
Administration and Secretarial etc. Development Tourism by Pacific Asia
Travel Writers Association (PATWA) and
12.3 Network of ITDC Services GM (Corp. Mktg. & Sales) awarded as Best
The present network of ITDC consists of Marketing Professional. ITDC was felicitated
8 Ashok Group of Hotels, 7 Joint Venture by Dun & Bradstreet for completing 50 Years
Hotels out of which five hotel units are in
of glorious services in the field of travel,
operation, 1 Restaurant, 11 Transport Units,
9 Duty Free Shops at airport / seaport, 2 tourism and hospitality in the year 2016.
Sound & Light Shows and 3 Catering Outlets.
ITDC is also managing a Hotel at Bharatpur 12.4 Subsidiary Companies
and a Tourist Complex at Kosi. Details below indicate ITDC’s investment of
ITDC has been awarded with the 7th Dalal Rs. 11.12 crores in the paid up capital of seven
Street Journal’s Best PSU Award for 2015 subsidiary companies as on 31.03.2016:
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Annual Report 2016-17
2014-15 2015-16
General Public, Employees & Others 0.95%
Authorized Capital 150.00 150.00
12.7 Financial Performance
Paid up Capital 85.77 85.77
The key figures relating to financial performance
Reserves & Surplus 239.28 246.35
of the Corporation for the last Five years are
Net Worth 325.05 332.12
tabulated below:
(Rs. in crores)
• Hospitality India Award – Best MICE of the Year Award was won by Chef
Hotel 2016 Jitender.
• Hospitality India Award – Best • Executive Chef MU Kasture won
Banquet Manager 2016 the National Tourism Award 2014-
• Safari India – South Asia Travel 15 for “Best Chef” in 4 star, 5 star, 5
Awards 2016: “Best Professional in star deluxe, Hertitage Classic Grand
Business Development.” Category Hotels.
• Safari India – South Asia Travel • Assoc of Hospitality Professionals –
Awards 2016: “Best Professional in won Gold in Indian Sweets – Sh Dalbir
Food & Beverage.” Singh.
Chefs of ITDC participated in many • Association of Hospitality
International Food Festivals hosted at Kenya, Professionals – won Silver in North
Morocco, Lebanon, Spain, Myanmar, Egypt, Indian Cuisine – Sh. Jai Kishan.
Columbia, Also Chef Gaurav Malhotra
accompanied the team for Road Show of • Association of Hospitality
Ministry of Textiles at Paris, France. Professionals – won Silver in Int’l
Cuisine – Sh Naveen Mathur.
Chefs of ITDC also won various awards in
The Ashok played host to various prestigious
different contests:
functions and conferences some of which
• In 13th Edition of Annual Chef Award are ACOS-2016 Oncology Conference, Delhi
2016 – Golden Hat Award was won Opthalmological Society, Civil Services Day 2016,
by Chief Executive Chef of The Ashok Directorate of Film Festivals, Indian Olympic
Shri Rajan Loomba and Kitchen Artist Association, IASOWA, ICSSR and many more.
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Annual Report 2016-17
infrastructure works which will now cover (f) Development of Prachi River
the up gradation of the shows and to Front , Deuli.
provide assistance even for the operation
(g) Development of Maa Mangla
and maintenance for the first three years
(Mausi Maa) Temple.
to encourage and promote the evening
activities including the Sound & Light 2. Development of Ranchi – Saraikela-
Shows. Many State Govts. have shown their Kharsawan- Purbi Singhbhum Mega
interest. The detailed project reports for Circuit in
Pinjore Garden in Haryana and Puttaparthy
Jharkhand comprising of following sites :
in Andhra Pradesh have been prepared and
the sanctions are likely to be issued. (a) Jonha Fall
(b) Hundru Fall
12.16 Ashok Consultancy and Engineering
Services (c) Jagannath Temple
The Ashok Consultancy and Engineering (d) Chutia Ram Mandir
Services Division mainly undertakes
the execution of Tourism Infrastructure (e) Lower Chutia River
Projects, consultancy services to Ministry (f) Pahadi Mandir
of Tourism and State Tourism Departments
, Engineering works/ up gradation and (g) Line Tank
renovation of ITDC and Joint Venture (h) Dassam Fall
hotels.
(i) Sun Temple
The division is, presently, involved in various
Tourism Infrastructure projects like : (j) Integrated Religious Place at
Dulli
1. Infrastructure Development at Puri,
Shree Jagannath Dham- Ramchandi- (k) Bundu Pond
Prachi River Front at Deuli- Dhauli (l) Doranda Mazaar
under Mega Circuit (For Nabakalebar
– 2015) in Odisha comprising of (m) Rani Chaun
following : (n) Hatia Dam
(a) Construction of Tourist (o) Mc-Cluski Gunj Pond
Facilitation Centre at Puri.
(p) Khallari Pond
(b) Development of Beach at Shree
(q) Harihar Mela
Jagannath Dham at Puri.
(r) Sati Ghat Mela
(c) Development of Shree
Jagannath Vishram sthali (Multi (s) Pundag Temple
Purpose Hall with Rooms and (t) Illumination work at Shaheed
Amphitheatre) Smarak
(d) Development of Gundicha (u) Illumination work at Deori
Temple. Mandir
(e) Development of Ramchandi (v) Illumination work at Doranda
Temple. Mazaar
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Annual Report 2016-17
12.19 Corporate Social Responsibility (CSR) 380 employees belong to Scheduled Castes
ITDC has undertaken the following activities (SCs), 28 to Scheduled Tribes (STs), 73 to
under CSR other Backward Classes (OBCs) and 186
women employees.
(a) Expenditure on CSR activities related
to community based skill development
12.21 Industrial Relations
programmes and sanitation and
The overall industrial relations situation
hygiene for Swachh Bharat Swachh
in ITDC continued to be harmonious and
Paryatan Project undertaking
cordial. There was no loss of man days in
Cleanliness and maintenance of Qutub
ITDC Headquarters and its units as on date.
Minar.
12.23 Implementation of Official Language and other works in Hindi. Various Hindi
Policy Competitions were also organized during
During the year, the Company continued its Hindi Fortnight celebrations for giving
efforts to promote the use of Hindi in official impetus to the use of official language in day-
work through motivation and training. Cash to-day work. On this occasion Sanskritik
incentives were granted to the employees Aayojan, Hindi Kavi-goshthi and RajBhasha
on doing prescribed quantum of work in Puraskar Vitran Samaroh was also organized
Hindi. Hindi workshops were organized to to motivate employees and encourage
provide practical training of noting-drafting Official Language in the Corporation.
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Annual Report 2016-17
Chapter-13
Statistics, Surveys and Studies
13.1 Information and Research Activities country, economic and statistical research
The Market Research Division of the studies like Taxes levied on Tourism Sector
Ministry of Tourism is responsible for vis-a-vis other services sector like export,
collection, compilation and dissemination of feasibility studies, etc.
information on various aspects of inbound, Financial Assistance is also provided to
outbound and domestic tourism in India. Reputed Institutes and Central Universities
The key statistics collected by the Division to organise conferences, seminars, bringing
include data on foreign tourist arrivals, out tourism journals, etc. Preparation of
domestic and foreign tourist visits, foreign Tourism Satellite Account, to know the
exchange earnings from tourism, etc. contribution of tourism in the GDP and
Periodical surveys are also undertaken scenario of employment of the country, is
to assess the profile of international and also one of the major tasks of the division.
domestic tourists, expenditure patterns,
tourist preferences, satisfaction levels, etc. 13.2 Foreign Tourist Arrivals (FTAs):
Based on the requirement of the Ministry, The year 2015 witnessed a growth rate of
this Division also undertakes tourism 10.7% in terms of FTAs in India. During
surveys, evaluation studies, studies for 2016, FTAs were 88.9 lakh (provisional) as
preparation of master plans/ perspective compared to 80.3 lakh in 2015 with a growth
plans for development of tourism in the rate of 4.5% over 2014.
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Chapter-14
Gender Equality
Tourism is a service industry with a strong women to address problems and grievances faced
female presence. Hence, gender sensitization and by them.
ensuring equal rights to the women are important
concerns of the Ministry. During 2016-17 (upto December, 2016) 4
female officials have participated in the training
The Ministry ensures that women officials programme on ‘Public procurement’ organized by
have regularly participated in the various training NIFM, Faridabad.
programmes for their capacity building.
Three Female officials (Stenographers)
Women Officers in the Ministry are posted have participated in the training programme on
at the Headquarters, in Regional Offices and also in ‘Improving effectiveness of Private Secretaries and
the Overseas Offices. The women employees of this Personal Assistants’ at Puri, Odisha organized by
Ministry play a pivotal role in the organization of National Productivity Council.
conferences, seminars, exhibitions & road shows
of national and international importance. Two female officials participated in the
workshop on ‘Sexual Harassment of Women at
The Ministry has a Grievances Cell for Workplace’ at ISTM, New Delhi.
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Annual Report 2016-17
Chapter-15
Welfare Measures
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Ministry of Tourism
Chapter-16
Vigilance
A separate vigilance wing in this Ministry been suitably informed to the divisions concerned
has been functioning to deal with various vigilance in the Ministry from time to time.
matters.
During 2016-17, few officials from the
Emphasizing the need of preventive Ministry had participated in a week’s training
vigilance, especially on public procurement, programme on public procurement conducted
the instructions issued from Central Vigilance by National Institute of Financial Management,
Commission / Department of Expenditure have Faridabad.
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Annual Report 2016-17
Chapter-17
Court cases
The details of Court Cases pending before CAT are at Annexure VIII:
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Ministry of Tourism
Chapter-18
Departmental Accounting Organisation
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Annual Report 2016-17
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Ministry of Tourism
Chapter-19
Important Audit Observation
Status of Pending C&AG Paras as on for VAT refunds by India Tourism Office,
10.12.2016 Tokyo led to loss of at least Rs. 62.18 lakhs
and unclaimed revenue of Rs. 25.63 lakhs.
18.1 Unrealized VAT refund
Lack of monitoring and pursuance of claims Report No. 11 of 2016
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Annual Report 2016-17
Chapter-20
Implementation of Right to
Information (RTI) Act, 2005
20.1 To promote transparency and accountability, 20.3 Information otherwise which are not
the Right to Information Act (RTI Act), available at the official web-site may be
2005 has already been implemented in this obtained by Citizens of India on payment of
Ministry. In accordance with the provision requisite fees as prescribed in the Right To
of Section 4 (I) (b) of this Act, the Ministry Information Act, 2005.
has posted information and Guidelines on
various schemes, projects and programs 20.4 There are 29 subjects for disclosure under RTI
being implemented by it along with its which has been identified by the Ministry.
organizational set-up, functions and duties CPIOs and Appellate Authorities have been
of its officers and employees etc. Records and designated for the respective identified
documents etc. have been made available on subjects.
the Ministry’s official website www.tourism. 20.5 As per quarterly report submitted of
gov.in under a distinct section namely RTIA.
this Ministry to Central Information
It has also been hyperlinked appropriately to
Commission, New Delhi, a total of 598 RTI
other sections of the website of this Ministry.
applications were received during the period
20.2 Information regarding activities of this from 1st January 2016 to 31st December
Ministry is available for public on the above 2016 and suitable action has been taken in a
said website and is also kept in the library. time bound manner.
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Ministry of Tourism
Chapter-21
Progressive Use of Hindi
21.1 The official language division under the “Rahul Sankrityayan Parayatan Puraskar”
Ministry of Tourism, is responsible for was awarded for the year 2014-15 on 16
implementation of the official language September 2015 and the entries for the year
policy of the union, Official Languages Act, 2015-16 have been invited under the scheme.
1963. Official Language Rules, 1976 and
Official
21.3 Language Implementation
various orders issued by the Department of
Committee (OLIC) has been constituted in
Official Language in the Ministry as well as
the Ministry and quarterly meetings are being
in its subordinate offices. Under the Official
held on regular basis. Quarterly meetings of
Languages Act.1963, various documents this Committee were held on 29.06.2016,
such as Annual Report, Statistical Reports, 07.10.2016 and 06.01.2017 during the year
Parliament Questions and other papers are 2016-17.
translated into Hindi.
21.4 Special Measures for Promoting the Use of
21.2 In 1989, the Ministry of Tourism has Hindi
introduced a scheme “Rahul Sankrityayan
Parayatan Puraskar Yojana” as reward for i. Offices notified under rule 10(4): Total
the books written originally in Hindi on 23 offices of the Ministry have been
subjects related to the Tourism. Under this notified so far under the rule 10(4) for
scheme the cash awards are given for best doing Official work in Hindi.
books written on tourism in Hindi. The ii. Incentive scheme and cash Award:
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Annual Report 2016-17
Action for awarding prizes for the in which Secretary (Tourism) gave
annual Incentive scheme for doing the certificates to winners of the
original Official work in Hindi for the competitions.
year 2015-16 has been initiated. iv. Hindi Workshop: Two Hindi
iii. Hindi Diwas and Hindi Pakhwada: workshops, one on noting-drafting
On the eve of Hindi Diwas message in Hindi and other on doing Hindi
of Hon’ble Home Minister and an work on Computer were organized on
appeal of Hon’ble Tourism Minister 19th and 21st September, 2016 during
was circulated among the staff of Hindi Pakhwada.
the Ministry. Hindi Pakhwada was
organized in the Ministry of Tourism 21.5 Hindi Salahakar Samiti:
from 1st to 15th September, 2016. Hindi Salahakar Samiti of the Ministry
Competitions such as Hindi Noting- of Tourism is constituted under the
Drafting, Rajbhasha Hindi Aur chairmanship of the Honorable Minister
Anuwad, Bhartiya Paryatan Gyan. of State for Tourism (IC). Its meeting was
etc. were held during this period. Two held on 15.04.2016. Follow up action on the
competitions were also organized for minutes of the meeting has been initiated.
MTS. Total eight competitions for
14 categories were held in which 37 21.6 Inspection of the offices by the officers
officers and employees participated of the Ministry
and they won 72 prizes. On 2nd The Officials of the OL Division of the
December, 2016 a “Puraskar Samaroh Ministry inspected its 04 subordinate offices
(Prize-awarding function)” was outside Delhi to review the progress of the
organized in the Ministry of Tourism, use of Hindi in their working.
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Chapter-22
Swachh Bharat Abhiyan
A Project Monitoring Unit (PMU) under conferences and workshops to take the
Swachh Bharat Mission set up in the Ministry cleanliness initiative forward through State
of Tourism is mandated to discharge following agencies; and
functions:
vi. Any other work, whether connected directly
i. To serve as the Secretariat for the Swachh or indirectly with the Abhiyan/Campaign,
Bharat Abhiyan/Campaign Clean India; which may be assigned.
ii. To assist in formulation of strategies related Various Campaigns/drives were organized
to Swachh Bharat Abhiyan /Campaign Clean during the year within the Ministry as well as in
India; the training and educational institutions under the
iii. Monitoring & Inspection of initiatives Ministry. The following Special thematic drives
pertaining to cleanliness; were undertaken during the year:
iv. Collection, compilation, analysis and Thematic cleanliness Drive – 1st - 15th March,
publication of statistical data specific to 2016 in Govt. Offices and buildings: All divisional
cleanliness; heads of the Ministry and all regional offices have
v. Interaction with the other Ministries, undertaken cleanliness drive in their respective
States /UTs and the stakeholders through divisions/branches/sections on fortnightly basis
appropriate means including meetings, and made the thematic cleanliness drive, a success.
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Ministry of Tourism
Swachhta Pakhwada 16th - 30th May, 2016: Mehrauli Archaeological Park, Sai Mandir, Purana
As per the directives of the Cabinet Secretary, the Qila, Lotus Temple, Laxmi Narayan Mandir during
Ministry of Tourism has under-taken a theme- Pakhwada. As in the case of the previous Pakhwada
wise fortnightly activity under the Swachh Bharat in May, 2016, State Govt. Tourism Departments
Mission. All staff members have taken a Mass and all IHMs/FCIs have evinced keen interest in
pledge reinforcing the commitment for cleanliness, implementing this Pakhwada.
to keep our office neat and clean. Further, all staff
members participated in the cleaning activities of Celebration of World Tourism Day on
the Ministry’s premises of the Transport Bhawan 27th September, 2016: On the occasion of the
and C-1 Hutments. World Tourism Day the Ministry has organized a
“Swachhta Run” which was participated by all its
The Secretaries of State Tourism Departments officers and staff and a large no. of students from
and all IHMs/FCIs were also requested to IHM, Pusa, New Delhi. The Run, which started at
undertake a theme based Pakhwada. This request Transport Bhawan passed through Rail Bhawan,
from the Ministry has been well received by the Boat club, Rajpath and culminated at India Gate,
State Govts and IHMs and FCIs. covering a distance of around 2 KM. At the end of
the Run the participants were given certificates.
Swachhta Pakhwada 16th - 30th September,
2016: The Ministry has undertaken cleanliness On this occasion Certificates and Trophies
activities, at India Gate, Jantar Mantar, were also distributed to the best maintained
Nizamuddin Dargah, Red Fort, Qutab Minar, Regional offices/Domestic office/Transport
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Bhawan/C-1 Hutments on the basis of the In the pilot phase, 25 monuments identified as
inspection carried out by a team specifically Adarsh Smarak by ASI have been taken up. A Nodal
constituted for that purpose. Officer at each of the 25 monuments has to ensure
clearing of the garbage piles reported. The ASI
On the basis of a letter received from the nodal officer updates the database on completion
Nodal Ministry for cleanliness i.e., Ministry of of the task so that the system can send an SMS to
Drinking Water and Sanitation, Ministry of the complainant that his /her complaint has been
Railways was requested to undertake cleanliness attended to successfully. Extending this facility
activities in or the nearest Railway Stations, coming for further list of 75 more Adarsh monuments is
under the territorial jurisdiction of the 100 Adarsh
under consideration.
Monuments protected by the ASI in various parts
of the country.
Corporate Social Responsibility (CSR)
In order to create awareness about cleanliness initiatives:
amongst the tourists visiting the ASI monuments, A review meeting of the status of the Corporate
the ASI has included the logo & message of Social Responsibility initiatives by the Public
Swachhta on the reverse side of the entry tickets. Sector Undertakings (PSUs) at the Archaeological
monuments already adopted by them and further
Swachh Paryatan Mobile Application: adoption of more number of monuments by the
A mobile application launched by the PSUs was held under the chairmanship of Secretary
Ministry enables visitors to report the unattended (Tourism), to ascertain the progress achieved by
garbage piles at various tourist destinations various PSUs and modalities to be worked out for
across the country. This application is working on adoption of more number of Adarsh monuments
Android Phone, Windows phone and iphone also. and the other ASI monuments, which are in dire
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Ministry of Tourism
need of priority action on cleanliness. Accordingly Kumarakruppa Frontier Hotels Private Limited,
the Indian Tobacco Company (ITC) has been New Delhi to adopt one ASI monument for
suggested to adopt the Jahangeer Place, Red Fort, maintaince of cleanliness has been considered
Ram Bagh, Jama Masjid, in Agra, Uttar Pradesh by the Secretary (T) and the DG, ASI has been
and Ram Bagh in Amritsar, Punjab for maintaince requested to identify one monument where this
of cleanliness under CSR. Similarly the proposal of proposal may be implemented.
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Annexure-I
India Tourism Offices in India
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Ministry of Tourism
Annexure-II
India Tourism Offices Abroad
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Annual Report 2016-17
Annexure-III
Senior Officers of the Ministry
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Ministry of Tourism
Annexure-IV
New Projects sanctioned under Swadesh Darshan
during 2016-17 (As on 31.12.2016)
(Rs. in crore)
4 Meghalaya North East Development of Umium (Lake View), U Lum 99.13 19.83
Circuit Sohpetbneng Mawdiangdiang – Orchid Lake Resort,
Meghalaya.
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Annual Report 2016-17
12 Sikkim North East Development of Tourist Circuit Linking Singtam 95.32 19.06
India circuit – Maka-Temi-Bermoik Tokel-Phongia-Namchi –
Jorthang-Okharey-Sombaria-Daramdin-Jorethang-
Melli (Exit) in Sikkim.
15 Bihar Spiritual Development of Jain Circuit: Vaishali - Arrah - Masad 52.39 10.48
circuit - Patna - Rajgir - Pawapuri - Champapuri as Spiritual
Circuit in Bihar.
21 Jammu & Himalayan Integrated Development of Tourist Facilities under 98.7 19.74
Kashmir Ciruit the Construction of Assets in lieu of those Destroyed
in Floods in 2014 under PM Development Package for
J&K
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Ministry of Tourism
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Annual Report 2016-17
Annexure-V
The details of identified 8 Tourist Cruise Circuits along NW-1 and NW-2 and suggestions and
recommendations of the working group are as follows:
Allahabad Circuit Kumbh Mela, Triveni Sangam, All Allahabad has a literary and artistic heritage; KumbhMela attracts
Saints Cathedral, Patalpuri Temple millions from across the globe; Chitrakoot is an important
and Akshaya Vat, Hanuman pilgrimage site of Hindus approximately 70 kms from Allahabad
Mandir, Chitrakoot and connected by road; rest of the two places are in Allahabad
Varanasi Circuit The Ghats, ‘Ganga Aarti’, Dev Varanasi is widely considered to be the second oldest city in
Dipawali’ Kashi Vishwanath the world and visited by millions from across the globe. All the
Temple, Sankat Mochan Hanuman religious places mentioned here are within the city itself.
Temple, Gyanvapi Mosque, Shri
Guru Ravidass Janam Sthan
Patna Circuit Harmandir Sahib, Mahavir Apart from the religious places which are in the city, Gaya and
Hanuman Mandir, Patan Bodhgaya are connected by road with Patna. They are situated at
Devi Temple, Padri-ki-Haveli, a distance of around 100 kms and 110 kms, respectively. Similarly,
Bodhgaya, Gaya, Nalanda, Rajgir, Nalanda and Rajgir are on the same road route and 80 kms and
Vaishali 95 kms, respectively, from Patna. Vaishali, an important Buddhist
tourist place is at a distance of 35 kms from Patna. ‘Chhat Puja’ is
also a unique attraction along the ghats of Patna.
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Ministry of Tourism
Bhagalpur Circuit BateshwarSthan, Vaasupujya Mandar Hill is located about 30 kms from Bhagalpur and well
Bhagwan Mahavir Jain Mandir, known for its mythological background. Sultanganj is an important
Mandar Hill, Sultanganj, Deoghar religious center for the Hindus, situated on the bed of river Ganga
at a distance of 26 km from Bhagalpur. It is also the starting point
for the annual pilgrimagtetio Shiva temple at Deoghar ‘Sawan’.
Kolkata Circuit Ganga Sagar, Belur Math, This circuit has important religious places related to all religions
Dakshineshwar Temple, and all the places are within 20 kms from the river banks.
Pareshnath Jain Temple, Kalighat
Temple, Nakhoda Mosque, St.
Paul’s Cathedral, St. Andrews
Church, Old NizamatImambara,
Katra Masjid.
Guwahati Circuit Kamakhya Temple, Navagraha Temple, These religious places are along the Brahmaputra river or
Bhuvaneswari Temple, Basistha Ashram within 20 kms by road.
Temple, HayagribaMadhaba Temple,
Umananda Temple
Tezpur Circuit Da Parbatia, Bamuni Hill, Agnigarh, These religious places are along the Brahmaputra river or
BishwanathGhat (Shiva Dol). within 20 kms by road.
Neamati Circuit Sivasagar, Majuli Island. These religious places are along the Brahmaputra river.
Action to be
Key Issues Recommendations Action Required
taken by
To provide Day and Night Close marking at bends and other critical locations
navigation aids required. Night navigation aids to be provided
wherever movement of cruise vessels takes place
during night time to reduce turnaround time.
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Annual Report 2016-17
Action to be
Key Issues Recommendations Action Required
taken by
Proper berthing Concrete jetties, floating Due to difference between height of the concrete IWAI
facilities pontoon jetties with jetties and vessel deck due to vertical water level
gangways. variation, ladders/ramps to be provided to facilitate
safe passenger embarkation/disembarkation.
Similarly, Gangways at floating pontoon jetties for
passenger movement to be provided.
Tourist amenities Pay & Use separate Construction by State Governments for which
at terminals, Restroom facilities for proposals may be sent by State Governments to
jetties, river Ladies and Gents. the Ministry of Tourism for 100% support for
fronts, ghats, etc. development of basic amenities at jetties, terminals,
ghats.
Parking facilities.
Display illuminated signage Install retro reflective sign boards with illuminations. State Governments
for all religious and heritage
sites and ensure that all
entry points are lighted
Opening of pontoon bridges 1. Itinerary to be given by cruise operators well in Cruise Operators
for passage of vessels. advance to State Governments.
2.Systems to be provided for quick opening of State Governments.
pontoon bridges.
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Ministry of Tourism
Annexure-VI
A. Completed Surveys/Studies of Ministry a) Andaman & Nicobar Islands,
of Tourism 2016-17 b) Chandigarh
1. Study on Identification of Hindu c) Chhattisgarh
Pilgrimage Circuit Linking various d) Dadra & Nagar Haveli
sites in Nepal with Border sharing e) Daman & Diu
states of India such as Uttar Pradesh, f) Delhi
Bihar etc.
g) Haryana
2. Study on Performance Audit and
h) Lakshadweep
Evaluation of Functioning of Overseas
i) Manipur
Offices of Ministry of Tourism
j) Meghalaya
3. Study on Evaluating the effectiveness
of the scheme of Hunar–Se-Rozgar- k) Mizoram
Tak (H-S-R-T) l) Nagaland
4. Study in Overseas Markets of Russian, m) Uttarakhand
Japan, South Korea, Germany, Turkey 6. Analyzing the Arrival pattern of Non
and South Africa. Resident Indians(NRIs)
5. Regional Tourism Satellite Account 7. Analyzing the impact of NRIs arrival
for the following States /UTs: on the household including the impact
(as on 15.02.2017) on their expenditure pattern.
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Annual Report 2016-17
Annexure-VII
List of NCDDO to PAO 9) India Tourism, Indore
01) D.D.O., Ministry of Tourism, New 10) India Tourism, Aurangabad
Delhi. 11) India Tourism, Jaipur
02) Regional Director, Tourist Office, 12) India Tourism, Agra
Janpath, New Delhi
13) India Tourism, Varanasi
03) AAO, PAO (Tourism), New Delhi.
14) India Tourism, Bangalore
List of CDDOs. 15) India Tourism, Kochi
1) India Tourism, Kolkata (East) 16) India Tourism, Hyderabad
2) India Tourism, Mumbai (West) 17) India Tourism, Imphal
3) India Tourism, Chennai (South) 18) India Tourism, Shillong
4) India Tourism, Guwahati (North East) 19) Indian Institute of Skiing &
5) India Tourism, Patna Mountaineering (IIS&M)
6) India Tourism, Port Blair
List of NCDDO To CDDO
7) India Tourism, Bhubaneswar 01) India Tourism, Naharlagun (Payments
8) India Tourism, Panaji are made by I.T., Guwahati)
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Ministry of Tourism
Annexure-VIII
The following cases of the Ministry of Tourism, Hqrs. Estt., New Delhi are pending before the Central
Administrative Tribunal (CAT) / as on December, 2015.
1 1476/2016 Hon’ble CAT New Delhi Smt. Sujata Thakur V/s Release of retirement dues
UOI, ITDC withheld on account of
excess drawn FA
2 OA No. 532/2015 Hon’ble CAT, Delhi Sh. P P Singh, retired Matter relates to imposition
Director (Finance), ITDC of Penalty on Sh. P P Singh
for irregularities committed
by him.
3 OA No 84/2015 Hon’ble CAT, Delhi Sh. P P Singh, retired Matter relates to imposition
Director (Finance), ITDC of Penalty on Sh. P P Singh
for irregularities committed
by him.
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Annual Report 2016-17
The following cases of the Autonomous institutes of Ministry of Tourism are pending before the Central
Administrative Tribunal (CAT) / as on December, 2015.
Autonomous
Sl. Case/Petition No. Court/ Brief particulars of
Institutes/IHMs/ Case filed by
No. and date Bench case
NCHMCT/IITTM
For implementation
Hon’ble CAT,
2. O.A No. 478 of 2015 Shri Pradosh.P.Pai of MACP to the next
Ernakulam
higher grade pay
ACP on promotion
Hierarchy and non
Hon’ble CAT, Shri Chandra Sekhar
6. IHM Bhubaneswar O.A. No. 871/2013 recovery of excess
Bhubaneswar Behera
payment made
thereof
Challenge the
O.A. No.
9. IHM Hajipur Hon’ble CAT, Patna Shri Promod K. Sahni promotion for Senior
050/00572/2014
Lecturer
O.A. No. Hon’ble CAT, Shri Naveen Kumar For question the
13. IHM Chandigarh
060/00207/2016 Chandigarh Nanchahal order of MoT
Smt. Vasundara
M.A. No. Hon’ble CAT C o m p u l s o r y
15. Dharamaraaj against
17000063/2016 Bangalore retirement
C. retirement
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