Unit 15 LA 1

Advert Campaigns

Advertising Agency: Publicis,

Singapore

Target audience: 19 – 34 year olds

(most dominant age group using
social media) targeted towards those
who regularly share and post world
news on their social accounts.

Overall message: that sharing and

liking images of crisis around the world
is not enough, more people should
start applying to be volunteers to help
those in need of aid.

Mise-en-scene: a child looking around the ages of 3 – 6, lays on a hospital bed surround by
nine hands, all doing the thumbs up hand sign. The picture is filled in with a black and white
filter creating an ambience of sadness, death, dullness and surreal almost as the event is in
the past or in no correlation with those who have their thumbs up. All element within the
mise-en-scene are combined to illustrate how ineffective it is just to “like” the post. The advert
is highly effective in getting the message.

Advertising Agency: Mudra Group,

India

Target audience: Young adults, possibly

17-24 year olds (this age group takes up
for 50% of drivers that talk on the phone
whilst driving)

Overall message: the overall message is

to those that talk to drivers whilst their
driving should stop.

Mise-en-scene: there advert reveals a

close up of a man pulling the phone
away from his face, whilst blood
splatters on his face from the phone.
This is done to symbolise that the driver has now been in an accident. Above the phone
there is text that reads “Don’t talk whilst she drives”. This text is used gives a feel of guilt to
those that do talk to drivers whilst driving, alongside with the bloody phone it gives the man a
sense of responsibility for the accident that has happened. The adverting is highly effective
with illustrating the message.
Unit 15 LA 1

Advertising Agency: Red Pepper,

Ekaterinburg, Russia

Target audience: middle aged

adults, parents, carers

Overall message: To be more

vigilant and wary when driving in
children prone areas or season i.e.
school holidays

Mise–en-scene: a mother sits in the

passenger seat of the car with a
map whilst a father sits in the driver
seat on the phone, they are both
distracted and are not aware of
the child that they are about to
crash into. A toddle sits at the back of the car in the centre directly opposite to the school
child who is about to get hit creating them to be one person. The text beside the toddlers
head states (think of both sides). This creates a sense of guilt towards the parents as it creates
a stigma of selfishness for not being careful whilst driving. It can also create a feel of shame
as the toddle would have had to witness such an incident. The advert is highly effective in
getting the message across.

Advertising Agency: Herezie,

Paris, France

Target audience: Parents,

guardians and carers

Overall message: That

parents need to be wary of
what and who their children
come in contact with, as
there is a chance sexual
predators could be in
communication with them

Mise-en-scene: A close up
shot of a female’s lower half
with a phone in her back
pocket. Within the pocket
there is hand covering the right buttocks, almost as if it was groping her butt. Following this a
text says “sexual predators could be hiding in your child’s smartphone”. The hand in the
trousers creates a high sense of absurdity and awkwardness. This bold element will motivate
and fuel parents to make sure their children are safe online to ensure this does not happen.
This advert is highly effective in illustrating the message.
Unit 15 LA 1

Advertising Agency: BBDO Bangkok, Thailand

Target audience: The target audience is drivers

Overall message: that driving whilst sleeping is

extremely dangerous, even one blink could
create a fatal accident.

Mise-en-scene: macro shot of a man’s sleepy

eye, sketched on his eye lid is a car and sketched
on his bottom lash line is a parent and his child. It
indicates that the man blinking once will cause
him to crash. In the lower left section text reads
“sleep is stronger than you”. This simple
construction will make drivers think twice about
continuing their journey once they get tired. This
advert is highly effective in illustrating the
message

Advertising Agency: Ogilvy & Mather,

Dubai, UAE

Target audience: People who

discriminate against women or
believe in strong stereotypes

Overall message: that women are

discriminated against and pressured
upon.

Mise-en-scene: Close up shot Muslim

lady. Google search bar that reveals
results of stereotypical thoughts and
traditional values of women. These
two elements show how women are
valued like objects. Hey are to be
constructed for other people’s
purposes. Seeing the stereotypes in
this manner brings to light how much
women are pressured and
dehumanised. This advert is effective
when illustrating the message.
Unit 15 LA 1