an HEDDox
Pounder of Snes Hodden's Sona
'HE national reputation, for over a quarter of a century,
enjoyed by Heddon Tackle, is due to its founder’s high
ideals and principles, which were to manufacture a superior
product and always maintain its high standard of excellence.
Nota single item of Heddon equipment has been developed,
from the dollar end. Each item has gone to its market, only
after the most rigid tests of fish-netting practicability and
dependability.
The Beddon Guarantee
EDDON TACKLE is made to, give “Value received—
un? and to meat the demands of quality and service
It is made’ as near 100% perfect as ski, knowledge, and
SOCSSE
ingenuity will permit.
Every article is made of the best materials obtainable,
and suitable for the purpose; and, should any tackle prove
defective in manufacture, or fail to render the service which Q
Should reasonably be expected, Hoddon agrees to replace it
& just it satisfactorily, or refund the purchase
EK
or repair it, or
price,
SESS TSESSS ECG Heddon Price Corrections
Effective July 18, 1928
Robs
No.l Fly Red Page 4 New Price $1600
LINES is
ge 17.
DANDY LINE
To All
1 TACKLE BOX CHANGES—Pages 21 and 220 n=
+41 yor improvements have been made in the construction ofthese
carefu; — bores—new quick-acting levers and new one-piece tops and «in
Succes; bottoms in all 16 inch boxes,
'NEW COLORS. Maroon, or rich mahogeny, in place of
plain Wha, 1416 ity, 116 and 1621 Prize Angler.
1 Crackle finish now in Master Jiffy and Master Angler in. GAVE
them, 1 THREE NEW color combinations: Red-and-Black; Orange. OF, the
many §: _and-Black; and Bright Green-and Black e to
then, = me mesons
HEMEL, ERNE coy gt {Si as Sad ee
+ ERE ies iB a xpense,
your s HEME Asisr bls: Sasso a tand-
ing po, RESIEARES Nitin rain {3 Fomercasttctes © OF
years» — chan-
wising James Heddon's Sons
Dowagiac é Michigan
™ s of
thousands or otners are veing wu vi vue uosats of
Heddon Tackle through National advertising, eto
You can "cash in" on this vast goodwill by featuring
this popular merchandise and by using your windows,
your local newspaper, eto.
When you do this, you will sell more Heddon
Tackle, and will bring into your store, old friends
and new customers who will immediately become pros-
pects for your other items of sporting equipment.
Use these Helps; back them up by carrying a
representative stock, and make this your biggest year
in your Tackle Department.
P.S. See Blank on Very truly,
Last Page for
ordering Dealer Helps. | JAMES HEDDON'S SONS
i
|
i
: Dealer Supplement
Valuable Dealer Helps
Free Window
Display Cards
in 9 Colors
Your windows are, the
Ayes of your store aud one
of your best
Nouiing is more
Ting. then an 3th
window display of tackle
‘Heddon Window Display
Gards entel the eyes stop
the passerby and. bring
Bim Pinto your store.
i They ae fee to you.
Poster for Window Backgrounds - Bill Boards
Note the Striking Window it Makes
Giant Window Display Poster
Poster Background 8 fet by 10 fet
EEADS. Genuine Dorayiac ‘This a regulation twelve sheet bill poster. Tt can
AR mreeiee ratay fats opti 10d ned ont
Fishing TencernP te form onlre eacaground or yout
soos
Bec Whale.
Posters for Bill Boards
8 feot by 20 fet,
‘The Giant Heddon Leaping Bi
feet in height, is something m0
A Knockout!
‘This Window Sold Tackle for the May Co. of Cleveland, Ohio
You Can Make
Your Window
Like This
Youn
Use them, They are very
i ‘aluable in selling tackle
| fof avariety of other hand
' Some windows will be
‘ sent on request.
See other Free Helps on last pages Dealer Supplement :
Counter Display Boxes "snovethe Baltsand Seis them
recsirly testing and exnreiet, ‘Thats Bright tn with
bane acerca, Any dosiert te sologs whole bos of, fasta of une one Dat
“bas tea eth cance tthe Bs
SEPUEASU STi mpeg Heddon conerton abd Bh
Luny Frog Six (2 Sizes)
‘a Teese hl Dox RGSS Wy Raa
Eko apins i elt a oe he bac Pre ny in
SRCPEPHS ht falas
‘naivideal
‘Toe eling pont and advantage of te roduc pew lt are
iy SES SSP Gath doede aver soar tay Sect
Sikes! "Bo totton te (Sow
ile tany 38
‘eats te Delay Box
Giga Satan sae
Display Box
ste rey Bare been cout onthe sir fg ation of 5
(elles sone heey Tas rae bn ne
eee elias peso eae aes Dunay Bor ee 4 Dealer Supplement
Wilder-Dilg Fly Rod Lures and Heddon Bass
i => Bugs in Display Boxes (x2) —
Put up in assortment form for the convenience of
both angler and dealer. For the angler, a complete
set of favorite patterns for use under’ almost any? =
Sondition.""For the dealer,» neat display for either
wale o|
Reser dion atets ie [os SSS
in true-to life colors on the inside cover.
Wry a ee
‘Size in Display Box Bass Bugs—Regular Bass Size
One each Nos. 1 to 12, Display box contains one each Nos. 50 to 61.
One Dozen in Bor. on $9.00 One Dozen in Display Box... ‘$3.00
Wilder Dilg—Daby Size in Display Box Bass Bugs—Baby Base Size
‘Two each Nos. 30 to 85. Box contains two each of B60 Series,
One Dozen 8 BOE a vv, $6.00 One Dozen th Display BoE. rm
‘a ie Tures|shovwn in fll eolors on page 18 of Catalog
Counter Display Cards with Baits Attached
"This modern method of merchandising shows thes balls o your customer can easly examine them. A grat
onverienee and sale Dost Afer bas are removed, thé cas ae rey atcsetoe Senet eek
Sahin full enor reproduction ofthe aime” Psted la Fela with el Mac
$7.30
8.0.8. Wounded Minnow. New!
‘Tho last word in a helpless minnow.
‘Solis On-Sight” and "SwimnOne
Side." "Pwo sizes
‘Three Baits on Card_....$8.00
Spoon-y Frog Card
‘An all metal bait, frog shaped, In
Frog color, Red-and-White, Nickel
and Gold. A sure hooker ane a
food seller.
Card with Six Baits____$6.00
Spoaney Fro
“Og Wag a
in FROG fist,
Six Balt on Card... $6.5
‘Weedless Widow. Now! :
rere at last is a surface lure with “Aces” “King.” “Queen” two popular sellers, Four Kings
‘exelent action. “Brand new and AN! metal baits that are big eller, and’ twa Queens. ‘Single hocks,
Qneevery angler willwant. Colora: Card contains two Ace, two Kings Put up thtee ways All Golds
Frog, Redeand-White, aad four and. two Queens in Nickel finish all Nickel; and ‘Ned-and-Waite
‘thet big selling colors’ ‘only, red feather, single hooks, aud Seale finishes.
“King” an
Card with Six Baits $6.00 Card with Six Bait $6.00 Card with Six
its _$6.00 Heddon Bait-
sting Equipment
Heddon Casting Minnows {ion wore 2 2 sal nonin
Siete slosh abet a pt
ion aon ith he eddon antag Reo aaa 9 HEE
Draper prentaton a ihe pols ta ery Neuen as om Bre
Heddon Life-like Frogs and “Frog” F
ayo nh hop ataytiect he earn octane te
Lures you car eet ‘great variety of action baits, * :
Many s fisherman has experienced qualms and hesitated fo impale the litle fellow on
Slowiy.’ The slogan of “Clean, Convenient, Mildent and Humane" propesly express the
Heddon
Famous Luny Frogs
(2 Sizes and 2 Colors)
“Luny” and “Little Luny”
Floats, Dives, Swims
Looks just tke a Live Prog
Note queer “sitting” position when floating on surface.
Luny ('g) 3500 Series
justied by the: diferenee {6
Df seasonod cedar and yum wood.
ses hooks imported fro
inishes
ight before”, or being bothered
ies in other popular Heddon
e hook and drown him
ro idea
The late Dr. Henshall, America’s foremost authority
on the Black Bass says: “The big ones prefer FROGS.”
Js generally known that a frog isthe natural food ofthe Black Bass, At last we have produced an imation
frog bait waieh as all ofthe features that have made wooden bata sacocs
First: Te isa splendid caster. (I the faherman eannot cast a bat ut to 4 desired distance,
he cannot exteh Ash, matter how good the ising pincisle of he bat may be)
Second: I: has an excellent swimming and diving movement similar to that of fry.
Thirds The bait is practiealy indestructible, asi le diecast frm slid pyran
Mate in the tvo most popular colorations, the Green Frog and the Meadow Freg. Is regulary equipped with
4 double hook on the belly and a dnwe hook or tal. °F ans
Bractcaly needles.
We have designed a double hook particulary euited 7
to the bait, having wide spreading points which in Little
a
roan ii
teers esata are ee a Luny
i St'the actos ofS ive nog "ston poral fo LP.
ike the water and come to rest. Retrieve it by very
fort quick jerks whieh will eause fe to bob under aid
Fise again, allowing it to come to test again between tine ee
Jerks," About the Bith twiteh wate out
Spoon-y Frog—(tts) 3200 Series
nz ty backs
y Beer ott Heddon Bait-Casting Equipment 3
New “Frog” Finishes on Other Heddon Baits
‘To moet the demand for the famous “Luny Frog” Finish in other good baits, Heddon has placed thi finish
on the following luses
‘The Famous “‘Vamp"—The Erratic “Zig-Wag"—The New “Weedless Widow"™
For further information on these baits and thelr special action, see the fll
‘The advantage of the New Frog Finish is obwiouy; it isa perfect repro
fisherman knows how elfective live Iroge are, but likewise how dificult to obs
book:
Every
n upon the
Bach one of these frog lures basa dillerent action, and
{f combined with the chive frog baits previously en
erated, make a excelent assortment for the man
Sawer es / wha, fase lure that is ciean, convenient, efficient
6 4 a
Fae
AL OW
‘The 2ig Wag rox wil prove the Ui and seat erat bale "i
POSH! QL Wi Ie. "Br furber pecans |
IF
Weedless Widow Frog.
Tee ron ow Frog es he Cons Me Sake”
For further particu: we teat pages
[Ne-2a9B, Wenlons Widow, surfoelare each $1.40,
Zis-Wasg—The Liveliest Acting Bait Ever!
Zig-Wag, (Improved)—8300 Series
Not Jast “another oinced bait”, but areal fish getter!
Some remarkable catches ate'reported on this new
fre, in both fresh and salt water
‘You will have to use thie bait to really appreciate
what it offers. Tels by far, the mast erratle of all
trratie movernent alts.
‘The bait has a unique duplex movement, consisting
ofa wide erratic sweeping action, cutting the water in
those unexpected angis and ztgwags that ser to hunt
but the hiding place of the ish. ‘The tal section keeps
ipa fiulike fanning movement in continuous curvea,
fF alive as life Itsel. ie
Users of the famocs, Heddon Basser, will nd the $92, Nts bo
Ziering similar in shape, but many Himes livelier
‘The ZigeWag tend,
Of the Bait and sho
Lane ot boty, 45 laches eit M non the lowing
If to teasing surface twitching
eres,
‘State Requirement on Hooks:— Upon request any Heddon bait wil be fur-
ished with single hooks, oF
‘otherwise: comply with special State Taws 4 Heddon Bait-Casting Equipment
Heddon Surface Baits (two Danay new ones)
Nothing can equal the thrill of seeing the big ones come to the surface and smash these special surface lures.
‘but surface lures, and report great success with therm, Hl
‘every fisherman should have. Can be furnished with in
ana vera of able th Hooks oF to other:
«_New Weedless Widow—A Surface Wiggler
Atlas uae bai wih rtnt acto. net fl, aba
Soi UGS AB To ipod aes fa ea
S. 0. S. Wounded Minnow
err temping! Lozi ike cay ey othe ie i
Sea aga Ti tot aee fad co Sedat uber tah aad re
rth § 0. s. Wounded Minnow, (whic
170 SERIES tock) 160
ES (2 hota)
'No370 8.0.5. usa” Woended Minnow Lear 6 iumUlDt oe Leo ns web Hot,
spent Sates hg Mani Gxt Noten aie fed oad 1
bie Bolted tito ws sand “iter bi ke Lan feck Sate ) be
BIS age Year TE Se sole ie | ase
313 Waite, Rad Head 7998 Sion Ses
C
Be, GERIES Pi od ret “Dora” Sure tare
Ba 18
ae that forty pads Boay 3 eee sbee HM
FB wo"Sing Gree Beck 381 Ratsbow an
RSG Sho WARS RET EE TAA, nat re ich
Aboe ura balts forised fn asnows of “leheglowing” Aah a regua rc Heddon Bait-Casting Bauipment 5
Famous Heddon “Vamp” Family
Tannen det eos fahy By Maw, nto ie en, rowan ral ue Ah nde
— " Uo wr oe
Ses sae hse :
EP Gee : ial te
an
ite boy, Redan Groen Spots) sia snake
ee Rs
HGR White Diy, Red Rynand Ta |
Heal, Ybe Recs scale BS eS BS
Hae Bide iis fais,
Hee Nevin eis “rake by: aw Sane
Hage Grange, Back Spot } Gea fie Sate
BB emdon, Hogs, Ot yop Tape Min tet Harpon, Dei, he Har ‘gts 525, poo
Pouce TRS we SETI OS “eh ay Suan ie teu ra rt
The Swimming Vamp Gointed)
RRB! sore tale
er eaeeres at catia
Erag of ty 95 tach elk
Soni ep gies = ae | . ee
De famgos vamp ree 6 Heddon Bait-Casting Equipment
“Old Reliables’’ 4s!:3: the st are concerned, these baits ae just as attractive and
tlfctive as eve
90d assortment of these proven lures. "Many, of them ate still "{avorites™ wich ter,
tain ane ng to fall back on a8 a last revert.
comply with State
‘Wi Eyota Sea
The Basser
i ‘ay pitt ater of Sa Se
Body eae 2 tne eB Su
ee msg eg te ee
Sit White Baty, Red toad, 03h" Shiner Bia,
ie ine in...
85034 Frog Seale. ‘Blas Sesto.
Ex Gah, 7
‘Tad Polly
175 tye Sree 08
Dart ang Ha na tn vie a at, Dt
FESR GaN Bove Sema
vonton” Heplvy equpped with tes double hook
wn et ete eth ace
Sioeuereegenn emo bat boc eit
Beatle Sou ae rei Hook)
$e Oa Mea ia
ling, canoe break or value 5 work. Heddon slotiie book presentation, "Pacxbke body ces beside
tnd in the tacile bores of the experienced anglers
Can be furnished with single hooks of to otherwise
Baby Game Fisher
Lk
Phen the coy ow i rac apna, cng
iar eee
‘soon Natural Sia
“Lucky”? 13
tc he tno
Stevingaichy below the sutace wich
SOLBRO iGO ees wis
iis Wie Bey 6d and Sophant ter St, ted
SB. na nae BBE eset
Bal, lly Perch Sai, Hoos Bt Salens P
2h GEE
Baby Crab. 190 Sera, alae 19080
sn gms ar lays ope en
Suse greene aa eae oa
‘ea ork rnd haga Sy oan oy inate oP en
SoS cep ried
aga eeaoeee aa
eee a BE ara
fot
1300, 1990 and 1800 Seren, Back,
Be SERIF MIDGET cub WIGGIER Same ww
jetzt double Soo Seay ioe 5 lhe,
‘relat fue Heddon Bait-Casting Equipment z
Bodice a ed ema waten
py
y
Na, 129, Yellow -
Br a _
cs tte a
Heddon Minnow, Nos. 100 and 150
The Zaragossa of Florida pembopalay
Everywhere
aa ee ch re nr ong sk, 5 Heddon Bait-Casting Equipment
Heddon-Stanley Ace-King-Queen
Metal Lures—Can also be used with Pork Rind
Note in the illustrations below the “head an’ neck” feature of these baits which gives them the attractive
Swimming and diving action formerly found only in wooden baits. ‘They have all the Mash of spoon baits withe
‘out their ine-tvisting evil, as thoy wall not turn over when being retrieved.
‘Wn. B. Stanley of Chieago, many times World's Champion Caster, has been working jointly with Heddon for
ser of years in producing a better "spoon type” of Baie. Something wh ot be “just another
fomething of value for the spoon user, and a veal improvement over othet “spoon type" baits,
‘the purpose has been to give the singe hook Sshermsan a better lure than Sny single hook wooden minnow
2. Allo this has been fully aecorsplished in the Ace, King, and Quoen bats
Ace y
Sache Rna seeks gh fae te x =
coumeemean EO a
King
3 Eckeo Wdeke Woes, ae
Queen JANG. color 202
rat he some ston td cmon haere se
Be ote ois aretha os
ee SL
avEeN, cam
Very Effective Pork Rind Lures ~
TEP aig SE at Que. Beis Pand sack
neds, i pig a ole ng of
BEFAR Rind Ot Be Chunk n ote 3
usc.
je Copper pata
ec rand ec
Bees Se
Crease
For Muskies!
fiedlnc ihe KESGote a nai sare
eben 1 dentate are
Silage ess te tt at
teopepen Ponaglngcnne tiny
Silver King
For Muskies and Salt Water Fishing—No. 390 Series
STE Sa esas cigs cg an ise no Sank pe
¢ aay SILVER KING-—No, 390 SERIES
3 * 390NP Nickel plated
4 Bo0GP Gold plated.
So0CP_ Copper plated
= Son.” White and Red
Sy0M Pike Seale
309P Shiner Seale
Bach, ene SLES
ao Heddon Balt-Casting Equipment 2
Heddon Rods
130 fitters
You Cannot Ignore Facts—
‘The outstanding leadership of Heddon in Bamboo Rods is unquestioned as proved
by the foregoing Record why Experienced Fishermen prefer Heddon Rods
AM bamboo is choice buttstock fom Tonkin cane, the nest bamboo obtainable, with thicker wall, fer and
tougher fibre, and longer gris, This combined with Heddon's careful gracaation of pet ives tse fods te
{famous “progressive bend” vial to lithe action, seength and aceurate casting
‘The bamboo in all Heddon Rods extends clear through to butt-cap.
The famous twe-pece construction of short butt and long tip was originated by Jim Heddon, and brings
folmcotferle clr tobe ut." pve uniloa sorig an eto, and prevents sary ssn om cei
ais ples extta years of service lie:
Anished. Ferrules slip like velvet, and all frrules are cemented on, no
Pinning weakens the wood and often splits it, and makes subsequent tightening a diMieule mater,
Heddon rode aro scientically built, and are carefully balaneed and tapered,
‘Throughout they are bulls for immense atrength and service, with lightness
their inper qualities and bidde
“pioned."
nd correct balance, and with all
niceties, tvey afer the very highest values obtainable in rads.
“Tempered” Bamboo (Brown-Tone)—What is it?
Lik the remarkable temper put into the famous steel of old Damascus by the armorers of old, Heddon bas
‘originated an exclusive process for the “tempering” of split bamabeo.
‘This “tempering” gives to Heddon Rods a new quality and their beautiful Brown-tone cole.
In Heddon Rode itis NOT just a surface stain or dye, but isa new character taken on by
‘which has gone trough and through the wood, and added strength, elasticity and casting
‘This socret “tempering” isin addition to the natural loft-ccasoning (drying), and gives Heddon Rods one mo
outstanding feature of value
bamboo itself
‘This exclusive process of season-tempeting adds amazing strength, springike life and
backbone, and increases casting force without "weave," Kick-back or Uresomeness
New Heddon ‘‘Hold-Tite’’ Locking Cross-section of Heddon Rods
Reel Seat
Reel Cannot Possibly Come Loose
Six strips of tight grained outer sheath of the wood
‘This is the most remarkable development ever made are jomed into 8 sold elestle shalt, Hledon bamboo
n'a Tooking device. It locks all standard reals fs selected strip by strip, seasoned, built up and te
can't turn oF slip forward. Now your ree! will "stay seasoned with infinite care and precision. Only the
Dut" Due permits of instant selease. Nickel Silver choicest fist quality strips are retained for ase, This
Uhroughout. Can't tust or corrode. Bully covered by le why Heddon split bamboa rods cannot pasbly be
patent, Exclusively Heddon compared with erdinery rods 10 Heddon Bait-Gasting Equipment
Split Bamboo Bait Casting Rods
No. 114 Rod “Reliable”
eaten ern
Teurnerkcinth ites
Heddon “Stalwart” Rod No.
Heddon ‘Compact’? Rod No. 3
Batt gn yell tamen, Syl dened pe
‘Nretd for fag un "Sa ayn
Istvard pia. Flats multenes Comes WME ong
C
Heddon “Wisconsin Special” No. 3!4
Sg ar th
Il the luckiest and mont vicious Munky. In khaki beg furmahed in i length only. Asie
saps demode wg x2
ea SL
Heddon “Chieftain” Rod No. 4
—
Eee
sn focema gp.
ec wren Lash ag.
stand vy wah
Heddon No. 5 “Dowagiac Special”
nn
te ES
seeiotga ieee aio
Se'chor, and wezepiionst value foc he monsy. Nn ney me ate gE cur No
Comer iapartioned Wisi magn. Lengths, 4125, 5,5),an8 6. Wepht of 85110 ie gh wight 3358, Each, 420
No. 6 Jim Heddon “Favorite” S°aPeciaton rack s15.00
No. 7 “Pier” Rod or Heavy Muskie
gulp ih ew “Hold TH oking oat, alps a et ams) Imeon
TST RS Sac ES, z 8
In Heddon “Tempered Bamboo” rods thelr “Brown-tone" is NOT a
Surface stain, but the result of the special tempering of the bamboo. Heddon Bait-Casting Equipmene u
Split Bamboo Bait Casting Rods ‘ies
Heddon ‘‘Musky” Rod No. 9
eae ——
‘Expres aera. osreb tamer ik eS
Tibsate isaPteceproofotares fe ela bag and
‘Shade in 95, Band 654 only, Weighs on se >t hg
Heddon “Wonder” Rod No. 10
a
Hay ate Mei ee ea a
Sees. ie linen po “y ra
Heddon ‘Premier” Rod No. 15
eae
light ad Meavy weights Each 13.08
ee
Solis Bamboo, corey sand, Sls Con Tou
sts Sue wing Us act
nue’ unt oP Ee 550g ad SR ween ot ae pe
‘ad heavy weights, Bach om “ ner
See ee ‘ony Fey ae Aas oo mE ath ‘Fda Bao ee
ogni tal ef Sahat Sia ae ts peed eng el asks Cia ee
“Sheridan Jones Special” No. 25 Grade
‘Very gh and ible. Special net, 682 weit ot, aluminum ee. Made oe No, forme only. Bach
One-Piece Rods
se hances, (as at
ei apes)
ed Bamboo" rods their “Brown-tone" ig NOT a
sult of the special ferspering of the barboo. Here are the Two National Favorttes weaantr
soe : ete +e :
This is Jim Heddon’s “Favorite”, No. 6;
(His own “general purpose” Rod)
NOHICE the new ‘Hold-Tite” locking reel band. At last—your reel will “stay put.” <
Fee a ied ie another siluive Heddon development’ old-
Tite” securely fastens all standard reels. The welted nickel silver ferrule is also of im-
proved shoulder construction, All metal mountings Nickel Silver.
Made of selected “Tempered” browntone split bamboo, tip and butt.
Your hand closes over a solid cork grip of exclusive Heddon design.
Cork forward grip. Genuine agate mountings. Rod wound closely | Niising Sai,
with silk Comes in khaki bag and Floating Aluminum Case. Esau
Sears |
No. 6 Rod ({istiated)
r oiieco
“ ‘Made in 4, 434, 5, 54, and 6-ft, lengths.
‘Mediumweight in5-
‘weighs 5 ounces, also light
: i |
Pa Heals ate Mare All lengths, each i
so Here is Bill Stanley’s “Favorit:
Jost gap Bay Sates Bats the No, 6 Jim Maddon Favorite bas bacome the
‘standard of value in Split Baraboo Rods, so the No. 20 Fly Rod has been designed
By Heddon'to be the Standard of value in Ply Rods.
beautiful "Tempered +
‘el Silver ferrules with
No, 20s the standard of comparison for ly rods, Bult
Brown-Tone Bamboo. ‘Three-piece with extra ip joint.
‘Waa siamey Hledion velvet ft: tungsten snake guides and hardened metal uptops. Solid, shaped
ork grip. Nickel Silver mel seat. Wound in very atirecive }
Secey ef jasper and golds harmoniaing heaueituliy with i
: tke Brown-tone of ts “Tampere” bamboo. ‘Packed in, good
Bere bite loth bag iy Floating Alumiaum Case. Lengths 814, 9-and i
es aa Siete Bach i i
'W. C. Vout, Nationally Famous Caster. Linds a 32b. Musky on a Heddon Fly Rod, 994 feet long, 514 03; he Outstanding Leader in its class 13
\.6 Bait Casting Rod and No. 20 Fly Rod
Casting Rod
eee Jina’ berecen (rule J a
eel a
ane
Heddon Floating Aluminum Rod Case
Purnished with No. 6 Rod and all Heddon Balt Casting
‘Rods, one-and tworpiece—S15 and up.
‘A substantial, fne-looking Case made from hard drawn,
Sluminuen tubing
ee
No Pinned Ferrules on Heddon Rods
Early bamboo rods, and today most foreign and lowsgrade
domestic rods have the ferrules pinned to the wood. Heddon
pioneered tn avoiding chin needles practice whieh not only
IWeakers the Wood but makes tigntening of the ferrules &
Tong and diftcule matter. very experienced red user xnows|
that they wil loosen with uve tnd aga, but i they are not
pinned, they may be readily sipped off and new ferrule
ement applied to make the
10 use in any company
ey No. 20 Fly Rod A rod you will be proud
nef wine pounce he same wening, md evening fore oe of abot 15 pues
Weights of Fly Rods Eee
Weights of ty rod: 84-o a Trt ro, might caning om 436 ounce to Scunce. oot Toot,
Minis Seen Bas ket fodiens toa ret Bao nage
SSSEGI Tato ds it ot to ely Bae tee
4 4. ie ,
Here are his own words: “Time, 18 minutes, Notice the rod came back straight.” The reason, its “Tempered.” i Heddon Fly Rod Equipment
Heddon Fly Rods "shoo" |
‘A Heddon Fly Red is a true fshorman's pot, hig pride, is sweetheart. It is something to treasure, Seldom
Will he lend of call, and even after years of faithful service he stil keeps it for the memories of my battles
Won and lost. Just to grasp one and see its grace and strength, and feel itg balance, live, qui action and
Suppleness, makes you fealize that Heddon ods ate the last word in ly Rod construction and are indeed
‘wonderful tackle,
New No. 14 “Thorobred” Fly Rod
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The, "Tumpered” Brown Tacs Bamboo ia wie the Rod. Rel Sot inf nara hard mot. Spl letra pine
oie ilk isa ap taal Wak ee ai a nee and Sa
“The Wed in and 9 lng a nae in ary hans wae
No. 20 Bill Stanley Favorite Fly Rod
nent ncn id wantp aN, bvestl “Temps” Brome |
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St trot te oie Sttmur Gano: pricdn bay pac’ Gh ESE NS |
SMES al ame abe esi
No. 35 ‘‘Peerless"’ Fly Rod
[New "Hotdcite*Leeing Rel Sat aera dow ht and ld al abel fst
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In Heddon “Tempered Bamboo” rods their “Rrown-tone” ig NOT a
slirfsee stain, but the result of the special tempering of the bamboo. Heddon Dait-Gasting Bawipment 1s
Split Bamboo Salt Water Rods
Double-Built and Single-Built
Se ate Double-Built Split Bamboo
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over rons autumn hot
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No. 42 “Commander” Light Tackle For Salt Water
No. 40, ‘The Commodore” The 3-6 Rod
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ditgr a agne tito. Sugniad nents Baga
No. 7 Pier Rod
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tone is NOT a surface stain, but the result of the "20 No GMB
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“Cetiog Rd Setone—sither bt
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Complete Detachable Handle
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Combet 88.25 Feral ony, $030 Std ony, a
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Band Agate Guides
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