po Heddon Tackle is made FOR Fishermen and BY Fishermen; and back of it, is over a quarter-century of “knowing how.” THLE national reputation, for over a quarter ofa century, enjoyed by Heddon Tackle, is ndards due to its founder’s high ideals and st in manufaeture, whi product and alway of excellence. Not a single item of Heddon equipment has been developed from the dollar end.; Eattyitem has gone to its market, only after the most careful, rigid and thorough tests of fish-getting 4 ‘ ‘ ‘ { { { { Fracticability and dependability. | \ ‘ f 4 { { 4 4 { 4 } The Heddon Guarantee EDDON TACKLE is made to give “Value received—plus,” and to meet the deman« of quality and service. It is made as near 100%, perfect as skill, knowledge, and ingenuity will permit. Every article is made of the best_materials obtainable, and suitable for the purpose; and should any tackle prove defective in manu- LM meppow | facture, or fall to render the service which ‘Famous iaherman and Inventor should reasonably be expected, Heddon agrees oe fo eplace i, or repair iy or adjust ft eatetuc: torily, or refund the purchase price. JAMES HEDDON’S SONS, Dowagiae, Michigan Success Breeds Success Substantial and wide-awake dealers prefer to be identified with a con- cern that has made a permanent and outstanding success in the industry, —a concern whose products “are asked for by name” and preferred by that vast number of anglers, who will not accept a substitute. It’s easy, to identify Genuine Heddon Tackle — just look for “The Box with Red Edge” Wherever bait-casting is known, which today means practi- cally throughout the civilized world, the Heddon red-bor- dered box has become universally familiar—probably seen and recognized in more tackle stores and anglers’ kits than any other emblem of the fishing sport. ‘This box is important to you because it marks the genuine Heddon -products— the baits whose sound principles, beautiful “details of construction and proved fish-getting qualities have never been surpassed.of the thousa, ‘ome Gs sent Us by Ws oP Ayre! Us WO Heddon Taggers nd US Yours, = Mi not be 570u ‘wil Orry 19 Years of National Leadership {is not “just an acci- |! dent” but proof of real worth Here's Proof of ‘National Leadership and Universal Use for 19 Years: Whether Expert or Novice; North or South; East or West; Ocean, Lake or Stream, they all shy: “Heddon is my choice.”PEE Hi -—- - - WHY HEDDON BAITS? ““Been-There” Fishermen prefer Heddon Baits because they are the original wooden minnow and of recognized highest quality. Futhermore the experienced fisherman knows that the ait must be a real fish-getter or Heddon would not make it. Heddon Baits cost slightly more than numerous imitations, a difference that is more tha justified by the difference in quality. " Nothing but the best goes into their construction; the choicest of seasoned cedar and gum- ‘wood; the fastest colors and the highest grades of paints and enamels; and the best grades of hooks, imported from England and made especially to rigid specifications. Heddon hooks are first copper-plated and then nickel-plated to make them as rust-proof as possible. Cogs ¢ Doubly Secured Hooks on Heddon Baits Cannot twist Tooee, yet easily changed. Held by TWO Screws ‘Hooks will not revolve or twist off or pullout because they are doubly secured with the Heddon patented hook fastener, yet Deaiy Secured ‘cin easily be removed to replace broken hook. Hooks are ‘Tonmmenes aterm snetscee si and “eld in Dest position to tnsure hooking the fh, and will aot ‘pac cer naar touch or damage the bait. "FISHING!" An appreciation by IRVIN S. COBB I, for one, am proud to call ayself a fisher and sith tho fighotnan stand. Ours is a venerable anda noble and a health ful sport, To practice it 1s good for our minds and our bodies. fo ie’ about our fishing afterwards, makes the isagi- nation more. flexible But to get the maximum of onjoysent out of this favored pursuit of ours, ‘the fishermen aust have the right sort. of. VINE CORB Lacklo, faghtly and honestly builded. The concern called Janes Pingaanse ra Hoddon's Sons aakes such tackle as Iau glad to testify of ay Spottt °* own free will. a gq ,Booause of the uniform excollence which I have found in Heddon wares, Scit affords me pleasure to tender to the present menbers of the fara this: Yoluntary-—and unpaid-for—tribute, ‘May’ they Live long and say they prosper Gnd may thoy go on uaking fishing taoklo for this nation of fishornen and ‘fishorwoson! Fs (ania FCs ot National Leadership for 18 years is not ‘just an accident!” Here's a record that’s hard to beat, — Two whoppers in one morning, and both of them Prize Winners in “Field & Stream’s” National Fish Contest for 1928. Heused a Heddon Rod, a Heddon’Reel, a Heddon Bait and a Heddon Line. 100% Heddon! Mr. G. M. Atwater (at right), of Norfolk, Va., caught these ‘two Large Mouth Bass, weighing 9 Ibs. 6 0z., and 9 Ibs, 14.02. at Lake Smith, Virginia, and won Fourth Prize and Sixth Prize in the Intermediate Division in “Field & Stream’s” ‘National Fish Contest for 1928, NOTE: First Prize and Fifth Prize in this same Division were also caught on Heddon Baits. (Four out of Six Prize Winners!) A 121‘Three New Transparent “Spook” Baits Guaranteed Tidestructible in both Finish and Construction They are ext rable real “ah-teah”. Made of Heddylin, ike Fyralin. Bier ist donen ordinary wooden Taree, even when preload by fab with sharp oe if yours doe not ive up to the guarantes New “Super-Dowagiac” Spook transparent and Indestructible (greatest sh-getter of them all) (Like Pyralinj- For all game-fsh Two more “Spooke".-"Shrimpy-Spook” and 4 “Sea-Spook” rg ho have ad wont ced to aby ta with aarp th. The Shing Dabs amet memati = Aine ee Apiapasnogy ta eterna pee Autres Mey em, aah et Auasttymein, Maken seret ramtmes, | oll alee: me. faatrual mice ‘luda an spe clei heeoet fy fanth hinged oat nied rte ip ga gre. Cael ea eee ce eee een eas on a Ramparent boy Wilt Tea RE, drain ed Seg Eh uteneaie Eke Meme SORPAMSISAG SUC! SHE ERE: a3 ight Tackle Salt-Water Specials rsh tte Set ek atte er tig Te SEES Ras Se ea f Fe i i ot tase “gga eatin ee oped SEE ae ee tian “yaaa ak “urement een See. SE es es,Here is the bait that has Everything A Dandy Caster and an excellent Lurer Absolutely Weedless and a Dead-sure Hooker An all-season Lure for ALL-fish “Triple Teazer” (Weedless) No. 1000 Series “A School-o-Minnows” Septet aged Wass Chae SBS AOR a Parma Ne 1000BR Mle Teaser Peco ech aie HERE IS HOW IT WORKS — The hinged weedguard flips back when a fish strikes also when the bait is cast. ‘This insures hooking the fish, and in casting reduces air-resistanct ‘When a fish is hooked weedguard folds back so that there is nothing to catch or tangle in the weeds, ete. ioe Bets Mie caHalf the Fun of Fishing is in trying out New Baits. Here are some good ones. Heddon Meadow-Mouse No. 4000 Series At last, a “Mouse” that is a Mouse! A “true-to-nature”” a Bait, even to bead eyes, and flexible ears and tail Your Floats, dives and swims with lively, teasing motion, Delew ‘Three natural colors, Brown Mouse, the true Field Shine ‘Mouse; Grey Mouse’ with White belly; and White sr Mouse with Red coloration. Also Black body with = White head. Casts like a bullet. Bass, Muskies and Pickerel “gobble” these life-like lures, No. 4000 Heddon Meadow Mouse 2K Seana Packed Eighty-five years young, is this “Old Timer” Dr. H. E, Wilson (Wau-ftae-Mos-Ke-Ka) of Bovey, Minn., sends us this letter: “James Heddon's Sons, Gentlemen Whoopee! Hats of to Heddon's “Meadow M und, 12 ounce rauskie, and «27 pound one sh forthern Pike. All without a miss. [fished surrounded by four boat loads of people who sid there were no fh in the lake! Heddon Meadow Mouse some ture! Tf bank my last red cent on le On my Sth east [landed 9 29- ly afterwards. Also 7fine bg Great Signed: Dr. H. E, Wilson, Wau-Bae-Mos-Ke- Zig-Wag—The Liveliest Acting Bait Ever! Zig-Wag (Improved) —8300 Series Jat anh ned bat, ot «reat {iy tinea ele feton ah hebeit and more haan ene Som WhiC body ser Spt, Rad ead 1ig-Wag Fro ‘ie Be-teg Tox wu ae Stee whch ive wc onHeddon Life-like Frogs and “Frog” Finishes c Convenient, Effective and Humane Now you can ah with “Props” at anytime of theseagon, No chasing shen ah nay lively little Hoppers, because in the Heddon Progs a“ Lures, you can got a great variety of ection baits night before, or being bothered iishes in other popular Heddon Many « fisherman ha experienced qualms and heeltated to impale the little fellow on the hook and drown him ow. Phe slogan of “Clean, Convenient, Elective and Humane” properly express the Frog idea ‘The late Dr. Henshall, America's foremost authority on the Black Bass, says: “The big ones preter FROGS.” Famous Luny Frogs (2 Sines and 2 Colors) “Luny” and “Little Luny” = Swims ive Frog Note queer “sitting” position when foat- ing on surface. Made in the two most popular eolorations, the Green Frog and Ere Meadow Frog. Ttis regularly equip: ped witha double hoak on the belly anda (J ingle hook on tail. Practically weedless any Pe vo Little Luny 3400 Series Luny (‘) 3500 Series Rhea ae oP MB PSO Slate ded cape soem RS O38 Sane) RS New “Frog” Finishes on Other Heddon Baits "To mect the demand for the famous “Luny Frog” Finish in other good baits, Heddon has placed this finish on the folowing Tires! ‘The Famous “Vamp"—The Erratic “Zig-Wag"—The New ‘Weedless Widow”” Weedless Widow Prog. ee SS, nc Spoon-y Frog—(sittu) 3200 Series Turan teste neg tere eres Damdee, tect mie aire ray Seger amg an Eo eal tshirt 2, Hip ed ipHeddon Surface Baits ctwo panay New ones) ‘Nothing can equal the thrill of seeing the big ones come to the surface and smash theve special surface lures, Many fahermen use nothing but surface tures, and Feport great success with the Hare wa fae ee ares and peveral “old rllables” that evary fcheringn should eave 7 Weedless Widow—A Surface Wiggler—Absolutely Weedless Fda wtih Sttnay. be aily serfs Sa Ne Be Sentee th 2h wiht cnn S. 0. S. Wounded Minnow — 1 Htonees for “Hay” sat every Jerk: Eyre atric las eee SELEGS tomtom encay Leng tic owwegne oe. Length 89g me epithe OF, 8.0.8; mara faastin” Hp Gee 2%. GRYMES, daca, Mae HS ‘Two Deadly ‘‘Old-Timers: ‘‘Super-Surface 210” and “Surface 200” referred by experienced anglers, who, tell ua “i's the best all around lure ever made’ for general use Peter Bete ll the Satan boo" oth thouande of abetted al ste he teases ‘aus ened wth dui hoks nd ca be ap in Telnay an cads pe i for bight, ae white, Hea Head Boag tic 'n. foo.é % f “Old Reliables” suis: ustercurm tat apart icin anglers, something fo fall back on as Inst fenort. comply with State laws. Game Fisher nes wil compoaed rng maven atl leet amen eee eee SBE MARS Body, nea read and Ta ack $5 ‘The Basser ‘The Rassr—No- 850 Seren, clo 850% Se ees. Tad Polly ‘Td Paty—No. 5000 Sain, clr 50008 Degoet reno Heddon bale whic nt while a re Dive SSR aaa ee mS neat ala ee Hire ie ie sees alias fae. Tee Soe Betas RE Rouse an ne Be RE S HEEp me ae ‘Gan be faraiched with single hooks or to otherwise Baby Game Fisher 1HCAdb sles bea rset "Pisse body cs hosts Sh ipa “Lucky” 13 acky 19° 200 Ser, eo 280070 To Ser Ses ao ace ele soretad “Bly ears" Bis WREBSG Need BPs, rat Basten Pig Si es tena Bast Veit Perc Sade Wo. a, SERIES Dewy Can —Thi popu eee pracy ‘Bolate birige mente ituble hooks, equipped with hia SE pork allie Wace! boty lent 9 ome: Weee TSoreeat 194Special Underwater Baits ee na ert "sgh esd wt hey wl sink heaply mace bali of tke pe, note te fll Heddon coswtnicion apes neheet nak ar Heddon “Torpedo” Serene tht ct tat = era iets ee OP | one EE Soe on ms a oe ey Poctaaseted rtd ees, River Runt” 110 Series 180.1198 Heddon River Msa244taeher eg ll tah ae a ue 1d i out. Tiny fl ery ae The Zaragossa of Florida Now Popular Everywhere A“Top-Watee” Balt of Unusual Action and Appeal NSS a tee Parente cee ay ae x a es tt No. 80 Tiny Teaz, a Fly-Rod Wiggler. = Also Suitable for Bait Casting 3 A Bt ae rn tr ost mk ‘tie, é Ec ieiamtinom ames, in ter babsct mb gig hou Brook Trost 7 Ws Stetind ow Eek Tet by Tareas i g6 Heddon-Stanley “Ace”, “King” and “Queen” Metal Lures ‘The “heed an’ neck" feature of these baits gives them the attractive awimming and diving action formerly found only in wooden baits ‘They have all the fash of spoan alte without their line-cwisting evi, wil nok turn over when being retrieved, While the Ace, King and Queen are complete lures, as illustrated: they are ssid for une with Heddon Stanly Pork Rind. Attach by merely paming book Poot ehough hole end of strip. (See Park Rind and Pork Chunks on page 12) Wn. E. Stanley of Chicago, many times World's Champion Caster, worked jointly with Heddon for a number of years in producing a better “spoon type’ of bait. Also to give the single-hook fisherman a better lure then ‘ny ‘ingle-hook wooden minnow ever Made. AcH=No, 190 Series (Weeles) aati tt te Che A So Riese