UBER

UBER

LOUIS HAGEN NICK

CHAVEZ HYATT SCHOK

SIMRAN HALEY
HEER MCCARTAN
https://www.statista.com/chart/12059/uber-revenue-bookings-and-net-loss/
Public Opinion
February 2018
INTRODUCTION AND SITUATION
● What is happening to us right now?
○ #DeleteUber
● Why does it matter?
○ Although this is a campaign that spiraled last year, it is still prevalent to our public
image today
● Realign corporate structure
○ Satisfy the needs of drivers
○ Address the concerns of riders
○ Instill social responsibility
● $1.25 billion investment should be diversified into restructuring

https://techcrunch.com/2017/12/28/softbanks-big-investment-in-uber-comes-to-a-close/
INCREASING INTENSITY OF BACKGROUND
CHECKS

https://twitter.com/hashtag/deleteuber?lang=en
 IMPLEMENTATION AND DEVELOPMENT
CTT Management

Value Test
Virtual Interview

https://www.valuescentre.com/our-products/products-individuals/personal-values-asses
sment-pva
 OUTCOME

https://cultureleadershipgroup.com/team-and-organization-culture-values-assessments/

Trust Loyalty Growth

Ensuring Customer Safety Increases ROI
Customers Per Year in US

* Hiring $980,000
Managers Salary
Expense

Barrett Values 2018 Projected

Centre Values
Assessment
Higher
* Values $210,000,000 $210,000,000
Profit
Assessment
Expense

* Based off of 2017 Statistics Customer

Satisfaction
Rise in Customer Increased
Use Safety
Standards
- Highest ROI out of three recommendations

Budget
IMPLEMENTING NEW PAY FOR DRIVERS

https://uberpeople.net/threads/total-start-up-costs.205336/#post-3063684
PROVIDING BENEFITS AND REWARDS FOR
LOYAL DRIVERS

https://www.uber.com/drive/
 Satisfying Drivers Increases ROI
Drivers

*Wage Expense Total for NY Total for LA Total for SF

with 12% Wage per Year per Year per Year
Increase
2017 1m Driver Estimate
50% of Drivers $8,927,100 $4,978,575 $6,916,050

19% of Drivers $7,915,362 $4,414,336.50 $6,132,231 - - 12% Increase

Results in $27
30% of Drivers $8,927,100 $4,978,575 $6,916,050 million more being
*Based off 2015 Statistics paid to 50% of the
Drivers in NY
*Benefits Per Year in US
Package
Expense

$10,920,000 *Based off 2017 1m Driver Estimate

- Second highest ROI out of the three recommendations

Budget
IMPLEMENTING CHARITABLE PROMOTIONS

https://online.aurora.edu/employee-volunteering-programs/

https://www.huffingtonpost.com/ryan-rudominer/corporate-social-responsi_9_b_9155670.html
EXPANDING INTO COMPETITORS’ MARKETS

https://www.uber.com/partner/madd

Targeted Locations:

New York 23.4% Illinois 7.2%

California 11.8% Florida 6.2%

http://clients1.ibisworld.com.ezproxy3.library.arizona.edu/reports/us/industry/productsandmarkets.aspx?entid
=1951
UNIQUE PARTNER OPPORTUNITIES

https://mashable.com/2017/03/21/lyft-ipsos-data/#iP57V7g0IPqP
Learning from our Competition Increases ROI

Competitors Per Day in US

* Virtual Promotion $550,000

**Advertisement Per Year in US

Facebook $192,000

Billboards $7,200,000

Sports Franchise $1,125,000

* Based off 2016 Statistics

**Based off 2017 Statistics
https://mashable.com/2017/03/14/delete-uber-lyft-1010data/#sZ2xC7otIiqm

- We expect this to return the lowest ROI out of our three recommendations
Budget
Measuring Success

June 1, 2018 December 1, 2018 June 1, 2019

Implement 6 Month
1 Year Assessment
Recommendations Assessment
Budget for Customers

Slide
Budget for Drivers

Slide
Budget for
Competitors

Slide