TABLE OF CONTENTS

CHAPTER NO. CONTENT PAGE NO.

Chapter 1 Introduction 1-6
 Industry Profile
Chapter 2 Company Profile
 History of Company
 Company Profile
 Product of Classmate
 Consumer Buying
Behaviour
Chapter 3 Research Methedology
 Objectives
 Scope
 Research Design
Chapter 4 Data Analysis and
Interpretation
Chapter 5 Finding and Conclusion
Chapter 6 Limitation and Suggestion
Bibilography
Annexure Questionarie
 CHAPTER 1 – Introduction

Industry Profile

Market Size

The Indian IT sector is expected to grow at a rate of 12-14 per cent for FY2016-17 in constant
currency terms. The sector is also expected triple its current annual revenue to reach US$ 350
billion by FY 2025.

Employees from 12 Indian start-ups, such as Flipkart, Snapdeal, Makemytrip, Naukri, Ola, and
others, have gone on to form 700 start-ups on their own, thus expanding the Indian start-up
ecosystem. India ranks third among global start-up ecosystems with more than 4,200 start-ups.

Total spending on IT by banking and security firms in India is expected to grow 8.6 per cent year-
on-year to US$ 7.8 billion by 2017.

India’s internet economy is expected to touch Rs. 10 trillion (US$ 146.72 billion) by 2018,
accounting for 5 per cent of the country’s GDP.

The public cloud services market in India is slated to grow 35.9 per cent to reach US$ 1.3 billion
according to IT consultancy, Gartner. Increased penetration of internet (including in rural areas)
and rapid emergence of e-commerce are the main drivers for continued growth of data center
co-location and hosting market in India. The Indian Healthcare Information Technology (IT)
market is valued at US$ 1 billion currently and is expected to grow 1.5 times by 2020. India's
business to business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020
whereas the business to consumer (B2C) e-commerce market is expected to reach US$ 102
billion by 2020.

Cross-border online shopping by Indians is expected to increase 85 per cent in 2017, and total
online spending is projected to rise 31 per cent to Rs 8.75 lakh crore (US$ 128 billion) by 2018.!!!

Post the government’s announcement of demonetization of specific currency denominations,

digital payment platforms such as Paytm, MobiKwik, Oxigen witnessed a sharp spike in user
transactions, app downloads and merchant enquiries, thereby indicating a greater demand
towards digital payments by consumers.
India ranks among the top five countries in terms of digitalization maturity as per Accenture’s
Platform Readiness Index, and is expected to be among the top countries with the opportunity
to grow and scale up digital platforms by 2020.

Investments/ Developments

Indian IT's core competencies and strengths have attracted significant investments from major
countries. The computer software and hardware sector in India attracted cumulative Foreign
Direct Investment (FDI) inflows worth US$ 22.83 billion between April 2000 and December 2016,
according to data released by the Department of Industrial Policy and Promotion (DIPP).

Leading Indian IT firms like Infosys, Wipro, TCS and Tech Mahindra, are diversifying their offerings
and showcasing leading ideas in block chain, artificial intelligence to clients using innovation
hubs, research and development centers, in order to create differentiated offerings.

Some of the major developments in the Indian IT and ITeS sector are as follows:

 Bengaluru-based fintech company ZestMoney, owned by Camden Town Technologies

Pvt. Ltd, has raised US$ 6.5 million in a Series A round of funding led by Naspers-owned
PayU; and will invest the funds in technology and product development.
 Google plans to set up its first data center in India in the city of Mumbai by 2017, to
improve its services to local customers wanting to host their applications on the internet,
and to compete effectively with the likes of Amazon and Microsoft,
 Sagoon Inc, a social network and e-commerce start-up, has filed mini-initial public
offering (IPO) papers with the US Securities and Exchange Commission (SEC), to raise
around US$ 20 million, which will be used to set up a campus in India, expand its team in
India, the US and Nepal, and support marketing and branding and other general
purposes.
 SAP SE, in partnership with the Associated Chambers of Commerce of India
(ASSOCHAM), has rolled out a knowledge sharing resource center which will serve as a
one-stop portal for businesses looking to adopt or migrate to technology that will make
them future ready for the biggest taxation reform of goods and services tax (GST).
 Freshdesk, one of first companies from India to offer Software-as-a-Service (SaaS) to
global companies, has raised US$ 55 million in the latest round of funding led by Sequoia
Capital India and existing investor Accel Partners, estimating to value the company at
US$ 700 million.
 Warburg Pincus LLC, the US-based private equity firm, plans to invest around US$ 75
million in series C round of funding to buy a significant stake in Capital Float, an online
credit platform.
 Helpshift Inc, which makes customer support software for mobile apps, announced
raising US$ 2 million from Cisco Investments, in addition to working with Cisco to integrate
its in-app customer support with Cisco’s contact center solutions.
 Knowlarity Communications Pvt. Ltd, a cloud telephony provider, has announced raising
US$ 20 million from multiple investors such as Dubai-based private equity investor Delta
Partners, existing investors Sequoia Capital Funds and Mayfield Fund, apart from venture-
debt from Blacksoil and Trifecta Capital.
 Flipkart, India's largest e-commerce marketplace, has re-entered the private label
business by launching Smart Buy, the first of two new private labels, with a view to boost
earnings and fill gaps in its product selection.
 Fitpass, a Delhi-based revolutionary app which offers access to gyms and health clubs
membership, has raised US$ 1 million in seed funding from investors in Mumbai, Delhi, and
Bengaluru.
 Apple’s supplier and assembler, Taiwan-based Winstron, will set up an iPhone assembly
facility in Peenya, Bengaluru’s industrial hub, thus making India the third country across
the world to have an assembly unit for Apple’s iPhone.
 Kratikal Tech Pvt Ltd, a cyber-security start-up, has raised around US$ 500,000 in seed
round of funding led by Mr Amajit Gupta, former director of Microsoft India, which will be
used for product development and building training modules.
 International Finance Corporation (IFC) plans to invest US$ 10 million as equity in
Bengaluru-based Zinka Logistics Pvt Ltd, which provides a technology platform called
Blackbuck for long-haul trucking market in India, estimated at US$ 70 billion.
 Paytm’s online marketplace unit raised US$ 200 million in a funding round led by a US$
177 million investment to be made by Alibaba Group Holding Ltd, and balance by SAIF
Partners.
 Intel Corporation plans to invest in Digital India related solutions such as India stack,
Unique Identification (UID), e-government 2.0 and other government initiatives, and
scale up operations of its data center group (DCG), as per Mr Prakash Mallya, Director
DCG, Asia for Intel Corporation.
 Reliance Industries Ltd (RIL) plans to set up entrepreneurship hubs in key cities and towns,
and Rs 5,000 crore (US$ 748 million) fund, under the name of Jio Digital India Startup
Fund, to invest in technology based startups.
  Gurgaon-based digital wallet start-up MobiKwik, which is owned and operated by One
MobiKwik Systems Private Limited, has raised US$ 40 million from Nasdaq-listed firm Net1,
a South African payments technology company.
 Orange Business Services, the business services arm of Orange Group, has launched a
state data centre for Himachal Pradesh government, which will be the first data centre in
India to be designed using 'green' data center concepts that minimize power
requirements and increase power utilization efficiency.
 PurpleTalk Inc, a US based mobile solutions company, has invested US$ 1 million in
Nukkad Shops, a Hyderabad based uber-local commerce platform that helps
neighbourhood retail stores take their businesses online through a mobile app.
 KartRocket, a Delhi based e-commerce enabler has completed its US$ 8 million funding
round by raising US$ 2 million from a Japanese investor, which will be used to enhance
Kraftly, a mobile-first online-to-offline marketplace targeting small sellers, individuals and
home-based entrepreneurs in India in product categories such as apparel and
accessories.
 Xpressbees, an e-commerce logistics firm operated by Busybees Logistics Solutions
Private Limited, has raised US$ 12.5 million in a Series A funding, led by its existing investors
SAIF Partners, IDG Ventures, Vertex Ventures and Valiant Capital, which will be used to
strengthen technology initiatives and processes of the firm.
 Housejoy, an online home services provider, has raised Rs 150 crore (US$ 22 million) in a
Series B round of funding led by Amazon, and which also includes new investors such as
Vertex Ventures, Qualcomm and Ru-Net Technology Partners.
 Nasscom Foundation, a non-profit organisation which is a part of Nasscom, has
partnered with SAP India to establish 25 National Digital Literacy Mission (NDLM) centres
in 12 cities across India, as a part of Government of India's Digital India initiative.

Government Initiatives

In the Union Budget 2017-18, the Government of India announced the following key proposals:

 The Government of India has allocated Rs 10,000 crore (US$ 1.5 billion) for BharatNet
project under which it aims to provide high speed broadband to more than 150,000
gram panchayats by 2017-18.
 Prime Minister of India, Mr Narendra Modi, has launched the Bharat Interface for Money
(BHIM) app, an Aadhaar-based mobile payment application that will allow users to
 make digital payments without having to use a credit or debit card. The app has already
reached the mark of 10 million downloads.

Some of the major initiatives taken by the government to promote IT and ITeS sector in India are
as follows:

 Mr Ravi Shankar Prasad, Union Minister of Law & Justice and Information Technology, has
launched a free Doordarshan DTH channel called DigiShala, which will help people
understand the use of unified payments interface (UPI), USSD, aadhaar-enabled
payments system, electronic wallets, debit and credit cards, thereby promoting various
modes of digital payments.
 The Government of India plans to revamp the United Payment Interface (UPI) and
Unstructured Supplementary Service Data (USSD), to make it easier for consumers to
transact digitally either with or without an Internet connection with the aim of
strengthening its push towards making India a digital economy.
 The Telecom Regulatory Authority of India (TRAI) will soon release consultation papers
ahead of framing regulations and standards for the rollout of fifth-generation (5G)
networks and Internet of Things (IoT) in India.
 The Government of Gujarat has signed 89 MoUs worth Rs 16,000 crore (US$ 2.3 billion) in
the IT sector, during Vibrant Gujarat Global Summit-2017.
 The Government of Telangana has signed an agreement with network solutions giant
Cisco Systems Incorporation, to cooperate on a host of technology initiatives, including
Smart Cities, Internet of Things, cybersecurity, education digitisation of monuments.
 The Railway Ministry plans to give a digital push to the India Railways by introducing bar-
coded tickets, Global Positioning System (GPS) based information systems inside
coaches, integration of all facilities dealing with ticketing issues, Wi-Fi facilities at the
stations, super-fast long-route train service for unreserved passengers among other
developments, which will help to increase the passenger traffic.
 The Pune Smart City Development Corporation (PSCDCL) has signed a memorandum of
understanding (MOU) with the European Business and Technology Centre (EBTC), which
will allow it to gain access to real-time knowledge of technologies, solutions and best
practices from Europe.
 The Human Resource Development (HRD) Ministry has entered into a partnership with
private companies, including Tata Motors Ltd, Tata Consultancy Services Ltd and real-
estate firm Hubtown Ltd, to open three Indian Institutes of Information Technology (IIITs),
through public-private partnership (PPP), at Nagpur, Ranchi and Pune.
  Government of India is planning to develop five incubation centres for IoT start-ups, as a
part of Prime Minister Mr Narendra Modi's Digital India and Startup India campaign, with
at least two centres to be set up in rural areas to develop solutions for smart agriculture.
 The Government of India has launched the Digital India program to provide several
government services to the people using IT and to integrate the government
departments and the people of India. The adoption of key technologies across sectors
spurred by the 'Digital India Initiative' could help boost India's Gross Domestic Product
(GDP) by US$ 550 billion to US$ 1 trillion by 2025.
 India and the US have agreed to jointly explore opportunities for collaboration on
implementing India's ambitious Rs 1.13 trillion (US$ 16.58 billion) ‘Digital India Initiative’. The
two sides also agreed to hold the US-India Information and Communication Technology
(ICT) Working Group in India later this year.

Road Ahead

India is the topmost offshoring destination for IT companies across the world. Having proven its
capabilities in delivering both on-shore and off-shore services to global clients, emerging
technologies now offer an entire new gamut of opportunities for top IT firms in India. Social,
Mobility, Analytics and Cloud (SMAC) are collectively expected to offer a US$ 1 trillion
opportunity. Cloud represents the largest opportunity under SMAC, increasing at a CAGR of
approximately 30 per cent to around US$ 650-700 billion by 2020. The social media is the second
most lucrative segment for IT firms, offering a US$ 250 billion market opportunity by 2020. The
Indian e-commerce segment is US$ 12 billion in size and is witnessing strong growth and thereby
offers another attractive avenue for IT companies to develop products and services to cater to
the high growth consumer segment.

Exchange Rate Used: INR 1 = US$ 0.015 as on February 9, 2017.

Motorcycles Industry Scenario in India

Motorcycles in India date back to the year 1955, when the Government of India required
strong, rough, and tough motorcycles for the Indian Army and the police force in the western
part of the country which had a rough and craggy terrain.

The 350 cc 'Bullet' manufactured by the Royal Enfield Company of United Kingdom was the
first batch of motorcycles in India. These motorcycles were put together in Chennai. This was the
beginning for the Indian two-wheelers industry. The motorcycles in India cater to a variety of
needs of the consumers. It has become one most popular modes of transportation, and is
preferred by the daily commuters. The segment of motorcycles went through a tremendous
change in the 90s and the two wheeler market, especially the motorcycle market was filled with
options.

The main cause of the growth in the segment was the fuel efficient 4 stroke engine. In the
present scenario, the motorcycles in India constitute for 81.5% of the total Indian two-wheeler
market. The company’s manufacturing motorcycles in India are making necessary innovations
to make the them safer, more comfortable, user-friendly, and ergonomic.

The factors for the growth of Indian motorcycles:

 The Gross Domestic Product has grown to 8%

 The average family income has increased
 The finance have become easier to access
 The reduction in taxes and duties
 Introduction of international standards in India
 The economic and fuel-efficient engines
 The teenager and the youth using more and more motorcycles

Major manufacturers of Motorcycles in India and their product lines:

Hero Honda

o Hero Honda Achiever

o Hero Honda CD Dawn
o Hero Honda CD Deluxe
o Hero Honda Glamour
o Hero Honda Karizma
o Hero Honda Passion Plus
o Hero Honda Splendor
o Hero Honda Splendor NXG
o Hero Honda CBZ X-Treme

Bajaj Auto

o Bajaj Avenger
o Bajaj CT 100
o Bajaj Discover
o Bajaj Platina
 o Bajaj Pulsar DTSi
o Bajaj Pulsar 200CC
o Bajaj Wind 125
o Sonic DTSi

TVS

o TVS Apache
o TVS Centra
o TVS Fiero
o TVS Star City
o TVS Victor

Royal Enfield

o Bullet 350
o Bullet 500
o Bullet Electra
o Bullet Machismo
o Thunderbird

Yamaha

o Yamaha Crux
o Yamaha Enticer
o Yamaha Gladiator
o Yamaha Libero G5
o Yamaha Gladiator
o Yamaha Alba 106

CHAPTER 2 – Company Profile

 Company’s Official Logo

About The Founder and Visionary of the new age startup

Karamvir Singh Rajpal, the CEO and founder of new age startup Neonex Technology who had

brainstormed the thought back in 2003 for giving rise to some Neolithic invention in IT space to

the fullest potential. Born in Lucknow and hails from Chandigarh. His interest towards IT started

when he was 5. After completing his 12th from his home town he decided to complete his B.Tech

to start envisioning his ambitions in more directed way and did M.Tech to add extra research

feather of his self-mentored talents before commencing the startup with go ahead stage. On

16th September 2014, the startup was officially registered. Since its inception number of drastic

verticals and technologies were created by self-incubation of his knowledgebase and still things

are being honed. At such young age he has recorded over 10 research works and patents and

still continuing the journey with zeal. He has also been instrumental in taking a call on creative

and artwork production. Understanding the dynamics of people, place has enabled the work

flow to create sense of enthusiasm to take managerial decisions forward.

 History of Company

 Neonex Technology is a thoughtful brainchild of Karamvir Singh Rajpal and networked by

Dr. Neeraj Kumar Kapil. The startup was founded on 16th September 2014.
 The company is registered under a name "Mastiska Technology Private Limited" with a
Ministry of Corporate Affairs of Government of India. Corporate Identification Number is
(CIN) U72900PB2014PTC038915.
 Multi facet, multi-dimensional and trend setter startup with having edutech, foodtech,
fintech, Communications tech brands like SCODEL, T2OC, At The Tech, Academer,
EatoCracy, PortoCafe, S2FY, JauntBee, MRAW.
 Its status is officially registered as SME of Group D under the Ministry of MSME of the
Government of India.

 Our start-up culture is cool and vibrant where creatively charged team of dynamic
potential works for the best and hence we are real problem solver.
 Though we are new player yet we as a team are dynamically passionate and skilled in
their core competence expertise areas. Hence a philosophy of delivering the best strives
in our dedication and determination.
 Some brands like SCODEL, T2OC, S2FY are based on franchise model.

It’s just a starting; the Company hopes to achieve much more outstanding robustness in coming
times ahead. Our key philosophy rests in continuing path breaking research, providing training of
new technologies and making great products.

To explore about us in depth, start exploring our milestones we have made since our inception.
 Company Profile

Neonex Technology being multi facet startup has been under constant progress since its
incorporation and still counting. In this current age of startups, the core essence of bringing true
revolution is indeed missing. Most of the startups follow tested and trial format. One of the reason
is Brain Drain theory. Another reason is lack of needed financial support from Central
Government unlike other countries’ government liberal policies. We at Neonex Technology with
almost no valuation has the mindset of self acceleration the new things and bring forth with
revolutionary ideas.

Product of the Classmate

Ours cash-cow products are SCODEL and T2OC which are basically edutech accelerators.

At SCODEL we have revamped the concept of delivering the educational content for the
greatest degree of meaningful learning which comprises implicit combination of Technological
Skills + Advanced Engineering Skills + Soft Skills + Economics as all these ingredients carry own
importance and somewhere down the line converges. At The Tech is included with SCODEL
curriculum.
At The Tech is for every technocrat who loves technology in any format. It is the name of
personalized and centralized mega technology portal of its first kind from the Neonex
Technology. It includes new way of getting connected with technological stuffs. Let's say - A
new way of shopping and capturing updates across the world. For every query you need to
Google out the facts and figures, however with this platform one doesn't need to go anywhere
and spend precious time to look out for the specifics.

T2OC is the highest version of our edutech accelerators where undergraduates are motivated
to write case studies, thesis, journals, papers. It enables to explore new level of wave to give a
shot for more liberal and utopian ideas which might not be possible to carry sync with current set
of technologies, however in future things might seem to be perhaps the green light. Under T2OC,
Founder of the Neonex Technology himself has the credibility of 7 National patents and 2
International patents. At T2OC we self fund liberal minds to give it a shot for making new things
happen. The underlying gist of both T2OC and SCODEL is research programs must be make
generic. Recent testimonial of praising our edutech concept can be seen at media coverage
happened in Thapar University’s shortlisting pitching round back in 12th February 2017.
PortoCafe is one of the master class upcoming brand in under development stage, based on
the backdrop of IoT with WiFi on other hand. It re-imagines the concept of how internet
connectivity must be delivered to end users.

S2FY is the modest brand which offers multi-class services and solutions via RDP and eCommerce
channel.
JauntBee is one of the recently landed innovation in cabtech segment. It has many new driven
features which are as following:

• To raise emergency during SMS.

• Allows you to call the nearest police stations even without Internet usage.

• To raise emergency via email covering each and every detailed distances covered
complete log maintained.

• Heuristically determines and warns you in case there is too much deviation in your route.

• Displays remaining distance and ETA

• In case of S.O.S. alerts and send your current location to your emergency contacts.

• E-mail your emergency contact along with your detailed journey logs.

• Warns you in case you over speed.

• Notifies you when you are about to reach your destination.

MRAW is also one of the innovative another Android app which carries features like Short Stories,
Notes taking with multimedia, budget planner, Scheduler, Password Generator, Office 365 with
Cashback.

The Music Gene – The Music Gene is out and out hybrid digital music platform which sets the
stage to launch oneself by jamming with right team under the mentoring of Expert Review Panel.
It also enables to avail music services like mastering, music arrangement, music production and
many more.

Consumer Buying Behaviour

Since its incubtaion, Neonex Technology has been great in identifying the prospective trends
from both current and future sceanrio and hence progression of always hitting the right chord
has been instilled in the root DNA of Neonex Technology. Our consumers and end users are
those who demand QoS in their required state of art. We have been thorough and impressive in
delivering great things in stipulated time of frame. Our business model has been B2B which
covers our popular brand PortoCafe Core Edition, JauntBee Pro, Eatocracy, Academer P Edition,
S2FY. B2C includes MRAW, SCODEL, T2OC, JauntBee, At The Tech, Peopling, KYCP, The Music
Gene. Both business models are proven successful from our well researched team.
 Existing literature survey and evolution of Mobile Operating System

 The first generation mobile phones started making appearance in 1970 with the help of
embedded systems to control operations. The first smartphone, the IBM Simon, has a
touchscreen, email, and PDA features. Later on followed by Windows CE handset and
Nokia S40. In late 90s, Blackberry made an entry. In 2005 – Nokia had introduced Maemo
OS on the first Internet tablet N770. Apple iPhone with iOS is introduced as an iPhone,
"mobile phone" and "Internet communicator".
 Open Handset Alliance (OHA) formed by Google, HTC, Sony, Dell, Intel, Motorola,
Samsung, LG, etc.

Existing running markets

 Currently the world is divided into two sides namely Android and iOS. Both enjoy equal

credibility among their loyal fan base. Though Microsoft made slow start in mobile space

however recently they have started cross platform by offering apps like Microsoft Office.

Microsoft Teams, Skype, Skype for Business, OneDrive, Office Leans, Yammer, Delve are

some of the well-known examples where Microsoft has made commendable job for

porting apps to Android and iOS ecosystem.


 Area where iOS and Android are used

 Logistics and transportation, Ground Digging cum leveling are some day to day activities

used by many bikers. But multi driven features are something which every Indian

demands as bike is no more a vehicle served for one particular reason. Likewise if you

see SUV then Multi class in bike can be something very important. Another great

breaking feature can be instilled as solar energy and conversion of. Let’s say in between

fuel gets exhausted then auto renew must be the option

 The concept of internet-connected devices that collect data and communicate –

known as the ‘Internet of Things’ – is ripe for the next disruptive technology. The potential

of this emerging market is vast, with an estimated 50 billion devices expected to be

connected by 2020. The wireless bicycle is an attempt to bring this smart-tech future to

life today.

 “The exciting part about smart technology is the unlimited possibilities to enhance a

device and its applications,” said Tim Ensor, business developer in the Wireless division at

Cambridge Consultants. “This wireless bicycle is a great example of the many ways we

can continue to upgrade technology. We could incorporate GPS and map data into the

application to make gear changes in anticipation of upcoming hills, for example, or

include a heart-rate monitor and other measurement tools to help improve training. But

it’s not just about the bike – connected systems have the potential to give all kinds of

traditional products a new lease of life.”

 Existing running markets and latest ongoing trends

Like the sports utility vehicles in passenger vehicles, the mid-segment (125-150cc) motorcycle

market is growing at a thundering speed, much ahead of others and the overall market. This

market has grown 54 per cent during the first three quarters of the financial year and clocked

sales of a million units, making it worth a little over Rs 7,000 crore. Launches have helped expand

the market, like in the case of SUVs. In the domestic passenger vehicle (cars, vans and utility

vehicles) market, every fourth vehicle now being sold is a SUV, compared to the one-fifth share

a year ago.

Rapid motorization across the globe over the past three decades has brought about

perceptible changes in the environment and climate as a result of increased carbon emissions

into the atmosphere. This has made policy makers and government authorities to explore

sustainable transport alternatives to provide clean mobility solution to its citizens such as public

bike-sharing. According to The US Energy Information Administration, a gallon of gas releases

19.6 pounds of carbon dioxide into the atmosphere. Hence if an average motor vehicle is

assumed to travel 20 miles per gallon of gas, each mile of bike ride could potentially free the

atmosphere of a pound of carbon dioxide, if one decides to cycle and not drive. Shared use of

a bicycle fleet, commonly known as bike sharing, could address the global challenges of

climate change, unstable fuel prices, and energy security.

While growing motorization rate had led to concerns around environment, growing urbanization

has added to the problems of congestion as well as lack of parking spaces resulting in high

parking fees. Bike sharing not only helps address these challenges but also encourages use of

public transit by bridging the gap between existing modes of transport (rail, underground, bus,

ride sharing, car sharing) thereby facilitating first and last mile traversed.
Since its advent in 1965 in Amsterdam, the Netherlands, with 50 bikes, public bike sharing has

become a significant part of public transit in various parts of the world, including the Europe, The

Americas and Asia-Pacific. Today there are about a thousand cities across the globe with an

operating bike sharing system in place with nearly 1.3 million bikes globally. Asia leads the global

bike sharing market accounting for more than 70% of global fleet size, followed by Europe and

the Americas. However, bike sharing is concentrated across more number of cities in Europe

than any other continent in the world.

The Asian market is dominated by China, with Hangzhou alone having roughly 78,000 bikes

across more than 2,700 docking stations, the largest bike sharing program globally, and Taiyuan

with nearly 40,000 bikes, while Shanghai with 19,000 bikes. The local government in Hangzhou

invested nearly $25 million toward expansion of its existing fleet. As a result, the bike sharing fleet

in Hangzhou is likely to more than double by 2020. The Chinese bike sharing systems have large

fleet size due to its population size which is comparably double the population of Europe. The

Vélib’ program in Paris is the largest in Europe with more than 32,000 bikes spread across more

than 2,300 docking stations, followed by Santander Cycles in London with close to 12,000 bikes.

So far the Citi Bikes program in New York is the largest in North America with 6,000 bikes in 330
stations. While local authorities are on their way to encourage further innovations, including

introduction of electric bikes into the fleet, and expansion of existing fleet size and into new

cities, the global bike sharing fleet is expected to almost double by 2020. The growth of bike

sharing in the global space is likely to be driven by government initiatives, private and

sponsorship investments, new business models, and technology innovations. Bike share

technologies have come a long way evolving from bikes with conventional locks Gen-1 bikes to

Gen-3 and Gen-4 bikes with GPS tracking, on-board systems, real time data on navigation and

electric bikes. Electric bikes are usually on high demand in cities with rough terrain and motivate

first time users. Currently there are more 12,000 electric bikes in the global bike share fleet, which

is mainly spread across Italy, Spain, and China. The number of e-bikes in the global fleet is likely

to continue expanding in the coming years. The Jincheng city of China has recently added

3,000 bikes to its existing fleet of 5,000 bikes. Postbus has been awarded the contract for a 2,400

bikes program in Bern, Switzerland, while half the fleet is expected to be electric bikes. BiciMad

program in Madrid (Spain) consists of 2,028 e-bikes, the largest e-bike program in Europe,

followed by eBikeMi program in Milan (Italy) with a mix of 3,500 traditional bikes and 1,000 e-

bikes. Besides innovative bike technology, smart payment systems, smart card access, mobile

stations, use of smartphone apps and multimodal digital platforms enable ease of booking and

journey planning, thereby enhancing convenience for urban commuters. Several bike sharing

service operators are looking at integration of bike sharing with public transit as a key strategy to

increase the reach to more number of users. The fact lies in the success story of Nextbike in KVB

Rad bicycle hire scheme. The integration of the public transit chip card with bike sharing resulted

in 500,000 trips made in the first year of the program in 2015. While the market for bike sharing is

expected to experience significant growth in the next decade, mobility integration across digital

platforms could gradually switch individual’s travel choice from owned cars to shared modes of

transport.
Tyre’s circumference when increased can take a grip of the road with adjustable friction over

the surface, the needed momentum hence could be balanced with applied force, also useful

for safety,

The Indian economy is booming and people especially in metros and tier 2 and now even tier 3

are ready to splurge money on set of hot wheels beneath their butts Now typically when you

mention custom bike people have a chopper cruiser in their mind but do not have the money to

spend it on a cruiser like say a Davidson. Right now there is a Royal Enfield craze in our country

and the "bullet" is the Indian version of Harley Davidson or I think let us not insult it and only call it

"The Bullet". These days people are buying bullets and as they can't afford Harleys are getting

them modified even at a steep price and some Indian custom bike makers are doing a pretty

good job at it. Bikers also get their legendary RD-350's modified and the more experienced ones

do it themselves. Rajputana Custom motorcycle is shown below.

Recently MapMyIndia has launched its real-time GPS-based, motorbike & scooter tracking

device called Rover Bike. The connected IoT device for motorbikes is inconspicuous and easy to

install. Powered by MapmyIndia’s proprietary best-in-class maps and location technologies, the

live GPS tracker for the bike comes equipped with built-in GPS and Internet connectivity. Once

fitted on your bike, the connected device lets you see in real time where your bike is round the

clock. Every time your bike moves, it is securely monitored. Besides live tracking, one can also

see an animated replay of your previous rides.

Logistics and transportation, Ground Digging cum leveling are some day to day activities used

by many bikers. But multi driven features are something which every Indian demands as bike is

no more a vehicle served for one particular reason. Likewise if you see SUV then Multi class in

bike can be something very important. Another great breaking feature can be instilled as solar

energy and conversion of. Let’s say in between fuel gets exhausted then auto renew must be

the option

Hero Impulse Bike

Ergonomics factor must be keep in mind that overall momentum balance must be maintained

and sustained throughout the offroading and onroading experience.

Overall cost of maintenance could be reducible to the fraction of cost.

Mechanical force to electrical force could be

Remote for unlocking and locking basic ergonomics could be dealt using IoT driven mechanism.

Innovative product development firm Cambridge Consultants is making the future of smart

technology a reality with its ability to make everyday products digitally intelligent. The

company’s latest design concept is the world’s first wireless automatic gear-changing bicycle.

This bicycle of the future – controlled by smartphone technology – is the latest example of how

Cambridge Consultants is using its expertise in wireless technology to showcase the next stage of

product evolution in the smart-tech era.

The concept of internet-connected devices that collect data and communicate – known as the

‘Internet of Things’ – is ripe for the next disruptive technology. The potential of this emerging

market is vast, with an estimated 50 billion devices expected to be connected by 2020. The

wireless bicycle is an attempt to bring this smart-tech future to life today.

“The exciting part about smart technology is the unlimited possibilities to enhance a device and

its applications,” said Tim Ensor, business developer in the Wireless division at Cambridge

Consultants. “This wireless bicycle is a great example of the many ways we can continue to

upgrade technology. We could incorporate GPS and map data into the application to make

gear changes in anticipation of upcoming hills, for example, or include a heart-rate monitor and

other measurement tools to help improve training. But it’s not just about the bike – connected

systems have the potential to give all kinds of traditional products a new lease of life.”

At the very beginning of the bike the features were wisely drafted and decided that RoDot

being a different name needs to have that acceptability level among youth and will go well

among their minds.

 Project Name – “Rodot – The next generation bike paradigm”

Official Logo of the project

Since it has been known that bikes have always fascinated the attention of youth. Being
portable transportation vehicle, the different segments for its respective applications and
uses. In sub continental regional like South East Asia and China, the bike has been produced
at cheaper rate. Reasons are devaluation system of selling and also youth percentage is
significantly less than other countries like India. Bikes produced under demography of State
of China is often made for one time use. This makes employment recursive when application
of the product (in our case bike) has been consumed under a very modest period of time.
So in the next consecutive phase the mass production for such kind of drained product gets
another demand. So one (maker of the technology or product) needs to see about the
demand supply graph or table. It will clearly show how the product is being perceived,
accordingly the needed amendments will be performed if and whenever required. Unlike
China, India follows different kind of route cum strategy. Though pace might sound slow
because during the stipulated period of time well researched blueprint and ongoing
planning. Hence ours is one time investment with maximization of the work which has been
put in. Employment will be related with hierarchy basis. So it’s well understood that top level
requires the mind of brilliance and decision making at the epitome. So it’s quite obvious the
intake of positive competition among brilliant minds will be done at the preliminary level.
Hence belter employment can be made. At the staff level, moderate educated minds will
be given platform to work with. In the very beginning it was decided to deliver an
advanced set of bike with IoT features. However it was wisely decided that RoDoT is a new
name so is the acceptability level among the target audience right not go. With their minds
optimized scenario and theoretically well that weight.
 Branding cum Marketing

Internal Sampling – Usability, Clarity and Viability of the idea and product gets increased when

this process of interviewing is entertained at pre-prototyping phase. Hence adds better

accountability and transparency between prospect client and the theme of the product. Also

organic way of marketing and projecting is served at the same time to target audience. It can

also be performed via social experiments of existing products.

Poll Results and User Voice and other telemetry tools are also required yardsticks that can acts as

both professional and personal

Customize bike’s features

 GPS system can be considered very important for the bike. Waterproof system in the

GPS.

 The bike centers around the feature of controlling momentum by enabling variations on

both mass and velocity of the bike. Depending on bike rider’s behavior velocity needs to

be auto adjusted via automatic gear control and other relates.

How features were filtered and made a final cut?

 Features optimization and theoretically planed 8 to 10 features was sub parted two class

of audience.

 It was sub parted to Class A and Class B kind of audience when closed observation was

performed.

 Similarly both A and B have responded with their own choice of favorable features out of

Features 0, 1, 2, 3, 4, 5 and 6 in advance before it goes into full production. These ways

wish list features makes a cut down in advance. Sampling marketing and budgeting

 When the new unit for all features without sampling is readied then the cost of

manufacturing must have increased by some factor.