CORE

Final Promotion Plan

The Double Trio

 Table of Contents

CORE Background 4

Target Market 5

Marketing Mix 5
Product 5
Price 5
Place 6
Promotion 6

Situation Analysis 7
Strengths 7
Weaknesses 7
Opportunities 7
Threats 8

Competitive Advantage 8

Market Opportunity Analysis 9

Face to Face Interaction 9
Educational Outlets 9

Bases Used to Segment 10

Ideal Target Market 10
Is The Segment Successful 10

Relation to Marketing Mix 10

Product 10
Price 11
Place 11
Promotion 11

Buyer Persona 11

Promotional Mix 12

Personal Selling 12

Public Relations 13
News Media 13
Website 14
Social Media 14

Advertising 15

Direct Marketing 15

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Sales Promotions 16

Integrated Marketing Communications 16

Event Details 17
How Event Relates to Brand 18
How Event Reaches Target Market 19
Goals From Marketing Standpoint 19
Likelihood of Success 19
Budget 20

References 22

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 CORE Background
The Center for Organ Recovery & Education (CORE) is a non-profit organization
that specializes in organ and tissue donation and the education of such to others.
Specifically, CORE is a full-service organ procurement organization that operates as a
liaison between the donor of the tissue or organ and the recipient of the donation. They
are in the industry of organ transplantation.

http://amartinigc.com/project/center-for-organ-recovery-and-education/
The organization’s headquarters reside in Pittsburgh, PA and Charleston, WV,
overseeing almost six million people throughout 163 hospitals. CORE services 31
counties in Pennsylvania and 49 counties in West Virginia. Among the 163 hospitals
that act as referral sites for potential donors, CAMC is the only one in West Virginia that
is a transplant center. The five remaining hospitals are located in Pennsylvania. CORE
does not only deal with the actual transplant process, but they also have set out to
educate the public about organ and tissue donation and bust any myths that have
arisen on the topic. This education includes what organ and tissue donation is, the
process, what CORE’s part in the process is, and how a person is eligible to be a donor
or receive a donation.

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 Target Market
The main target area for the spread of this information consists of individuals in
the age range of 25 to 55 with no further level of education than high school and with an
income less than $50,000 a year. The common demographic for organ donation and the
spread of knowledge include renters, outdoor-active individuals, people with lower
income, and people that have a lack of higher education past high school. With over
116,000 people on the waitlist, the percentage of people to register for organ donation
will be increased by targeting this specific market.

Marketing Mix

Product
The product/service provided by the Center for Organ Recovery and Education
acts as a liaison between organ donor and the organ recipient. CORE is a full-service
organ recovery service that starts with initial donor sign up, all the way to donor
family/recipient family updates. CORE does not actually perform the transplant itself, but
it responsible but all the preparation leading up to and after the surgery. CORE is an
organization that carries out donations of organs such as lungs, intestines, the liver, the
heart, kidneys, and the pancreas. CORE also looks to connect donations of tissues
such as corneas, bone/tendon, heart valves, veins/arteries, and skin.
Along with the physical donation and receiving of an organ, CORE is also
focused on community outreach and education about organ donation by offering
multiple types of educational events in different atmospheres. CORE can provide
volunteers, speakers, and even educational materials for learning experiences. Such
education services are specifically targeted (but not limited to) youth education, faith
gatherings, multicultural seminars, and workplace meetings. CORE also holds specific
events in honor of donors and recipients in hopes to bring awareness.

Price
There is no set price that CORE can list for its’ services. Prices charged is
dependent on many aspects, such as organ type, surgery time, transportation of organ,
etc. To consumers of CORE’s services, the value of this is a life saved. Although CORE

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does not have a specific price, there is no worry about competition or discounting when
it comes to organ transplants and donation because these services are not plentiful.

Place
CORE is able to help people within West Virginia and the Pennsylvania area with
the placement of their company with CAMC being the location for the organ transplants
to occur in Charleston, West Virginia. In order to be able to promote and let people
know about the CORE company, there are different events that take place like advocate
meetings for those who have been helped by a donation and also different volunteer
events for those who want to help out. CORE offers a task force that helps those in the
81 counties (including Pennsylvania, New York, and West Virginia) so that all counties
are able to be represented.

Promotion
Quilts are made in remembrance of those who lost their lives by families and
friends of their loved ones which are then placed on display by CORE. These quilts are
displayed in communities as a way to promote organ donation awareness. Many do not
really think of the seriousness of becoming an organ donor and the impact it can really
have on someone's life. While CORE does not do promotion in a way to persuade you
to become a donor, they simply want to inform you that being a donor is an option if you
had not thought of becoming one before. Educational events are even created in order
to inform communities who really value and want to be a part of organ donation be more
educated in what it takes to be an organ donor. A team called The Community
Outstretch Team gives all the resources needed to help increase a community's
awareness and even have the chance of influencing more people to consider becoming
an organ donor themselves after gaining more knowledge. To begin, a member of the
community must contact 800-DONORS-7 in order to share their ideas and start the
journey. (CORE)

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 Situation Analysis

Strengths: Weaknesses:
● Knowledgeable agents ● Poorly trained agents
● Positive brand image ● Bringing up donation at the wrong
time

Opportunities: Threats:
● Inform our target about donation ● Preconceived misconceptions about
● Start informing people earlier in organ donation
their lives ● Immediate death possibly implied

Strengths
CORE’s knowledge of organ donation and ability to convey that message to its
target is a major strength. This will help them combat rumors that people may have
heard about organ donation before an initial contact. CORE’s brand image gives off a
warm, family-friendly vibe. This is a strength because it makes them approachable.

Weaknesses
If CORE would fail to train agents properly, this would be a huge slip-up. If an
agent couldn’t handle questions about organ donation then that would be seen
negatively by a potential donor. Also, if an agent was not careful about when they
brought up donation then that could be something that would scare donors and families
off as well. That goes hand-in-hand with training.

Opportunities
CORE always has the chance to reach out to and educate its target. Since there
will always be people with functioning organs, CORE will always have the chance to
inform and sign people up as donors. Informing potential donors earlier in their lives
could prove to be beneficial because this could negate rumors that people hear about
organ donation.

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Threats
Preconceived misconceptions about organ donation are harmful to CORE and
donation in general. People will believe that they can’t afford the process or that doctors
won’t fight to save a loved one if they are a donor. These are not true, but people will
never know if they are not properly educated. When organ donation is brought up it is
possible that people will think that this means that death is immediate which is not true.
To combat these threats CORE should train agents to be knowledgeable and be ready
to handle these situations.

Competitive Advantage
CORE is one of the 58 not for profit organ transplant facilities in the United
States. They cover almost the entire state of West Virginia, western Pennsylvania, and
a small part of New York. This makes them responsible for around six million people
and 143 hospitals. Some of their main competitors would include Kentucky Organ
Donor and Affiliates (KODA), Lifeline of Ohio Organ Procurement Agency, LifeNet
Health, and Life Connection of Ohio. These organizations cover most of the surrounding
territory that CORE does not.
One of the major benefits of CORE is that they not only do the organ transplants
but do tissue transplants as well. Virtually, every organ that can be harvested CORE
can do it. On their website, it goes into immense detail to describe the different
processes and types of organs available for donation. Not only can the operations be
done at specific hospitals within the territory, but at their headquarters, they have on-site
operating rooms where the transplants can be done. I found that their website
compared to the other organizations was much more informative and user-friendly. Not
only do they specialize in organ donation, but also they also really focus on educating
the public about organ donations and different misconceptions. Many people are not
organ donors simply because they are ignorant of the way it works. CORE is striving to
change this so that they are able to save more lives.
After a family has decided to go through with the donation process CORE always
follows up with them. This occurs around two weeks after the donation and is simply a
thank you and information about the lives that were saved. They always want to make

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sure the families of the donor are handling the grieving process well. This is key to
making others want to help out and be organ donors. If a family is informed and knows
what a difference they made in someone’s life they are more likely to become organ
donors themselves. This really helps set them apart from the other organizations.

Market Opportunity Analysis

After reviewing all aspects of CORE, there are various amounts of ways in which
the company can implement a strategy to exposing their cause. Specifically making
their target audience relatively young adults. There are many opportunities the company
should take advantage of, both in a commercialized aspect and in personal interactions.

Face to Face Interaction

One event that comes to mind that would be ideal for CORE would be the State
Fair of West Virginia. Hundreds of companies and vendors line up for two weeks of
attendees to come and discover various services and food. This would be a great
opportunity for CORE to broadcast to the public near and far. While also including the
one on one interaction to help better educate the public of what the company has to
offer. CORE would easily be able to come in contact with their specified audience
considering the amount of traffic that would be in attendance.

Educational Outlets
Another possible option for bringing more attention to the company would to
possibly infiltrate a plan with local DMV offices. It would be logical to make a move on
the DMV, considering it's one of the ways you can register to be an organ donor. With
the addition of more informational brochures and booklets, it would help educate those
who might not be fully aware of what organ donation is.
CORE would also reach a larger audience by planting more educational items on
the program in local hospitals. The time that patients and their loved one spend at a
hospital for appointments and procedures can be valuable time used to help promote
CORE. It would be a great opportunity to help further expose the company and help
provide a step by step process of how organ donation through CORE really works.

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 Bases Used to Segment
People who live within CORE’s service area can technically be considered in
some potential subgroup of targets. An effective way to split up this market is of different
demographics such as age, race, education, religion, etc. Each segment will respond
differently based on their experiences and knowledge of subject matter.

Ideal Target Market

CORE’s target market will focus on the age range of 25 to 55 with common
characteristics such as being active outdoors, renters, lower income, and lack of a
higher education. This target helps us reach people who potentially have children that
they can educate about organ donation. Doing this makes sure we are always
increasing the number of organ donors. CORE’s main goal is to educate those who
maybe lack the knowledge of the industry’s overall mission. They want people to know
that they are focusing on saving lives of those in need.

Is The Segment Successful

Since we are keeping our focus on people of ages 25 to 55, it allows the
segmentation to be successful and allows for a higher chance of more to register to
become organ donors. CORE works along with many industries which allow for more
information about their company to be recognized. Segmentation also allows for people
who have different views on organ donation to be reached as well possibly being able to
persuade them to register, or even just get them to understand the impact that CORE
has. As long as CORE is getting their information out there to the targeted audience,
CORE has a personal victory.

Relation to Marketing Mix

Product
The product in which CORE is seeking among the target market would be the
donor’s organs. This often can be a problem, with the consideration that future donors
may not be the most knowledgeable about the process in which organs are collected.
Though in other cases it may be against one’s beliefs to donate their organs.

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Considering the following challenges, CORE must be quite particular about how they
will integrate their marketing strategies to help produce a higher number of registered
organ donors.

Price
There is no cost required to register to be an organ donor. The price that the
donor would be contributing would be the qualified organs that will be given to donor
recipients.

Place
Organ donation is a procedure that can be very time sensitive. Due to this factor,
the place of organ donating and receiving is very crucial and is why there is a certain
area that CORE services and targets.

Promotion
For CORE to be successful in promoting, it is important to keep the target as the
focus to determine what would be the most effective way to promote the brand to the
public. With the target in mind, CORE can easily reach the target in hopes of allowing
the organ donation process to happen more often and faster.

Buyer Persona
Roger Carte
Background:
● Husband
● Father of three
● Works 40-60 hours per week with Asplundh
Demographics:
● Income: $35,000-$45,000
● White
● 45 years old
● No education past high school
Identifiers:

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 ● Surfs the web a lot in his free time on his smart phone (social media & email)
● Family man
● Values hard work
Goals:
● Set a good example for his family
● Send his kids to college
Challenges:
● Doesn’t feel like he’s made much of an impact in his lifetime
What Can We Do?
● Provide Roger with information on organ donation and show him that he has a
chance to make an impact on someone’s life by being a donor.
Objections:
● “They won’t try to save me if I’m near death.”
● “I’m nowhere near death right now.”
● “My family has other wishes for me when I pass away.”

Promotional Mix
The promotional mix is made up of personal selling, advertising, direct marketing,
sales promotions, and public relations. CORE puts all of these promotional tools to use
to achieve integrated marketing communications.

Personal Selling
CORE is an organization that uses personal selling to its advantage in multiple
settings by engaging in face to face conversations. The purpose of personal selling is to
persuade a consumer while tailoring the explanation of the product based on the
consumer's attitude or reaction to the seller. According to the CORE website, the
company sells itself in sections defined as youth, faith, multicultural, and workplace.
CORE speaks to groups of youth in school settings and even raises awareness through
The Organ Tissue Donation Awareness Project (OTDA) to influence and encourage
young people through face-to-face discussions to sign up to be organ donors. CORE
also customizes these in person presentations to suit any faith background, as well as

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any multicultural backgrounds to avoid any racism or misperceptions from either end of
the spectrum. Lastly, CORE can sell their service in the workplace through “Partnering
for Life,” an “extension of the U.S. Department of Health and Human Services, that
targets employers and companies” (CORE Website). The CORE website features a
schedule of events where employees are present to speak with any bystanders about
the company and its benefits. Although not listed on the CORE website, staff also can
use the personal selling option when families are in need of it most by approaching
family members and encouraging them to sign up to directly benefit their family that is in
need of an organ or tissue.
Any person of the public can obtain the CORE presentation services through
their website, where visitors can sign up for the presentation, explain the type of
environment the presentation would take place in, and fill out a request form for any
educational resources, volunteer or staff speakers, or a staffed information table. This
element of the promotional mix is effective because the speakers or information is
typically requested upon by the consumers or people of interest. This element can also
be considered effective if there are consumers to sign up to be eligible for organ
donation.

Public Relations
Public relations' is different from advertising in a way that it strives to create
mutual understanding or positioning of the organization with the public and promote
positive images of the brand. This can be done by translating the positive messages
and mission of the company into positive media stories. CORE uses PR in many ways,
including the news media, their website, and on social media.

News Media
CORE produces its own newsletter that includes the mission for CORE, a
message from the CEO, and important updates and statistics for the organization and
overall donor facts. Updates to the newsletter include special events that are upcoming
or have passed, and also stories from recent recovering patients. On the topic of
events, CORE participates in many events raising the awareness and celebrating organ

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donation by hosting luncheons, flag raising ceremonies, etc. One of these includes a
ceremony held annually called “A Special Place”, where individuals and families of
organ donations come together to celebrate and remember the donors and gifts that
were given to them. A Special Place is an actual location outside of the CORE HQ in
Pittsburgh that features a granite wall engraved with donor’s names. This is also a place
where donors or family of the donors and recipients are sometimes brought together
and actually get to see the impact of their organ donation. Something else significant
that CORE launched last year in March of 2016 was called Project 20/20, which
involved a campaign for collecting eyeglasses for the visually impaired to improve eye
conditions by the year 2020. The push was to “give now and give later.”

Website
Beginning with their website, CORE has a well laid out site that is easy to
navigate. Consumers can find upcoming events here as well as some general
information about organ donation. There are also tabs where consumers can request
more information which allows them to check specific things they would like to know as
well as provide an email and phone number to be reached. As well as being able to put
themselves on a contact list, consumers can view digital brochures to get a better grasp
on what CORE does. CORE also provides links to all social media they are involved
with as well as a link to Donate Life America where interested people can register to be
donors. Also, CORE has quite a bit of media coverage. Most commonly appearing in
newspaper articles and TV news coverages, CORE documents them on their website
located under the “newsroom” tab. Here, there are instances of advertising multiple
times almost every month. They have different advertisements on certain stations
encouraging people to become organ donors and help save lives.

Social Media
CORE uses social media such as Facebook, Twitter, Linked In, and YouTube to
interact with consumers in a more personal way than they would get from the
organization’s website. These outlets allow the consumer to either like, follow, or
subscribe to the respective feeds. This keeps consumers informed about CORE. They
are most successful on Facebook with 8,623 likes on their page with 8,357 people

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following the page. This means that 8,357 out of the 8,623 people who like CORE on
Facebook also accept information to appear on their feed anytime something is posted.
Across these social media sites, consumers can find information about CORE, keep up
with events, see a multitude of videos, and interact directly with the organization. When
looking at Twitter, for example, there are different posts made in regards to why
donating is important. A tweet was made stating "#NewIsomniaCures Registering to be
an organ donor. You'll sleep easy at night knowing you could be someone's hero",
making posts about this can help get the word of donating out there and people talking
(Twitter).

Advertising
Advertising is an important way of getting information across to a wide range of
possible customers. It allows a brand, service, or company to place themselves in the
line of being discoverable. There are different forms of advertising like mass media
advertising, product placement, influencer advertising, and corporate advertising for
examples. There is a cause behind why CORE started their organization, to help those
who need organ donations, and so their prime objective with corporate advertisement
would be to help those on the outside looking in get a better understanding as to why
CORE operates the way that they do.

Direct Marketing
Direct Marketing is an aspect of the promotional mix where an organization
reaches out directly to consumers by direct mail, telemarketing, infomercials, and email.
Some characteristics of this aspect are that it is interactive, executed through multiple
forms of media, and there is an immediate, measurable response.
CORE delivers information about the organization itself, organ donation, and
other current events to consumers through the different media used for direct marketing.
Direct mail is a great way to provide general information about the organization as well
as providing tangible copies of brochures or pamphlets that would be good for older
consumers. Emails would accomplish the same goals but may be ideal in the
technology-driven world that we live in today. The only backlash that could be faced

15
from Emails is that they could be viewed as spam. Having CORE representatives keep
consumers up-to-date with a monthly phone call would benefit both us and them. It
would help keep them updated and help us by creating a more personal connection that
might be gained through an email or brochure received in the mail.

Sales Promotions
Sales promotions are basically incentives that drive added value for a consumer.
These could include different things like price reductions, free samples, or prizes. Sales
promotion is generally broken up into three different categories. Consumer-market sales
promotion which are incentives attempting to get consumers to buy their brand rather
than a competitor's. Trade-market sales promotion is an attempt to get certain retailers
or distributors to stock their brand in those stores. Lastly, business-market sales
promotion is designed to persuade large corporations who buy in bulk to purchase from
them. Sales promotion differs from the other parts of the mix by actually demanding an
immediate response.
According to the U.S. Government’s Information on Organ Donation and
Transplantation website, across the United States, there are more than 116,000 people
that are on the waiting list for an organ. It also states that approximately 20 people die
every day from lack of organ donation. Only around 54% of Americans are registered
donors. If this number were to increase it could help tremendously because one donor
can save up to eight lives.

Integrated Marketing Communications

Integrated Marketing Communications is best known as for the various
promotional tools to help communicate a brand’s value. IMC contributes to helping build
stronger brand awareness to current and future consumers. It is a very crucial aspect of
any business because it not only helps create an image for them, but it also helps
marketers create segmentation with their targeted markets.
When evaluating how IMC is utilized by CORE, there are several things that
stand out. The company’s point of focus to bring awareness about organ donation, and
how registering to be a donor is not as complicated as one may think. They focus on

16
educating people about organ donation and informing them how to register step by step.
They have a very easy to access website that provides the public with an abundance of
information to help answer any questions or concerns they may have. They can also be
assessed from several social media outlets, which is also beneficial in efforts to reach a
larger audience. CORE is consistently conveying the message to possible organ donors
to “Be a Hero”, in which gives a more astounding perspective of how one person
registering to be an organ donor, can have an enormous impact on several lives.
Aside from the educational aspect playing a big role in their message, there is
plenty of room for improvement. The representatives for CORE made it clear that they
are very family oriented, as they provide services for grieving families of organ donors.
Taking into consideration that there are services in Pennsylvania that offer counseling
for residents and families of an organ donor, it is important that there should be a
counseling service that accommodates a central location in West Virginia as well.
Overall, bringing more attention to possible donors that CORE has a traditional family-
oriented atmosphere can prove to be very effective.

Event Details
The event proposed is a family-friendly tailgating event for the West Virginia
Mountaineers or Marshall University football games in early October, preferably during
WVU’s homecoming game on October the 6th. This is all subject to change once the
football schedules have been finalized for the coming year. Depending on when the
game times are announced, an exact time for the event would be determined 2-3
months in advance.
The location for the event will be at Laidley field in Charleston, West Virginia.
This is a prime location that residents are familiar with and is located in the most
populated area in West Virginia. CORE will be able to reach the majority of the target
market at this event. This will mainly consist of families and local high school students.
Upon entry to the tailgate, there will be a small suggested donation that will go towards
occupying the parking space and the catering of food that CORE will obtain for the
event of approximately five dollars at the least.

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 When it comes to the activities that will be at the event they will be catered to
tailgating type events. We are going to see if we can get a restaurant like Shoney’s to
help sponsor and cater food for the event. A restaurant like this has family oriented
values that coincide with CORE’s, therefore furthering the message of the brand.
Additionally, CORE will raffle off four WVU football tickets and four Marshall
football tickets to increase the likelihood of a better turnout. At this same table where the
raffle tickets will be sold, there will be representatives from CORE or a donor family set
up to provide information about the organization and organ donation as a whole. There
will be a television or projector that we will be showing the games inside the CORE tent.
Donor families within a 50-mile radius of the event will be invited to this event as CORE
ambassadors. If a particular organ recipient would like to give a personal testimony that
would be highly encouraged. Of course, there will be activities like corn-hole, frisbee,
and footballs to cater to the younger crowd. This event shall hopefully educate to
eliminate misconceptions and provide better brand awareness of CORE.

How Event Relates to Brand

Conducting a public tailgate that welcomes local families to come out and
support WVU’s football team is a great way to help connect with the specified target
market. Though what makes the event so relatable to what CORE stands for is the gift
of giving back. The whole idea through CORE is that giving cannot only benefit an
individual, but also anyone that’s involved around them. This would be a very valuable
way to display the key characteristics and ideas that CORE wants the public to better
understand about them. That giving/donating can save lives at no detrimental expense.
So a tailgate orchestrated by CORE could help demonstrate their message first hand to
their specified target.
Another reason of how a tailgate relates to CORE would be the family aspect. By
sending an open invitation out for families to come and bond with each other to their
favorite football team, it shows the vital importance that family is to CORE. It will also
show hopefully assure those who may be considering registering for organ donation and
their families, that they will be taken care of. It goes a long way when a family is aware
of what benefits come along with being an organ donor. Showing concern for a donor’s

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family can help strengthen the trust of people who may be considered to be a donor,
and hosting a tailgate can be the solution to get people more informed about CORE.

How Event Reaches Target Market

CORE will use every part of the promotional mix to promote the fall tailgate event being
held in Charleston, WV.

Goals From Marketing Standpoint

The primary goal is to be able to get CORE more well-known and allow for more people
to consider becoming an organ donor. The tailgate allows for students ranging from high
school to college the chance to be able to become more knowledgeable about what
goes into being an organ donor. Since the entry fee is only $5, it lets those with lower
incomes feel welcomed to our event. In doing so, this allows us to target both the age
group of younger people since it is a tailgate setting and those with less income with a
cheap fee. The goal is also to show communities that CORE is a family-friendly
organization and is all about giving back and so this tailgate allows a more positive view
to be given to the CORE company.

Likelihood of Success
This tailgating event hosted by CORE has the potential to be very successful due
to the location and the amenities offered at the event. Since the event is located in a
relatively well-known area, this will make it a lot easier for the public to attend. This
event is designed to attract people of all ages so there are food and other entertainment
involved to attract the public and their families to attend. Due to these factors, if a goal
was set to have 500 attendees at this event it would be easily obtainable with the
appeal that is involved.
An easy way to track if the event was successful is to see how many attendees
sign up to become donors at the event. Another way to track the event success is to
contact any local DMV’s to obtain information on how many people registered to
become an organ donor after the event. This would mean that although participants did
not sign up at the event, they still ended up signing up later because of what they
learned at the tailgate event. The goal of this event is to have people sign up to become

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organ donors. If the event had the 500 attendees expected, it is estimated that at least
200-300 of these attendees fall into the target market age of 25-55. Of the 200-300, the
end goal would be to get at least 100-150 registered as organ donors at some point
during or after the event. This goal is large and is expected to be difficult, but is possible
with the proper information provided at the event. In the end, even if none of the
attendees signed up the event could still be considered successful because it makes
the surrounding area aware of CORE and what the company does.

Budget
The budget for this event will include the purchase of the raffle prizes, the spot
for the tailgate event, catering, gift bags filled with promotional items, a large tent, tables
and chairs, and miscellaneous expenses for a buffer in case an issue arises.
The raffle prizes will consist of four football tickets for the Marshall University
homecoming game, and four football tickets for the WVU homecoming football game.
After conducting research from past ticket prices, the raffle budget will total
approximately $600 for all eight football tickets. For the tailgating location itself, CORE
will have to purchase multiple parking permit spaces in order to have enough space for
the event. This will be an estimated cost of approximately $150 to $200 for the spaces
to use.
For the event itself, there will be catering services most likely from a buffet-style
establishment. As an example, The Double Trio has priced a basic 500 person catering
from Shoney’s at an estimated cost of $3,500. This will include drinks, tableware,
napkins, etc. Although there is a catering budget for this amount, it may not necessarily
be used entirely. There will also be a request for donations from other establishments in
exchange for sponsorship at the event.
Other expenses will include a tent, tables, and chairs. These expenses will be
around approximately $500. The gift bags will include promotional items from CORE
and any possible sponsors obtained, costing around $200. Finally, the miscellaneous
expenses will be a buffer just in case problems arise. This buffer will be approximately
$350. This total budget comes out to $5,350 for the tailgating event. Because this is an
estimate, it should be noted that the event may not actually cost this much in the end.
As prices change and deals arise, CORE may be able to pull off this event just as

20
successfully at a cheaper price. This budget also does not reflect the possibility of
donations and sponsorships.

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 References

“Rear of Building.” A. Martini & Co., A. Martini & Co. General Contractors, Pittsburgh, PA,
amartinigc.com/project/center-for-organ-recovery-and-education/

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