M-405: Major Optional Subject Lab – II Marketing

VELOCIFY

Ques:-Discuss the significance, role and importance of the selected software?

Ans:- Velocify, Inc. is a cloud computing company headquartered in El Segundo,
California that provides cloud-based intelligent sales automation software designed
for fast-paced sales environments.
Velocify was co-founded in 2004 by Jeff Solomon, Charles Chase and Tony
Christopoulos as a company specializing in software as a service (SaaS).The
company raised $3.25M in Series A funding in October 2007 with Rustic Canyon
Partners as the initial investor.

In May 2011, Velocify named Nick Hedges President & Chief Executive Officer
In 2011 and 2012 Nick Hedges was named one of the “50 Most Influential in Sales
Lead Management” by the Sales Lead Management Association.In February 2012,
Velocify completed a $15 million Series B fundraising round led by Volition
Capital with participation from existing investor Rustic Canyon Partners.In
November 2012, Velocify became a Marketo solution partner

The company announced it changed its name to Velocify from Leads360 on June
19, 2013 to reflect what its solutions had become and its vision for the futureIn
October 2017, Velocify was acquired by Ellie Mae, Inc. the leading cloud-based
platform for the mortgage finance industry.

• Inc. 5000 (rank #2023)

• Velocify was ranked in the Deloitte Technology Fast 500 in 2011, 2012, and
2013.
• Ranked in Los Angeles Business Journal's “Best Places to Work” in Southern
California in 2010, 2011, 2012, and 2013.
• Stevie® Award for Sales Technology Partner of the Year in 2013.
 • Velocify offers two products, a sales automation solution- LeadManager,
and an integrated cloud-based dialing solution - Dial-IQ.
• In August 2014, the company released Velocify for Salesforce, which offers
sales automation and dialing solutions within the cloud-based CRM
platform.

Velocify® provides a sales acceleration software platform that helps high-velocity

sales teams turn more prospects into customers. We help more than 1,500
companies streamline their sales processes and stay focused on activities that lead
to more sales. Named one of the best sales software products to use in 2017 by G2
Crowd, Velocify is setting the standard in the exploding sales acceleration market.

Importance of the Software :-

Velocify has been helping a variety of sales teams grow faster for over 10 years.
We are passionate about sales and we love destroying the barriers that get between
companies and their revenue. Each of our solutions was built to fit specific needs.
All of our products are cloud-based platforms that streamline the sales process so
your sales team can focus on what they do best – closing deals.

Velocify Pulse® empowers sales teams to keep pace with today’s informed and
on-demand customer.To turn high-speed and high-volume opportunity into high
satisfaction, the best teams are quick to engage new prospects, consistent in their
follow-up, and well-prepared with the relevant context for each interaction. We
built Velocify Pulse to equip teams with a powerful Salesforce™ sales automation
software for today's fast-paced sales landscape.
Supercharge your team’s ability to respond in the moment with the right team
member and the necessary context to keep your prospects engaged. Velocify Pulse
ingests, prioritizes, and distributes leads and opportunities, while organizing,
automating, and updating your team’s response processes.
Don't use Salesforce?

Multichannel communication all in one place. Stay focused and engage prospects
whether on the phone or in email with the leading sales automation software. Your
team can initiate calls, compose personalized emails, select templates, and group
recipients right from their prioritized prospect list.See how Velocify Pulse + Ellie
Mae's Encompass helps lenders originate more loans, lower costs,and reduce time
to close.
Trusted by Industry Leaders , some of the testimonials are shown below:

• “With Velocify Pulse, I know my sales development team will work with the
necessary rigor and discipline to achieve their goals.”
• “We can do more with less and still hit our revenue targets.”
• “Velocify Pulse has been the solution at the core of our sales stack. I run all
of my processes through Velocify Pulse, and it just knits everything together
for me.”
• “We saw a 30% increase in revenue in the first year using Velocify.
Compared to other technology tools, Velocify is one of the best investments
we have ever made.”
• “We tell people that once they learn our service offerings and how to use
Velocify, all they have to do is come in every day, log into Velocify
PriorityView, and work their list. Just follow the process and you’ll kill it!”

What Makes Velocify Pulse Different?

Velocify Pulse makes your sales teams more efficient without cutting corners or
compromising your unique sales advantages. Scalable customization and intuitive,
unified workflows deliver added value to every stage of your sales cycle. No other
Salesforce sales automation software combines your expertise and experience with
the technology to take sales performance to the next level.
Velocify puts great sales process to work for you – from uncovering the right
prospect at the right time to presenting the right pitch to the right decision
maker.Only Velocify combines a proven contact strategy with dynamic, highly
actionable performance analytics to deliver greater predictability and sales rep
success.

Velocify’s flexible platform and experience in integrating with industry-specific

systems makes it easy to utilize the solution within your existing sales ecosystem.
Velocify solutions support sales teams in all industries that manage a high volume
of leads, offering exclusive configurations that leverage industry best practices and
accommodate unique requirements for your industry. Whether it’s

Velocify LeadManager, Velocify Pulse or Velocify Dial-IQ configured to optimize

your sales processes, you’ll be able to accelerate sales performance, drive rapid
lead response, increase selling discipline, and dramatically improve team
productivity.Whether you’re a technology sales professional, mortgage loan
officer, insurance agent, or school admissions representative it’s likely you have
one thing in common: lack of scalable processes and actionable insights. At
Velocify, it’s our mission to dramatically accelerate sales excellence for our
customers.

Regardless of industry, if you have a sales or admissions team, you need Velocify.
We’ll work with you to implement the right cloud-based solution and proven best
practices to establish a competitive advantage. Watch your revenue grow with
improved productivity, consistent selling practices, and accurate real time
metrics.Velocify supports you through every step of your software implementation
to eliminate adoption roadblocks and ensure return on investment.

Velocify customers access a dedicated team of experts that provide comprehensive

support, including free live and on-demand web-based training, email, phone, and
cloud-based portal support, and strategic consulting.Selling is a team sport.
Fortunately, Velocify works like a great teammate, integrating easily with other
systems and more than 100 lead sources. For custom integrations, take advantage
of our open API.
Velocify Pulse makes your sales teams more efficient without cutting corners or
compromising your unique sales advantages. Scalable customization and intuitive,
unified workflows deliver added value to every stage of your sales cycle. No other
Salesforce sales automation software combines your expertise and experience with
the technology to take sales performance to the next level.
When buyers show interest, quick response and an appropriate level of persistence
are essential to staying ahead of the competition. Velocify LeadManager was built
specifically for sales teams that operate with a sense of urgency. It puts the right
lead in front of the right sales person at the right time. So Velocify is uniquie in the
market.
 M-405: Major Optional Subject Lab – II HR

iCIMS talent Platform

Ques:-Discuss the significance, role and importance of the selected software?

Ans:- iCIMS has been profiled within various talent acquisition and HR
technology research studies conducted by top analyst firms like Gartner, Forrester,
Aberdeen, Bersin by Deloitte, G2 Crowd, Talent Function, and Brandon Hall.
Check out the independent research reports below to learn more about the value of
dedicated talent acquisition suites and what’s next in the fast-paced world of talent
acquisition technology.
iCIMS appears to be filling a void with an extensive list of talent management
applications that normally would have to be sourced from different service
providers. Its increased traction with different point solutions for applicant
tracking, onboarding, I-9 and E-Verify and job-board posting suggests that there is
still a fair amount of white space that needs to be filled by vendors like iCIMS
iCIMS was mentioned in the latest IT Market Clock for Human Capital
Management by Gartner as a select vendor for applicant tracking and social
recruiting/CRM.
While Candidate Relationship Management (CRM) tools have been on the market
for many years, technology continues to advance in order to better meet the needs
of recruiting organizations worldwide. CRM solutions allow recruiting teams to
seamlessly create talent profiles, effectively communicate and market to these
prospects and encourage top candidates to apply for opportunities with the
companies the recruiting teams support.

Although many vendors offer simple CRM solutions, some also provide additional
functionality and modules, including Applicant Tracking System, Talent Network,
Onboarding and/or entire Talent Suite solutions. Still, selecting the vendor and
solution that is right for your organization can be a challenge.
To help organizations better understand the capabilities of the solutions currently
on the market, the Talent Function team sought out and analyzed six of the top
CRM vendors and the features and functions each vendor offers to their customers.
All vendors reviewed offer solutions that meet the basic requirements most would
associate with an effective CRM, including the ability to:
1) create new talent profiles
2) conduct advanced searches
3) customize email campaigns and templates
4) configure the system to meet a client’s requirements.

While many of these vendors offer similar functionality and features, there are
some unique variances among their solutions. Here’s a snapshot of the key
differentiators we found:
• Mobile responsive design
• Text (SMS) contacts functionality
• Employee referral matching, leader board and referral tracking
• Unlimited emails via mass marketing campaigns
• Schedule automated messages
• Branding functionality
• Integration with video interviewing vendors
• Invitation to pre-register for events

With recruiting technology continually changing, it’s important for companies to

constantly strive to create a comprehensive recruitment strategy.
Technology solutions are critical to successful recruiting organizations, and Talent
Acquisition leaders should evaluate their current technology solutions on an
ongoing basis and seek vendors who can support their recruitment strategy long-
term. In an effort to help Talent Acquisition leaders tackle the CRM vendor
products available, Talent Function consultants developed a robust matrix based on
the product features and functionality of select CRM products.

IMPORTANCE OF SOFTWARE:-
iCIMS, Inc., a leading provider of cloud-based talent acquisition solutions,
announced today the company has been placed in the Leaders quadrant in G2
Crowd’s Winter 2017 ATS Grid report due to its substantial market share, global
support and service resources.
The Grid, which is published by software review platform G2 Crowd, leverages
customer satisfaction data reported by authenticated users along with vendor
market presence determined from social and public data. Based on a combination
of these scores, each software solution is categorized as a Leader, High Performer,
Contender or Niche. The report is based on more than 1,164 reviews written by
business professionals. Of the 112 products listed in G2 Crowd’s Applicant
Tracking Systems category, iCIMS tied for the highest satisfaction score in the
Leaders quadrant with a score of 4.3 out of 5. The platform’s integration
capabilities with third-party tools, configurability, ease-of-use and reporting were
cited by users as strengths.

The monumental shift in the talent acquisition landscape coincides with the
technological innovation occurring within our space,” said iCIMS’ Chief
Marketing Officer, Susan Vitale. “We are extremely pleased with our recognition
as a Leader on G2 Crowd’s Buyers Grid for the second time, which speaks
volumes about our ATS, Recruit, and the surrounding tools and services that
amplify its impact. On the fringe of the industry’s latest revolution, Platform-as-a-
Service (PaaS), we’re taking aim at becoming the centralized hub for recruiters to
manage their entire recruiting workflow through our PaaS framework,
UNIFi. Electing to implement the best ATS acts as the first step in embracing a
unified platform-of-record and helps customers better find, screen and hire top
talent,” concluded Vitale.
iCIMS was also named a Leader by G2 Crowd in last year’s Summer 2016
Recruiting Software Gridsm.
Customers love iCIMS for our ability to meet the unique needs of every industry.
We’re committed to delivering easy-to-use talent acquisition software with features
to support the modern recruiter.
We know talent acquisition. That’s why we’ve taken the reins and offer our
customers access to the largest ecosystem of around 200+ proven talent acquisition
providers that integrate with iCIMS. Our growing number of partners has led
companies to look to iCIMS as their talent acquisition platform of record and a
strategic investment in expanding their business.
Robust Technology
We’ve taken the right measures to ensure we can handle your technology
requirements.
• Best-in-Class Hosting iCIMS currently has three primary hosting
environments in the United States, the European Union, and Canada. We
maintain a state-of-the-art hybrid hosting model wherein customer data is
hosted on physical servers in a secure data center and application and
infrastructure servers are hosted in a secure private cloud.
• Scalability & Performance iCIMS supports 772,000+ recruiters and hiring
managers, and processes 50M+ hits per day. We maintain comprehensive
performance testing for scale across load and stress; server testing across
CPU, thread and memory utilization; and API limitation testing.
• Speed & Availability 99.9% availability and uptime. Enterprise-level
managed hosting ensures full redundancy and high availability. iCIMS
maintains excess capacity to accommodate spikes in usage and leverages
load-balancing hardware for data compression, SSL off-loading, and
connection management services.
• Disaster Recovery/RecoverabilityiCIMS maintains a comprehensive disaster
recovery plan to ensure full availability of our customers’ critical data in the
event of a disaster. Products and services are designed to ensure no single
point of failure using redundant systems, infrastructure, and connectivity.
Customer data is backed up nightly using AES-256 encryption and stored in
a secure, private cloud.