Professional Documents
Culture Documents
Yamaha Corporation
Industry Conglomerate
Website yamaha.com
Contents
[hide]
1History
2Corporate mission
3Yamaha Music Foundation
4Products
o 4.1Synthesizers and samplers
5Factory Locations
6Sports teams
7See also
8References
9External links
History[edit]
Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha as
in Hamamatsu, Shizuoka prefectureand was incorporated on October 12, 1897. The company's
origins as a musical instrument manufacturer are still reflected today in the group's logo—a trio of
interlocking tuning forks.[4]
After World War II, company president Genichi Kawakami repurposed the remains of the company's
war-time production machinery and the company's expertise in metallurgical technologies to
the manufacture of motorcycles. The YA-1 (AKA Akatombo, the "Red Dragonfly"), of which 125 were
built in the first year of production (1954), was named in honour of the founder. It was a 125cc,
single cylinder, two-stroke, street bike patterned after the German DKW RT125 (which
the British munitions firm, BSA, had also copied in the post-war era and manufactured as
the Bantam and Harley-Davidson as the Hummer). In 1955,[5] the success of the YA-1 resulted in the
founding of Yamaha Motor Co., Ltd.
Yamaha has grown to become the world's largest manufacturer of musical instruments (including
pianos, "silent" pianos, drums, guitars, brass instruments, woodwinds, violins, violas, celli,
and vibraphones), as well as a leading manufacturer of semiconductors, audio/visual, computer
related products, sporting goods, home appliances, specialty metals and industrial robots.[6]
In 1988, Yamaha shipped the world's first CD recorder.[7][chronology citation needed] Yamaha
purchased Sequential Circuits in 1988.[8] It bought a majority stake (51%) of competitor Korg in 1987,
which was bought out by Korg in 1993.[9]
In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS
and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to
the Yamaha PSS-7 and were notable for their short demo songs, short selectable phrases, funny
sound effects and distortion and crackly sounds progressing on many volume levels when battery
power is low.[10]
In 2002, Yamaha closed down its archery product business that was started in 1959. Six archers in
five different Olympic Games wasffffffffffffffffffffffffffffffffffffffffffffffffffffffffffon gold medals using their
products.[11]
It acquired German audio software manufacturers Steinberg in January 2005, from Pinnacle
Systems.
In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble
Music (UK) Ltd, Yamaha's UK import and musical instrument and professional audio equipment
sales arm, the company being renamed Yamaha Music U.K. Ltd in autumn 2007.[12] Kemble & Co.
Ltd, the UK piano sales & manufacturing arm was unaffected.[13]
On December 20, 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group
BAWAG to purchase all the shares of Bösendorfer,[14] intended to take place in early 2008. Yamaha
intends to continue manufacturing at the Bösendorfer facilities in Austria.[15] The acquisition
of Bösendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of
February 1, 2008, Bösendorfer Klavierfabr Korg in 1993.[9]
In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS
and the PSR range of keyboards. Korg in 1993.[9]
In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS
and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to
the Yamaha PSS-7 and were notable for their short demo songs, short
Korg in 1993.[9]
In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS
and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to
the Yamaha PSS-7 and were notable for their short demo songs, short Yamaha Corporation is also
widely known for their music teaching programme that began in the 1950s.
Yamaha electronics have proven to be successful, popular and respected products. For example,
the Yamaha YPG-625 was awarded "Keyboard of the Year" and "Product of the Year" in 2007
from The Music and Sound Retailer magazine.[17] Other noteworthy Yamaha electronics include
the SHS-10 Keytar, a consumer-priced keytar which offered MIDI output features normally found on
much more expensive keyboards.
Other companies in the Yamaha group include: