Efficient and Enjoyable Dress Shopping *xmacys Department Managers of the Juniors Dress Department of Macy’s Lawren Sailagy Kate Silvester Amanda Bucklew‘As the department managers ofthe junior’s dress department of Macy's, we decided to conduct a survey in order to mcrease dress sales and make the dress-shopping experience more proficient and enjoyable for customers during the Homecoming season In carrying out this survey, we will be able to discover: ~The stock: of different colored dresses needed ~The price of dresses to compete with other dress stores ~The number of salesmen needed on the foor to assist in dressing rooms In years past, during the Homecoming season, we have nm low on a color of dress and had an abundance of another color, leading our customers to seek the color of dress they would prefer elsewhere. Also, our top competitors have increased dress sales during Homecoming season, wile we have remained stagnant By looking at the prices girls have spent on their dresses, we can match those prices to attract more customers. We also find that our dressing rooms are under stocked during the Homecoming season, and by looking at how many dresses gris typically ty on befbre buying them, we can account for the number of staff we need on the floor to assist in dressing rooms, Using a stratified sample of 40 local high school girls, we conducted a three- question survey, which produced the following results ‘The data set below lists the color of 40 gris Homecoming dresses. Black Grey Blue Black Black Grey Red Purple Red Black White Blue Blue Pink Black Red Other: Red Other (Burgundy) Green (Champagne) Blue Other (Teal) Grey Grey Black Blue Biue Red Black Red Blue Blue Black Pink Black Red Blue White Other (Gold) Bhie The data set below lists the prices (in dollars) o£ 40 gris’ Homecoming dresses. 120 69 80 40160 50 100 160 20 48 60 200 35 50 45 100 120 100 20 400 40 129 25 60 150 300 65 305 80 100 109 530 47 85 40 1m 50 200 60 600 ‘The range of this data as awhole is $580. By calculating the Interquartile Range of this data, we concinded that the range of the middle percent of the date is $90.50. The data set also suggests that, on average, shoppers spend $123.10 on ahomecoming dress. Taking this into consideration, we will try to price dresses at around $120 to attract more customers. The data set below lists the munber of Homecoming dresses 40 gris tried on befbre buying their Homecoming dress. 1 0 7 0 18 0 7 5 4 20 3 5 15 5 12 0 20 1 4 0 20 3 4 5 6 10 7 12 1 4 2 6 10 2 6 4 0 4 35 1 ‘The range of this data as a whole is 35 dresses. By calculating the Interquartile Range, we concinded that the range of the middle percent of the data is 7 dresses. We were also able to findthe mean of the data. The mean was 6.7, which means, one average, shoppers try on close to 7 dresses before purchasing one. Taking this info consideration, we will make sure to increase our staff in order to make the shopping process more efficient and enjoyable for Macy's shoppers. Frequency Distribution fbr Prices (in dollars) of Homecoming Dresses Class Frequency, f Relative frequency __ Midpoint 20-78 19 475 49 79-137 i 275 108 138-196 3 075 167 197-255 2 0s 226 256-314 2 0s 285 315-373 0 0 344 374-432 1 025 403 433-491 0 0 462 492-550 1 025 521 551-609 1 025 580 Using the standard deviation (= 131.1) and the mean (@= 125.6) of the data set above, it was found that at least 75% of grls spend fom $0 $387.75. This suggests that we should keep the majority of ow dress prices well mder $400 if we want to be able to compete with other dress stores Frequency Distribution for the Number of Homecoming Dresses Tried On Class Frequency, f Relativefrequency Midpoint 0-4 20 5 2 5-9 10 25 7 10-14 4 1 12 15-19 2 05 17 20-24 3 075 22 25-29 0 0 7 30-34 0 0 32 35-39 1 025 37 Using the standard deviation (¢=7.4) and the mean (Z= 6.7) of the data set above, it was found that at least 75% of gris try on fom 0-22 dresses, This suggests that we should keep more dressing room assistants on staff in order to make the Homecoming dress shopping experience more efficient and enjoyable fbr customersWhat Color is Your Homecoming Dress? “nN =2bch #Whte =Red «Bue Yalow «Green ePurcle «Pink Other ‘Aller analyzing this data and chart, we were able to conclude which colors were most popular. We also discovered that colors such as yellow, green, and pwple are not bought as frequently according to the results of the survey. Black, red, and blue are three of the colors that wwe should stock on our shelves in order to please customers, We also found fom ow recorded data that grey dresses are favorable to others, and we should purchase more in order to please Macy's shoppers. Prices of Homecoming Dresses 2 ® M 2 Numberof Girls 74-492 W498-491 W452 550 51-608 Price (in dollars)Using the histogram, we are able to see the average price ranges of what customers are willing to spend on a Homecoming dress. Using this graph, we see that the majority of the customers spent between $20 and $78. We are also able to see that the two least common price ranges were $315- $373 and $433-$491. In order to please the large mumber of people that were willing to spend $20-$78, we should have our biggest selection of dresses within that price range and include some dresses within the larger price ranges to make sure that we can please as many customers as possible