U LT I M AT E I C O P L A N N I N G G U I D E

GENERAL PLANNING

Entity name __________________________________________

Entity type __________________________________________

Amount to raise __________________________________________

Price per token __________________________________________

Number of tokens __________________________________________

Platform __________________________________________

Timing __________________________________________

Team __________________________________________

Geography Questions __________________________________________

__________________________________________

__________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 2

How the funds will be used __________________________________________

__________________________________________

__________________________________________

__________________________________________

TO K E N

Name __________________________________________

Symbol __________________________________________

Intrinsic value __________________________________________

__________________________________________

__________________________________________

Speculative value __________________________________________

__________________________________________

__________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 3

MARKETING

TA R G E T A U D I E N C E

Needs __________________________________________

Main points __________________________________________

Demographics __________________________________________

MESSAGING

Core message __________________________________________

__________________________________________

__________________________________________

Voice __________________________________________

__________________________________________

W H I T E PA P E R

EXECUTIVE SUMMARY

The Problem __________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 4

__________________________________________

__________________________________________

__________________________________________

The Solution __________________________________________

__________________________________________

__________________________________________

__________________________________________

The Offer __________________________________________

__________________________________________

__________________________________________

__________________________________________

Main Content Sections __________________________________________

__________________________________________

__________________________________________

__________________________________________

How we’ll use the funds __________________________________________

__________________________________________

__________________________________________

__________________________________________

Team section __________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 5

INFLUENCER MARKETING

Journalists __________________________________________

__________________________________________

__________________________________________

__________________________________________

Podcasts __________________________________________

__________________________________________

__________________________________________

__________________________________________

Youtube __________________________________________

__________________________________________

__________________________________________

__________________________________________

Bloggers __________________________________________

__________________________________________

__________________________________________

__________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 6

P U B L I C AT I O N S

Websites & Blogs __________________________________________

__________________________________________

__________________________________________

__________________________________________

Magazines __________________________________________

__________________________________________

__________________________________________

__________________________________________

PR

Pre-ICO press release __________________________________________

__________________________________________

ICO Launch press release __________________________________________

__________________________________________

Mi ICO news items __________________________________________

__________________________________________

Post ICO press release __________________________________________

__________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 7

BOUNTIES

Social Media __________________________________________

__________________________________________

M A R K E T I N G C O L L AT E R A L S

Logo __________________________________________

Website __________________________________________

Pitch deck __________________________________________

White paper __________________________________________

Main video __________________________________________

Social Memes __________________________________________

Promo videos __________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 8

EMAIL MARKETING

Marketing platform __________________________________________

Lead magnet __________________________________________

Contests __________________________________________

Quizzes __________________________________________

C O N T E N T S T R AT E G Y

ORIGINAL CONTENT

Blog posts __________________________________________

Promotional videos __________________________________________

Curated content __________________________________________

Social Media __________________________________________

Forums __________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 9

BUDGET

Lead generation __________________________________________

Advertising __________________________________________

Retargeting __________________________________________

EXECUTION

Purchase process __________________________________________

__________________________________________

Currencies accepted __________________________________________

__________________________________________

Thank you page __________________________________________

__________________________________________

ICO Dashboard __________________________________________

__________________________________________

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U LT I M AT E I C O P L A N N I N G G U I D E 10

Sales tracking __________________________________________

__________________________________________

POST ICO

Auditing __________________________________________

__________________________________________

Results Communication __________________________________________

__________________________________________

Communication strategy __________________________________________

__________________________________________

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 U LT I M AT E I C O P L A N N I N G G U I D E 11

ICO ROADMAP

T-Minus 4 Months

G E N E R A L P R E PA R AT I O N
MARKET RESEARCH

W H I T E PA P E R
WEBSITE

T-Minus 3 Months

L E A D G E N E R AT I O N
SOCIAL AUDIENCE BUILDING
F I R S T B LO G P O S T S
S TA R T O F I N F L U E N C E R
MARKETING

T-Minus 2 Months

L E A D G E N E R AT I O N C O N T E S T
W E E K LY E M A I L S
B LO G P O S T S E V E R Y 2 W E E K S
BOUNTY PROGRAMS
SOCIAL AUDIENCE BUILDING

T-Minus 1 Month

D A I LY E M A I L S
W E E K LY B L O G P O S T S
PRE-IC0 PRESS RELEASE
M A I N A D V E R T I S I N G C A M PA I G N S
R E TA R G E T I N G C A M PA I G N S
S TA R T O F J O U R N A L I S T O U T R E A C H

ICO Launch

ICO LAUNCH PRESS RELEASE

ICO NEWS ITEMS

Post-ICO

R E S U LT S A U D I T
R E S U LT S P R E S S R E L E A S E
P O S T- I C O C O M M U N I C AT I O N S

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