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To cite this article: Andrew Goddard & Alexa Simm (2017) Management accounting, performance
measurement and strategy in English local authorities, Public Money & Management, 37:4,
261-268, DOI: 10.1080/09540962.2017.1295726
Article views: 10
Download by: [The UC San Diego Library] Date: 07 April 2017, At: 02:34
261
Management accounting,
performance measurement and
strategy in English local authorities
Andrew Goddard and Alexa Simm
This paper analyses the results of an extensive survey of UK local government
which explored the relationship between strategy, management accounting
practices (MAPs), and performance measurement techniques (PMTs). The
research investigated a resource-based view of strategic capabilities and Porter’s
strategic typologies. PMTs and MAPs were shown to be associated with strategic
capabilities. Strategic typologies, however, were found to be only weakly associated
with the use of PMTs and MAPs.
Keywords: Local authorities; local government performance; local government strategy;
management accounting.
UK government initiatives, including best value leadership and differentiation. Organizations Andrew Goddard is
(BV) and the comprehensive performance following a cost leadership strategy aim to become Professor of
assessment (CPA), have encouraged local the lowest-cost producer in their industry. A Accounting in the
authorities to review their management differentiation strategy results in an organization School of
accounting practices (MAPs) and performance focusing on providing unique products or Management,
measurement techniques (PMTs). However, products with attributes that are highly valued University of
management accounting in government is a by its customers. Brignall (1993) proposes that Southampton, UK.
neglected research area (Lapsley, 2000; Jackson these strategies can be applied to local authorities.
and Lapsley, 2003). Similarly, there has been Henri (2006) suggests that strategy should Alexa Simm is a
limited research into the relationship between be studied at the capabilities level. This resource- Senior Lecturer at
strategy and accounting in the public sector based view of strategy focuses on the capabilities Bristol Business
(Llewellyn and Tappin, 2003). Although a organizations have to use their internal resources School, University of
theoretical link between strategy and to successfully develop or deliver goods and the West of England,
performance measurement systems (PMSs) is services (Knutsson et al., 2008). Primary UK.
suggested in the literature (Jääskeläinen and capabilities to achieve competitive advantage
Laihonen, 2014; Johnsen, 2015), the include market orientation, entrepreneurship,
interrelationship between management control innovation and organizational learning (Henri,
systems (MCSs) and strategy is not clear. However, 2006). Market orientation is the emphasis an
there is no empirical research on the relationship organization places on their customers’ expressed
between these phenomena in the public sector. or latent needs. Entrepreneurship is the ability
This paper provides an understanding of of an organization to renew, innovate and take
contemporary management accounting and constructive risks on an ongoing basis. Innovation
performance measurement practices in UK local relates to an organization’s openness to new
government and the relationships between these ideas, products and processes. Organizational
practices and strategy. In particular, the paper learning refers to the processes of improved
explains the associations between strategic knowledge and understanding, resulting in
typology and the extent MAPs and PMTs are improved future performance.
currently used by English local authorities, as The relationship between strategy and MAPs
well as whether the use of MAPs and PMTs foster has been well established in accounting research
strategic capabilities. in the private sector. Chenhall and Langfield-
Smith (1998), Bouwens and Abernethy (2000),
Literature review and theoretical framework McCabe et al. (2002), and Hyvönen (2007) all
Strategy established the relationship between Porter’s
In the private sector, alternative strategic (1980) typologies and MAPs. Henri (2006) used
typologies have been developed, including a resource-based perspective to examine the
Porter’s (1980) generic strategies of cost relationship between the use of MAPS and
http://dx.doi.org/10.1080/09540962.2017.1295726
© 2017 CIPFA PUBLIC MONEY & MANAGEMENT MAY 2017
262
organizational capabilities. He found, inter alia, Research hypotheses and statistical analysis
significant statistical relationships to suggest that As previously stated, the aim of this paper is to
the use of MAPs fosters the four capabilities. investigate the relationships between strategy,
PMTs and MAPs. The development of
Management accounting hypothesized relationships between these
The Local Government Act 2003 requires local variables is discussed below.
authorities to set a balanced budget and places Porter (1980) stressed the importance of cost
responsibility on chief finance officers to advise management and its relationship with strategy.
their councils on the robustness of the budget. This was further developed by Shank and
Previous research has found incremental Govindaram (1993), who identified the need for
budgeting to be the most commonly adopted more sophisticated costing and budgeting
budget-setting method (Pendlebury, 1985; 1994; practices for a cost leadership strategy, compared
Skousen, 1990). However, alternative approaches to a differentiation strategy. In local government,
have developed, including zero-based budgeting cost control is primarily achieved by setting a
(ZBB), activity-based budgeting (ABB) and budget and closely monitoring its attainment.
programme planning budgeting systems (PPBS), More recently there has been interest in
with recent legislative developments and using more sophisticated budgeting techniques.
inspection regimes encouraging the adoption of Seal (2003) suggests that legislation, such as BV,
such methods (Seal, 2003; Audit Commission, has gradually been impacting on budgeting in
2005). local authorities, with budgets responding to
Local authorities are required under the policies and priorities rather than incremental
Local Government Act 2003 to review their set budgeting based on the prior year.
budget during the year and take any necessary Budget setting based on ZBB and policy or
action to address any problems. Receipts and planned activities is deemed to provide more
payments have previously been found to be the accurate cost plans than incremental budgeting,
primary basis adopted for reporting such with accruals and commitment-based budget
budgetary control information in English local monitoring also providing more reliable cost
authorities, although the use of both income and monitoring compared to receipts and payments
expenditure and commitment bases has (Drury, 1996). Therefore, to achieve better cost
increased (Pendlebury, 1985; Skousen, 1990). control and follow a cost leadership strategy it
The second main area of management would be expected that a local authority would
accounting in local government is cost accounting. develop these more sophisticated budgeting
Overheads are a significant cost in public sector practices. This leads to our first two hypotheses:
organizations. They have traditionally been
allocated and apportioned across functions and Hypothesis 1 (H1): Departments that place an
departments through absorption costing. emphasis on a cost leadership strategy will exhibit
Alternative costing techniques have emerged, higher use of more sophisticated budgeting-
including activity-based costing (ABC) in local setting practices than departments pursuing a
government (Arnaboldi and Lapsley, 2003; differentiation strategy.
Jackson and Lapsley, 2003). However, there
remains a limited amount of research into costing Hypothesis 2 (H2): Departments that place an
techniques and the use of contemporary MAPs emphasis on a cost leadership strategy will exhibit
in the public sector (Guilding et al., 2000) and higher use of budget monitoring on accruals and
even less on the relationship between MAPs and commitment bases than departments pursuing
performance measurement and strategy. a differentiation strategy.
with higher performance in firms adopting low differentiation strategies will exhibit higher use
price (cost leadership) strategy. There is some of contemporary accounting practices and PMTs.
evidence of a relationship between cost leadership
and use of more sophisticated MAPs from With regard to strategic capabilities one
research in healthcare organizations in the USA would expect both MAPs and PMTs to contribute
(Devine et al., 2000). They concluded that the to their attainment. Furthermore it seems
adoption of MAPs including ABC, would improve reasonable to suggest that the use of more
cost management. Brown et al. (1999) reviewed sophisticated techniques would enhance these
the current arrangements in a USA city capabilities. For instance, basing their budgets
government, trying to implement ABC and on policy or planned activities, rather than a
concluded that there are intriguing possibilities traditional incremental approach, would provide
for using ABC in government, with more accurate local authorities with insights into their activities
cost data for services and associated improved and their associated planned costs. This, in turn,
management. It seems reasonable to test this would enhance market orientation by focusing
relationship in UK local government and hence planned expenditure more precisely on existing
the third hypothesis is: and future service users. It would contribute to
entrepreneurship and innovation capabilities by
Hypothesis 3 (H3): Departments that place an consciously considering new policies as well as
emphasis on a cost leadership strategy will exhibit existing ones. Lastly it would enhance
higher use of ABC than departments pursuing a organizational learning by ensuring a better
differentiation strategy. understanding of the cost of existing, potential
and future policies. Similar arguments can be
There has been little prior research into the made for the use of ZBB. Hence:
relationship between strategy and PMTs in local
government. An exception is Kloot and Martin Hypothesis 6 (H6): There will be a significant
(2000) who explored the strategic link to positive association between use of budget
performance management in Australian local setting based on policy or planned activities or
government. They used the key elements from ZBB and the capabilities of market orientation,
the BSC and RDF models, adapted for the public entrepreneurship, innovation and
sector, as the basis for their research. They found organizational learning.
that there are some areas, such as financial
performance measurement, where performance With regard to budgetary monitoring
measures are linked to strategic priorities. techniques the capabilities most enhanced by
The relationship between Porter’s strategic the use of more sophisticated techniques is that
typologies and PMTs has been explicitly of organizational learning. Closer and more
researched in the private sector. Hyvönen (2007) accurate information on how budgets are spent
found a significant positive relationship between can only enhance this strategic capability. It is
differentiation (or customer-focused) strategies less obvious how such techniques would
and contemporary performance measures in enhance the other capabilities:
private sector organizations. Again, it would be
reasonable to suggest a similar relationship exists Hypothesis 7 (H7): There will be a significant
in local government organizations in the UK: positive association between accruals and
commitment-based budget monitoring
Hypothesis 4 (H4): Departments who place an techniques and the organizational learning
emphasis on a differentiation strategy will exhibit capability.
higher use of contemporary PMTs than
departments pursuing a cost leadership strategy. Henri (2006) explored the relationships
between the use of PMTs, capabilities and
Chenhall and Langfield-Smith (1998) and performance in Canadian manufacturing
Auzair and Langfield-Smith (2005) recognized firms. He found that the use of PMTs
that an organization may pursue both of these significantly and positively related to the four
strategies at the same time. In such cases it seems capabilities of market orientation,
reasonable to expect high use of all the above entrepreneurship, innovation and
contemporary accounting and performance organizational learning. As with the use of
practices. more sophisticated budget-setting techniques
it seems reasonable to expect higher use of
Hypothesis 5 (H5): Departments that place an PMTs would enhance all four strategic
emphasis on both cost leadership and capabilities in local government:
Hypothesis 8 (H8): There will be a significant strategies in varying degrees (Chenhall and
positive association between use of Langfield-Smith, 1998; Auzair and Langfield-
contemporary PMTs and capabilities of market Smith, 2005). A question on each of the four
orientation, entrepreneurship, innovation and strategic capabilities was included, with each
organizational learning. question comprising four or five sub-questions.
ABC is a technique for more accurately These questions were tailored from instruments
assigning overheads, including central service used by Henri (2006).
costs, to service provider departments, based on The response rate of 24.5% raises the
the actual use of such overhead costs. To achieve potential for non-response bias. No significant
this, a detailed knowledge of the activities difference at the 1% or 5% significance level was
underpinning the overhead usage is required found between respondents and non-
and this will enhance organizational learning. In respondents in terms of local authority type; and
addition, the use of ABC exposes the existing a comparison of the means of the variables found
pattern of use which, in turn, often prompts no significant differences at the 1% or 5% level
overhead users to reconsider and possibly change between early and late responders for responses
the way they consume such overheads, thus to all but two questions.
encouraging innovation. To test this hypothesis
9 is suggested: Results
Descriptive statistics
Hypothesis 9 (H9): There will be a significant The data provides some interesting information
association between use of ABC and the concerning current practices. With respect to
capabilities of organizational learning and MAPs, there was extensive budget setting based
innovation. on both the last year’s budget and on policy or
planned activity, and relatively little use of ZBB
Research method by local authority departments. The use of budget
Data was collected by an electronic questionnaire, monitoring on a cash basis was reasonably
which included structured questions about what consistent with previous research by Pendlebury
MAPs and PMTs were currently being used and (1985) and Skousen (1990). However, the use of
to what extent. The extent to which cost accruals and commitment bases were
leadership and differentiation strategies were considerably higher than found by previous
followed and resource-based capabilities research. The most surprising finding with
possessed were also assessed. The questionnaire costing was the relatively high use of ABC.
was emailed to 2,156 directors of services/heads In relation to PMTs, local authority
of departments at all local authorities in England. departments reported high levels of PI use and
A total of 531 (24.63%) questionnaires was of benchmarking. However, there was less use of
returned over a six-week period; 528 (24.49%) the BSC and the RDF. Although the PIs adopted
were usable. Descriptive statistics were obtained tended to be predominantly quantitative, had a
on the data set and ANOVA was subsequently predominantly financial focus, and measured
applied to test the significance of the hypothesized what is easy to measure, the mean scores were
relationships. not as high as previous research might have
suggested. The score for PIs being compared to
Survey design and variable measurement targets was particularly high, with PIs being
The questionnaire comprised questions from linked to strategy and focusing on both financial
previous research, where possible, with the and non-financial aspects also scoring highly.
terminology tailored to local government. All Although the extent to which PIs were set
variables were measured on a seven-point Likert externally scored highly as expected, the extent
scale, ranging from not at all (1), to a great extent to which they were also set locally was almost as
(7). The measurement of the extent councils high. This suggests that a PI culture was being
used MAPs was tailored from instruments used established, as suggested by prior research (Broad
in previous research (Guilding et al., 2000). et al., 2007).
Accounting terms were explained to aid Strategy was measured as two separate scales
understanding. The questionnaire included four of cost leadership and differentiation, and the
questions to measure PMTs, covering the extent sample consisted of departments that were (1)
PIs, benchmarking, BSC and RDF were used. A high on both strategies; (2) low on both strategies;
further 11 questions asked how PIs were used. and (3) high on one strategy, but low on the
Cost leadership and differentiation strategies other. A median split was undertaken to separate
were measured on separate scales, recognizing high cost leaders from low cost leaders, and high
that an organization may pursue both of these differentiators from low differentiators, consistent
with previous research (Auzair and Langfield- differences to be identified where there are more
Smith, 2005). Over a third (37%) of departments than two groups, such as strategic typology.
were found to be placing a high emphasis on MAPS and strategic typology: A significant
both cost leadership and differentiation strategies. association was identified between budgets being
The adoption of a combination of cost leadership set based on policy or planned activities and
and differentiation is also consistent with the strategic typology. The Tamhane test shows this
pressure local authorities were under to meet is due to the significant difference between the
restricted budgets and maintain low council tax low emphasis shown by cost leadership strategy
rises, as well as to meet customer demands for and high emphasis by departments with joint
high quality services. strategies. No significant difference was found
Resource capabilities possessed by between cost leadership and differentiation
departments were categorized as high-low using strategies. There was no significant relationship
a median split consistent with the approach for between strategy and budget setting based on
strategic typology and prior research (Auzair previous year’s budget or the use of ZBB. There
and Langfield-Smith, 2005). Departments scored is, therefore, no support for H1, but some support
relatively most highly on organizational learning for H5.
and least on entrepreneurship. The analysis shows a similar story for the
relationship between strategy and budget
Hypothesis testing monitoring. Departments pursuing either a cost
A series of ANOVA tests were undertaken to leadership or differentiation strategy placed
investigate whether there were any significant relatively less emphasis on the use of budget
associations between strategic typology and MAPs monitoring on accruals basis than departments
(to test H1–H3 and H5), strategic typology and with joint strategies. There was no significant
PMTs (to test H4–H5) and between MAPs, PMTs relationship between strategic typology and
and resource-based capabilities (to test H6–H9). budget monitoring based on cash or
Levene’s test of homogeneity of variance was commitments. Thus, there is no support for H2,
applied to test whether the variances in the data but some support for H5.
groups were equal. Where the Levene’s test is H3 proposed that there would be a significant
significant, the assumption of equal variances association between emphasis placed on a cost
has been violated and the Welch statistic is leadership strategy and the use of ABC. The
subsequently adopted in preference to the F analysis provides no support for this hypothesis.
statistic. Tamhane’s T2 test was also applied as a PMTs and strategic typology: Although no significant
multiple comparison test, enabling the significant differences were found between strategies in the
overall use of PIs, several differences are evident Use of the different types of contemporary
in the practices used to manage them: see table PIs was found to be significantly associated with
2. Significant differences were clear only for the the capabilities of market orientation,
use of contemporary PMTs. The lack of difference entrepreneurship, innovation and organizational
with respect to overall use and traditional PI learning, supporting H8 (see table 3). The
elements is almost certainly due to the demands traditional PI elements were only weakly or not
made by external agencies and central significantly associated with any of the four
government which result in high use of PIs strategic capabilities. Use of benchmarking, BSC
irrespective of strategy. With respect to the and RDF were all found to be significantly and
majority of other variables concerned with PI positively associated with market orientation and
practices, there were significant differences entrepreneurship, but there were no significant
between departments with those pursuing either relationships between these PMTs and either
a cost leadership or differentiation strategy innovation or organizational learning.
placing relatively less emphasis on each practice The empirical data provides some support
than departments with joint strategies. One for H9, with significant positive associations
exception is that departments pursuing a identified between the use of ABC and innovation
differentiation strategy did place more emphasis and organizational learning but also with market
on qualitative PIs than those pursuing a cost orientation. Table 1 summarizes the results of
leadership strategy. However, overall there is the hypothesis testing.
little support for H4, where departments
pursuing a differentiation strategy were Discussion and conclusion
hypothesized to use PMTs to a higher extent The study of strategies can be summarized as
than cost leaders. However, once again, there is hypothesizing that local authority departments
support for H5. pursuing a cost leadership strategy would make
more use of MAPs than those following a
Management accounting, PMTs and resource differentiation strategy, who would make more
dependency capabilities: H6 proposed that there use of PMTs. The empirical data provides little
will be a significant association between the use of or no support for these hypothesized
both policy or planned activities and ZBB budget- relationships; rather, all departments make
setting techniques and the capabilities of market relatively high use of policy-based budgets and
orientation, innovation and organizational information from previous year. Although not as
learning. This hypothesis was partially supported cost conscious as cost leaders, local authorities
with significant associations identified between pursuing a differentiation strategy may be
budget setting based on policy or planned applying budget-setting techniques to meet their
activities and three of the capabilities, namely planning needs in line with their differentiation
market orientation, innovation and focus. ZBB has been adopted by some local
organizational learning. In contrast, only weak authorities, but its use is not significantly related
significant association was identified between to the strategic typology being pursued. The
budget setting from a zero-base for two of the findings suggest that, although ZBB provides a
four capabilities (market orientation and detailed and accurate budget, it is not necessarily
organizational learning). No significant adopted by cost leaders. One reason for this
association was identified between the traditional could be the time-consuming task of starting
budget-setting method, based on last year’s from a zero base each year. Similarly, budget
budget. monitoring was not particularly associated with
Surprisingly, a positive significant association cost leaders and again departments made high
was found between the use of budget monitoring use of these practices irrespective of strategy.
on an accruals basis and innovation, with only This is perhaps not surprising in a time of limited
weaker associations on organizational learning resources and austerity.
and market orientation. Some significant Although there was no significant difference
associations were identified between use of budget between strategies with respect to ABC in the
monitoring on a commitment basis and the whole data set if the joint strategic departments
capabilities of market orientation, innovation were omitted ANOVA identified that
and organizational learning. No significant departments following a cost leadership strategy
association was identified between budget were significantly associated with higher use of
monitoring on the traditional cash basis and any ABC, supporting H3.
of the four capabilities, or between accruals or All departments, irrespective of strategy,
commitment bases and entrepreneurship. The made high use of PIs. However, when joint
findings therefore provide some support for H7. strategies were omitted from the ANOVA,
IMPACT
Although performance management, budgeting and costing practices in local government were
found in this paper to be allied to the strategic capabilities of market orientation, entrepreneurship,
innovation and organizational learning, they were less clearly aligned to the strategic direction
of the authorities. However, there is now the opportunity for local government to rise to the
challenge of applying relevant performance measurement techniques and management accounting
practices in the context of their own strategies and individual circumstances. In particular those
following a strategy of cost reduction might consider more extensive use of advanced techniques
such as zero-based budgeting and activity-based costing. Those more concerned with a quality-
related strategy might consider more extensive use of non-financial and qualitative performance
measures.