Industry Report:
Fashion, lifestyle bloggers and film




Mitchell Broomhall



Student number - 1519069

Word Count -





Introduction 


Fashion is a vibrant wide reaching creative industry that has many avenues. The in-
dustry is worth $1.2 trillion globally today according to google. The graph shows the
estimated global increase within the
industry since 2011 and where they
expect it to be in 2020. This report will
look at three individuals who have
creatives job roles in the fashion in-
dustry. FashionUnited say there are
555,000 jobs in the fashion industry
in the UK alone, from retail to manu-
facturing. Whilst they are all different,
they all inspire my ambition to be a
creative in the fashion world. The fo-
cus' will be; Quentin Jones, who is a
freelance film maker and fashion illustrator, Tom Ford, a fashion designer and Lydia
Millen, a fashion and lifestyle blogger. Specifically, this report will focus on their jour-
ney to where they are now and the job roles they have individually.
Fashion films are used to advertise a fashion collections, they can be done main-
stream through the brand itself or people like Quentin Jones can be approached to
make more alternative videos for them.
Fashion Design is the most well known role in the
fashion industry, Tom Ford is a lead designer with his
own fashion brand and has a large team of people
working with him.
Fashion Bloggers are now a vital marketing tool for
fashion houses/colections/brands. They are mostly
freelance and can choose what fashion designer/col-
lection or item to write about. The graph shows how
they brands find influencers in order to share new
products and clearly shows that 84% say they find
them through social media. Brands approach blog-
gers to get the word out about a new product. Blog-
gers like Lydia Millen who have a large following can
also collaborate with brands to make a product,
again creating buzz around that brand.





 Section 1 - Quentin Jones 


The first person that is going to be focused on is Quentin Jones, Jones is a freel-
ance film maker and fashion illustrator. On her website about page, it states that
Jones is a ' Director, Illustrator and Photographer whose films and images have ap-
peared in magazines such as ID and
Vogue'. When you look at her work it is
something instantly recognisable, This
is because of the painterly style that she
uses on her images. She also uses cut
out style images to overlay onto other
images as well as sometimes duplicat-
ing the same image. She uses similar
techniques throughout her portfolio of
work making it something that is visually
interesting and recognisable as her
work and brand. Some of the brand that
Jones has worked with are Chanel, Louis Vuitton and Victoria Beckham.
Quentin Jones didn't start within the film making and fashion industry, she started by
studying philosophy at Cambridge university. After this she went to study a MA de-
gree in Illustration at Central St Martins. Before leaving and becoming a freelancer.
Jones' work has a painterly style to it, she manipulates the images by duplicating
them or opposing an image on top of another. Her videos contain a lot of effects and
have a dark feeling to them. Her style could be described as edgy and is something
new and different that stands which is crucial in the fashion industry. Her style stands
out from the crowd and would make you look twice. Jones’ work is something that
inspires me to try different techniques.

As a freelancer Jones puts her work on social media and on her website in order to
promote it. Like other freelance work Jones would be approached or would have to
approach brands, her work would also come around by word of mouth when brands
choose to work with her on a project. As Jones’ work is something new and original it
stands out from others meaning brands are more likely to approach her.



Overall good, just needs more.


Please demonstrate with images what you mean by ‘instantly recognisable’. Don’t
be afraid to use descriptive words and really sound excited about the work.
Obviously there is a lot of work to do here, but the general idea for your layout(case
studies) is fine. You may want to mention in the introduction how the fashion industry
functions a bit more… and how much it is worth (add charts and facts where pos-
sible)



Section 2 - Tom Ford 


To follow Quentin Jones, the second person that is going to focused on is Tom Ford,
Tom Ford is a world renown fashion designer, which is also a widely successful
brand,
Ford studied architecture at the
Parsons School of Design in New
York and finishing his final year in
Paris before changing his career to
fashion. In 1990 he worked as a
womenswear designer for GUCCI
and later became a creative direct-
or for the brand in 1994. He
resigned from GUCCI in 2004 and
started his own fashion brand. Fords designs a wide range of products for both men
and women, from ready to wear, bags eyewear and accessories to beauty products
for both men and women from makeup to fragrance. Ford has also worked on film
and made his own film 'The single man' (2009) which he says in interviews was
about him and his life. A type of biography.
His brand is known for the Tom Ford logo that features and remains the same on his
products. There is no theme throughout his creations as fashion is constantly chan-
ging, from colours to styles. However Ford is known for creating new and existing
designs that push all aspects of fashion.



https://www.biography.com/people/tom-ford-5936



Other jobs?



Works and Collaboration

Section 3 - Lydia Millen


The final person this report will focus on is Lydia Millen. Millen is a blogger who blogs
about fashion, travel and lifestyle. She works with all brands by reviewing products
and sharing her thoughts on her blog and YouTube channel.
According to google ‘In the past year, 40 percent of YouTube users turned to the platform
to learn more about a product before they bought it. – Google' Meaning that there are
more opportunities for bloggers within this industry like Millen’s
On her youtube and other social me-
dia platforms Millen also suggests dif-
ferent ways in which people can style
pieces of clothing and accessories.
Her job as a blogger consists of writ-
ing posts about products to post on
her website, informing people about
what she likes, her style is neutral col-
our tones with occasionally a splash of
colour. She mainly sticks with plain
block colour looks rather than opting
for pattern.
Her brand follows her style with not containing much pattern and keeping it modern
and simplistic. Which we see continue from her blog to Instagram and YouTube, she
has a signature logo that follows through too which is a circle with a slightly bigger L.
In a YouTube video she states that this represents her with 'Not fitting into any spe-
cific box'.
In 2006 Lydia Millen went to the University of Northampton and studied BA Retail
Marketing. This was something she thought
would 'kick start' her career in fashion. It was at
university where she started her fashion blog as
something alongside her studies.
Millen has recently brought out her own product
and collaborated with Elizabeth Arden to bring out
her own makeup bag. This is the first product that
she has made like this and is the most recent dir-
ection that she has gone in. She states that there
are more things like come soon, meaning that her
brand will have her own products rather than just
focusing on existing products.

The image is an example of how she uses social

media platforms in order to promote products. Us-
ing hashtags for the brand as well as a caption
that makes the brand sound appealing and like
something that she uses herself on a daily basis. The image is professional and
sticks to her own theme of neutral colours while clearly showing the packaging of the
product in her hand. She occasionally tags the brands social media on the image as
well making it easier for an audience to click and find the product.
Millen would be approached by brands through her website through her contact page
which clearly states how to contact and who she wants contacting her. As Millen’s
job is freelance with brands and working on her own brand and youtube channel, it is
similar to Quentin Jones’ of relying on brands to approach them for work. 








Conclusion

To conclude, the fashion industry is something that is constantly growing and is an industry
that has jobs in many different areas, such as the three that have been looked at within
this report and many more. The case studies looked at within this report are all people
who I admire and work within an industry I have an interest in and an industry I wish to
enter. After researching how my case studies entered this industry I have created a five
year plan based on how my case studies entered the industry in order to realise the path I
need to take to enter this industry and where I aim to be within it. Two out of the three
case studies are freelance with one being a fashion designer.

My 5 year plan is ….



https://insights.newscred.com/fashion-content-marketing-2017-top-trends-leading-
brands/

https://fashionunited.uk/uk-fashion-industry-statistics

https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-
beauty-brands



https://www.northampton.ac.uk/about-us/alumni/our-graduates/lydia-millen-ba-retail-
marketing/