ANGELICA F.

TEJANA FEBRUARY 15, 2021

12HUMSSA1 HUM 002
PETA 1: TREND SPOTTING

PREDICTED TRENDING ITEM: COMFORT SHOES

ARGUMENTS:
1. In 1250 BC during Prehistory, primitive footwears are common and was replaced by
sandals that developed in popularity during Ancient Times.The first models of footwears
were developed during the Middle Ages, characterized by modesty and feudalism, and
the heel was discovered and it’s broadly used. The periods of the Renaissance and
Baroque during which hints of modern footwear can be spotted were during the Early
Modern Period. Men's and women's shoes were very similar during this period.
Depending on social groups, the styles of shoes differed. In the history of footwear, 1991
is an important date since this is the year that archeologists discovered a naturally
mummified human called Oetzi from the Stone Age at the border of Austria and Italy who
died around 3300 years before our time.
2. Since the feet support our entire weight, choosing footwear is critical to our health.
Therefore, we must wear comfortable appropriate footwear for every occasion. In
addition, the orthopedist may recommend orthopedic shoes or footwear adapted to each
individual's situation in the event of foot problems. Here in the Philippines, there has a lot
of profession that requires the strength of feet like running or standing for a long time.
Wearing comfortable shoes can provide them with abundant health benefits.
3. Women's and men’s shoes are often being a self-expressive objects. Business-like,
attractive, athletic, etc. there's a matching shoe. However, when a person matures and
ages, the comfort they need starts compete with their style. Brands of fashion footwear
have replied and brand called Stuart Weitzman makes high-end pumps with chunkier
heels and more padding. Some brands also ramped up their fashion match since the
$100-and-up comfort shoe is where the demand for women’s footwear has risen the
most in recent years.

PREDICTED FLOW: (Fill out Each box with a sentence explaining your prediction)

FRINGE STAGE
Throwback sneakers are one of the most popular footwear in today’s time. It is
comfortable but at the same time, it matches the outfit. It is common for the
people who are working and traveling. Sporty sandals are popular footwear in
today’s time. Modifying the adventurous side in the "ugly" sandal pattern of 2020.
These elevated sporty sandals go far beyond the hiking trails with Velcro braces,
sporty tech fabrics, and molded-to-your-foot comfort soles. One breakthrough that
could be perfect in today's era is if some materials of the both footwears are
combined. It is for people who are working that requires them to stand or run. This
innovation would have features of having the feel of comfort and affordable at the
same time.
 TRENDY STAGE

In order for this innovation to thrive, businesses that

manufacture different goods related to footwears must
endorse it. There’s a lot of companies manufactures
footwears but the popular and largest companies are Nike,
Inc. from Oregon and VF Corporation of North California.
With the help and support of these two companies, it is more
like that comfort shoes will become a trend.

MAINSTREAM STAGE

The mostly consumer of this product will be those who are

working and some Millennials. Since these people needs a
comfort for them while working. The adaptation of both
customers and innovators should take place in order for this
innovation to become a norm for the general public.

FAD
TREND
FADES
The remodelling of the
product will most likely
to become a trend and
also a fad. During the
90's to 2000's, Comfort
Shoes had a lasting
and impactful effect on
people and since then it
began to improve even
more. With this
invention, much like
what happened in the
past, it will become a
trend at first and will
lose its popularity over
time.
CLASSIC
This remodeling of
footwears are still there, it
is just improving since a lot
of people are interested in
those kind of shoes. This
type of comfort shoes is
undeniably would lose. The
footwears popularity itself
will continue to expand but
it will lasts for individuals
who gives importance to it.
MICROTREND
FRAGMENTATI
ON
A great influence on
this breakthrough has
been the recent
reinvention of sexy
pair of heels into a
comfortable one.
Footwears can give
confidence to people
since some individuals
are expressing their
self through wearing it.
In this, the reinvention
of footwear also takes
place where carrying
and bringing it can be
more convenient.
References (APA)
1. Shoes, D. (2018, March 5). THE HISTORY AND EVOLUTION OF SHOES.
DOLITA.https://www.dolitashoes.com/blogs/news/the-history-and-evolution-of-
shoes
2. R. (2017, October 30). Why It is Important to Wear Comfortable Shoes? Biofoot.
https://www.biofoot-me.com/important-wear-comfortable-shoes/
3. LaPlaca, A. (2020, April 18). The 5 Most Comfortable Shoe Trends of 2020. Who
What Wear UK. https://www.whowhatwear.co.uk/most-comfortable-shoe-trends

“I affirm that I shall not give or receive any unauthorized help on this assignment, and
that this work is my own.”