B

BOVA DESIGN

BRIAN MARTIN
APRIL 2018
BRAND REPORT
Branding and Packaging
Something to read

MEDAI8002
Bova Design are a relatively new
company, with vast amounts of life
experience. Our aim is to bring new
ideas and concepts to the market.
We try to push the boundaries of
what people may be expecting. Our
aim is to make design that little bit
more interesting. We believe that
design should be bringing people
together. If you think about brands,
people now want more from a The story of Bova
company than just the retail
experience, with the introduction of
the Internet, everyone is now more We created the Bova logo to
connected than ever. So, we want to represent a myriad of ideas. It is there
make a lasting connection between to represent my history, my pres-
the brand and the public. This will ent, my future and the things in life
be done by designs that capture the that mean the most to me. With the
imagination, and make you think. following few sentences you will be to
The most important thing is to get see the mission, purpose, vision and
people reacting and thinking. approach of what we are about.
BOVA DESIGN

BRIAN MARTIN

APRIL 2018
Who am I? (mission) What am I about? (purpose) Why do I do it? (vision) How do I do it? (approach)

We want to create designs In a world of structure, it is The aim is to bring people, things, It is all about solving
that are colourful, elaborate vital to push boundaries of these ideas together, by being inclusive, problems, untangling the knots of
and visual. In a world of structures, by being strong, vivid, incorporating, and connecting. design. Trying to
rules, trying to understand daring and bold in design. unshackle ideas, to set them free.
these rules to create designs
that are free from them.
Taking ideas and doing it my
own way.

Lexicon Summary phrase

colourful Creating strong visual designs that

elaborate push boundaries and break rules.
strong Connecting and bringing people
vivid together, by unshackling them and
untangling setting them free, to be able to solve
unshackle and untangle design problems.
liberation
freedom
together
daring
bold
visual
striking
daring
distinctive
connecting
brave
undaunted
 Fonts

Arial Minion Pro

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NnOoPpQqRrSsTtUuVvWw NnOoPpQqRrSsTtUuVvWw
XxYyZz1234567890!@£$%&*()’” XxYyZz1234567890!@£$%&*
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Colours

Pantone P Process Magenta U Pantone P Process Yellow U

RGB: 230 0 126 RGB: 255 237 0
HEX: E6007E HEX: FFED00
CMYK: 0.78% 97.25% 3.78% 0% CMYK: 4.45% 0% 88.88% 0%
Colour

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BOVA DESIGN
TEL: +353872293340
info@bovadesign.com
 Black on White

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BOVA DESIGN
TEL: +353872293340 B
info@bovadesign.com
White on Black

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B
BOVA DESIGN
TEL: +353872293340
info@bovadesign.com