End-Term Assignment

DESIGN
PROCESS
Semester III , TD
SLIDESMANIA.COM
 Hello! I’m Yashasvi

Member of the “MIDAY” Group

Our brand logo is a thread-roll and needle and this represents

our sustainable and handicraft techniques we would like to
serve to our clients, it's name represents transparency
which we promise to our clients as on a mid-day there's no
shadow cast similarly we would like to keep our path
completely ethical.
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 Contents

1 Problem Area Idea Sketches

6

2 Problem Statement SE : prints & techniques used

7

3 Design Brief 8 Costing

4 Brainstorming 9 Prototype

5 Idea Selected 10 Feedback

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 1

Problem Area
Branding of ARUSHI NGO
Branding of ARUSHI (NGO)Branding of ARUSHI (NGO)BranBding of ARUSHI (NGBranding of ARUSHI (NGO)O)
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 2

Problem Statement
Lack of social media interaction, outdated ways of brand advertisement, less campaigns and funding, and less celebrity
interaction.
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 3

Design Brief
To enhance the branding and spread awareness about the ARUSHI NGO and their members.
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4
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 5

Idea Selected
Gifting Donors to promote ARUSHI’S BRANDING & motivating others to donate.
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Idea Sketches
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 Fabric Planters : Inspiration
- “Mitti Ma”It’s a programme where ARUSHI NGO
encourages their students to learn
planting and develop a sense of the need
to plant trees.
My idea of gifting such planted indoor
plants by ARUSHI members is the best
form to thank our donors.
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 Why Fabric Planters?

They're lightweight, durable, and reusable year-after-year. Best of all, they promote
massive root growth, creating healthy plants and extraordinary vegetable yields.
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FOR AGE GROUP : 16+

 SE: Print & techniques used

Bull’s Eye Tie-dye Technique

Embroidery- Basic Back & Running stitch

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Prototype
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 45 RS. Approx

Costing
5 rs. Cloth bag

20 rs. Color Dye

20 rs. Embroidery threads

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 Bookmark: Travels alot!
WHY BOOKMARKS?
Bookmarks tend to travel to
libraries, long journey,
offices, colleges,etc.
The more the message of ARUSHI
reaches to people, more will be it’s
branding and it’ll further encourage
people to donate in return of the Design : Choosing the above
creative handmade gifts. design to make it eye catching
and make people notice it.
Basic rectangular shapes are
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AGE GROUP 10+ boring!

 SE: Print & techniques used

Batik Resist dye technique

Embroidery- Basic Back & Running stitch

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 ARUSHI LOGO : first look to a viewer

Prototype
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 50 RS. Approx

Costing
10 rs. Cloth pc

20 rs. Color Dye

20 rs. Embroidery threads

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 Laptop Bags: Travels alot!
WHY Laptop Bags?
They’re an essential thing for
the people carrying laptops to
places daily, it remains handy
therefore is seen by
maximum of people.
The more the message of ARUSHI
reaches to people, more will be it’s
branding and it’ll further encourage
people to donate in return of the
AGE GROUP : 19+
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creative handmade gifts.

 SE: Print & techniques used

Batik Resist dye technique

And Block Printing

Embroidery- Basic Back & Running stitch

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Drying Dewaxing
Prototype
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 60 RS. Approx

Costing
20 rs. Cloth Bag

20 rs. Color Dye

20 rs. Block
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 8

Feedback
S NO. Name Age IDEAS FUNCTIONALITY DESIGN SOLVING PURPOSE-
BRANDING

1. Aviral Sharma - CHECK CHECK BOOKMARK&PLANTE YES

21 R CHECK LAPTOP
BAG HANDLE
MISSING

2. Pushkar Singh 24 CHECK CHECK ALL 3 YES

3. Kritika Srivastava 22 CHECK CHECK BOOKMARK UNIQUE YES

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4. Eshita Mishra 20 CHECK CHECK UNIQUE PLANTER YES

 Thank
you

Presented by Yashasvi Srivastava

Submission to - Ms. Swati Vyas

SLIDESMANIA.COM

DP Faculty