Table of Contents

ABOUT THE COMPANY ....................................................................................................................................2

OUR PRODUCTS ...............................................................................................................................................3
WHY OUR PRODUCT? ......................................................................................................................................4
THE POSITIONING STATEMENT ........................................................................................................................5
TARGET SEGMENT ...........................................................................................................................................5
FURTHER APPROACHES INCLUDE RELATIONSHIP MARKETING AND SOCIETAL MARKETING ............................7
PROMOTIONAL SCHEMES ................................................................................................................................7
CONSUMER LOYALTY PROGRAM .....................................................................................................................8
FEEDBACK AND COMPLAINT MECHANISM .......................................................................................................9
About the Company
Moto X Motors is a car planner and maker of superior supercars situated in Irvine,
California. Moto X Motors was established by Ferris Moto X, one of the architects of
Vencer's Sarthe supercar who previously worked with Aston Martin, Ferrari, and
DBC. The organization's primary item is simply the Moto X Beast, a subsidized
venture by Moto X.
Moto X Motors discharged the Moto X Beast. Moto X Motors' vehicle creation is
done in a 50,000-square-foot office RAD is working in Santa Ana, California. In May
2015, Moto X Motors discharged subtle elements and photographs of the Moto X
Beast. In June 2015, Moto X revealed the generation form of its supercar enabling
clients to arrange the auto with a 8-to 12-week creation process.
Chris Brown obtained the principal Moto X Beast in 2015 for $200,000. The auto was
utilized as a part of the taping of Brown's single "Liquor. “The 500-pull road lawful
race auto has no entryways, no rooftop, and weighs only 1,650 pounds.
Moto X uncovered its extraordinary utility vehicle named TANK in November of 2017.
TANK is intended to be a military style truck for the street. A portion of the key
highlights the TANK offers are as per the following, discretionary ballistic defensive
layer projectile evidence to B4 and B7 Levels, glass and all murky shield, firewall,
bomb insurance, strengthened suspension, Military Runflat Tires, Intercom System
and the TANK is fueled by a 6.4L V8 Dodge Hemi motor and on request 4-wheel
drive. The TANK has further developed choices, for example, a warm night vision
framework, projectile evidence glass evaluated at up to Ballistic level 7 (high gauge
weapons including defensive layer penetrating rounds), composite protective layer
around the travelers, a back-tack distributor, zapped entryway handles, attractive
dead jolts, blinding lights, gas veils, hypothermia unit, concealed radiator, and kevlar
wrapped fuel tank. The Moto X TANK is worked in the US in Moto X's Irvine, CA
plant. The Moto X TANK has an offload suspension framework outlined by FOX
hustling suspensions. Jamie Foxx is a proprietor of a TANK alongside Rampage
Jackson and Chris darker have additionally acquired the TANK.
Our Products
1. Beast
2. Beast X
3. Beast Alpha
4. Watches
5. TANK

Beast
Moto X Motors was established in 2014 by Ferris . In June of that year, Moto X
Motors presented the Moto X BEAST supercar in light of the Ariel Atom that uses the
Ariel Atom case with a lightweight carbon fiber body. It is American-made utilizing a
few British manufactured Ariel Atom parts. The auto has a six-speed manual
transmission with a back-wheel format. The windshield is removable and the auto
weighs around 1,650 pounds. The custom generation utilizes custom fit 3D printing
and CNC processing innovation for an expected 1,500 work hours of work. CNC
steering is utilized to make a 3D form of the auto. The 3D print is utilized as a shape
for the carbon fiber boards Advanced 3D printers make different parts of the vehicle,
for example, lights and mirrors. The main Beast will be conveyed to a proprietor in
Texas.
Beast X
To top the Beast, Moto X Motors presented their next supercar: The Beast X. Still
road legitimate, the Beast X tips the scales at 1,850 lbs., with 700 horsepower. The
auto gloats a 2.4-liter engine with Borg Warner turbochargers, which encourages it
hit 60 mph in 2.5 seconds. Just 5 Beast Xs will be delivered, with an expected sticker
price of $325,000.
Beast Alpha
In November 2016, Moto X unveiled the Beast Alpha as an upcoming version. The
Alpha will add Moto X's newly patented "Sidewinder doors", a hardtop, power
windows, power locks, airbags, and full climate control.
Watches

Moto X Time Machine is a series of 100 Swiss Automatic Mechanical Chronograph

based on Valjoux 7750 mechanical chronograph, made in Switzerland.
TANK
Moto X unveiled its extreme utility vehicle named TANK in November of 2017. TANK
is designed to be a military style truck for the road.

Why Our Product?

TANK
 Powerful Engine
 Off- Road Package
 High Performance Brakes
 THERMAL/NIGHT VISION SYSTEM
Beast Alpha
 With a removable targa-style top, the Beast Alpha allows drivers to
experience open-air driving pleasure without having to sacrifice usability
 Uniquely positioned dual exhaust tips provide a muscular and exhilarating
exhaust note that can be heard for miles.
 Carbon Fiber Construction
 Utilizing the latest in lighting technology, our advanced LED Headlights
provide maximum road illumination for late night driving.
Watches
Valjoux (for Vallée de Joux, "Joux Valley") is a Swiss manufacturer of mechanical
watch movements. It is known primarily for chronograph ébauche movements that
are used in a number of mid- to high-range mechanical watches: The company has
been a part of ETA for a number of years and is a member of the Swatch Group.
The Positioning Statement
“Moto X creates sports cars that are unparalleled in terms of PERFORMANCE
and EXTREME DESIGN with a TOUCH OF PROVOCATION for the DISCERNING
CUSTOMER who wishes to STAND OUT wherever he goes.”

Target Segment
Moto X Motors is an automotive designer and manufacturer of high-
performance supercars. Supercars are like a piece of ART.• From the slightest
angles on the body to the advance computer chips that make the car glide around
corners, supercars are truly something to marvel
Supercars are like a piece of ART.• From the slightest angles on the body to the
advance computer chips that make the car glide around corners, supercars are truly
something to marvel
AS per VALS framework the consumers of Supercars are “INNOVATORS”
Characteristics of Innovators:
 Successful,
 sophisticated,
 charge people with high self- esteem.
 Possess abundant resources.
 Image is important, not as evidence of status or power but as an expression
of their taste, independence, and personality.
 Their possessions and recreation reflect a cultivated taste for the finer things
in life.
Further approaches include Relationship marketing and Societal
marketing

Main focus is placed on the whole relationship

Building and
between the suppliers and customers.
Relationship keeping good
The basic aim is to give good or best possible
marketing customer
attention, customer services and build customer
relation
loyalty.
It has similar characteristics as marketing
orientation but with the added condition that there
Societal Benefit to
will be limitations on any harmful activities to
marketing society
society, in product, production, or selling methods
and procedures.

Promotional Schemes
1. Strong Brand Presence throughout the world
2. Co-branding exercise with various well-known brands such as Puma, Acer,
Mattel
3. Brand values – Exclusivity, Customizability, Luxury,F1 Experience
4. Marketing Events
5. Motor Show
6. Moto X Owner Club - Projects the passion of its owners for their cars
Consumer Loyalty Program
First Reward
First Rewards is a unique loyalty program designed for Credit Cardholders. As a
Moto X Credit Cardholder, for every rupee you spend or its equivalent in foreign
currency, you earn a First Reward Point. First Reward Points are valid for 3 years
from the date of accumulation. All spends on your supplementary card(s) also earn
you points. Collect and redeem them for rewards, faster than any other program in
the market, whenever you wish!
e.g. A retail Spend of INR 2,000 will earn you 2,000 First Reward Points
Special Discount

We highly value our loyal customers, with this program we would like to especially
express our appreciation for repeat buyers.

Customer Incentive
New Model Purchased Incentive

Tank INR 1,00,000

Beast Alpha INR 7,50,000

Requirement
In order to be entitled for the incentive, you have to fulfill these following criteria :
1. Customer purchased previous Moto X car

2. Incentive valid for re-purchase of all Moto X Cars.

3. Proven documentation through police registration.
4. New vehicle purchased should be registered under the same name.
5. Exception allowed only with complete and valid supporting documentation.
6. Program valid only for limited period.

Loyalty Maintenance Program (LMP)

Moto X in launching a new service campaign for its exsisting customers. Soon at
Moto X, we will soon be providing a 15 years warranty with a very discounted price.

The Loyalty Maintenance Program (LMP) has been developed to maintain the
technical condition of the Moto X fleet in the marketplace at the highest level. In
addition, it can also help Moto X owners to reduce the operating expenses of their
super sports car.
By acquiring a “LMP” , Moto X owners lay the ideal foundation for a sustained
increase in the value of their vehicle.

Feedback and Complaint mechanism

1. Get in touch

Start off by getting in touch with the details of your complaint. You can either write to
us at:
Moto X Financial Services India
Email us at:
customerservices@Moto X.com
Or call us on: 0310 817 0100.
We’ll acknowledge your complaint within 5 working days of receipt.
2. Keeping you informed

We’ll work hard to resolve your complaint within

21 days of receiving it.
If this isn’t possible, we will contact you once a week, every week until a resolution is
found.
3. Working to a resolution

If we’re unable to resolve your complaint within 8 weeks, we’ll write to you to remind
you of your right to refer your complaint to the Financial Ombudsman Service.
Meanwhile, we’ll continue to work towards a successful resolution as quickly as
possible.
4. Your rights

If you’re unhappy with our handling of your complaint, you may have the right to seek
help from the Financial Ombudsman - a free service which was set up by Parliament
to resolve disputes between financial businesses and customers. Unless you can
prove exceptional circumstances, you must notify the Financial Ombudsman of your
complaint within six months of the date printed on our Final Statement.