MCDONALD’S INTERNATIONAL

Anum Aftab, Aqsa Tabish, Hammad Zahid, Ifrah Ahmed, Maheen Siraj, Sana Zafar, Zain Noon
Progress Report

We started our secondary research by first reading about the corporation and its business and
corporate strategies over the past few years. We then delved into looking into the financial aspect
of it and saw whether these corporate strategies have fared well for the organization or not. A
SWOT analysis was undertaken to identify the strengths of the organizations and to assess the
opportunities available to it for future growth prospects. Moving on from SWOT, an in depth
market analysis has been done including analysis of competitors like Wendy’s, Burger King,
KFC and Taco Bell. Identifying their strategies and then viewing them in retrospect to
McDonald’s strategies.

We’ve also started examining the corporate structure of the organization by looking at the
hierarchical levels that the company operates on. Viewing the board of directors and reading
about the amount of power they hold. An analysis of McDonald’s corporate social responsibility
initiatives is also being undertaken. This is done to see whether McDonald’s employs strategic
CSR or not. Research shows that the company has been advocating health benefits and has sided
with organizations like American Heart Association to maintain a health conscious image.
They’ve also changed their product offerings in light of these health allegations and are trying to
enhance upon their healthy portfolio.