How Great Companies Think Differently by

Rosabeth Moss Kante

Insights

From my point of view I think this article is based on the concept of

institutional logic which “holds that companies are more than

instruments for making money; they are also vehicles for

accomplishing societal purposes and for providing meaningful

livelihoods for those who work in them.” In this article, Kanter

states that great companies have been embracing this concept for

some time by recognizing that their businesses flourish best when

the communities they operate in flourish as well. She suggests that

for companies to be considered “great”, they should deliver

sustainable solutions to the community, alongside financial returns,

therefore, convinces companies to think differently

Kanter discusses six components that great companies uphold to

adhere to this logic. These include a 1) common purpose, 2) long-

term view, 3) emotional engagement, 4) community building, 5)

innovation, and 6) self-organization. She illustrates the challenge

for companies to balance quantitative, short-term assessments

with qualitative, long-term outcomes especially in today’s global

world.
From this point forward, I would like to share my insights on the company I
have worked for last summer.
During my stay I truly admired its initiatives in strengthening its commitment to
develop its people whom they consider as the
driving force behind the company’s success. I was a part of its Junior
Management Training Program (JMTP) and other specialized disciplines. This
JMTP will groom trainees to become part of

the company’s next generation of leaders. It was no surprise that

the company achieved the prestigious Investors in People (IiP)

Silver accreditation. This accreditation sets standards on “what it

takes to lead, support and manage people for sustained success”

and has become an international benchmark for companies that

aim for business improvement through people management.

Since 2017, this company did not only measures it success by its

annual financial position but also it annual progress in its

sustainability journey in the following

aspects: 1) Supporting the Local Economy 2) Being Mindful of the

Environment 3) Our Internal Stakeholders 4) Partnership with

Employees 5) Reaching Out to Others 6) Contributing to

Sustainable Development.The company’s initiative to achieve

sustainable development enables them to meet organizational

development goals at the same time sustaining and preserving its

environment