Professional Documents
Culture Documents
Sarajevo, 2017/2018
Aims of course
• Main aims in the study process of the course are focused on
the analysis of the marketing channels environment,
planning and designing of marketing channels, leading,
analysis and control within marketing channels.
Working weeks
Activities 1 2 3 4 5 6 7 8 9 10
In-class
Online
Study
presentations
Case study
analysis
Tests *
4 Online
26.03. Ch7 Identifying and Understanding Consumers
Ch8 Information Gathering and Processing in Retailing
7 Online
16.04. Ch13 Operations Management: Operational Dimensions
Ch14 Developing Merchandise Plans;
9 Online
30.04. Ch17 Pricing in Retailing
Ch18 Establishing and Maintaning a Retail Image
10
02.05. Ch19 Promotional Strategy
Ch20 Integrating and Controlling the Retail Strategy
Assessment
2. Presentation
20
Points Grade
55-64 6
65-74 7
75-84 8
85-94 9
95-100 10
SUPPLEMENTAL