QUARTER – II

Course Code: CC 201

Business Statistics

Course Objectives:
• To provide a basic knowledge of the application of mathematics and statistics to business
disciplines
• To develop the ability to analyze and interpret data to provide meaningful information to assist in
making management decisions
• To develop an ability to apply modern quantitative tools (Microsoft Excel) to data analysis in a
business context.

Course Outcomes:
• Ability to produce appropriate graphical and numerical descriptive statistics for different
types of data.
• Ability to apply probability rules and concepts relating to discrete and continuous random
variables to answer questions within a business context.
• Ability to apply measures of central tendency

Unit I: Business Statistics: Statistics – Statistical methods – Importance and Scope – Limitations
– Need for Data – Principals of Measurement – Principals of Secondary data. Tabulation and
Presentation: Classification of Data – Data Array – Frequency Distribution – Methods of data
Classification – Types of Frequency Distributions / tabulation of Data – Objectives of Tabulation
– Parts and Types of Tables – Graphical Presentation – Functions of Graphs – Advantages and
limitations of Graphs – Diagrams – Rules for Drawing Diagrams

Unit II: Measure of Central Tendency: Introduction to Averages – Requisites for a Measure of
Central Tendency, Mean - Combined mean – Weighted mean, Median – Partition values –
Quartiles, Deciles and Percentiles, Relationship between Partition values–Mode– Relationship
between Mean, Median and Mode. Geometric Mean (GM) – Combined GM, Weighted GM,
Harmonic Mean (HM). Relationship between Arithmetic Mean, Geometric Mean and Harmonic
Mean

Unit III:Index Numbers and Sampling: Introduction – Types – Construction of weighted and
unweighted index numbers – Price and Quantity/Volume index numbers – Tests – time reversal –
Factor Reversal and Circular tests – Chain and Fixed base – Changing of base – Combining of two
of more overlapping indices consumer price Index. Sampling – Reasons of Sample survey – bias
in Survey. Definitions of Population, Sample, Parameter, Statistic –Probability and non-
probability sampling methods – choice of sampling method, sampling distribution and Standard
Error (SE).

Suggested Readings:
• G.C. Beri, Market Research, Tata Mc. Graw Hill Publishing Company LTD.
• Donald R. Cooper, Pamela S. Chindler –Business Research Methods.
th
• JK Sharma Statistical Methods Prentice Hall of India, 5 Edition.
• Malhotra. k. Naresh - Marketing Research, Pearson India, 2005.
• Naval Bajpai, Business Research Methods.
• Levin R. I., Rubin S. David, Statistics for Management.
• C. R Kothari, Research Methodology, New Age International.
• S. C. Gupta - Fundamental of Statistics.
 QUARTER – II
Course Code: CC 202
Human Resource Management

Course Objectives:
• To teach the principles of human resource management and various functions like
recruiting, training, evaluating performance, compensating and retaining people.
• To discuss the cost-benefit analysis in connection with HR aspects.
• To focus on the HR manager’s responsibilities for facilitating ethical behavior among
employees and for dealing ethically with employees.

Course Outcomes:
The student will be able to
• Manage and develop human resources of his/her organization. Demonstrate an
understanding of key terms, theories/concepts and practices within the field of HRM.
• Demonstrate competence in development and problem-solving in the area of HR
Management.
• provide innovative solutions to problems in the fields of HRM.

Unit I: Introduction: Definition, Evolution, objectives, scope and functions of HRM Typology,
system, Strategy and matrix of HR, Stakeholders and Integrated Models of HRM, Line vs. Staff,
the changing environment and role of HRM, Competitive challenges influencing HRM, HRIS-
Three levels comparison, Competency Framework for HR professionals.

Unit II-Job analysis

Job characteristics model, Job Design, Job evaluation, Towers perrin Model of Total Reward,
Performance appraisal, HR planning, Gallagher HR Estimator, Cohort Analysis, Recruitment
Yield - ratio Analysis, Process of selection, placement and orientation, Training Methods,
Kirkptrick and Pecuniary Utility Models of Training, MDP.

Unit III -Introduction to HRD

HR Accounting, Lev and Schwartz, Flamholtz and Hermason’s Models Audit, research, Policies,
validity generalization of HR - Career planning, Greenhouse career Development Model, Worker’s
Participation in Management, Bate’s brand wheel for employer brand- employee Engagement
Index, Employee Value Proposition, Introduction to International HRM Global HRM and Strategic
HRM, HR Score card.

Suggested Readings:
• Michael Armstrong, “Human Resource Management” tenth edition 2006, Kogan page Ltd.
• David Lepak, Mary Gower, Human Resource Management, 2018, Pearson.
• Paul Banfield, Rebecca Kay, Human Resource Management, 2019 Oxford.
• K. Aswathappa, “Human Resource Management”, Fifth Edition 2010, Tata McGraw Hill
Education Pvt Ltd.
• V S P Rao, “Human Resource Management” Third Edition 2007, Anurag Jain for Excel
books.
 QUARTER – II

Course Code: CC 203

Financial Management

Course Objectives:
• To help students understand financial statement analysis,
• To help students with financial planning, principles of valuation, capital budgeting, capital
structure
• To apply financial theory to analyse real life situations in an uncertain environment.

Course Outcomes:
Students will be able to understand:
• both the theoretical and practical role of financial management in business operations
through various sessions of theory and practice of financial management.
• and apply these concepts effectively in their future course of association with organisations.
• the fundamentals and applications of capital budgeting and finical leverage

Unit I: Financial Management:

Meaning, Nature and Scope of Finance, Financial Goals, Profit vs Wealth Maximization, Finance
Function – Investment, Financing and Dividend decisions. Investment evaluation criteria, Net
Present Value, Internal Rate of Return, Profitability Index, Payback Method, Accounting Rate of
Return, NPV and IRR comparison

Unit II: Capital Budgeting:

Capital rationing, Risk analysis and Capital Budgeting - Cost of Capital: Meaning and
significance; Calculation of cost of Debt, Preference Capital, Equity capital and Retained earnings;
Combined Cost of Capital (Weighted), Cost of Equity and CAPM.

Unit III: Financial Leverage:

Measurement, Effects of Leverage on EPS, EBIT-EPS analysis, Indifference Point, Degree of
Financial Leverage - Capital structure Theories: NI approach, NOI approach; Traditional Theory,
MM Hypothesis –Without taxes and with taxes, Determinants of Capital structure in practice –
Dividend Policies: Issues in dividend decisions, Walter’s Model, Gorden’s Model – Forms of
Dividend, Corporate dividend behavior.

Suggested Readings:
• Brigham, Eugene and Ehrhardt C Michael., Financial Management: Theory and Practice,
10th Edition, 2004
• Pandey I M., Financial Management, Vikas Publishing House, Delhi, 2004
• Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi, 2005
• Van Horne, James C: Financial Management and Policy, Prentice Hall, Delhi, 2001
• Khan MY, Jain PK., Financial Management, Tata Mc Hill, New Delhi, 2002
 QUARTER – II

Course Code: CC 204

Marketing Management

Course Objectives:
• To know the nature and purpose of marketing and fundamentals of the most important
marketing tasks.
• To analyse the business need for customer orientation and evaluation of markets and the
targeting of market opportunities.
• To integrate product and service decisions with those on pricing, distribution and
promotion - and why this is necessary.

Course Outcomes:
On completion of this course, student will be able to:
• Evaluate the corporate function of marketing.
• Appraise and differentiate the consumer and institutional buyer behaviour.
• Categorize and contrast goods and services.
• Evaluate the different target segments for the products.

Unit I: Introduction to Marketing and Marketing Research: Importance and scope of

Marketing, Core Marketing Concepts, Marketing Philosophies, Marketing Environment,
Marketing Mix, Marketing Strategies & Plans, Changing Marketing landscape, Market Research
- Definition of MR, Marketing Research process, Marketing Information systems. Marketing
Research & Ethics, International Marketing Research.

Unit II: Marketing opportunities, Segmentation and Positioning: Consumer Decision Making,
Building Customer Value, Analyzing Consumer Markets – Consumer Behavior – developing
products & brands – Classifying products, product range, product line & product mix, Product Life
Cycles, new product development, Branding. Market segmentation - Segmentation of consumer
and business markets, market targeting – evaluating market segmentation, selecting target market
segmentation, positioning – Positioning and repositioning, product positioning strategies.

Unit III: Distribution, Promotion and Pricing Strategies: Marketing Channels, Channel
intermediates, channel structure, channel for consumer products, business and industrial products,
alternative channel, channel strategy decisions. Promotional mix. Marketing communication-
communication process. Importance of price, Pricing strategies, Digital marketing, Social media
marketing, Global marketing, green marketing.

Suggested Readings:
• Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, “Principles of Marketing”,
2010, 13th Ed, Pearson Education Prentice Hall of India.
• Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1st Ed. Oxford
University Press.
• Roger J. best, “Market- Based Management”, 2009, 1st Ed. PHI Learning Pvt. Ltd.
• Philip Kotler, Gray Armstrong, Principles of Marketing, 15e, Pearson Education, 2016.
• Lamb, Hair, Sharma, Mc Daniel, Principles of Marketing, A South Asian Perspective
Cengage Learning, 2016.
 QUARTER – II
Course Code: CC 205
Information Technology for Managers

Course Objectives:
• To make the students understand the importance of ethics in business practices of good
corporate governance and corporate social responsibility.
• To automate human decision making.
• To know the about the technology for information systems

Course Outcomes:
• Ability to analyse a complex computing problem
• Ability to apply principles of computing and other relevant disciplines to identify solutions.
• Ability to design, implement, and evaluate a computing-based solution to meet a given set
of computing requirements in the context of the program’s discipline.

Unit I: Concepts of Information Systems: Need for Information Systems – Business in the
Information age, Information systems Concepts, Computer Based Information Systems –
Categories of Information Systems- Operational Support Systems – Management Support Systems
- Strategic Information Systems.

Unit II: Technology for Information Systems: Computer Hardware-I/O Devices, Memory
Devices, Processor - Software - Application & Systems Software-Multimedia – Definition,
Characteristics, Elements of Multimedia, Multimedia Applications. Data Communication &
Computer Network – Definition, Types – Network Topologies - Network Devices, Wireless
Networking. The Internet, Intranet.

Unit III: Intra and Inter Organizational Systems: Management Information systems- Decision
Support Systems- Types of DSS, Artificial Intelligence, Types of Intelligent Systems, Intelligent
agent. Data Base Concepts,Types, Distributed Databases.Inter organizational- Global information
systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT) – Extranets, E-
Commerce Overview, Mobile Commerce, E-Governance- Emerging Trends in Computing –
Cloud Computing, Grid computing, Mobile Computing, Mobile Applications.

Suggested Readings:
• Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley Sons.
• Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon
Vikas, 2nd Ed.
• Ken Laudon, Jane Laudon&RajnishDass, “Management Information System”, 11th Ed.
Pearson.
• Anita Goel, “Computer Fundamentals”, Searson.
• Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies.
• B. Muthukumaran, “Information Technology for Management”, 2010, Oxford.
• S. Sudalaimuthu& S. Anthony Raj, “Computer Applications of Business”, 2010, HPH.
 QUARTER – II
Course Code: CC 205
Information Technology: Advanced MS-Excel- LAB

Objectives

To enable the students to work with MS Excel i.e. creating a new page, data entry, formatting, other
essential functions to work with Excel.
To draw various types graphs by using numeric data and comparison of data.

To have hands-on training on advanced MS Excel i.e. applying statistical tools for given data.

Delivery

The methodology is predominantly by Problem Solving by statistical tools available in MS Excel, draw
various types of graphs by using data and data comparison, supplemented by lecture mode and case
discussion. The students have to undertake a project work in a topic of their interest and product,
whereby apply the concepts studied in the course as their course evaluation submission.

Unit I: Introductory concepts of MS Excel spreadsheet:

Creating, Naming Saving, Editing and Printing of Worksheets. Data Entry - Manual and
Automatic Formatting cells and Cell referencing. Creating and using formulas and Functions Use
of Copy, Move and Paste Options.

Unit II: Data and Graphical Options:

Filling a Series, sorting data, querying of data. Working with graphs and charts.

Unit III: Advanced Options of MS-Excel:

a) Statistical tools – use statistical functions such as average, Standard Deviation, ANOVA, etc.
b) Financial Tools – use of Financial Functions such as NPV, IRR etc. c) Date Functions d)
Building Simple Macros.

Suggested Readings:
• David Whigham, “Business Data Analysis Using Excel”, Oxford University Press, Indian
Edition. Paul Cornell, “Accessing & Analyzing DATA with MS-EXCEL”.
• D.P. Apte, “statistical Tools for Managers – using MS Excel”, 2009, Excel Books.
• R & D, “IT Tools and Applications”, Macmillan India Ltd.

Web References:
• https://www.simplilearn.com/learn-ms-excel-free-training-course-skillup
• https://trumpexcel.com/learn-excel/

Mode of Evaluation: Continuous Internal Assessments – based on lab exercises and Data analysis
Project.
QUARTER – II

Course Code: ASC 201

Social Sensitization Project

Social sensitization is very much necessary for the current generation of students as their social interaction
is gradually becoming less due to limited focus of the students. This encourages the students understand
various social situations and respond to these situations sensibly. The social sensitization project can be
done in any area like gender sensitization, literacy promotion, health awareness etc.