Internal Preparation (UK MANAGEMENT)

 Types of cooperation partners, how to find it.

 Competition policy influence.
 Consequences of finding partners and how u get them
 We analyse this strategic challenges  cooperation could be
instruments to improve your company. Both companies must be
happy.
 Partnerscreening und -selection.
 Pre conditions : exact knowledge of the own value chain: internal
analyse and interfaces. Its important to analyse the product, quality of
the product… exact value of the value chain.
 Finding cooperation targets help to solve the before problems.
 Mistake: you must be aware of the peculiarities of the cooperation
and live coordinating.
 You must to know also how to win in the cooperation, el sentido de la
cooperation.  typical: technological development.
 There is no structure process, its supplementary.
 Look at the market and find your cooperation.
 The main factors and requirements of the cooperation are the
strategic, cultural and fundamental fit.
 STRATEGIC FIT.
 First is what are the targets of the cooperation. (cost reduce, access to
new resources, new patents, new distribution networks… ) . So, what
do I want to achieve?
 Strategies: Where do want to go, assess the companies strategies ( so
like cost leadership, innovation leader, assess the companies external
relation strategy.
 Timing: asses the duration of the cooperation (derived from the
targets (short term, long terms, for years, indefinite) How long??? For
example, could be only for a simple project.
Soft factors can not be major, no t the quality of the quantity. This is
actually how you behave. (Cultural differences=

 We have this operationalize results in cultural profile, if the stripes

are very close to each other, there is no need to work too much
with that points in cooperation cause both companies are looking
for the same.
 Normally quality development is the same as the innovation
orientation.

How to generate profit of the cooperation.