LIST OF CONTENT

CONTENT PAGES

1.0 INTRODUCTION

1.1 Profile of group member 1

1.2 Name and Logo of group 4

1.3 Tagline and Name of Product 4

2.0 PROBLEM STATEMENT

2.1 Background 5

2.2 Research 6

2.2.1 Fila Table 6

2.2.2 Comparative Study 7

2.2.3 Weaknesses 7

3.0 IDEA GENERATION & REFINEMENT

3.1 Idea Generation & Screening 8

3.2 Refinement Process 10

4.0 SOLUTION

4.1 The innovation (product) 11

4.2 The Features % Functions 15

5.0 CONCLUSION