Unit 7 Test B

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Class...........................................................................
Name ............................................ Class ...............................................

Use of English: Grammar 4 The dentist checked the patient’s teeth.

CHECKED
The patient’s teeth
1 Complete the text with the correct passive
_______________________ by the
form of the verb in brackets.
dentist.
Celebrities endorsing products is something
that (1)____________(witness) all over the 5 I got my best friend to make the cake.
world. This method (2)____________(use) as MADE
far back as the 19th century. But are I had _______________________ by my
celebrities ruining their reputations? If we best friend.
look at George Clooney, the advertisement of
him endorsing a world-famous coffee brand /5
(3)____________(broadcast) over the past 3 Choose the correct alternative.
couple of years. An ad staring Morgan
Freeman (4)____________(play) 1 When she was looking around, she
continuously in the UK and some say that the noticed that every/most bag in the shop
adverts have not only boosted the company’s was extremely expensive.
sales, but they have also improved the 2 It is incredible that despite being famous
reputation of the celebrities. Therefore, we from such a young age all of/none of the
can assume that as money-hungry celebrities young actors show signs of being affected
(5)____________(not affect) by endorsing a by fame.
product, they will continue to represent a 3 Most/Each advertising companies charge
multitude of different brands. their clients a phenomenal amount for
creating a TV advert.
/5 4 A large number of/All of companies use
celebrities to endorse their products.
2 Rewrite the sentences using the words 5 It was a little disappointing that none/no
given. Use no more than six words. creative advertisements were shown
during the meeting.
1 I would like my teacher to check my
assignment.
HAVE 5
I’m going to
_______________________my
assignment.
2 This weekend her mum is painting her
room.
GETTING
This weekend
_______________________by her mum.
3 He asked his parents to lend him some
money.
BY
He got _______________________

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 Name ............................................
Use of English: Vocabulary
4 Complete the sentences with the correct
words or expressions related to advertising
and selling.
1 They made the awful mistake of not
s______a______ and they ended up
paying a premium for their new front
door.
2 The company he works for refuses to
employ celebrities to e______their
clothes.
3 Despite the company’s financial situation,
they went ahead and l______a m______
c______ as the directors believed it
would help boost sales.
4 Have they decided on the
b______n______ yet? I know they have
already designed the logo.
5 When she arrived at the film premiere,
she was handed a bag which contained a
variety of f______.
/5
5 Read the text and then fill in the gap with
the correct form of the word in brackets.
When the artist showed the advertising
agency his submission, they immediately
gave their first (1) ____________(IMPRESS)
of his work. “The colours are too bold and
too dramatic”, said director Alan. The artist
appreciated Alan’s (2)
____________(SINCERE) but he couldn’t help
feeling that he had attacked his personal
style. The agency had asked the artist to
paint a famous English (3)
____________(CELEBRATE), Guy Fawke’s
Night, a night where colours are
(4) ____________(ARGUE) a main feature. As
a result of Alan’s comments, once the artist
had revised the painting, he said he was (5)
____________(ABLE) to work for the agency
in the future.
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Class ...............................................
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6 Fill in the gaps with the correct words.
Several words may be possible for one gap.
Only use each word once.
adventurous
chic
old-fashioned
plain
trendy
When I was at school, there was a girl in my
year that everyone liked. She wore (1)
__________ clothes which were expensive
and fashionable. I, on the other hand, always
tried to look like her and wear (2)
__________ clothes but I somehow always
looked the opposite. I would turn up to
school on non-uniform day in clothes that
everyone described as (3) __________! I
blame my mum. When we were shopping, if I
wanted to buy something that she deemed
too (4) __________, like a top with zips down
the arms or a pair of trousers with writing on,
she would persuade me not to buy them.
Instead, she would only allow me to buy (5)
__________, boring clothes.
/5
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 Name ............................................
Reading
7 You are going to read a leaflet that gives
information about the BestAdvertising
company. Decide if the statements are true
(T), false (F) or not stated (NS).
Different ways to advertise your business
with BestAdvertising
With customers’ demands and technology
constantly changing, we thought it important
to keep you informed about the different
ways you can advertise your company’s
products with BestAdvertising. When
choosing the most proficient method to use,
you should consider your business’s needs,
reputation and budget. Typically, a successful
company will use several forms of media to
ensure maximum exposure. Listed below, you
will find the different advertising options we
have available.
Television & Radio Advertising
Television and radio adverts continue to be
popular ways to advertise products to large
audiences with companies on a moderately
large budget. However, with the wide
selection of television channels and radio
stations in existence, it is important to
investigate the age and social class of the
viewers or listeners of the particular channel
or station that your company is
contemplating, and then choose the right
channel or station based on your product’s
target market. That said, choosing the correct
channel or station is only part of the process.
You also need to consider the number of
times you would like the advert to be played.
These two important choices will then
determine the fee of your campaign. These
means of advertising, despite being costly,
are extremely effective as they tend to
persuade consumers to buy. Well, a good
advert does anyway!
Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
Class ...............................................
Print Advertising
Placing an advert in a newspaper or
magazine has a multitude of advantages.
Firstly, you can select your audience on the
basis of common interests, geographic
location and age. Secondly, you can choose
the size, colours and overall design and
layout of your ad. Before placing an advert, it
is essential you have identified the section of
the newspaper or magazine where you
intend to put your advertisement and also
the amount of time you want the campaign
to run. Often, a discount will be given for a
campaign that runs for a prolonged duration.
In general, print advertising can be
moderately affordable but the success rate is
unpredictable.
On-line advertising
On-line advertising is our most popular form
of marketing. The main reasons being that (1)
it’s comparatively cheap nowadays, and (2)
companies are able to locate and advertise to
their target market both quickly and directly.
The development of location-based
advertising technology now means that
businesses can get their message to potential
customers at any time of the day and at any
given location.
With BestAdvertising, we have two forms of
on-line advertising available: banners and
mini ads. A banner is characteristically an
image placed on a web page which the user
can click on and be taken directly to the
advertising company’s web page. A mini ad is
a small ad which is placed in the corner of a
web page together with other similar ads
that a client can click on and open if
interested. Mini ads are placed on a web
page related in some way to the web page
the client is viewing. For example, if a user
opens a web page and looks at office
furniture, mini ads might appear in the
corner of the web page offering alternative
furniture companies.
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With the development of tracking technology 5 Mini ads are usually placed on web pages
and more and more people accessing the that are related to the topic of the ad.
internet, not only from computers and T / F / NS
laptops but also from smart phones, on-line
advertising is definitely a more efficient 6 According to BestAdvertising, all of their
option. advertising methods they employ are
equally as popular.
Perhaps in the future at BestAdvertising... T / F / NS

Facial Recognition Advertising

A new means of advertising is at present /6
being tested in Japan. It is known as Facial
Recognition Advertising and could be used on
billboards or small digital screens in the
underground, shops or even in bars and
restaurants. If successful, the facial
recognition system will identify the gender,
ethnicity and approximate age of a passerby
and will then transmit bespoke
advertisements based on the information
given. This advertising method has been
portrayed in many films, but it might now
become a reality. Watch this space!

1 One of the greatest factors to take into

consideration when selecting an
advertising method is the money
available for the campaign.
T / F / NS

2 When advertising on the TV or radio, the

fee of the campaign is related to the
length of the advert and the channel or
station you choose.
T / F / NS

3 One of the benefits of advertising in a

newspaper is that you can pinpoint the
precise positioning of the ad.
T / F / NS

4 Location-based advertising only works if

the potential customer is using a device
which is connected to the internet.
T / F/ NS

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 Name ............................................
Listening
8 You are going to hear a talk about how
consumers can help the environment.
Complete sentences 1-6. Use no more than
three words in each gap.
1 When people are entertaining, they tend
to forget about recycling because they
are more focused on ensuring people
have something to _____________.
2 It is expected that landfill sites will have
run out of space in _____________.
3 A small proportion of recyclable material
is discarded because it is placed in the
incorrect _____________.
4 The three R’s of the environment are
_____________, _____________ and
recycle.
5 People often feel embarrassed about
giving _____________ or _____________
their unwanted clothes, toys or
mechanical goods.
6 Companies often package goods in
materials which are _____________.
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Gateway B2+ Tests B © Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class.
Class ...............................................
Writing
9 You have been asked to write a report for an
international student magazine on the
following topic:
What makes an advertisement successful?
In your report you should mention a few
adverts from your country and how and why
they are/were successful or unsuccessful.
Write your report.
Write 200-250 words.
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