Republic of the Philippines

Department of Education
Region V (Bicol)
Division of City Schools
MASBATE NATIONAL COMPREHENSIVE HIGH SCHOOL
Masbate City

CUSTOMIZED – ABM - BUSINESS PLAN

In Partial Fulfillment of the Requirements in ENTREPRENEURSHIP
1st SEMESTER, SY, 2021-2022

(Adapted from the Work Immersion Template, SY, 2020-2021, an innovative curriculum strategy in reference with the
DMCI-2020-00085 entitled, Guidelines for Work Immersion Implementation During Crisis Situation.)

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 SHEEMMER
Poblacion, Uson, Masbate, Masbate
Proprietor: Shekainah Clores Ariola
Contact #: 09453887340 E-mail: shekainahariola7@gmail.com
__________________________________________________________________________________________

I. BUSINESS OVERVIEW
The beginnings of beaded jewelry can be traced back to more than 70, 000 years ago when man discovered
gems and beads. Since then, beaded jewelry has been used in many ways - for beauty, value, payment, and even
as talismans. Overtime, handcrafted beaded jewelry started to become a status symbol for which they were worn
by those deemed as powerful and wealthy. However, as time passed by, beliefs involving beaded jewelries and its
symbolism only remained in the past. Handcrafted beaded jewelry has been made out of many types of beads such
as glass, bone, porcelain, shells, paper, clay, metals, gemstones, ivory, and even wood. In the present, they are
made and worn for the same purpose of beauty and fashion but not anymore as a symbol of power and wealth.
From beaded jewelries, they became beaded accessories in the modern day. For the current millennials and
generation z, the young people, and even the people who're young at heart, beaded accessories are fashion
statements which express their unique taste and style based on the colors, patterns, sizes, and designs of the modern
beaded accessories that they wear.
In the year 2019, the COVID-19 pandemic happened. People were limited to doing everything they could to
stay at home. This is to lessen their probability of being infected by the COVID-19 virus. During the same year,
online small businesses became popular on many social media applications and marketing sites such as Facebook,
Instagram, TikTok, Shopee, and many more - this is to cater to the economic need to buy and sell even amidst a
pandemic. In the same year, Shekainah C. Ariola, proponent, dreamed of establishing her own small business of
handmade beaded accessories - inspired by the packaging videos and small business routine videos she had watched
on the internet. The small business she initially planned to establish will benefit the customers in terms of fashion,
style, and design. Its features is that it can be used as accessories on neck, wrist, ankle, and holder for face masks
with many different sizes, colors, designs, and styles to choose from. Its benefits, on the other hand, would focus
on uplifting the fashion style of its wearers in the same manner of boosting their confidence. Yet, she wasn't able
to continue as planned because she lacked the financial capability to do so and was embarrassed enough to ask for
money from her parents. However, in the year 2021, when their class was told to propose a Business Plan to be
implemented soon, she realized that her dream was starting to turn into reality.
The Municipality of Uson has a staggering number of local millennials, generation z, and townspeople who
happens to have a passionate sense of appreciation for arts, crafts, and fashion - this is the business opportunity
that Shekainah C. Ariola saw which made her decide to venture into a handmade beaded accessory business, giving
birth to SHEEMMER. This proposal is centered on the making of Sheemmer, a micro-business catering handmade
beaded accessories customizable to the customers' choice. The target market focuses on people residing in the
Municipality of Uson who have access to social media applications. This target market are of any gender aging 13
years old and above who're students or employees in the field of fashion and design, or those who simply love
ramping outfits. Sheemmer will be introduced to the market through means of creating accounts on Facebook and
Instagram to establish its reputation and image in the digital market. The products' prices will range from ₱19.00 -
₱49.00 which varies in the type of accessory and its design. Sheemmer will also offer referral discounts on special
days per week as means of promoting its image furthermore. In the competitive market, Sheemmer will ensure the
validity and efficiency of all its plans in marketing, operational, financial, organizational, as well as its competitive
analysis, to profit generously in the same manner of delivering valuable products and benefits to the customers
from its implementation to the end of its operation.

II. BUSINESS NAME

A. Name of the Business
This micro-business selling handmade beaded accessories will be named SHEEMMER. This name holds a personal
purpose and meaning to the business owner. Sheemmer came from the word shimmer, which means to shine with a soft

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tremulous or fitful light. Later on, it was decided to change the vowel 'I' into double 'E’s to incorporate the nickname of the
business owner which is 'She' - and that is how the name Sheemmer was given birth. Through the beaded accessories that the
business offers, the customers will shine and shimmer in every outfit they choose to wear. Since the current trend is all about
aesthetics, Sheemmer as a brand name will surely be a catch in the digital market.
B. Location of the Business
Sheemmer will be located in Purok 4, Busay, Crossing, Uson, Masbate as it is also the address of the business owner
where all the operations and functions of the business will take place.

III. TARGET MARKET & DEMOGRAPHICS

The target market of Sheemmer will focus on the people residing in the Municipality of Uson who has access to social
media applications and has social media accounts on Facebook and Instagram. This target market are of any gender, aging
13 years old and above, students or employees generating ₱10,000 to ₱30,000 working in the field of fashion and design,
arts, crafts, or those who simply loves ramping outfits and accessorizing for any occasion. A. Demographic Segmentation
a. Gender - Any gender
b. Age - 13 and above
c. Income - ₱10,000 to ₱30, 000
d. Occupation - Student, Fashion designer, Industrial Designer, Engineer, Teacher,
e. Education - Elementary graduate, High School graduate, and College graduate f. Religion - Christianity
g. Ethnic group - Any ethnic group within scope
h. Family size - 7 members and below

IV. MARKETING PLAN

The marketing goal of Sheemmer is to attract as many digital customers as possible within and living in the Municipality
of Uson, the target selling location. Its marketing plan is centered in product promotion through descriptions, prices and price
discounts, location and placement, packaging, and its introduction to the market.
A. Product Description

Shine with confidence and strive with elegance, because Sheemmer's variety of beaded accessories is here to help you glamup
your outfits for any occasion and activity. From beachy anklets to chic bracelets, glamorous necklaces and even to stylish
mask laces – Sheemmer have everything in store just for you! Made with 3mm-4mm colorful beads, charms, and designs,
you can embrace your own style because Sheemmer also accepts beaded accessory customization with your own chosen size,
color, design, charms, and many more.
PRICE LIST
FOR TEENS AND ADULTS (M, L, XL) FOR KIDS (XS, S)
• Bracelets - ₱ 19.00 • Bracelets - ₱ 9. 00
• Bracelets w/ charms - ₱ 24.00 - ₱ 29.00 • Anklets - ₱9. 00
• Anklets - ₱ 19.00 • Necklaces - ₱19.00
• Anklets w/ charms - ₱ 24.00 - ₱ 29.00 • Mask Lace - ₱ 29.00 • Necklaces - ₱ 29.00
• Necklaces w/ charms - ₱ 34.00 - ₱ 39.00
• Mask Lace - ₱ 39.00 - ₱49.00
Here's more! If you order more than one (1) item from Sheemmer, you can avail free delivery if you are residing in Poblacion,
Uson to Crossing, Uson. Otherwise, payment for single order deliveries within the said areas costs ₱ 10.00 or you can pick it
up at Clores Ariola Residence, Purok 4, Busay, Crossing, Uson. Deliveries for orders outside Crossing, Uson can be
negotiated, just contact the seller.
So, what are you waiting for?
Glam-up your OOTDs with Sheemmer' beaded accessories and give your loved ones a gift of shimmer!

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B. Pricing
Products under Sheemmer such as necklaces, bracelets, anklet, and mask lace will have varied prices. Bracelets and
anklets will be sold at the initial price of ₱19.00, this can increase by ₱5.00-₱10.00 pesos for added pendants, charms, and
sizes. Necklaces, on other hand, will be sold at the initial price of ₱29.00, this can increase by ₱5.00-₱10.00 pesos for added
pendants, charms, and sizes. Mask laces will be sold at an initial price of ₱39.00, this can increase by ₱5.00-₱10.00 for added
pendants, charms, and sizes. SHEEMER will use charm pricing, also known as psychological pricing, as its pricing strategy
that uses odd numbers—often nines—to demonstrate perceived value to shoppers and convince them to buy.
C. Selling Location
Sheemmer will be located in Purok 4, Busay, Crossing, Uson, Masbate. Since the business owner's family has a Sari-sari
Store, Sheemmer's products will also be displayed and stored there to broaden the scope of the business in the market and to
introduce it to more possible customers. However, its marketing location is in the internet and social media applications,
specifically in Facebook and Instagram as its main platform of communication and promotion to the customers.
D. Packaging
Sheemmer will use craft papers/paper bags as its primary packaging instead of plastics or plastic materials, this is to also
promote not just the name of the business in the digital market but its good advocacy that can attract more possible buyers.
Inside every package, Sheemmer will place a sticker and card logo to make the packaging its own and to also promote its
brand name and brand theme. The last thing included in Sheemmer's packaging is a 'thank you' card which also encourages
the customers to tag the brand's account on Facebook and Instagram for a product review that will boost its image to the
friends and family of the buyers and will be essential towards enhancing the products Sheemmer offers furthermore.
E. Introduction of Products to the Market
Sheemmer will be introduced to the digital market as its main platform for marketing through posting the available stocked
products on Facebook and Instagram in the business owner's personal accounts and the micro-business's own page and
account as well. Photos to be posted are to be ensured of high quality and is expected to be aesthetically pleasing to make it
as eye-catching as possible, because the digital image of the products is the most essential marketing aspect. A day or two
before the first official posting of the business's products, Sheemmer will post teasers and promotional video clips to attract
potential buyers on what the business offers. Every Monday of the week, Sheemmer will post their available collection, and
every Wednesday, Sheemmer will introduce limited and special items to boost its engagement towards the customers and to
continue its operation without having a dull day or week.

V. COMPETITIVE ANALYSIS
As many small businesses venture the jewelry and accessory industry, Sheemmer might face different competitors that
will test its image to the market. Many of these brands and businesses may also offer what Sheemmer caters to, such as
fashion, design, and style. But, what Sheemmer will focus on is its pricing, quality, packaging, delivery, and experience
offered - catering to the target market in the Municipality of Uson wherein no similar small business stands yet potential
buyers are present.

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VI. OPERATIONAL PLAN
The operational goal of Sheemmer is to focus on the consistency of materials and supplies, thus purchasing from one shop
and store alone. Also, its operational plan includes the manpower, methods, and machineries vital in the business operation
itself.
A. Materials
In the process of producing beaded accessories such as necklaces, bracelets, anklets, and mask laces, which
Sheemmer tries to offer, these are the materials that will serve as the intermediate inputs:
• Beading wire • Crimp hooks
• Beads/Seed beads • Pendants
• Locks • Other charms for customized designs.
• Jump rings
Also, there are several materials needed for the packaging of products such as craft papers, display cards, logo
stickers, and many more.
B. Manpower
Since Sheemmer is a sole proprietor micro-business, its manpower resource will all be centered in the business
owner as the producer/crafter of the beaded accessories, manager of its own finances and supplies, as well as the
person who will pack the orders and deliver the products.
C. Methods
In the production of handmade beaded accessories that Sheemmer offers, manual labor is needed in terms of
the methods essential to operation such as the following:
• Purchasing supplies and listing the expenses
• Arranging the beads in the beading wire
• Locking the accessories to finish the product
• Taking photos to be posted on its accounts
• Taking down orders and preparing them (Quality Control)
• Packaging orders
• Delivering orders
D. Machineries
In the production of handmade beaded accessories that Sheemmer offers, there will be no machine to be used
since the products can easily made by hand. However, Sheemmer uses tools such as wire cutters, pliers, scissors,
tapes and binders and many more to establish the security of every accessory.
E. Prototyping
Sheemmer conducted an initial production with its first batch of supplies to assess and control the quality of
products that are offered to the customers. In the product prototype making, Sheemmer initially made a series of
necklaces and chokers and is planning to do more of other varieties in the arrival of its other supplies before its
official opening.

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VII. FINANCIAL PLAN
The financial goal of Sheemmer is to cater beaded accessories to its target market and to profit from its
operations with more than what it has set as the capital for the business. The expected profit is approximately ₱2,
00.00 or more and the tentative costs of materials is ₱753.00. The table below presents the initial and actual costs
of materials that will be used for Sheemmer's operation. The source of funds will be the personal fund of the
business owner and the financial support from the business owner's parents since Sheemmer is a sole proprietor
with no members expected as contributors.

PRICING EXPECTED SOURCE OF FUNDS

MATERIALS PROFIT
(Items/Materials ACTUAL COST
CAPITAL COST
Needed)
(Initial Cost)

Beading wire ₱ 50.00 ₱ 40.00

Beads/Seed Beads 200.00 247.00

Lobster clasps 50.00 70.00

Jump rings 50.00 19.00

Crimp hooks 50.00 70.00

Pendants, Others 200.00 307.00

TOTAL ₱ 600.00 ₱ 753.00 ₱ 1, 000.00 or more
Personal fund of the
owner, financial support
from owner’s parents.
At the end of the operation, Sheemmer is expected to present various financial statements to track the outflows
and inflows related to the financial gains and expenditures of the business. This is also for the purpose of assessing
whether the financial plan worked well for the business or not.

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 Particulars/Items Week/ Month/ Year of Implementation
Week 1 Week 2
Revenue
Net Revenue ₱ 2,500 ₱ 1,500
Less: Operating Cost
Advertising/Promotion 100 50
Shipping Fees/Marketing 0 50
Transportation 100 0
Total Operating Cost ₱ 200 ₱ 100
Net Income ₱ 2,300 ₱ 1,400
Add: Fund Raising 0 0
Donation 0 0
Total Initial Investment/Capital ₱ 2,300 ₱ 1,400

VIII. ORGANIZATIONAL PLAN

The organizational structure of Sheemmer focuses on the business owner, as a sole proprietorship, who will also play the
role of the financial manager, marketing manager, production manager, and service delivery person assigned.

Proponent:

Shekainah C. Ariola
Grade 12 – Commitment

Evaluated:

MA. CHONA A. GUALVEZ

Entrepreneurship Teacher/Implementer

Approved:

MARGIE B. ANDAYA
MT II/ABM Coordinator
Proponent- Customized -ABM-Business- Plan

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