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    1. The document outlines a campaign plan to promote ofo bike tours for tourists in Berlin, with the goal of spreading awareness and encouraging users to explore the city via ofo bikes. 2. The campaign timeline details the release of promotional gifts, images, and posters on social media and the ofo website between July and August. 3. The final products included gifts and images to promote the bike tours, posters to display in Berlin, and a prototype website with information about the tours.

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    1. The document outlines a campaign plan to promote ofo bike tours for tourists in Berlin, with the goal of spreading awareness and encouraging users to explore the city via ofo bikes. 2. The campaign timeline details the release of promotional gifts, images, and posters on social media and the ofo website between July and August. 3. The final products included gifts and images to promote the bike tours, posters to display in Berlin, and a prototype website with information about the tours.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views12 pages

    Final Presentation

    Uploaded by

    api-412931776
    1. The document outlines a campaign plan to promote ofo bike tours for tourists in Berlin, with the goal of spreading awareness and encouraging users to explore the city via ofo bikes. 2. The campaign timeline details the release of promotional gifts, images, and posters on social media and the ofo website between July and August. 3. The final products included gifts and images to promote the bike tours, posters to display in Berlin, and a prototype website with information about the tours.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    o f o

    E C O - R I D E R S

    PROFSSIONAL PRODUCT PROTOTYPE, EVALUATION REPORT & REFLECTION REPORT

    Carlien Nienhuis, Kelly Husserl, Monserrat Kaneko, Cheang Si Wan & Carmen Godoy
    C O N T E N T O F T H E
    P R E S E N T A T I O N
    .

    Campaign Design Final


    Testing Q&A
    Plan Requirements Products
    C A M P A I G N P L A N
    .

    GOAL COMMUNICATION CHANNELS TARGET GROUP


    OBJECTIVES
    Spread
    awareness in - Inform tourists about ofo - Offline: hotels, Tourists of Berlin.
    tourists of advantages restaurants, etc.
    Berlin by - Encourage users to - Online: Facebook,
    creating a new investigate the city with SEO and SEM,
    experience ofo bikes Website.
    through a city - Create brand awareness
    bike tour
    C A M P A I G N P L A N
    TIMELINE JULY .

    1ST OF JULY 3RD OF JULY 16TH OF JULY 3OTH OF JULY

    Incorporation of
    3rd gif and 5th gif and
    tours in ofo´s 1st poster
    image image
    website 

    1st gif and 2nd gif and 4th gif and


    image image image

    2ND OF JULY 9TH OF JULY 23RD OF JULY


    C A M P A I G N P L A N
    TIMELINE AUGUST.

    6TH OF AUGUST 13TH OF AUGUST 27TH OF AUGUST


    2nd gif and 4th gif and
    1st gif and
    image image
    image

    2st poster 3rd gif and End of tours in


    image ofo´s website 

    7TH OF AUGUST 20TH OF AUGUST 31ST OF AUGUST


    " U N L O C K T H E
    P O S S I B I L I T I E S O F
    B E R L I N "
    .
    Reach target group prior to their arrival in
    1 Berlin 

    2 Partner with local businesses and start


    ups 

    Create an experience within the


    3 city of Berlin with ofo
    F I N A L P R O D U C T
    GIFS
    .
    AND IMAGES

    https://drive.google.com/file/d
    /10y7oKxknAcfsAGtfQVti_SBXP
    -NNaT7e/view?usp=sharing
    F I N A L P R O D U C T

    POSTERS .
    F I N A L P R O D U C T
    WEBSITE .

    https://carliennienhuis.wixsite.com/ofobiketours
    P R O T O T Y P E T E S T I N G
    .

    SERIES OF GIFS POSTERS WEBSITE


    AND IMAGES

    Multivariate Testing A-B Testing Walk Through Testing

    20 20 10

    people from 18 to 25 years old


    B U D G E T
    . Partner with
    AirBnb, Flixbus, hostels 1,800
    companies

    Partner with local


    Discounts for ofo users 800
    busninesses 

    Offline
    advertisement Banners and posters 1,000

    Online
    Gifs, SEO, SEA 2,500
    advertisement 

    TOTAL 6, 100 Euro


    T H A N K Y O U !

    Q & A

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