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Entrepreneurial managers offer an ideal platform for understanding the challenges facing a
general manager. We will explore how executives should approach making critical decisions
during the different phases of an entrepreneurial enterprise's life. Starting from the vantage point
of the individual, we will put ourselves in the shoes of decision makers ranging from technology
entrepreneurs to venture capitalists, from real estate developers to inventors. We will give
students the opportunity to hone their skills in identifying and testing business opportunities,
decomposing complex business problems, determining what decisions the responsible business
executive must make, and establishing a ‘burden of proof’ standard for making those decisions.
We will also introduce a range of specific tools; including business model design, lean testing, and
customer and channel analytics that are particularly relevant to entrepreneurs, as well as
introduce students to the fundamentals of entrepreneurial finance and governance. The
Entrepreneurial Manager will examine how individuals convert knowledge, aspiration, and
insight into action.
Duration : One Day / 8 hours ( Morning 0800h till 1800h with breaks)
Objectives :
Enhance their entrepreneurial mindset, develop functional skill and act entrepreneurially
Set personal goals and implement leadership systems
Increase team productivity and initiative of team members
Identify and develop great ideas to create enterprise strategy
Attract potential customers
Develop human resources strategy
Define business plan
Develop solid business models and create successful companies
Upon completion of the programme, graduates are entitled to use the title Certificate in Decision
Making and Neuroentrepreneurship.
Faculty :
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