Creativity and Innovation Boot Camp

“An Exclusive Learning and Development Experience”

Program Proposal
 An Exclusive Experiential Workshop from S P Jain

S P Jain School of Global Management is an Australian Business School and ranked among
the Top 10 in The World, Forbes, USA, Best International Business Schools (2015) and in the
Top 100 by The Economist and The Financial Times, UK, Global MBA rankings (2011, 2012
and 2015). It has been accredited by the Tertiary Education Quality and Standards Agency
(TEQSA), Australia and ranked #1 Institution of Higher Learning in the UAE – AC Nielsen
Study 2008 & #1 Business School in Dubai by Global Brands UK, 2015.

It is a unique Global Business School with campuses in Dubai, Singapore, Mumbai and
Sydney.

1. Enhancing Institutional Performance through the S P Jain Innovation – Boot Camp

To thrive in a highly competitive marketplace, companies must develop creativity and

innovation skills that align them with their stakeholders and differentiate them from other
organizations. With integrated and innovative strategies, corporate leaders at DCCA can
continue to create value and generate growth in a sustainable manner.

2. Program Objectives – S P Jain’s Innovation Boot Camp

Participants will gain an all-around knowledge of many of the creativity and innovation skills
required to overcome various challenges in their workplace. They will be able to apply
different tools, techniques and ways of thinking for solving complex challenges in the
business that it is involved.

3. Program Architecture and Format:

Duration – Creativity and Innovation Bootcamp - 3-days
Total number of Hours: 6 hours per day x 3 days = 18 hours
Timing: 9am to 5pm

The two-day Study Module for the Bootcamp will comprise of 8 sessions of 90 minutes each
and will be structured by the concerned professor.
 4. Program Pedagogy & Methodology
The program has been designed in such a way that it provides continuous value addition
to its participants. The pedagogy will utilize a judicious blend of the following:

1. Video based discussions

2. Simulation/Case Studies from Harvard Business School
3. Challenges at Work – CAW discussions
4. Experiential Exercises – including Innovation tools & techniques

5. Faculty Resources

The boot camp shall be run by professors from S P Jain’s world class faculty, selected based
on the topic. The faculty members selected will be responsible for the design and delivery of
the program.

*Faculty Profiles attached in Appendix-2

6. Venue
The Bootcamp/Workshop will be at the campus or by the unique S P Jain’s advanced
propriety online platform, ELO – Engaged Learning Online.

7. Participants

The Participants for the programme will be managers and senior executive of all
organizations in the public and private sectors.

8. Assessment & Certification

In addition to the above, the program will include continuous assessments for the modules.
These would include application-oriented assignments, mini projects, individual and group
presentations (where applicable). After the successful completion of the program, including
the assessments, the participants will receive a certificate from S P Jain School of Global
Management.

9. Program Investment

The investment for the two-day intervention will be USD 7,000 per day. For a presumed
gathering of 25 participants per day, this works out to just USD 280/- per participant/ day.
So for the 3-day program this will be USD 840/ per participant for a minimum of 25
participants.
The price is inclusive of the following:

 Need Analysis
 Design
 Pedagogy and Delivery
 Learning Materials
 Facilities
 Faculty
 Certification

10. Feedback

Participants will be invited to share their feedback about the workshop after the
completion, using a questionnaire prepared by S P Jain School of Global Management.

11. Terms of payment

S P Jain' s terms of payment are

- 100% payable in advance when the contract is signed

Please supply details for invoicing:

Company name

Office/Department

Street address

VAT number
 APPENDIX-1

Creativity and Innovation Boot Camp

Program Outline

Length: 2 Days

Creativity and Innovation Training

Creativity and innovation can be thought of as the one/two punch that elevates a company
to greater success. Creativity is the process of coming up with new ideas. Innovation is the
processes of putting new ideas into action.

Creativity is important because it helps a company improve team performance, create

exceptional products and manage tasks. In this era of new technologies, creativity provides a
means for companies to identify new ways to make technology useful.
Innovation is important because it is the means for differentiating products and services
from those of competitors. For customers and clients to choose your business, your offer
needs to be distinctive and valuable, and the only way to achieve this is through innovation.
Creative ideas can come from just about anywhere, including:

 Partners
 Employees
 Target groups
 Customers
 Marketing specialists

Creativity and innovation within well-run businesses is a sure path to success. Stimulating
creativity and creative problem-solving can lead to significant benefits, such as:

 Improvements in the process of solving problems

 Propelling innovation forward
 Increasing the productivity of the business
 Obtaining that competitive edge that every business is striving to achieve

People who think of themselves as non-creative types, are often surprised to learn that
there really is a process to creative thinking.

In general, the greater your knowledge base and level of curiosity, the more ideas, patterns
and combinations you can achieve, which then correlates to creating new and innovative
products and services. But merely having the knowledge does not guarantee the formation
of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the
embryonic ideas must be evaluated and developed into usable ideas.
Creativity and Innovation Bootcamp

Creativity and Innovation Bootcamp covers creative thinking and problem solving methods
that generate new ideas and solve problems.

Creativity and Innovation Bootcamp will provide you with a range of tools and methods to
enhance your creative and business thinking and innovation. It will introduce you to the
world of innovation. We help you see how people think and how you can do to flourish their
ability to be more innovative.
Through this hands-on training program, you will improve your skills to innovate and turn
concepts and ideas into practical action.

Why Do You Need Creativity and Innovation Training in these uncertain times?
 To encourage your team to notice new ways of increasing revenue and reducing
costs
 To improve cross-functional relationships
 To enhance employee involvement and motivation in your organization
 To be able to measure success
 To exercise creative thinking methodologies to produce ideas and solutions
 To convert existing problems into opportunities for growth
 To explore new techniques for sustaining enthusiasm for new initiatives
 To inspire out-of-the-box thinking
 To use creative thinking methods to nurture innovation and improve systems,
products and processes
 To improve morale, group performance and cooperation

Creativity and Innovation Bootcamp Format

Creativity and Innovation Training course includes hands-on seminar and individual/group
activities. The training is delivered in a fun, interactive framework.

Audience
Creativity and Innovation Bootcamp is a 2-day course designed for:

 Managers
 Team leaders
 Directors
 Project managers
 Supervisors
 Business owners
 Strategic leaders
 Executives and VPs
 All individuals who are interested in enhancing creativity in their workplace
 Training Objectives

Upon the completion of this course, attendees are able to:

 Understand how everyone can develop their creative skills

 Apply a range of creative thinking tactics, methods, and techniques to produce ideas
and solve problems
 Use the methods and tools to produce ideas for enhancing areas of their own work
 Produce new ideas & original solutions fast and easy
 Evaluate and choose the best ideas & solutions
 Identify unseen creative strengths
 Understand and use the “process” of creativity
 Find unexpected solutions to their challenges
 Mix right and left brain thinking
 Not limit themselves within rules
 Think laterally
 Move from good to outstanding

Course Outline
Overview
 What is creativity and innovation?
 Background of creativity
 Benefits of using a creative approach
 Facilitator presentation
 Participant personal introductions and ice breaker
Difference Between Creativity & Innovation
 Understanding the cycle of innovation
 Facilitator presentation and group discussion
Breaking Through Thought Patterns
 Distinguishing between left and right brain thinking
 Determining how creative you are
 Individual creative thinking exercise, group review and self assessment questionnaire
Enabling Creativity
 Simple tactics and methods to develop creativity
 Determining ways to extra develop creative thinking
 Individual practical exercises and group review
Methods and Techniques for Creating Ideas
 Brainstorming
 Reverse brainstorming
 Sort cards or mind maps
 Sticky notes
 Meta-planning technique
 Determining when to apply each method of idea generation
 Facilitator technique show with group learning review
Logical vs Lateral Thinking
 Lateral and logical thinking
 Valuing your strengths
  Boost exercise, short presentation, “Message in a bottle” exercise, review
Creative Problem Solving
 Creative problem solving techniques
 Using the problem checklist, “go wild” and 5 whys
 Applying to work related problems
 Facilitator demonstration of techniques, pairs or trios exercise
Applying the Learning
 Turning creative ideas into action
 Small group practical problem solving and creative thinking activities, group feedback
and review
Reviewing the Learning and Next Steps
 Review of learning and action planning
The Messy Nature of Innovation
 Determining practices that help promote creativity and innovation
 Explain the differences between concentrating on results and concentrating on good
process
 Describe the linkage between courage, confidence and creativity
Cultivation New Ideas and Solutions
 Apply different brainstorming methods for creating ideas
 Explain the conditions that make for successful brainstorming
 Determining which idea production tool works best for different situations
 APPENDIX-2

FACULTY PROFILE

Profile of Dr. Christopher Abraham Ph.D., FCIM

Dr. Christopher Abraham has three Post Graduate qualifications in HRM, Business
Administration (Marketing), Labor & Administrative Law and is a PhD in Business
Administration (Design Thinking & Innovation). He is a Certified Design Thinker from
IDEO/Stanford and is a Fellow of the Chartered Institute of Marketing (FCIM), UK. He has
thirty-four years’ experience in management consulting, marketing, and management
education in India, Singapore and the UAE.

Currently he is the CEO & Head - Dubai campus and Sr. Vice President (Institutional
Development) at the S P Jain School of Global Management, a Forbes Top 10, Economist &
FT Top 100 ranked Business School, with campuses in Dubai, Singapore, Mumbai and
Sydney

Prof. Abraham has been a visiting Professor at many leading universities in Australia, USA,
Canada, Singapore and UK. Earlier in Dubai, he headed the Executive MBA Program of
XLRI, Jamshedpur, one of Asia’s top business schools.

His areas of competence are Innovation, Design Thinking, Behavioural Design,

Neuroscience of Decision Making, Future of Education, Science of Happiness, Leadership,
Marketing & Strategy.

A much sought after 3 x TEDx and international keynote speaker, he has successfully
presented in numerous global forums and has also conducted many consulting and
executive development assignments for global organizations, including The World
Bank, The Executive Council (Govt. of Dubai), Emirates Airlines, SEWA (Government
of Sharjah), Aramex, DHL, P & G, LG, AW Rostamani (Nissan Auto) etc.
Awards/Honorary Positions

Twice Awarded “Best CEO in the World” in 2018 & 2019, by Indo – UAE Business &
Social Forum

Twice winner of the Education Leadership Award – World Leadership Congress 2015

& 2017 Regularly Interviewed in leading TV & Media Channels like CNBC, Dubai Eye,

Dubai TV etc.

Regular News Columns and quotes in leading newspapers like Gulf News, Khaleej
Times, The National, Times of India, Mumbai Mirror etc.

Twice awarded “Outstanding Professional of the Year “by Junior Chamber Intl.

Honorary Fellow – Leaders Excellence at Harvard

Square Advisor – RTA Innovation Lab, Government of

Dubai

Global Advisory Board Member - World CMO Council (Council of Chief Marketing

Officers) Advisory Board Member – CEO Clubs Worldwide

Senior Advisory Board Member –WASME World Association of SMEs (An UNESCO

Initiative) Senior Advisory Board Member – World Sustainable Business Forum

Director – S P Jain Centre of Excellence for the Science of

Happiness Member of the Governing Board – Gulf Marketing

Association Member of the Board of Directors – Talents of

Endearmen
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