‘Types of Altitude Scales 2)singe iter Scale 3)Multiitem Seales Single item scales ate those with which only one ite is measured. The fellowing are the important single item scales: 1) temised category Scales: ‘Are those in which respondents have to select an “answer froma limited numberof ordered categories. Fg. Ahote customer is asked to indicate the level of satisfaction forthe service provided oe oe ee | ‘toy antcny my — at 3) Comparative Scales : The Researcher provides a point of comparison for respondents to provide answers, Therefore, al respondents will have a uniform point of comparison for selecting answers, Example: Respondent is asked to rate the sweet shop’ in comparison to sweet shop ‘Yin Kochi cllent VeryGood Good Bathaesame Por Vrypoor 2) Rank Order Scales : They are comparative scales where respondents were asked to rate an item in ‘comparison with another item or a group of items ‘on acommon criterion. Example: Rank order scale for analysing Motor Cycles ero Honda ooh