Parle Agro

From Wikipedia, the free encyclopedia

Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of
India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley.

A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit
drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. [citation
needed]

In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and
Buttercup candies. This was soon followed by two more brands - Buttercup Softease and Softease Mithai.

Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro
forayed into snacks with the launch of Hippo, in line with the company’s vision of becoming a major player in
the foods and beverages industry.

Contents
 [hide]

1 History

2 Brands

3 See also

4 Reference

5 External

links

[edit]History

In the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under
its registered brand name Parle.

Over the years, the group split into three different companies – Parle Agro, Parle Bisleri and Parle Products.
Currently, all three are separate companies with separate ownership and management. They also have
different products manufactured under them. All three companies continue to use the family trademark name –
‘Parle’ under which the current companies are named.
Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled
water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It
went on to become India’s favourite mango drink. It still has a leading market share. [1]

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro....

[edit]Brands

Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit drinks, nectars, 100% Juice,
sparkling drinks • Water – Packaged Drinking Water • Foods – confectionery, snacks

1. BEVERAGES -

Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in
India. Frooti is India’s favorite Mango drink and is ranked amongst the most trusted brands in numerous
national surveys.[citation needed]

Appy Classic: Launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple
and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple nectar to be launched in
India.

Appy Fizz: Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne shaped
PET bottle. Considered the ‘Champagne’ of Fruit drinks [citation needed], Appy Fizz is a one of a kind product in the
beverage market.[citation needed] Recently, Appy Fizz has been given a makeover in terms of a new packaging.

Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit, Grape and
Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

LMN: Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has no artificial
flavors or preservatives. LMN works as an ‘Emergency Lemon Refresher’, and tastes closest to authentic
nimbu pani.[citation needed]

Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the
sparkling fruit drinks category in India[citation needed], Grappo Fizz is along the lines of existing product Appy Fizz. It
is purple-red in color and has no close competition in the market. [citation needed]

2. PACKAGED DRINKING WATER -

Bailley: Launched in 1993, Bailley is one of the first Packaged Drinking Water Brands in India and is counted
amongst the top water brands. It is developed to cater to the Indian palate [clarification needed]. Bailley is the first
packaged drinking water brand which tied up with airlines to serve in flight customers safe packaged drinking
water.

3. Snacks & Confectionery

Hippo: HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from around the
world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian
Chatpatta and Arabian Salted. These baked wheat munchies have no added MSG, no GMO, no cholesterol
and zero trans-fat.

Confectionery -

Mintrox: Mintrox is a hard mint candy. It is available in two flavors - Hard Cinnamon Mint and Hard Menthol
Mint.

Buttercup: Buttercup is a hard boiled candy; it is targeted at kids and adults alike.

Buttercup Softease: Buttercup Softease is a toffee which gives a uniquely chewy & smooth eating experience
with a rich after taste.[citation needed] It is available in 4 variants – Strawberry, Coconut, Vanilla and Caramel.

Softease Mithai: Softease Mithai is a toffee. It is available in three flavors: Kaju and Kesar.

[edit]See also

 Frooti

 Appy Fizz

1. ^ "Parle Agro Forays Into Pure Juice Market". Medianewsline.com. 2008-10-17. Retrieved 2010-07-16.
[edit]References

 http://www.exchange4media.com/e4m/news/Fullstory1.asp?news_id=37920&tag=3499&section_id=42

 http://www.financialexpress.com/news/frooti-plays-a-chupa-rustam/616932/

 http://www.financialexpress.com/news/Packaged-drinking-water-cos-add-splash-to-marketing-
plans/620567/

 http://www.business-standard.com/india/news/parle-agro-in-nature%5Cs-lap/377362/

 http://www.business-standard.com/india/news/parle-agro-looks-to-penetrate-home-consumption-
market-for-lmn/63755/on

 http://www.imagesfood.com/news.aspx?Id=1732&topic=2

 http://www.mydigitalfc.com/companies/parle-agro-focus-home-consumption-772

 http://www.hindustantimes.com/Serving-up-a-lemon/Article1-506450.aspx

 http://timesofindia.indiatimes.com/articleshow/5736695.cms

 http://www.thehindubusinessline.com/2010/04/30/stories/2010043053122000.htm

 http://www.blonnet.com/catalyst/2010/03/04/stories/2010030450110400.htm

 http://www.blonnet.com/catalyst/2009/06/18/stories/2009061850020100.htm
 http://in.news.yahoo.com/32/20100520/1059/tbs-parle-agro-sees-money-in-packaged-wa_1.html

 http://www.business-standard.com/india/news/parle-agro-to-expand-plastic-packaging-biz/390187/

 http://news.outlookindia.com/item.aspx?650798

 http://www.financialexpress.com/news/we-didnt-change-our-plans-with-the-recession/611645/

 http://www.campaignindia.in/news/2010/02/01/fight-hunger-fight-evil-parle-agro-hippo-s-maiden-tv-
campaign

 http://www.zeenews.com/j-k/2009-01-02/495613news.html

 http://www.indiaretailing.com/news.aspx?Id=2630

 http://www.onlineprnews.com/news/22178-1266475617-parle-agro-launches-first-ad-campaign-for-its-
snack-brand-hippo.html

 http://www.medianewsline.com/news/135/ARTICLE/3170/2008-10-17.html

Appy 250ml:
Classic apple drink Appy gets a new look
21 Sep 2010

Parle Agro has recently launched its popular non-fizzy apple

drink, Appy, in a new avatar. As part of the new look, Appy

retained the overall elegant, black packaging, while the logo

got a delicate golden-yellow colour, in place of the previous

white logo. Also, the drink is now available in 250 ml PET

bottles, in addition to the existing SKUs of 200 ml and 1 litre

Tetra.

Commenting on Appy's revamp, Nadia Chauhan, joint

managing director and CMO, Parle Agro, told ImagesFood,

“At Parle Agro, we believe that as fashion and preferences

evolve, packaging and design of a food product also need to upgrade and match the change. We changed the design of
the Appy pack to make it look contemporary and stylish to consumers of today. The new look will appeal to the

existing Appy fans, besides generating high recall among young, modern consumers.” 

"According to a research, on-the-go consumption in beverages is 75 percent and within this segment, the PET format

is growing at around 55 percent. Hence, in addition to the new look, we introduced Appy in a convenient 250 ml PET

bottle. We are the first player to offer an apple drink in PET and hope to enjoy the first-mover advantage. Most other

apple nectars are available only in Tetra Pak packs," she said. The 250 ml PET bottle of Appy is available at Rs13. 

The company hopes the revamp will help it tap new consumers and outlets, thus, enabling better volume sales and

strengthening its position in the still apple drink category. 

Appy was launched in 1986 and saw a gradual increase in year-on-year sales before reaching the saturation point.

However, the repositioning of Appy in 2003 helped the apple drink register a triple-digit growth for three consecutive

years; it continues to register a double-digit growth. “With the introduction of Appy PET, we hope to achieve better

sales, widen consumer base and distribution for Appy,” Chauhan said.

The company claims Appy is considered to be the undisputed leader in the apple nectars category, with a market

share of around 65 percent. “We would like Appy to be as big a brand as Frooti. Appy has indulged in no media

advertising till date. Its packaging has been the single point of advertising and brand recall,” Chauhan added.

Parle Agro plans to introduce more SKUs for Appy in the future.

Hippo news:
Parle Agro: Hippo's next stride
Sayantani Kar / Mumbai September 6, 2010, 0:56 IST

Parle Agro is taking its round and happy mascot, Hippo, to launch its second salted snack variant — Hippo Round
Round. It had launched its first snack variant, Munchies, last year and followed it up with a campaign which asked
audience to “Kill Hunger, Kill Evil”, insinuating that the latter was a result of an empty stomach. With Hippo Round
Round, the '1,500-crore company will talk to a younger audience and widen its reach.

Snacks, along with confectionaries, comprise Parle Agro’s foods division which contributes 20 per cent to its
revenues (the rest comes from beverages such as Frooti and Saint). However, in order to become a complete food
and beverage company, it is pulling all stops to ensure foods bring up to 50 per cent of the sale. With its
confectionery brands, Buttercup Softease and Softease Mithai retailing for '1 a piece, the bulk of the foods revenue is
being brought in by its snack, Hippo. The company has tied up with Keventers in Kolkata to set up a new plant for its
range of Hippo snacks, which will be up and running in a couple of months. There are four factories already under
production. For now, Hippo Round Round will be rolled out in the west, followed by the south and the north. East will
get its Round Round packets once the new factory starts operations.

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As with Munchies, Parle Agro has strived to bring in a bevy of flavours in Hippo Round Round. While food companies
have had to withdraw products or delay launches owing to flavours being rejected by the consumers, Parle Agro
Managing Director Joint Nadia Chauhan is confident that it has got the flavours pat down. “We have never had to
retract any flavour we have launched so far. Munchies are still going strong with the first five flavours. For Round
Round, we have looked at flavours from different regions in India such as Goan Butter Garlic or Shillong Noodle
Masala. These appeal to the Indian palate irrespective of the region they have originated in,” says Chauhan.

Parle Agro would continue to focus on going deeper into the market as it had with Hippo Munchies. It already reaches
myriad distribution channels such as local railway platforms with its beverages and confectionaries. Hippo Round
Round will ride the same channels. As many as 500,000 outlets would be serviced with five flavours in packs of '5,
'10 and '20. Chauhan believes that different pack sizes ensure more trials at different times of the day.

Analysts point out that while snacking has always been a part of Indian eating habits, it is only now that people are
looking at it as being more than an evening or travelling habit. The lifestyles of urban professionals and the youth
have driven up the demand for ready-to-eat snacks at all times of the day. As a result, branded snacks, now valued at
'6,500 crore, are seeing sales growth of around 30 per cent per year, though they are half the size of the overall
market. Healthy snacks, too, are having a field day as more organised players eye the snack pie.

PepsiCo, for example, is banking on its baked biscuits, Aliva, to drive sales for its healthy foods category, while
indigenous players such as ITC are assessing as many 20 products in the health snacks category. However, while
Parle Agro is focussed on baked snacks, most other players are not vacating the fried snacks segment because
consumers are not sure of how healthy they want their snacks to be. Parle Products has its Parle fried wafers and
ITC its Bingo wafers, while Pepsi has its FritoLays wafers and Kurkure finger snacks in the fried snacks segment.

Will Hippo alone be able to turn Parle Agro into a food major in India? For now, it is betting on brand extensions to get
there.

Markets consolidate
SI Reporter / Mumbai September 27, 2010, 15:42 IST

After a decent day of trading, the Sensex has closed at 20,117, up 72 points while the NIfty shut shop at 60,35,
gaining 17 points. Earlier in the day, the Nifty had touched the 32 high of  at 6,074. In the broader markets, the
midcap index closed at 8,159, up 0.3% while the smallcap index closed gaining 0.1% at 10,307. The benchmark
index shup shop at 0.4%, outperforming the broader markets.
On the international front, the Asian markets ended in the green.Hang Seng closed 1% high at 22,340 and the Nikkei
added 1.4% to close at 9,603. After opening in the positive, the European equities edged higher, extending the
previous session's sharp gains, with food and 
beverages shares gaining.

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Among the sectoral indices, Metal stocks rose as metal prices climbed on the London Metal Index. The metal index
closed up 2% followed by Consumer Durables, Realty and Oil & Gas. However, FMCG and IT closed inthe red, down
0.4% and 0.3% respectively.

BSE mid-cap and small-cap indices were up in green. Mid-cap index gained 30 points to 8,145. JM Financial soared
17% to Rs 43. Man Infrastrcuture, Puravankara Projects, MVL and ARSS Infra Projects were the other gainers.

Small-cap index was up 20 points at 10,287. Small-cap gainers included Force Motors, Adserv Software and IFB
Industries.

Metal stocks shone on the index today. Hindalco gained 3.3% at Rs 197. Sterlite added 3% to Rs 178. Tata Steel
jumped 2.5% to Rs 645.

NTPC added 2.5% to Rs 215. ONGC, Bharti Airtel, Cipla and Tata Motors were also up over 1% each.

However, HDFC Bank shed 2% at Rs 2,439. Hindustan Unilever dropped 2% to Rs 309.

HDFC, along with IT stocks- Infosys, TCS and Wipro slipped in trades.

Market breadth was marginally positive. Out of 3,086 stocks traded, 1,548 advanced while 1,438 declined.

Parle Agro scales up baked snacks biz

HT Correspondent, Hindustan Times
Email Author
Mumbai, September 01, 2010
First Published: 21:24 IST(1/9/2010)
Last Updated: 21:27 IST(1/9/2010)
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Food and beverage conglomerate Parle Agro is stepping up its presence in the baked snacks
products category — which it forayed into last year. A year after launching the Hippo brand, the
company on Wednesday brought in a product extension — Hippo Round Round — for the same.
The maker of Frooti and 
Appy, Parle Agro believes that   consumers need to be constantly offered innovations.
Relatively a new player in the segment dominated by Pepsico and ITC, the company may also
look at launching new products.

"We have an aggressive vision for the foods division and looking at growing our food category.
Hippo has been a good launch pad as it has been accepted very well and we shall build up the
brand further," said Nadia Chauhan, joint managing director and CMO, Parle Agro.

At present, Hippo is manufactured at four of its plants based out of Ahmedabad, Delhi, Rudrapur
and Hyderabad.

The company is also sprucing up its distribution network and is looking at 500,000 retail outlets for
the Hippo brand. It will be launched initially in the western markets, followed by other regions. The
snack will be available in five flavours at price points of R5, 10 and 20.