To Whom It May Concern:

This reference letter is provided at the request of Miss Soikaew Jumratsilpa. Miss
Jumratsilpa participated in our Siam Cement Group internship program under my
supervision. She worked with the Corporate Communications department as a member
of the Brand Management team from June 1 to August 31, 2010 (3 months). SCG is one
of the most well-known and fastest-growing companies in Thailand, with a celebrated
reputation of being reliable and socially responsible. For the quality of her work, the
Associate Director of Brand Management recommends Miss Jumratsilpa to all future
employers.
The Brand Management team consists of four members, including Miss Jumratsilpa. We
are responsible for strengthening brand reputation, planning and overseeing corporate
advertising and strategy, reputation evaluation, evaluation of corporate image and
communication effectiveness, and supporting all business units’ communication on
strategic direction and related activities. Throughout the summer, Miss Jumratsilpa has
had the opportunity to contribute to the mentioned projects.
Miss Jumratsilpa has taken part in various stages of the development of corporate
advertising. She was assigned to write and revise the pre-launch research survey for the
corporate television commercial launched in June 2010, and to collect the data with the
use of Microsoft Excel. She has attended meetings with our advertising agency, TBWA
Thailand, to discuss an advertising campaign planned to be launched abroad, and has
contributed interesting and useful ideas. She also participated in a research trip for our
new corporate television commercial, a photo shoot for a print campaign launched in
August 2010, and overseeing of the computer graphic editing process. She attended our
half-year media review meeting and detailed lectures on the media industry and
branding, from which she had taken comprehensive notes.
Miss Jumratsilpa has been assigned to proofread and edit the Corporate Identity Manual,
which is to be printed before September 2010. In this task, she had to learn the program
Adobe Illustrator on the spot and apply her knowledge in Adobe Photoshop, which she
had done outstandingly. Miss Jumratsilpa was a quick learner who could work
independently without close supervision when appropriate. Rarely did the staff need to
explain a process or procedure to her more than once. The fact that she always enjoyed
what she did made her work of high quality, as she paid attention to all the details in
every aspect of the job.
Miss Jumratsilpa has been a part of many events held by the company. She participated
in all the phases from inviting guest speakers, both via telephone and formal letter,
arranging the conference room, writing a survey, to aiding the speakers in the
conference. In the beginning, she had shown fear of conversing on the telephone, but
that did not stop her from completing her job, which she had done perfectly. By the end,
she had already mastered her verbal skills and completed the task with speed and
accuracy. She was also eager to take part in a community service program organized by
the company, where she was highly involved with the disabled children and their
activities.
Miss Jumratsilpa has been keen to accept assignments from other teams in the
department as well. She has been asked to translate texts from Thai to English and vice
versa, and to proofread texts in both languages. Her adept knowledge in English has
proved to be useful in many occasions in the department. She also gave a speech in
English at a conference on the topic of corporate social responsibility (CSR), in which
she had captured and charmed the audience. She treated small and miscellaneous jobs
around the office with attention and made little to no mistakes.
Overall, Miss Jumratsilpa was always passionate when learning new skills and
knowledge, and became a quick learner. She would talk with and acquire insights from
the creative team from TBWA when given the chance. She asked interesting and in-
depth questions about the industry just to learn as much as possible. She took thorough
notes from meetings and lectures, and recorded her experiences in her journal at the end
of everyday. She approached every task with great enthusiasm and effort.
As you can tell by now, I am quite impressed with this outstanding young woman and I
am sure that this three-month internship has been an excellent work experience for her.
She has gained great knowledge and experience of the advertising industry and how
media works, and has learned to look at an advertising brief from the client’s point of
view as well as that of a creative. I highly recommend her for roles in the media industry
that requires enthusiasm, intelligence, speed and a positive attitude.
If you need additional information or perspective, please do not hesitate to contact Mr.
Korakod Anantasomboon, by phone at +6625863279 and +66867755677, or via e-mail
at korakoda@scg.co.th.
Yours faithfully,
Siripanvadee Buain
Associate Director, Brand Management
SCG
+6625863775