QUESTIONNAIRE

Hi! I am a MBA student representing ICFAI NATIONAL COLLEGE. I am doing a

research to assess a study on “The effectiveness of the advertisement strategies
adopted by Vodafone Essar With special reference to Ernakulam District”.

I will be obliged if you spare few minutes from your time to fill up this
questionnaire. I assure you that the information imparted by you will be kept
confidential.

Q1) Do you have a mobile phone?

o Yes

o No

Q2) Are you aware about all the telecommunications service?

o Yes

o No

o Not All

If yes, then which operator’s Service do you use?

o Vodafone

o Airtel

o Idea

o Reliance

o BSNL

Tata Indicomm ( If not Vodafone then go to Q13 )

Q3) Are you aware about Vodafone Essar services?

o Yes

o No (If No, then go to Q12 )

Q4) From which source you came to know about Vodafone?

o Advertisement(Multi-choice)

o Hoardings

o Newspapers

o Mouth Publicity

Q5) While purchasing a connection do advertising plays any role?

o To full extent

o To some extent

o Not at all

o No opinion

Q6) From where did you watch the advertisement most?

o Television

o Radio

o Newspaper

o Magazines

Q7) Which telecommunication have good advertising?

o Air Tel
o Vodafone

o Idea

o Reliance

o Others

Q8) How well did the advertisement of the Vodafone catch your attention?

o Very well

o somewhat well

o Undecided

o Not at all

Q9) Do you think that advertisement made by company informs you about their
new products?

o Yes

o No

o Undecided

Q10) Based on advertisements made by company, would you like to go for more
connection for

you or your family in future?

o Yes.

o No.

o Not decided.
Q11) Since how long you are using Vodafone services?

o Less than 1 month

o 2-6 months

o 6-12 months

o More than 1 year

Q12) What makes you unaware about Vodafone?

o Less Advertisements

o Less Publicity

o Others

(If others then mention ________________________)

Q13) Why you are not using Vodafone services?

o Lack of awareness(Multi-choice)

o High Prices

o Poor Services

o Poor network

Q14) would you like to recommend Vodafone to others?

o Yes

o No

Q15) Give your suggestions to help in serve you better.

___________________________________________________________________
__________
___________________________________________________________________
__________

______________________________________________________________

Name: ________________

Age: ___ years

Sex: Male/Female

Contact no.: ___________

Date: __________

Bibliography BOOKS

1. Marketing Management – I, ICFAI University Press, Dehradun.

2. Business Research Methods, ICFAI University Press, Dehradun.

3. Marketing Research, ICFAI University Press, Dehradun.

4. Quantitative Methods, ICFAI University Press, Dehradun.