Metrotopia

Brief for 2nd Round

Customers form the lifeblood of every business and interaction with them is

something no brand can avoid. In fact, in today’s global marketplace, how you

handle this interaction can make all the difference for the success of your business.

We created Mascots to help brands connect with consumers personally. Now let’s

get it to work. Use your creative skills and help the Mascot solve a live customer

problem that your brand might face or is already facing.

Create a comic strip out of it and give us a one-page doc explaining the context.

Further information:

 You will be presenting this comic strip in front of the judges in the campus

round.

 Get your submissions along with you when you come to campus.