Scribd Logo
Upload

Welcome to Scribd!

  • MM Group Project Questionare

    Uploaded by

    Kamal Dave
    12 views1 page
    This document contains a marketing questionnaire that asks respondents about their personal information, living situation, soap and body wash usage habits, decision making process for purchasing soap, attributes they consider important, how often they purchase soap, and factors that could influence their soap brand and purchase location preferences. The questions seek to understand consumer needs, decision criteria, and sensitivity to price changes for fast moving consumer goods like soap.

    Original Description:

    SOAP BRAND PREFERENCE

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains a marketing questionnaire that asks respondents about their personal information, living situation, soap and body wash usage habits, decision making process for purchasing soap, attributes they consider important, how often they purchase soap, and factors that could influence their soap brand and purchase location preferences. The questions seek to understand consumer needs, decision criteria, and sensitivity to price changes for fast moving consumer goods like soap.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views1 page

    MM Group Project Questionare

    Uploaded by

    Kamal Dave
    This document contains a marketing questionnaire that asks respondents about their personal information, living situation, soap and body wash usage habits, decision making process for purchasing soap, attributes they consider important, how often they purchase soap, and factors that could influence their soap brand and purchase location preferences. The questions seek to understand consumer needs, decision criteria, and sensitivity to price changes for fast moving consumer goods like soap.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing Management Group project questionnaire

    1. Personal Information: Age, Sex, occupation, what area do you live in Mumbai, where do
    you belong to, Monthly spending on FMCG products
    2. Do you live with your family or alone?
    3. Which soap do you use? & which one did u use when you were with family?
    4. Do you also use a body wash?
    5. Who makes the decision of buying it?
    6. What was the need you were looking to satisfy when u decided to buy this soap?
    7. Was this a casual decision or a very careful one?
    8. Did you need to search for some information specifically to satisfy a specific
    requirement?
    9. When did you do the information collection?
    10. What attributes do you like about the soap?
    11. Did the packaging or printability of the soap matter?
    12. Do you remember an ad campaign of the product?
    13. Do you remember the brand ambassador? does it matter?
    14. What if tomorrow the ambassador is Raga?
    15. Did u look at the specific constituents of the soap?
    16. How often do you buy soaps?
    17. Where did u buy it from?
    18. Why did u buy it from there?
    19. What came in first, where to buy or what to buy?
    20. Does price matter?
    21. What if the price rises from 30 to 40 // 30 to 50?
    22. Was it word of mouth that triggered you to change to or buy a certain soap?

    You might also like