Midwest radio

evansville terre haute

 Midwest radio
evansville-terre haute

our story
Midwest Radio is owned and operated by the Wright family and was found-
ed in Wausau Wisconsin in 1958. Midwest Radio started with one radio sta-
tion and has ballooned to over 72 stations throughout Middle America.

With heritage stations in Evansville such as WIKY and WSTO, full southern
Indiana coverage including WMGI and WTHI in Terre Haute,
Midwest Radio – Indiana gives you a full spectrum of formats to reach the
masses in Southern Indiana and the surrounding counties in Southern Illi-
nois and Western Kentucky.

radio is america’s #1 over 92%

mass reach medium. of the people in southern indiana tune
in to radio each week.
americans are spending

1 hour more am/fm radio

with media a day than they did only
one year ago. outreaches all other
sources of music
72% of adults among 18-34 adults including
use radio during commuting hours. satellite, Pandora and spotify.
 Where you can hear us

TERRE HAUTE

S
VINCENNES

EVANSVILLE TELL CITY

HARRISBURG OWENSBORO
MADISONVILLE

TERRE-HAUTE RADIO STATIONS

legend

WMGI FM
WDWQ FM
WIBQ AM
Wthi FM
WWVR FM

evansville RADIO STATIONS

wiky FM
wsto FM
wabx FM
wlfw FM
SOUTHERN
INDDIANA
Southern Indiana is very different from the rest of the state with a blend of
northern and southern culture. Some would even consider it the lower portion
of the Midwest or the northern part of the south. Either way, the crossroads of
Southern Indiana leads to growing populations, booming cities and a history rich
in hard work and family values.

Two of the largest cities in Southern Indiana are Evansville and Terre Haute, with
Evansville situated right on the boarder to Kentucky and Terre Haute two hours
to the north. When combined these markets make up over 1 million people 12+.

Midwest Communications brings you nine radio stations throughout these two
markets. The listeners of our radio stations spend over $4 Billion annually in area
retail sales in many different retail categories.

Where else can you work with one sales rep, purchase nine radio stations with
one phone call, cover all of Southern Indiana and tap into a population that’s
spending over $4 Billion annually? Midwest Communications can do that for you!
 women play a role
Studies show that women drive almost 80% of all consumer purchasing, whether .
that’s through directly making the purchases or influencing the person that’s
making the purchase. Targeting women within any community is valuable and
in some instances imperative in order to reach the person in each household
making the decisions of where money will be spent.

Midwest Communications in Evansville and Terre Haute provide our advertisers

with 5 powerful stations that reach the women throughout Southern Indiana.
In Evansville we have WIKY and WSTO, the top two female stations in the
market. In Terre Haute we have WMGI, WDWQ and WTHI, the top three female
stations in the market. When combined, our Midwest stations have a weekly
cume of over 142,000 women 18-54 in Southern Indiana. There’s NO other radio
company in Southern Indiana that can provide you with those numbers or the
geographical footprint that Midwest Communications can provide.

Also remember that women have the multiplier effect. Since women serve as
caregivers to now only their children but also possibly to elderly people in
their lives, women buy on behalf of many people which makes them even more
valuable to an advertiser.

Finding women throughout the Evansville market isn’t difficult! For women 18-
54, WSTO has a 15.7 share and WIKY has a 9.2 share. When you drill down to
where each station does its best work, WSTO women 18-34 has a 18.9 share and
WIKY women 25-54 has a 21.3 share. These two stations dominate women in the
Evansville market.

For Terre Haute, the story is the same. Looking at women 18-54, WMGI has
an 18.9 share, WTHI at 15.1, WDWQ at 9.4 and WWVR at a 7.5 share. WMGI
dominates for women 18-34 with a 25 share and WTHI is in the #2 spot with
a 20.8 share. Just like in Evansville, the Midwest radio stations in Terre Haute
dominate the airwaves and deliver you with the top 4 radio stations in the
market.

Together these two markets control 65% of the buying power in each market and
when it comes to immediacy, you won’t find a better medium than radio. Radio
is the #1 medium closet to the point of purchase and connects to consumers on
a more intimate level. Radio is a companion for many local listeners providing
information and music in their car, at their work and through their phone.
Midwest Communications is a dominant force and one that would love to help
you grow your business.
evansville

VINCENNES

EVANSVILLE TELL CITY

HARRISBURGH OWENS-
MADISONVILLE

WHY EVANSVILLE?
Located at the economic crossroads of America, Southwest Indiana is the new
business hotspot, home to globally-headquartered businesses and world-class
amenities. Southwest Indiana offers all the amenities of a large, bustling metropolis
while maintaining a friendly, small town atmosphere.

At the heart of Southwest Indiana is Evansville: including a 30-county region

compassing Southwest Indiana, Western Kentucky, and Southern Illinois. Evansville
is home to top ranked educational institutions, like Signature School; University of
Evansville and University of Southern Indiana.

From nationally and globally headquartered major enterprises, Southwest Indiana

has proven to be a globally competitive place to work, live, and grow a business.
 STATIONS
104 FM WIKY is a heritage, AC station in the Evansville market
with over 70 years of playing what Evansville wants to hear from
the past and present. WIKY is a powerhouse station with wom-
en 25-54 and is the #1 at work listened to station. With a mix of
generation Y, X and baby boomers, this stations buying power is
unheard of. WIKY has a 24 share with women in Evansville so if
you target women, you need WIKY.

Billboard magazine named Evansville as one the biggest coun-

try markets in America and who doesn’t love old country? Duke
plays the hits from artists like Alan Jackson, Garth Brooks,
George Strait, Johnny Cash and more. 1 in 6 country listeners
say that classic country is their favorite so Duke gives it to them.
Country listeners are engaged and loyal to their favorite station
with strong values and a love for our country.

Hot 96 started playing the hits 34 years ago and still powers
through the biggest artists of today. WSTO started as an
Owensboro station, moving to Evansville in 2002.
To this day the station has a huge following in western KY
and has come to be the most active station in the Evansville
market. With almost 150,000 likes on Facebook, this station is a
dominant force with millennials, the first truly digital generation
with a 600 billion dollar buying power.

Classic Rock listeners in Evansville have been rocking it out

with the Rock Penthouse for 20 years! With a mix of longtime
mainstays like Led Zeppelin and Pink Floyd to Nirvana and
Pearl Jam, WABX is targeting the old and new rockers. WABX
listeners are affluent men and women that are nostalgic and
love the music of their youth. Don’t think of classic rock only
targeting baby boomers, with the 90’s grunge creeping in, the
millennial audience is growing every day.

During our onsite interviews, 50% of our leads

and eventual hires came directly from our radio
advertising.
-Jennifer | Charter Communications
evansville personality profiles
rusty James
Rusty James is the Operations Manager of Midwest Communica-
tions Evansville, Indiana including: WIKY, WSTO, WABX, WLFW.
Rusty is also the Brand Manager and Afternoon Host on WIKY from
3 til 6. Rusty is originally from Frankfort, KY but has lived in
Evansville a couple times since 1994. Rusty is an actor and has
starred in many Independent Films and Plays over the last 30 years.

Debra Miller
Debra Miller has been with WIKY since March 2005 as your Midday
hostess. Born in Evansville, she has lived in all three of the TriState
states. During her gradeschool years in Henderson County Debra
was a Hebbardsville Bulldog before attended Marissa Jr-Sr High
School in Southwestern Illinois. She is a Saluki with a Communica-
tion degree from SIU. GO DAWGS! After working around the coun-
try at various radio stations from Carbondale, St. Louis, Chicago,
Wichita, and Southern California, she came back to the place of
her birth to join WIKY. In her spare time, she fosters for a local ani-
mal rescue which is her passion. She also loves gardening, knitting,
hiking, traveling, and walking (slowly) in half-marathons.

Diane douglas
Diane Douglas is the co-host of the WIKY Morning Show. She came
to Evansville in September of 2000 from Milwaukee, Wisconsin. In
1992, she began her radio career at WOLX-FM in Madison, Wiscon-
sin. Since coming to WIKY from sister station WSTO in 2005, the
WIKY Morning Show has consistently been the #1 rated morning
show in the Tri-State and she and her partner, Dennis Jon Bailey,
won a Marconi Award for broadcast excellence in 2011. Diane is
an avid sports fan, cheering on the Green Bay Packers, Cleveland
Indians, St. Louis Cardinals and Reitz Panthers as well as the many
local sports teams in Evansville. She and her husband, Jeff Thomp-
son, live on the West Side of Evansville with their two cats, Lucy
and Gracie, and their yellow lab Zoe.

Dennis Jon Bailey

Dennis Jon Bailey has been the WIKY Morning Show host in Evans-
ville since 2004. He has been a professional broadcaster virtually
his entire adult life and has anchored successful radio shows in
Indianapolis, Chicago, Boston, San Diego, and Cincinnati. He was
the recipient of broadcasting highest honor, the Marconi Award in
2011. He is also a trained broadcast meteorologist, working at tele-
vision stations in Dayton and Cincinnati. In addition, DJB provides
voice over services to hundreds of radio stations nationally and has
voiced award winning commercials nationally and regionally. Den-
nis Jon and Lora have three grown children and live in Newburgh.
Mat Murdock
Mat spends afternoons with you. He’s a Henderson Native, and
spent time in Louisville, Western New York and Myrtle Beach be-
fore coming home to the Tri-State. Mat loves sports and is a huge
supporter of his alma mater, Louisville(Go Cards!) and the Chicago
Cubs.

Cooper
Cooper is a recent graduate of the University Southern Indiana and
has lived in the tri-state for most of his life. He was originally born
about an hour South of Cleveland, Ohio but moved to Newburgh at
a young age and has grown up in the surrounding area. Coop grad-
uated from Castle High School in 2013 and originally planned to
major in History and become a teacher but plans changed when he
decided that he was more passionate and intrigued by radio. Coo-
per started at HOT 96 doing shifts on the weekend but eventually
carved out a home for himself on the HOT 96 Morning Show and
that’s where he’s been ever since. Coop is an introvert and lover of
life’s finest things: beer, burritos and hip-hop music.

Claire ballard
Claire is an Evansville native and a University of Southern Indiana
graduate who got her full-time start in radio at HOT 96 in 2010.
Since then she has worked for multiple radio stations in Las Vegas,
NV, and just recently returned home to Evansville as host of the
HOT 96 Morning Show. Claire has a passion for her hometown and
enjoys being an active part of the community by supporting local
businesses, charities and other organizations, as well as events.
She’s a regular twenty-something who lives in the Haynie’s Corner
Arts District, has a love/hate relationship with pop culture, and a
pizza addiction. She spends her free time traveling to nearby cities,
shopping, restaurant and bar hopping with friends, playing basket-
ball or practicing hot yoga, and spending time with her family.

Trish Knight
In 1992 Trish had the unexpected pleasure of working up on the
hill. Without a lick of radio experience, she started a part-time,
overnight, weekend shift on WIKY. After 5 short years, while host-
ing Love Songs After Dark, she was asked to work for the compa-
ny’s new station. She jumped at the chance to sink her teeth into
another format. She had no idea she would end up in The Rock
Penthouse. 107.5 WABX turns 20 next year and she couldn’t be
more proud than she is right now, right here...on the only rock sta-
tion (all genres included) worth listening to.
TERRE HAUTE

TERRE HAUTE

OLNEY VINCENNES

WHY terre haute?

Located (77 miles) away from the largest metropolitan city in Indiana (Indianapolis),
Terre Haute is the self-proclaimed capital of Wabash Valley and the gateway between
northern and southern Indiana. With several higher education institutions including
Indiana State University, Rose-Hulman Institute of Technology, Saint Mary of the
Woods College and Ivy Tech, the city has embraced it’s college town persona.

As the heart of the Wabash Valley, Terre Haute serves over a quarter-of-a-million
residents throughout 16 counties as a major regional shopping, healthcare, manufac-
turing, and service hub in West Central Indiana. Terre Haute is a modern Midwest city
with a proud heritage and progressive community with a bright vision for the future.
It is also the home to a wide array of small and medium sized Fortune 500 industries
including an experienced and educated workforce.

Even in the digital age, we don’t have to worry about our members not
hearing our advertisements if they don’t listen in the car.
The online streaming options and advertisements have been a great addition
to our marketing efforts. -Amanda Vester | Marketing Director
Indiana state university federal credit union
 STATIONS
WDWQ is the Valley’s place to find hits from all of the country stars
like Blake Shelton, Luke Bryan, Carrie Underwood and more. With a
target of adults 18-34 and 25-54, this station is dominate with an
active county loving audience.

100.7 WMGI Mix FM is the market heritage station and has been
playing the hits for nearly 25 years. WMGI is always #1 with the large
at-work listening base in the Terre Haute market. This station is the
go to station for local news, weather and traffic and plays the hits
from artists like Bruno Mars, Train, Rhianna, Andy Grammar and many
more. Serving 18 counties, this 50,000 watt station targets an
educated, family oriented audience with large buying power
throughout the market.

WIBQ is the Talk Station in the valley providing the purest form of
honest dialogue in all of media. With a lineup including Dave
Ramsey and Rush Limbaugh, this station is a flood of information
where your commercial is not an interruption but a part of the
content. Talk radio listeners are affluent with household incomes of
$75k+. They’re educated, informed, and active and enjoy listening to
the facts, figures and politics of today’s world.

98.5 The River is the Wabash Valley’s Classic Rock station! Since
1998, The River has “Rocked” the Valley with great Classic Rock
songs from the 70’s, 80’s and early 90’s. 98.5 The River annually
gives away great prizes to listeners like Harley Davidson Motorcy-
cles, Big Cash Prizes, cruises and more. 98.5 The River is actively
involved in helping many charities raise money throughout the Wa-
bash Valley.

HI-99/WTHI is the Wabash Valley’s most listened to radio station

and has held that distinction for over 30 years with persons 12+,
according to Nielson. WTHI plays music while keeping Wabash Val-
ley listeners informed with the latest local news and up to minute
weather forecast.
WTHI annually gives back to the community. WTHI is centrally in-
volved in many charitable activities raising thousands of dollars each
year for St. Jude, The United Way, Salvation Army, Toys for Tots, Bikes
for Tykes, the March of Dimes, American Cancer Society and many
more.
terre haute personality profiles
Jessica Leach
I was born in Terre Haute back in the 90’s. I know what you’re
thinking, I’m a baby! Ever since I was a little girl, I knew that I
had wanted to work on the radio. Thankfully, I am blessed to
say my dream came true. I am a morning person, so co-host-
ing the Mix Morning Show! When the sun is up, this girl is up!

Kevin Lambert
I’ve been in the entertainment business since the age of 14
years old. I played music most of my young life. Classical, Jazz,
and of course in a rock/country band. After College I started
doing standup comedy. I was lucky enough to work with some
great people and was on HBO for 2 minutes. I worked with
Sam Kinison, Rosie O’Donnell, Kathleen Madigan, Jeff Foxwor-
thy, Louie Anderson and most recently Ralphie May. I still
dabble in Comedy when I get a chance. While doing comedy I
was lucky enough to meet my wife. I stopped touring and
settled in the adequate paying job of radio. We have two
wonderful boys. I’m a lucky man for sure.

Jai R
I’ve done radio in Houston, Dallas, Kansas City, the Bay Area
in California, and now here! It’s been a great adventure doing
what I love to do. I mean where else do you get to listen to
music, talk to people, get to be creative, goofy, and get paid
for it. I’ve had the pleasure of working with some great people,
and along the way meeting some great artists like: Michael
and Janet Jackson, AC/DC, Def Leppard, Poison, Rob Thom-
as, NKOTB, Puff Daddy, Akon, Usher, Justin Timberlake, Garth,
George Strait, Rascal Flatts, Tim McGraw, Faith Hill, and many
more. It has been an awesome experience and can’t wait to
meet YOU!
Party MArty
I’m the Morning Host on HI 99. I graduated from Eastern
Greene High School and moved to Terre Haute in 1984 to
work as a Parts Salesman at a Chevrolet dealership. I started
out in radio in 1986 doing some character voices and discov-
ered that radio was a lot more fun than a real job, so that’s
what I’ve been doing since. I am a NASCAR Fan, love the Red
Sox and, most of all, enjoy watching my daughter Kelly play
sports. I love to fish and remember, if you ever see me out, my
favorite beer is Bud Light.

Eric michaels
Born and raised on the south side of Terre Haute! I graduated
from both Terre Haute South Vigo High School & Indiana State
University. I’m an avid fan of the Indianapolis Colts, Indiana
State Sycamores and Indiana Hoosiers! I also enjoy going to
concerts. I recently got married so I keep busy with a rather
lengthy ‘honey do list!’ I’ve enjoyed my 15+ years being a part
of the HI-99 team. I love the Wabash Valley and think some of
the best people in the world call this community home!

scott steele
I “discovered” Led Zeppelin when I was in middle school, and
I’ve been hooked on classic rock ever since. So, when The
River brought me on in 1999, I was all “I’m getting paid to work
here?!” Somehow, I’m STILL here. Yeah, I don’t get it either.
Seriously, though, thank you for your support of The River all
these years. I’m excited to be on 98.5!
 Midwest radio
evansville-terre haute
1162 Mt. Auburn Rd. | Evansville, IN 47720 | 812-424-8284