Report on

Marketing Assessment and Market

Plan of a new product

Marketing Management
MKT 202

Submitted to,

Ratul Kumar Saha

Course Instructor
IBA-JU

Submitted by,

Tanzila Maksud
ID: 2398, 25th Batch

IBA-JU

Date of Submission: 7 January, 2018

 CONTENTS

Chapter 1: Introductory part 1

Introduction 1
1.1 Origin of the report 1
1.2 Topic of the report 1
1.3 Background of the study 1
1.4 Objectives of the report 1
1.5 Scope of the report 2
1.6 Limitation of study 2
1.7 Methodology 2
1.8 Sampling Plan 3
1.9 Literature Overview 3

Chapter 2: Company Information 3

2.1 Company Info 4
2.2 Product Details 4
2.3 Production Department 5
2.4 Product 5
2.5 Price 6
2.7 Channels 7
2.8 Promotion 8
2.9 PLC 8

Chapter 3: Market Analysis 7

3.1 Market 7
3.2 Finding Analysis 10
3.3 Market Segmentation (7P’s) 8
Chapter : Recommendation 12
4.1 Recommendation 11
4.2 Conclusion 11
4.3 Questionnaire 14