Business Plan - SESIRAP Popcorn - Group 4 - ENT530

SESIRAP POPCORN
Faculty : Academy Of Language Studies

Program : Bachelor Of Applied Language Studies (Hons.) Malay Language For
Professional Communication
Group : LG2415Ei
Course : Malay Language For Professional Communication
Course Code : LG241
Semester :5
Group Name : Group 4 - ENT530 (Principles Of Entrepreneurship)
Group Members : 1. Siti Nurharlina Binti Jaluddin (2019452444)
2. Ahmad Bakhtiar Bin Muhammad Yusoff (2019290726)
3. Mohamad Hazwan Bin Mohamad Ismail (2019267534)
4. Nik Nur Hasmira Binti Nik Daud (2019294314)
5. Nor Aina Binti Alias (2019229174)
6. Nor Hani Binti Suhaimi (2019252214)
Submitted to Madam Nadiah Maisarah Binti Abdul Ghani

Submitted by 4th February 2022
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ACKNOWLEDGEMENT
First and foremost, we would like to express our heartfelt gratitude to Allah SWT for allowing
us to successfully complete our Business Plan with His guidance and blessings. Next, we would
like to express our sincere gratitude to Madam Nadiah Maisarah Abdul Ghani, our Principle of
Entrepreneurship (ENT530) lecturer, for providing us with this platform as well as continuous
great support and encouragement during the semester. Despite the fact that we encountered
some difficulties, her attention to imparting all of her expertise on this topic made this business
plan a breeze to complete. We will be unable to complete this business plan without the
assistance from her.
Furthermore, we owe a great deal of appreciation to our beloved teammates, who still
stick together and work hard to complete a good task with all of the requisite support and
obligations. We hopeful that with all of our cooperation, we will be able to reap significant
benefits from our community project. Next, we would like to express our heartfelt appreciation
to our families, who did whatever they could to provide us with inspiration from the beginning
to the end of our task.
Last but not least, we would like to express our thankfulness to University Technology
Mara (UiTM) campus Shah Alam for giving us opportunity to conduct this writing report
assignment. Finally, an honourable mention goes to our friends and all people that involved
directly or indirectly for the support and willingness to spend time with us to have a look on our
project assignment.
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TABLE OF CONTENTS
Content No
Cover page
Acknowledgement 1
Table Of Contents 2
List of Tables 4
List of Chart 5
List of Figures 6
1.0 Executive Summary 7
2.0 Company Profile 8
2.1 Company Name and Logo 9
2.1.1 Vision and Mission 10
2.2 Company Background 10
3.0 Environmental Industry Analysis 11
3.1 Nature of Business 11
3.2 Note Trends 11
3.2.1 Environmental and Business Trends 11
3.2.2 Demograpichs Trends 12
3.2.3 Economics Trends 12
3.3 Cultural and governmental influences 13
3.4 Key Success Factors In Industry 13
4.0 Description of venture 14
4.1 Oppurtunity 14
4.2 Benchmarks 15
5.0 Marketing Analysis and Competition 16
5.1 Marketing Plan 16
5.1.1 Introducing of Marketing 16
5.2 Objectives of Marketing 16
5.3 Customers 16
5.3.1 Demographic Segmentation 17
5.3.2 Major Purchaser 17
5.4 Market Size and Trends 18
5.5 Competitors and Competitive Edges 20
5.5.1 Identifying Competitors 20
5.5.2 Discussion About Competitors 20
5.5.3 Ranking of The Competitors 21
5.6 Estimated Market Share and Sales 21
5.6.1 Market Share Before The Entry of SESIRAP Popcorn For The 21
First Year
5.6.2 Illustration of Market Share Before Entrance with Pie Chart 21
5.6.3 Adjusted Market Share After The Entrance of SESIRAP Popcorn 22
5.6.4 Sale Forecast 22
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5.6.5 Market Share and Sales For 3 Consecutive Years 23
5.7 Marketing Strategy 23
5.7.1 Websites Marketing Strategy 24
5.8 Schedule of Task and Responsibility 25
5.9 Marketing Budget 25
6.0 Operation / Production Plan 26
6.1 Introduction 26
6.2 Operational Objective 26
6.3 Facilities and Improvement 26
6.4 Factory Process 28
6.5 Strategy and Plans 29
6.6 Manufacturing Process 31
6.7 Future Equipment Needed 32
7.0 Organization Plan 34
7.1 Share of Ownership 34
7.2 Organizational Chart 35
7.3 Key Management Personnel 36
7.4 Key Management Roles 41
7.5 Schedule of Remuneration 44
7.5.1 List of Office Furniture 45
7.5.2 List of Office Equipment 45
7.5.3 List of Office Supplies 46
7.6 Organizational Budget 46
8.0 Financial Plan 48
8.1 Strat Up cost 48
8.2 Working Capital 49
8.3 Start Up Capital and Financial 49
8.4 Cash Flow Statement 50
8.5 Income Statement 51
8.6 Depreciation of Fixed Assets 52
8.7 Balance Sheet 55
9.0 Project Milestones 56
10.0 Conclusion 56
11.0 Appendices 57
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LIST OF TABLES
Content No
Table 1: Company Profile 8
Table 2: Vision And Mission 10
Table 3: Major Purchaser 17
Table 4: Market Size And Trends 18
Table 7: Market Share 19
Table 8: Potential Annual Growth 19
Table 9: Competitors Analysis 20
Table 10: Ranking Of The Competitors 21
Table 11: Market Share Before The Entry Of SESIRAP Popcorn 21
Table 12: Adjusted Market Share After The Entrance Of SESIRAP Popcorn 22
Table 13: Sales Forecasting 23
Table 14: Market Share And Sales 23
Table 15: Schedule Of Task And Responsibilities 25
Table 16: Marketing Budget 25
Table 17: Business Operation Hours 28
Table 18: Schedule Of Task And Responsibilities 28
Table 19: Equipments Needed 32
Table 20: Share Of Ownership 34
Table 21: Career Highlights 41
Table 22: Key Management Roles 44
Table 23: Schedule Of Remuneration 45
Table 24: List Of Office Furniture 45
Table 25: List Of Office Equipment 45
Table 26: List Of Office Supplies 46
Table 27: List Of Organizational Budget 47
Table 28: Capital Expenditure 48
Table 29: Working Capital Projection 49
Table 30: Cash Flow Statement 50
Table 31: Income Statement 51
Table 32: Balance Sheet 55
Table 33: Project Milestone 56
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LIST OF CHARTS
Content No
Chart 1: Illustration of Market Share 21
Chart 2: Adjusted Market Share 22
Chart 3: Organizational Chart 35
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LIST OF FIGURES
Content No
Figure 1: Company Logo 9
Figure 2: Location of SESIRAP Popcorn 26
Figure 3: Kitchen layout of SESIRAP Popcorn 27
Figure 4: Office layout of SESIRAP Popcorn 27
Figure 5: Factory process 28
Figure 6: Manufacturing process 31
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1.0 Executive Summary
SESIRAP Popcorn was established in 2021 by a group of six partners that are highly committed
to ensuring this business is successful. SESIRAP Popcorn also involves five positions in a
management team that consists of managers including General Manager, Assistant Manager,
Administrative Manager, Operating Manager, Marketing Manager, and Financial Manager.
SESIRAP Popcorn is led by Mohammad Hazwan, the General Manager of the company.
Next, our company is a food business company that sells delicious red syrup popcorn
that is made with the highest quality ingredients. Our red syrup was made from fresh pandan
tree flavor and sugar water. We also used red dye to give an attractive color to the syrup and
make the popcorn looks more delicious.
The main objective of SESIRAP Popcorn is to be recognized as a popular popcorn

company that serves the signature of Malaysian taste. Our products were expected to catch the
interest of various customers that love to eat snacks such as popcorn. Therefore, our target
market consists of a family who has kids, teens, including adults who love to eat snacks, and
who are open to trying new foods. Our popcorn business is especially ideal for people who love
to eat a simple snack and can make them full at the same time.
SESIRAP Popcorn also funds its business with a personal contribution from each partner
as well as a bank loan. The donations from each partner and bank loans are going toward our
startup capital and costs. We also intend to use the funds to purchase all of the necessary
equipment to run the business. Other than that, the profitability of our business is very efficient
and steady thus it shows that our financials are in a good position.
Last but not least, we believe that we will be able to achieve our business goal with our
business financial position statement. We also will undoubtedly achieve high income and profits
every year due to the skills of everyone associated with this business. Finally, we hope that our
business popcorn will be able to satisfy all of the snack lovers all around the world.
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2.0 Company Profile
SESIRAP Popcorn is a food business with the main product is popcorn and located in Shah
Alam, Selangor. This business begins to operate in January.
Name of the business SESIRAP Popcorn
Business address Desa Alam, 41050 Shah Alam, Selangor
Website address sesirappopcorn.com.my
E-mail address Sesirap_popcorn@gmail.com
Telephone number 04-9704852
Form of business Partnership
Main activity Selling popcorn
Date Of Commencement 1st January 2022
Date of registration 1st January 2021
Registration number In progress
Name of Bank Maybank Berhad
Bank Account Number 0302 0205 8520

Table 1: Company Profile
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2.1 Company Name and Logo
Figure 1: Company Logo
SESIRAP Popcorn is the name of our business. We tried to use the word from the origin of our
main idea to set up this business which is ‘air sirap’ and popcorn. Then we made it our own by
naming it 'SESIRAP Popcorn'. We believe that we will be able to attract more customers by
using names that are unique and appealing.
The background color of our logo is white which is portrays that we are committed to
our job. We choose the pink color as our main color for the logo to symbolize the color of soft
red syrup that is used as our main ingredient to make the popcorn. We also used pink color to
our font to highlight the color of our popcorn.
The icon of a person holding a box of popcorn with a happy face are representing our
customers holding our 'SESIRAP Popcorn'. We hope that using a logo that involves the
participation of our customers can make them more interested in trying out our products.
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2.1.1 Vision and Mission
Vision Mission
To be recognized as a popular popcorn that To provide low cost, happiness and tasty for
serves the signature of Malaysian taste. customers who loves to eat popcorn.
Table 2: Vision and Mission
2.2 Company Background
SESIRAP Popcorn is a company that focuses on the production of popcorn snacks that was
started to operated sales around May 2021. We managed to open our stall as a result of the funds
allocated by each member in Shah Alam, Selangor. Our business consists of six people who are
friends from university. The establishment of this popcorn business is because one of them was
drinking 'air sirap' but at the same time wants to eat popcorn because he saw a popcorn ad on
Instagram. Then, he wondered if Malaysia has 'air sirap' flavored popcorn or not. After that, the
others decided to make popcorn red syrup because this flavored is rarely sold and found in any
area now. So, they decided to sell SESIRAP Popcorn to attract Malaysians who like to drink
'air sirap' but at the same time loves to eat popcorn.
These six people agreed to be partnership and open a popcorn business because the
capital funds allocated for this business are not too high. Furthermore, this product is also well-
known and popular among especially children. Other than that, we also specialize in making
the best popcorn suited with the native Malaysian because our main product is red syrup flavor
popcorn. This flavor is well known in Malaysia as 'air sirap' which is a drink, but we want to
try to make it as a snack thus we make it as a flavor to our popcorn. We also do handcraft our
popcorn in small batches, daily and used the finest ingredients sourced from the best stores only.
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3.0 Environmental Industry Analysis
3.1 Nature of Business
Our SESIRAP Popcorn business making for all people who can eat our product to ensure their
taste suitable with Malaysia taste. Our target market is for a family who has kids, teens,
including adults. Nowadays, kids love to eat snacks like Popcorn and also teens and adults who
are always want to try new foods. Our SESIRAP Popcorn make with special ideal for people
who love to eat a simple snack. Product for our company can make people full when them eat.
SESIRAP Popcorn is calling as red syrup popcorn. This Popcorn made with the highest quality
ingredients for example red syrup was made with sugar water, from fresh pandan tree flavour,
and also used a little bit red dye to enhance the final product and at the same time can being
attractive colour to the syrup. The addition of red liquid can make the look of popcorn even
tastier and also can attract people especially kids.
Nowadays, food delivery is on the rise due largely to health and safety concerns related
to the pandemic. Lockdowns and physical-distancing requirements early on in the pandemic
gave the category an enormous boost. With a surge in demand, food delivery services globally
have now been under the spotlight. Even as the food-delivery ecosystem continues to expand,
its economic structure is still evolving. The global market for food delivery is worth 83 billion
pounds, accounting for 1% of the total food market and 4% of food sold through restaurants and
fast-food chains.
3.2 Note Trends
3.2.1 Environmental and business trends
Environmental trends can affect business. Concerned customers who are very aware of
environmental issues are more likely to buy from businesses that act in an environmentally
friendly way. Businesses are attempting to reduce their carbon footprints by utilizing more
renewable energy sources and developing environmentally friendly products and services. Shop
and their delivery service can achieve these objectives through a variety of approaches. Business
owners can use the solutions that are best suited to their needs and objectives.
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For SESIRAP Popcorn, we are committed to saving the environment. Some sustainable
practices that we have adopted include reducing single-use plastics. For example, SESIRAP
Popcorn attempt to reduce food waste by monitoring our inventory and making our popcorn
portions 15% less than before. Reduction of inventory can eliminate excess products that can
lead to food waste. in addition, we also strive to tell our customers not to waste and eat our
popcorn to the end by placing a sticker on the front surface of our packaging. if you are no
longer able to eat, make sure to keep it in a closed container and eat it on another day or just
give it to someone else.
3.2.2 Demographics trends
Demographics are a set of characteristics which can be used to predict consumer

products interests or purchasing habits. A variety of demographics might have an impact on a
firm. Most businesses determine their primary customers based on these numerous
characteristics. They then use marketing and discounts to attract individuals who share similar
qualities. Demographics are significant because they provide a broad overview of a population's
many traits. Some of the demographic variables include age, income, geography, household
size, education, occupation, gender, race and employment status. The top demographic
categories for SESIRAP Popcorn are teenager and adult at age 16 to 25 years old. Age appears
to be a factor in how frequently people use online delivery services, as survey results indicated
that younger consumers spend more on prepared foods than older generations. 66% of persons
aged 18 to 25 have used a multi-restaurant delivery website or app service, followed by 20% of
those aged 30 to 44, 9% of those aged 45 to 60, and just 4 % of those aged 60 and more. Aside
from age, our demographic trend focuses on people who rarely have the time to prepare meals
and students who are very busy with the assignment.
3.2.3 Economic trends
An economy is made up of all of the financial transactions between companies and consumers
in a region or country. trend, can be thought of as a pattern. In most contexts, trends are formed
and interpreted from sets of data. Now combining those two words together, we get economic
trend which is an indicator that shows how a region or country is doing financially.
Economic trend is a financial indicator that illustrates how an area or country is doing.
The global rise of e-commerce is being driven by economic growth and increased internet
access. As providers and consumers' spare income rises, electronic payments become more
secure, and the number of the extent of their delivery networks develop, they are increasingly
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turning to online services. While varying customer tastes and changes in how people spend their
money create trends that drive change in the business, the economy also has inherent effects on
business. Food prices are only one of the expenses that we must control, but the rising costs of
main supplies continue to be a burden for the food business sector. Corn prices remain quite
high as of the date of publication but for the main ingredient, which is syrup, the prices remain
unchanged for the past three years.
3.3 Cultural and governmental influences
Government is the greatest major influencer on our society nowadays since it invests
approximately 2.5 trillion dollars each year, and every dollar has the capability to affect our
culture and behaviour through laws, rules, subsidies, pensions, and tax incentives. For instance,
due to the trend of sickness and uneasiness caused by the continued expansion of Covid-19,
state and local governments mandated temporary closures on restaurants and other non-essential
businesses, dramatically worsened the restaurant economy.
3.4 Key Success Factors in an Industry
Key factors to be successful in the food business is good marketing. Popcorn business is about
convenience, so to be successful a popcorn outlet should be located in a high-traffic area.
Besides, make sure the marketing focuses on customer demographics and their buying
behaviours. Find ways to measure the success of each marketing program. Another key factor
is creating ads to promote the products in local newspapers or commercials for radio and
television. Conveniences such as online ordering and delivery services are extremely popular.
Customers these days are extremely busy, and these choices appeal to individuals who
may not have time to come in for a sit-down lunch. These services can offer an additional profit
source for businesses. Communication among workers is essential for fostering a healthy work
environment, which influences the amount of top-notch customer service your employees can
deliver. Employee work happiness is vital because pleasant, engaged workers always interact
better with consumers.
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4.0 Description of venture
4.1 Opportunity
SESIRAP Popcorn is a product that offers Malay taste. Although there are many popcorns shop
in Malaysia, but for the syrup flavour is still not made in any popcorn shop. For the record,
Syrup flavour can only be found in drinks. As can be seen, most of popcorn shops in Malaysia
sell caramel, chocolate, vanilla and butterscotch flavoured popcorn. So, we got the idea to make
something new and fresh for our beloved customer. The original and classic taste of popcorn is
good as it is but adding syrup to the mix really does something else to us. The sweet taste from
the syrup balances the well-known taste of popcorn thus making it even tastier.
We only use the finest ingredients to flavour our yummy popcorns. Starting with the
finest corn and transform each kernel into premium popcorn using 100% corn oil and infusions
to create the tastiest ‘Sirap Popcorn’. At SESIRAP Popcorn, we promise to deliver the finest
popping experience at its premium, with a crunchy exterior and a tender interior that brings your
taste buds to heaven! We are helping our customers by delivering a new flavour that are not
being discovered in any popcorn shop. Our food is always cooked with fresh, authentic
ingredients in fast and easy ways so buyers will always get maximum value for it.
Besides that, the key issue we aim to address is delivering this food to other races which
is Chinese and Indian. We want them to taste the delicious flavour of the syrup which is well
known among the Malays. On top of that, we also offer a delivery service by partnering up with
online delivery platform such as Grabfood and Foodpanda.
The company's value proposition is that we will ensure the authenticity of the taste of
the syrup made from the pandan leaves mixed with popcorn so that it brings a great taste.
SESIRAP Popcorn will become successful because among all the popcorn products from
around the world, none have truly the unique flavoured as us has. Furthermore, the uniqueness
of our business will pique curiosity and it will certainly attract people to try out new things. In
addition, the crunchiness of our popcorn and the quality of our dishes are what differentiate this
business from our competition in the market, including the well-known popcorn shops in
Malaysia namely Popcorn Letup HQ, Supremeo Popcorn and Crunchy Sweet Popcorn.
In addition, creating demand for a company’s products requires more than just
introducing them to the market. SESIRAP Popcorn has conducted some research to determine
what customers demand and want because businesses successfully tailor their products to the
needs of their buyers. The main location of SESIRAP Popcorn is in Selangor which is the heart
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of the food industry in Malaysia. Therefore, this location will increase the demand for our
products.
4.2 Benchmarks
Several milestones will be established for SESIRAP Popcorn in order to track the firm's
development toward reaching attainable, high objectives with the aim of turning this business
strategy into a part-time, viable source of revenue. The list below outlines the key milestones
and provides a completion timeline.
 On 21st January 2022 we launch our SESIRAP Popcorn at Desa Alam, 41050 Shah
Alam, Selangor, Malaysia.
 Our managerial team is completed. Mohamad Hazwan Bin Mohamad Ismail will lead
our team as General Manager, Nor Aina Binti Alias will help to lead the team as
Assistant Manager. Nor Hani Binti Suhaimi as an Administrative Manager who will
lead the administrative team and Siti Nurharlina Binti Jaluddin as an Operational
Manager will lead the operating team. Nik Nur Hasmira Binti Nik Daud as a Marketing
Manager will lead the marketing team and last but not least, Ahmad Bakhtiar Bin
Muhammad Yusoff will lead the financial team as a Financial Manager.
 By the end of February 2022, our products will be ready to be sold. By the end of 2023,
we hope to have ensured that our delicacies are selling quickly and are well-known
among customers in Selangor.
 Our sales are predicted to steadily improve in 2024 as more consumers purchase our
dishes and the company receives more comments from customers who are pleased with
the organic preparation of our food
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5.0 MARKETING ANALYSIS AND COMPETITION
5.1 Marketing Plan
5.1 Introducing of Marketing
Marketing may be described as the process of satisfying needs and wants via the
exchange of goods and services. Marketing may also be defined as the act of planning
and executing the invention, pricing, promotion, and distribution of ideas, commodities,
and services in order to produce exchanges that meet individual and organizational
goals. One of the most crucial aspects of running a business is marketing.
5.2 Objectives of Marketing
i. Dedicated to increasing the company's sales and profits year after year. This is to
guarantee that the organisation grows in a variety of ways, including financially.
ii. Furthermore, the company's goals include deploying great commercial energy to
defeat other rivals in the same sector.
iii. Finally, Sesirap Popcorn aspires to earn the confidence and loyalty of its clients.
5.3 Customers
To guarantee that our marketing efforts meet both client demands and profits, we have taken
steps to identify and concentrate our efforts on a specific set of customers. This is to guarantee
that our marketing initiatives are within our business's scope and capability. A target market is
a set of consumers who have needs and wants that may be met by a business by providing goods
and services.
Our market has been categorized based on these two factors: geography and
demographics. Market segmentation is a strategy for identifying our target market that
substantially aids in the selection of our target market. It entails the process of separating and
subdividing a big, homogeneous market into distinct segments with comparable requirements,
wants, or demand characteristics.
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5.3.1 Demographic Segmentation
Demographic segmentation is the division of a market based on factors such as age,

gender, educational attainment, family size, employment, and income. We divided our market
into segments based on age, gender, and income. We offer popcorn, which is more about food,
and our target market is those between the ages of 16 and 30. This is because we feel people in
this age group are more interested in eating. Furthermore, we think that our product is more
inexpensive than other brands, and that our product is of higher quality.
5.3.2 Major Purchaser
Based on the population of Year 1, (617,149) persons in Shah Alam who are split by gender
(male and female), the main purchaser for the SESIRAP Popcorn that we offered.
Gender Percentage Number of Purchaser

Females 60% 55, 543
Males 40% 37,029
Total 92, 572
Table 3: Major Purchaser
We assumed that our purchaser is about 15% of the total population.
Total of major purchaser = 15% x 617,149 people = 92, 572 people.
Strong online purchasing, as we all know, is essential in today's industry and for any
form of organisation. SESIRAP Popcorn has also set up social media platforms where our
clients may buy popcorn online. Customers of Sesirap Popcorn are no longer restricted to Shah
Alam. This popcorn is also available for purchase by people from different regions and
countries. Our websites receive a lot of traffic from places like Putrajaya, Klang and Kuala
Lumpur. The application which are Facebook, Twitter, and Instagram are examples of social
media that have been created. SESIRAP Popcorn has been able to expand their company by
joining such platforms. These platforms also allow SESIRAP Popcorn to communicate directly
with all of its customers and prospects.
In addition, just to mention that these platforms aid in the distribution of our product's
marketing. It aids us in attracting clients by disseminating information about product
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promotions. It also makes life easier for clients because they can just look for and purchase
items online, saving money on transportation.
5.4 Market Size And Trends
The gender of people in the population where our business is located is the target market for
our company. Our business is located at Desa Alam, 40100 Shah Alam, Selangor. The
population of Shah Alam in Year 1 is predicted to be about 617,149 people.
Population Year 1
Customers Percentage (%) Estimate Buyers Price/Products (RM) Total (RM)

Females 60% 55, 543 20.00 1,110,860
Males 40% 37,029 20.00 740, 580
Table 4: Market Size and Trends
Total of major purchaser = 15% x 617,149 people = 92, 572 people.
Total Market size = RM 1,851,440
The population of Shah Alam in Year 2 is predicted to be increased by 4% which is around

626, 780 people.
Population Year 2
Females 55% 65, 498 20.00 1,309,960
Males 45% 53, 590 20.00 1,071,800
Total of major purchaser = 19% x 626,780 people = 119,088 people.
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The population of Shah Alam in Year 3 is predicted to be increased by 3% which is around

645, 583 people.
Population Year 3
Females 50% 71,014 20.00 1,420,280
Males 50% 71, 014 20.00 1,420,280
We assumed that our purchaser is about 22% of the total population. 43430
Total of major purchaser = 22% x 645,583 people = 142,028 people.
Market Share of SESIRAP Popcorn for 3 years:
Year Total Number of Purchaser Amount of Market Size (RM)

1 92, 572 RM 1,851,440
2 119,088 RM 2,381,760
3 142,028 RM 2,840,560
Table 7: Market Share
Potential annual growth of SESIRAP Popcorn based on gender of people:
Gender Potential Growth (%) Year 1 Year 2 Year 3

Female 4% 55, 543 65, 498 71,014
Male 3% 37,029 53, 590 71,014
Table 8: Potential annual growth
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5.5 Competitors and Competitive Edges
5.5.1 Identifying Competitors
COMPETITORS STRENGTHS WEAKNESS

Popcorn Letup HQ - Lower Price - Low quality ingredient
- The senior company in -The company’s
this business packaging is less
convincing
Supremeo Popcorn - Had a loyal customer - High price
- The famous brand
Crunchy Sweet Popcorn - Can buy more or in - Fluctuating price
bundle -Unknown ingredient of
product
Table 9: Competitors Analysis
5.5.2 Discussion About Competitors
Sesirap Popcorn analysed their rivals based on a variety of characteristics and identified three
major competitors. Popcorn Letup HQ is this company's main competitor. This is due to the fact
that these businesses give their customer a lower price than the competition. This firm has also
been in this industry for a longer period of time than any of the others. This is their greatest
advantage in gaining customers, as the price of the items is generally the first factor that
influences customers. As for flaws, this company's packaging is less convincing because it does
not have the company's address. We also presume that they employ low-quality ingredients in
the production of their product in order to offer it at a lower price than the market.
The strength of Supremeo Popcorn is that they have a large number of devoted
customers. This is seen by their constant sales year after year. This is also supported by many
peoples, which frequently state that they purchase certain items on a regular basis. This is
supported by studies we conducted to analyse our competition. This brand is more expensive
than the others product of popcorn due to its flavours. This results in fewer new customers since
the high price makes them hesitant to buy the items because its worth for buy the product from
there.
Finally, there's Crunchy Sweet Popcorn. This company's strength is that they have a big
packaging and good ingredient. As a result, we can assure that their products are good and
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satisfied. Aside from that, their product may be purchased in a package. Individuals may buy it
in bulk and resell it as a different brand or can produce profit from selling it to others. Their
flaws include that their ingredients are unknown because they are not listed on the container.
They also have a fluctuating pricing because it is dependent on the component they utilised, but
the ingredients are kept under wraps.
5.5.3 Ranking of The Competitors
RANK OF COMPETITORS COMPETITORS

1 Supremeo Popcorn
2 Popcorn Letup HQ
3 Crunchy Sweet Popcorn
Table 10: Ranking of The Competitors
5.6 Estimated Market Share And Sales.
5.6.1 Market Share Before The Entry Of SESIRAP Popcorn For The First Year.
COMPETITORS BEFORE ENTRANCE (%)

Supremeo Popcorn 25%
Popcorn Letup HQ 20%
Crunchy Sweet Popcorn 55%
Table 11: Market Share Before The Entry Of SESIRAP Popcorn
5.6.2 Illustration Of Market Share Before Entrance With Pie Chart
Before Entry
Supremeo Popcorn Popcorn Letup HQ Crunchy Sweet Popcorn
Chart 1: Illustration Of Market Share
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5.6.3 Adjusted Market Share After The Entrance Of SESIRAP Popcorn.
COMPETITOR AFTER ENTRANCE PERCENTAGE OF

(%) LOSS (%)
Supremeo Popcorn 35% 5%
Popcorn Letup HQ 10% 10%
Crunchy Sweet Popcorn 15% -
SESIRAP Popcorn 40% -
Table 12: Adjusted Market Share After The Entrance Of SESIRAP Popcorn
After Entrance
Supremeo Popcorn Popcorn Letup HQ

Crunchy Sweet Popcorn Sesirap Popcorn
Chart 2: Adjusted Market Share
5.6.4 Sale Forecast
MONTHS SALE FORECAST (RM)

January 75000
February 75000
March 75000
April 75000
May 75000
June 75000
July 75000
August 75000
September 75000
October 75000
November 75000
22
December 75000
Year 1 900,000
Year 2 1,881,360
Year 3 1,924,790
Table 13: Sales Forecasting
5.6.5 Market Share And Sales For 3 Consecutive Years
YEAR
2021 2022 2023

Market Share 10% 15% 20%
Total Sales (RM) 900,000 1,881,360 1,924,790
Table 14: Market Share And Sales
5.7 Marketing Strategy
Marketing strategy is the most important factor in influencing sales revenues and consumer
approval of our items. A marketing strategy is a plan of action designed to promote and sell our
product as well as a path to long-term objectives. As a result, a marketing strategy is a crucial
part of a company's overall business strategy since it helps the company obtain an edge by
differentiating its products.
In the marketing strategy, the marketing mix, often known as the 4Ps, is made up of four
components. All these four marketing tactics will be used by SESIRAP Popcorn:
a) Product
SESIRAP Popcorn is a company that sells popcorn as its main product. There is only
one unique flavour in this product, which is syrup. We get our syrup flavours from a
mall that sells a variety of syrup flavours. Our product's components include popcorn
and the greatest syrup flavour. Then we'll package it as well as the other products.
b) Price
SESIRAP Popcorn will strive to provide a premium product at a premium pricing that
meets or exceeds our customers' expectations. In comparison to our competition, we
23
chose to adopt a pricing approach to win over clients. Finally, our consumers will
receive a low-cost, high-quality product, and it will be a win-win scenario for both of
us.
The sales price: Sesirap Popcorn- RM 20 (include GST)
c) Place
For this sort of company, location is crucial. The most significant factors, according to
experts, that is placement since it is a variable that cannot be modified. Desa Alam,
41050 Shah Alam, Selangor has been picked as the location for our firm. Furthermore,
we regard our location as essential because this place is one of the most well-known
structures in Shah Alam. Our facility is also easy to find because it is next to a famous
brand such as Lily Petuna and Tarbiah Sentap, which is a popular destination for visitors.
selected this area based on a number of factors, including transit, infrastructure, distance,
and the important factor is environment
d) Promotion
SESIRAP Popcorn has promised to promote the event by placing advertisements on all
of its social media platforms. SESIRAP Popcorn uses a business card and a booklet to
market their business in addition to social media advertising. These are used to keep
clients informed about the company's current promotion. We can easily contact with
clients that reside far away from our main location by using the social media platform.
Social media plays an important role in getting the word out to individuals all over the
world. We also put a signboard to guarantee that our business is seen from far.
5.7.1 Websites Marketing Strategy
Our major goal with our online presence is to provide as much permanence as possible. Because
we have a website, we can constantly keep our clients informed whether we have a promotion
or establish a booth at a different location, such as a campus or another location. As the number
of individuals visiting our websites grows every day, it helps us a lot in attracting new
consumers. This shows that our online strategy is successful in boosting the number of buyers.
24
5.8 Schedule Of Task And Responsibilities
POSITION TASK AND RESPONSIBILITIES

Manager of Marketing Observe and evaluate the work and
performance of the staff and approve
everything that has to do with the marketing
department.
-Ensure that all the activities go off without
a hassle.
Manager of Promotion Handles all promotion activities and informs
the marketing manager of any promotions
that need to be held.
Websites Manger Ensure that all the information on the
webpages is current and take care of online
customers
Designer Designed the entire brochure and creates the
signboard
Table 15: Schedule Of Task And Responsibilities
5.9 Marketing Budget
Item Fixed Asset Monthly Expenses Other Expenses

(RM) (RM) (RM)
Fixed Assets 1,200 - -
Signboard
Monthly
Expenses 300
 Delivery 250
expenses 
Advertising cost
Other Expenses
 Brochure - - 500
 Business - - 500
Card - 450
 Signboard
license
Total 1750 1000 1000
Table 16: Marketing Budget
25
6.0 Operational / Production Plan
6.1 Introduction
One of the most crucial aspects to consider in a corporation is the operating strategy. We must
guarantee that our company meets the expectations of our customers, which include
manufacturing factors such as quality, quantity, and time management. As a result, it is critical
to guarantee that the company can produce and provide the services that were intended in the
marketing strategy.
6.2 Operational Objective
i. To attain uniformity and stability in production and supply. When we establish

consistency and stability, the level of production and services in our firm will rise,
resulting in a better outcome.
ii. Ensuring that the business operation system operates smoothly in order to preserve the
quality of the products and services provided to customers. Our consumers will be more
than delighted if our business functions well since it will increase the demand for our
goods.
iii. To guarantee that the quality of our products and services meets the defined criteria. The
goal is to guarantee that the products we give match the requirements and the demands
of the customers.
6.3 Facilities and Improvement

a. Location
Figure 2: Location of SESIRAP Popcorn
26
SESIRAP Popcorn is located at Desa Alam, 41050 Shah Alam, Selangor. We have selected this
location as our business site. We selected this area based on a number of factors, including
transit, infrastructure, distance, and the important factor is environment. Furthermore, we regard
our location as essential because this place is one of the most well-known structures in Shah
Alam. Our facility is also easy to find because it is next to a famous brand such as Lily Petuna
and Tarbiah Sentap, which is a popular destination for visitors.
b. Layout plan
i. The kitchen space
Figure 3: Kitchen layout of SESIRAP Popcorn
ii. Office space
Figure 4: Office layout of SESIRAP Popcorn
27
c. Business and Operation hours
i. SESIRAP Popcorn Schedule
Days Open Closing
Monday 9.00 AM 10.00 PM
Tuesday 9.00 AM 10.00 PM
Wednesday 9.00 AM 10.00 PM
Thursday 9.00 AM 10.00 PM
Friday 9.00 AM 10.00 PM
Saturday 9.00 AM 14.00 PM
Table 17: Business operation hours
ii. Administration Office Schedule

Days Open
Monday – Friday 8.00 AM – 5.00 PM
Saturday – Sunday Closed
Table 18: Administration Office Schedule
6.4 Factory Process
Start RAW
MATERIAL
RECEIVE COOKING
ORDER PROCESS
PAYMENT
PACKAGING
FROM CUSTOMER
DELIVERY/
END
POSTAGE
Figure 5: Factory process
28
a. Raw Material from Supplier
The supplier delivers a raw material to SESIRAP Popcorn factory. The raw material will be
stored in accordance with the material's requirements, such as refrigerated storage, dry storage,
and chilled storage.
b. Cooking Process
Cooking popcorn after receiving ingredients from supplier.
c. Receive Order
SESIRAP Popcorn will accept a client order and will take action to meet the customer's material
requirement for food and beverages.
d. Payment from Customer

The customer will pay for their order through online payment or cash on delivery (COD).
e. Packaging
Wrap the order by using a bubble wrap to avoid the popcorn from breaking and seal it with
packaging bag.
f. Delivery/Postage
For delivery only covered from Shah Alam and Klang area. For postage cover entire Malaysia.
6.5 Strategy and Plans
Short-term Strategies
1. Boost employee productivity and decrease risk of theft.
2. Test new popcorn menu.
3. Maintain a positive relationship with your customer and provider.
4. Ensure that clients are happy with the things they have purchased.
5. To function in a methodical and efficient manner.
29
Long-term Strategies
1. Invest in staff
The most important aspect of a factory continual growth and adaptability is its staff. The
factory’s personnel have a huge influence on the experience of visitors from the time they walk
in the door. Proper training is required to sustain the quality of these encounters, but training
sessions should also be focused on the future.
2. Embrace continuous innovation

Innovative opportunities at a factory may take many forms, ranging from new menu concepts
that that offer the firm a distinct personality and set it apart. Revamping a factory’s appearance
and feel may offer the business a more current air, and it's a wonderful way to maintain a brand's
style evident in all capacities.
3. Take use of modern technologies.

New technology will continue to make factory more efficient, just as electronic machines,
automatic cleaning solutions and tabletop kiosks have. Keep an eye out for emerging technology
and learn about what they can accomplish for the food and beverages industry. Adopting the
proper ones might result in a significant pay-out.
30
6.6 Manufacturing Process
Start
Search goods
from local
shop
order goods
from supplier
Make a
payment to a
supplier
Supplier
deliver goods
at restaurant
Received
invoice from
supplier
End
Figure 6: Manufacturing process
Search goods from local shop

Entrepreneurs locate items at supplier shops and find inexpensive prices with excellent quality
goods that are worthwhile to purchase in order to save the course.
Order goods from supplier
The entrepreneur places an order with a supplier.
Make a payment to the supplier
The entrepreneur makes a payment to the supplier.
Supplier deliver goods at restaurant
The supplier delivered the goods order to SESIRAP Popcorn at Desa Alam, Shah Alam.
Received invoice from supplier
When SESIRAP Popcorn get an invoice from a supplier, the staff will forward it to the
administrative office for the finance manager.
31
6.7 Future Equipment Needed
Name of Equipment Number of Equipment
Needed
Popcorn Machine Gas
32
Heat Sealer
Table 19: Equipments needed
In order to expand our SESIRAP Popcorn in the future, this product need the equipment
listed above. This is due to the importance of such equipment in our business, such as popcorn
gas machines. The machine comes with a popcorn scoop, and an easily removable 20-ounce
stainless-steel kettle that works with the standard 110 volts. It is perfect for even the busiest
movie theatre.
Apart from that, a Heat Sealer also can assist in increasing efficiency within SESIRAP
Popcorn shop. Heat sealers are used in multiple forms of flexible packaging applications. Many
products within industrial, retail, pharmaceutical, and food packaging are sealed using a form
of heat sealer. The heat sealer plays a central role in keeping food fresh and safe. with this
technology, the process of making popcorn and packaging will be faster and more effective.
33
7.0 Organizational Plan
The organizational plan is a component of the business plan that specifies the enterprise's
ownership structure. It describes in detail who has what sort of power in the organization and
how each member of the enterprise interacts with others while carrying out their managerial
tasks. Organizational planning is also the process of establishing a company's reason for being,
formulating goals targeted at reaching maximum potential and designing increasingly discrete
tasks to fulfil those goals. Each step of planning is a subset of the previous one, with strategic
planning being the most important. A proper organizational plan comprises four stages:
strategic, tactical, operational, and contingency. Each step of planning is a subset of the previous
one, with strategic planning being the most important.
7.1 Share of Ownership
Name/Position Share of Ownership Amout of Equity Invested

(%) (RM)
Mohamad Hazwan Bin 20 RM20,000
Mohamad Ismail
(General Manager)
Nor Aina Binti Alias 20 RM20,000
(Assistant Manager)
Nor Hani Binti Suhaimi 20 RM20,000
(Administrative Manager)
Siti Nurharlina Binti 20 RM20,000
Jaluddin
(Operational Manager)
Nik Nur Hasmira Binti Nik 20 RM20,000
Daud
(Marketing Manager)
Ahmad Bakhtiar Bin 20 RM20,000
Muhammad Yusoff
(Financial Manager)
Total: RM100,000
Table 20: Share of Ownership
34
We decided to manage SESIRAP Popcorn for at least five years and all partners are banned
from dissolving the firm without the approval of the other partners. We also agreed on our roles
at our general meeting, which were based on our academic qualifications, talents, and
experience. Also, because of the higher level of living, our business's future possibilities might
be broader in terms of geography. Furthermore, we intend to build more branches and stalls
around Selangor, while also expanding our factory in Selangor to promote SESIRAP Popcorn
in our own nation.
7.2 Organizational Chart
Mohamad Hazwan
Bin Mohamad Ismail
(General Manager)
Ahmad Bakhtiar
Nor Hani Binti Siti Nurharlina Nik Nur Hasmira
Nor Aina Binti Bin Muhammad
Suhaimi Binti Jaluddin Binti Nik Daud
Alias (Assistant Yusoff
(Administrative (Operational (Marketing
Manager) (Financial
Manager) Manager) Manager)
Manager)
Chart 3: Organizational Chart
35
7.3 Key Management Personnel
a. Employee Background
General Manager
Name Mohamad Hazwan Bin Mohamad Ismail

Identity Card Numbers 961202-13-7423
Address 8, Jalan Kristal Satu 7/78a, Seksyen 7, 40000 Shah Alam,
Selangor
E-mail M.Hazwan02@gmail.com
Phone Number 018-83996472
Date of Birth 2nd December 1996
Marital Status Single
Academic Qualification  Master’s in Business Studies
 Bachelor’s in International Business
 Diploma in Business Studies
Skills  Management.
 Leadership skills.
 Assess staffing needs and conduct performance
reviews for employees twice a year.
Experiences  General Store Manager at Hermes Singapore for 3
years.
 Manager at Swiss Garden Hotel for 3 years.
Present Occupation General Manager at SESIRAP Popcorn.
Assistant Manager
Name Nor Aina Binti Alias

Address 70G, Jalan Kristal 7/77, Seksyen 7, 40000 Shah Alam,
Selangor
E-mail Aina.alias@gmail.com
Date of Birth 23rd May 1995
36
Academic Qualification  Bachelor of Applied Language Studies (Hons.)
Malay Language for Professional Communication.
 Diploma in Business Studies
Skills  Leadership skills.
 Organized
 Excellent in microsoft excel.
Experiences  Assistant Manager at Agmo Studio, Petaling Jaya
for 2 years.
 Secretary at IOI Group 1 year.
Present Occupation Assistant Manager at SESIRAP Popcorn.
Administrative Manager
Name Nor Hani Binti Suhaimi

Address i-Suite Tower, i-City, Selangor Golden Triangle, 40000
Shah Alam, Selangor
E-mail Norhani95@gmail.com
Date of Birth 23rd September 1995
Academic Qualification  Bachelor’s in office systems management (Hons)
 Diploma in Office Management and Technology
Skills  Ability to analyse and prioritize projects and office
duties in a timely manner.
 Capable of juggling several duties while
maintaining high quality standards.
 Excellent research skills.
 Solid communications skills.
Experiences 4 years experience at Herlo Consultancy Sdn Bhd, Johor
Bahru.
Present Occupation Administrative Manager at SESIRAP Popcorn.
37
Operational Manager
Name Siti Nurharlina Binti Jaluddin

Address No 8 Solok Gambus 4c Taman Desawan 41200 Klang
Selangor Darul Ehsan.
E-mail Harlina2298@gmail.com
Date of Birth 22 February 1994
Academic Qualification  Bachelor’s in office systems management (Hons)
Skills  Strong problem solving, critical thinking,
interpersonal and verbal and written communication
skills.
 Proficiency with computers, especially MS Office.
Experiences  2 years experiences of working at Institut Diplomasi
dan Hubungan Luar.
 2 years experiences of working at Majlis
Perbandaran Klang.
Present Occupation Operational Manager at SESIRAP Popcorn.
Marketing Manager
Name Nik Nur Hasmira Binti Nik Daud

Address 19, Jalan Vanadium 7/34, Seksyen 7, 40000 Shah Alam,
Selangor
E-mail Hasmira1112@gmail.com
Date of Birth 12 November 1994
Academic Qualification  Bachelor’s of Business Administration (Hons)
Marketing
Skills  Creativity
38
 Interpersonal Communication
 Patience
 Time management
Experiences  2 years experiences of working at GSW Holdings
Sdn Bhd.
 2 years experiences of working at Maze Concept
Technology Wood Panels.
Present Occupation Marketing Manager at SESIRAP Popcorn.
Financial Manager
Name Ahmad Bakhtiar Bin Muhammad Yusoff

Address No 29, Jalan Kristal Tiga 7/76c, Seksyen 7, 40000 Shah
Alam, Selangor
E-mail Bakhtiar96@gmail.com
Date of Birth 23rd November 1996
Academic Qualification  Bachelor’s of Business Administration (Hons)
Finance
Skills  Problem Solving
 Communication
 Analyze Financial Data
 Secure Financial Statement
 Attention to detail
Experiences  1 Year experience at GPL Group of Companies.
 2 Years at Genting Ehsan (SP) Sdn. Bhd.
Present Occupation Financial Manager at SESIRAP Popcorn.
39
b. Career Highlights
No Position & Name Career Highlights

1. General Manager  Proven experience in managerial
position.
 Mohamad Hazwan Bin
Mohamad Ismail  Advance knowledge in business.
 Developing unique taste of product.
2. Assistant Manager  Good in handling crtical situations.
 Nor Aina Binti Alias  Expert in managing office.
3. Administrative Manager  Experience in a related field, such as

management or financial reporting,
 Nor Hani Binti Suhaimi
preferred.
 Exceptional leadership and time, task,
and resource management skills.
 Strong problem solving, critical
thinking, coaching, interpersonal, and
verbal and written communication
skills.
 Proficiency with computers, especially
MS Office.
4. Operational Manager  Degree-level qualification in business
study or office management.
 Siti Nurharlina Binti Jaluddin
 Excellent in handling the employees
 Manage quality assurance programs.
 Strategize process improvements.
5. Marketing Manager  Degree-level qualification in a
hospitality and/or marketing field.
 Nik Nur Hasmira Binti Nik
Daud  Excellent selling and networking
capability.
 Knowledge of local market.
 Excellent organizational and planning
skills.
 Excellent leadership, interpersonal and
communication skills.
 Strong analytical skills to understand
key business indicators and competitive
trends and develop approaches to these
challenges.
40
6. Financial Manager  Bachelor's degree in Finance or
Accounting; CPA a plus.
 Ahmad Bakhtiar Bin
Muhammad Yusoff  Ability to synthesize large quantities of
complex data into actionable
information.
 Ability to work and effectively
 communicate with senior-level business
partners.
 Strong demonstrated use of Excel,
Word and PowerPoint.
Table 21: Career Highlights
7.4 Key Management Roles
No Position & Name Career Highlights

1. General Manager  Controls day-to-day operations by
scheduling, ordering, and developing
 Mohamad Hazwan Bin
the restaurant team members.
Mohamad Ismail
 Controls profit & loss, by following
cash control/security procedures,
maintaining inventory, managing labor,
reviewing financial reports, and taking
appropriate actions.
 Recruits, interviews, and hires team
members, conducts performance
appraisals, takes disciplinary action,
motivates, and trains.
 Has authority to hire and terminate (or
participate in those decisions) with
approval/partnership from Human
Resources.
 Ensures that the Occupational Safety
and Health Act, local health, and safety
codes, as well as the company safety
and security policies are being adhered
to.
 Ensures that the restaurant is following
the preventative maintenance program
with regards to facility, equipment, and
grounds maintenance.
41
 Ensures a safe working and customer
experience environment by facilitating
safe work behaviors of the team.
 Maintains fast, accurate service,
positive guest relations, and ensures
products are consistent with company
quality standards.
 Ensures food quality and 100%
customer satisfaction.
 Ensures complete and timely execution
of corporate & local marketing
programs.
2. Assistant Manager and Operational  Coordinate daily Front of the factory
Manager and Back of the factory operations.
 Nor Aina Binti Alias  Deliver superior service and maximize
customer satisfaction.
 Siti Nurharlina Binti Jaluddin
 Respond efficiently and accurately to
customer complaints.
 Regularly review product quality and
research new vendors.
 Organize and supervise shifts.
 Appraise staff performance and provide
feedback to improve productivity.
 Estimate future needs for goods, kitchen
utensils and cleaning products.
 Ensure compliance with sanitation and
safety regulations.
 Manage company good image and
suggest ways to improve it.
 Control operational costs and identify
measures to cut waste.
 Create detailed reports on weekly,
monthly and annual revenues and
expenses.
 Promote the brand in the local
community through word-of-mouth and
restaurant events.
 Recommend ways to reach a broader
audience (e.g. discounts and social
media ads).
 Train new and current employees on
proper customer service practices.
42
 Implement policies and protocols that
will maintain future restaurant
operation
3. Administrative Manager  Supervising the day-to-day operations
of the administrative department and
 Nor Hani Binti Suhaimi
staff members.
 Hiring, training, and evaluating
employees and taking corrective action
when necessary.
 Developing, reviewing, and improving
administrative systems, policies, and
procedures.
 Ensuring the office is stocked with
necessary supplies and that all
equipment is working and properly
maintained.
 Planning, scheduling, and promoting
office events, including meetings,
conferences, interviews, orientations,
and training sessions.
 Collecting, organizing, and storing
information using computers and filing
systems.
 Overseeing special projects and
tracking progress towards company
goals.
 Building and expanding on skills by
engaging in educational opportunities
4. Marketing Manager  Setting business development and
strategy for the restaurant chain.
 Nik Nur Hasmira Binti Nik
Daud  Extensive analysis covering all sales
aspects of sales and preparing the
marketing plan in line with the brand
vision and objectives.
 Setting up overall business strategy-
product development, communication
strategy, budget, calendar, events
calendar, digital media, social media
and promotional activities with local
media and media agencies.
 Manage and update of factory content
on the website.
43
 Manage an events schedule to
maximize yield and ensure the complete
administration and execution of all
planned events.
 Attend events, as required, to build
relationships with a network of
potential customers and develop
possible business opportunities.
 Analyze local market trends and
competitor activity to identify business
leads.
 Receive and convert incoming enquiries
to achieve targets and maximize
revenue.
5. Financial Manager  Prepare business activity reports,
financial statements, and forecasts.
 Ahmad Bakhtiar Bin
Muhammad Yusoff  Make sure financial legal requirements
are met.
 Developing financial reporting systems.
 Find ways to reduce or maintain costs
by studying financial reports and
business processes.
 Analyze market trends to discover
business opportunities and maximize
profits.
 Aid management in financial decisions.
 Maintain up to date financial system
knowledge.
Table 22: Key Management roles
7.5 Schedule of Remuneration
No Position & No. of Salary EPF Socso Total

Name Workers (RM) (7%) (1.75%) (RM)
1. General 1 3000 210 52.50 2737.50
Manager
2. Assistant 1 2500 175 43.75 2281.25
Manager
44
3. Administrative 1 2300 161 40.25 2098.75
Manager
4. Operational 1 2700 189 47.25 2463.75
Manager
5. Marketing 1 2300 161 40.25 2098.75
Manager
6. Financial 1 2300 161 40.25 2098.75
Manager
TOTAL 6 15,100 1057 264.25 13,778.75
Table 23: Schedule of remuneration
7.5.1 List of Office Furniture
Type Quantity (Unit) Price Per Unit (RM) Total (RM)

Office table (corner) 2 700 1400
Office table (computer table) 2 990 1980
Office chair 4 120 480
Sofa 2 2349 4698
Dining table set (6 chairs) 1 1600 1600
Meeting table set (10 chairs 1 2469 2469
TOTAL 12,627
Table 24: List of office furniture
7.5.2 List of Office Equipment

Water cooler 1 99 99
Printer 1 690 690
Computer set 3 400 1200
Mini refrigerator 1 300 300
LCD Television 1 800 800
Photostat Machine 1 2100 2100
Stove 2 89 178
TOTAL 5,367
Table 25: List of office equipment
45
7.5.3 List of Office Supplies

Pen 10 1.20 12
Permanent marker 5 2.50 12.50
Stapler 5 3 15
Paper scissors 5 1.79 8.95
Puncher 3 6 18
File 15 2 30
Dustbin 6 2.20 13.20
Receipt book 4 4 16
Sticky notes 6 3.50 21
A4 Paper 4 20 80
Paper clip 3 3.90 11.70
Envelope 15 0.30 4.5
TOTAL 242.85
Table 26: List of office supplies
7.6 Organizational Budget
Item/Equipment Fixed Asset Monthly Expenses Other

(RM) (RM) Expenses
(RM)
Fixed asset
 Office Furniture 12,627
 Office Equipment 5,367
Working capital
 Salary 13,778.75
 Utilities 600
 Internet, telephone, fax 500
 Rent 2200
Other expenses
46
 Business registration fee 290
 License 240
 Roadtax 350
 Insurance 1500
 Office supplies
242.85
TOTAL 17,994 17,078.75 2,622.85

Table 27: List of organizational budget
47
8.0 Financial Report
8.1 Strat Up Cost
SESIRAP POPCORN
CAPITAL EXPENDITURE
Types of fixed Assets & Pre- Estimated Cost (RM) Estimated Economic
expenditures Life (years)
Administrative/Organisation
Office furniture 5,550 5
Office equipment 5,367 5
Office supplies 246 5
Motor vehicle 27,957 10
Operational /Technical
Food processor 3,500 5
Digital weight scale 570 5
Sticker printing machine 450 5
Marketing & Sales
Signboard 1,200 5
One-time Start-up Expenditure
Installation of fixtures/equipment 5,000
Starting inventory cost 10,000
Office supplies 400
Legal and professional fees 1,000
Advertising for opening 1,000
Other Pre-Operations Expenditure
Deposit (rent, utilities) 2,000
Business registration & license 348
Insurance & road tax for motor vehicle 1,220
Other expenditure 500
Research & development 200
Prototype 120
Manufacturing 300
Total 65,928
Table 28: Capital Expenditure
DEPRECIATION METHOD
Straight line
48
8.2 Working Capital
SESIRAP POPCORN
WORKING CAPITAL PROJECTION
Sales & Marketing Costs (monthly)

Delivery & advertising cost 550
General & Administration Costs (monthly)
Salaries, wages, EPF, & SOCSO 17,500
Utilities 500
Internet, telephone& fax 500
Office rental 2,000
Operations & Technical Costs (monthly)
Purchase of raw material/Goods 5,900
Gas Cooker 1,000
Pretty expenses 8,000
Overhead 7,000
Other Expenditure (monthly)
Administrative expenses 1,951
Marketing expenses 1,300
Operating expenses 150
TOTAL WORKING CAPITAL 39,351
Table 29: Working Capital Projection
8.3 Start Up Capital And Financial

SESIRAP POPCORN
Tax rates
Year 1 20%
Year 2 20%
Year 3 20%
ESTIMATED START-UP CAPITAL
FINANCING
Equity: Share & venture capital 20%
Loan 200,000
Annual interest rate 7%
Loan Duration (years) 5
49
8.4 Cash Flow Statement
SESIRAP POPCORN
STATEMENT OF CASH FLOW
FOR THE YEAR ENDED 31 DECEMBER
2022 2023 2024
(RM) (RM) (RM)
CASH INFLOW
Capital 120 000 - -

Loan 200 000 - -
Cash sales 1 005 500 1 050 500 1 080 500
Collection of account receivables - - -
TOTAL CASH RECEIPT 1 325 500 1 050 500 1 080 500
CASH OUTFLOW
Pre-operating & incorporation 22,088 - -

expenditure
Sales & marketing expenditure 6,600 6,600 6,600
General & administrative expenditure 246,000 246,000 246,000
Operations & technical expenditure 98,900 98,900 98,900
Other expenditure 40,812 40,812 40,812
Purchase of fixed assets 44,840 - -
Principal 40,000 40,000 40,000
Interest on loan 7,500 7,500 7,500
Tax payable - - -
TOTAL CASH OUTFLOW 506,740 439,812 439,812
CASH SURPLUS 818 760 610 688 640 688
BEGINNING CASH BALANCE 0 818 760 1 429 448
ENDING CASH BALANCE 818 760 1 429 448 2 070 136
Table 30: Cash Flow Statement
50
8.5 Income Statement
PRO FORMA STATEMENT
SESIRAP POPCORN
PRO FORMA INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER
2022 2023 2024
(RM) (RM) (RM)
Sales 1 005 500 1 050 500 1 080 500
Less: Operating Expenses &
Expenditure
Pre-operating & incorporation 22,088 - -
expenditure
General & administrative 246,000 246,000 246,000
Sales & marketing expenditure 6,600 6,600 6,600
Operations & technical expenditure 98,900 98,900 98,900
Other expenditure
Interest on loan 7,500 7,500 7,500
Depreciation on fixed assets 5,227 5,227 5,227
Total expenditure: (386,315) (364,227) (364,227)
Net Income Before Tax 691,185 686,273 716,273
Less: taxation (20%) (138,237) (137.254) (143,254.60)
Net Income After Tax 495,348 549,018.40 573,018.40
Accumulated Net Income 495,348 549,018.40 573,018.40
Table 31: Income Statement
51
8.6 Depreciation Of Fixed Assets
Types of fixed asset Office furniture

Cost (RM) 5,550
Depreciation method Straight line
Economic life (years) 5
Year Annual depreciation Accumulated Book value
depreciation
5,550
1 1,110 1,110 4,440
2 1,110 2,220 3,330
3 1,110 3,330 2,220
4 1,110 4,440 1,110
5 1,110 5,550 0
Types of fixed asset Office equipment

Cost (RM) 5,367
depreciation
5,367
1 1,073.40 1,073.40 4,293.60
2 1,073.40 2,146.80 3,220.20
3 1,073.40 3,220.20 2,146.80
4 1,073.40 4,293.60 1,073.40
5 1,073.40 5,367 0
Types of fixed asset Office supplies

Cost (RM) 246
depreciation
246
1 49.20 49.20 196.8
2 49.20 98.40 147.6
3 49.20 147.6 98.40
4 49.20 196.8 49.20
5 49.20 246 0
52
Types of fixed asset Motor vehicle
Cost (RM) 27,957
depreciation
27,957
1 2,795.70 2,795. 70 25,161. 30
2 2,795.70 5,591. 40 22,365. 60
3 2,795.70 8,387. 10 19,569. 90
4 2,795.70 11,182. 80 16,774. 20
5 2,795.70 13,978. 50 13,978. 50
6 2,795.70 16,774. 20 11,182. 80
7 2,795.70 19,569. 90 8,387. 10
8 2,795.70 22,365. 60 5,591. 40
9 2,795.70 25,161. 30 2,795. 70
10 2,795.70 27,957 0
Types of fixed asset Food processor

Cost (RM) 3,500
depreciation
3,500
1 700 700 2,800
2 700 1,400 2,100
3 700 2,100 1,400
4 700 2,800 700
5 700 3,500 0
Types of fixed asset Digital weight scale

Cost (RM) 570
depreciation
570
1 114 114 456
2 114 228 342
3 114 342 228
4 114 456 114
5 114 570 0
53
Types of fixed asset Sticker printing machine
Cost (RM) 450
depreciation
450
1 90 90 360
2 90 180 270
3 90 270 180
4 90 360 90
5 90 450 0
Types of fixed asset Signboard

Cost (RM) 1,200
depreciation
1,200
1 240 240 960
2 240 480 720
3 240 720 480
4 240 960 240
5 240 1,200 0
54
8.7 Balance Sheet
BALANCE SHEET
SESIRAP POPCORN
PRO FORMA BALANCE SHEET AS AT 31 DECEMBER
2022 2023 2024

(RM) (RM) (RM)
ASSETS
Non-current Assets (Book Value)
Land & building - - -
Other fixed assets 39,613 34,386 29,159
Current Assets
Inventory 44,840 89,680 89,680
Accounts receivable - - -
Cash balance 1 005 500 1 050 500 1 080 500
Short term investments 30,000 120,000 210,000
TOTAL ASSETS 1 119 953 1 294 566 1 406 339

Owner’s Equity
Capital 120 000 120 000 120 000
Accumulated income 495,348 549,018.40 573,018.40
Market shares (10%) 100, 550 120,660 144,792
Dividends declare 65,250
Long-term Liabilities
Loan balance 160,000 120,000 80,000
Current Liabilities
Accounts payable 107,283 230,932.56 293,117.16
Accrued expenses 71,522 153,955.04 195,411.44
Tax payable - - -
TOTAL EQUITY & LIABILITIES 1 119 953 1 294 566 1 406 339
Table 32: Balance Sheet
55
9.0 Project Milestone
Project milestones Is a month-to-mouth schedule that shows the deadlines or milestones of

activities critical to SESIRAP Popcorn
ACTIVITIES DEADLINES
Business Registration 1 January 2021
Incorporation of venture 1 February 2021
Research and development begin 1 March 2021
Completion of design and development 1 May 2021
Preparation of factory and office 1 June 2021
Ordering of material for operation 1 November 2021
Starting of operation 1 January 2022
Table 33: Project Milestone
9.0 Conclusion
To summarize, SESIRAP Popcorn is a company that is continually striving to succeed in the food
industry. Even though we have a lot of competitors that are doing the same service as we do, we do
believe in our focus and mission for this company's success. Plus, this company also has a strong and
work-minded organization that has brought light to the company with each of the managers holding their
responsibilities to ensure the business run smoothly.
Besides that, we will make sure to satisfy our customers with how the packaging of the product
will be done by us and the flavouring taste from the popcorn will be made by us too. Other than that,
every advertisement we made on our product will enable us to compete with other snack businesses in
Malaysia in terms of price, quality, and the audience of the product. We will make sure every customer
who comes to will be satisfied with the taste of our fresh-made and crunchy popcorn. We will also
convince them that our popcorn is one of the best snacks in Malaysia.
Furthermore. SESIRAP Popcorn has put out a lot of effort during the survey in terms of business
establishment and financial projections. In this regard, we strive to give our product in line with our
customers wants, desires, and needs. Lastly, we believe that SESIRAP Popcorn will achieve its
objectives, vision, and mission with excellence.
56
10.0 APPENDICES
General Manager Office SESIRAP Pantry Office
SESIRAP Office SESIRAP Popcorn Factory
57
SESIRAP Company and Factory
Building
58

Business Plan - SESIRAP Popcorn - Group 4 - ENT530

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SESIRAP POPCORN

Faculty : Academy Of Language Studies

Submitted to Madam Nadiah Maisarah Binti Abdul Ghani

The main objective of SESIRAP Popcorn is to be recognized as a popular popcorn

Name of the business SESIRAP Popcorn

Business address Desa Alam, 41050 Shah Alam, Selangor

Website address sesirappopcorn.com.my

E-mail address Sesirap_popcorn@gmail.com

Telephone number 04-9704852

Form of business Partnership

Main activity Selling popcorn

Date Of Commencement 1st January 2022

Date of registration 1st January 2021

Registration number In progress

Name of Bank Maybank Berhad

Bank Account Number 0302 0205 8520

Figure 1: Company Logo

2.2 Company Background

3.1 Nature of Business

3.2 Note Trends

3.2.1 Environmental and business trends

3.2.2 Demographics trends

Demographics are a set of characteristics which can be used to predict consumer

3.2.3 Economic trends

3.3 Cultural and governmental influences

3.4 Key Success Factors in an Industry

5.1 Marketing Plan

5.1 Introducing of Marketing

5.2 Objectives of Marketing

Demographic segmentation is the division of a market based on factors such as age,

5.3.2 Major Purchaser

Gender Percentage Number of Purchaser

We assumed that our purchaser is about 15% of the total population.

Total of major purchaser = 15% x 617,149 people = 92, 572 people.

5.4 Market Size And Trends

Customers Percentage (%) Estimate Buyers Price/Products (RM) Total (RM)

We assumed that our purchaser is about 15% of the total population.

Total of major purchaser = 15% x 617,149 people = 92, 572 people.

Total Market size = RM 1,851,440

The population of Shah Alam in Year 2 is predicted to be increased by 4% which is around

Customers Percentage (%) Estimate Buyers Price/Products (RM) Total (RM)

Females 55% 65, 498 20.00 1,309,960

Males 45% 53, 590 20.00 1,071,800

Table 5: Market Size and Trends

We assumed that our purchaser is about 19% of the total population.

Total of major purchaser = 19% x 626,780 people = 119,088 people.

The population of Shah Alam in Year 3 is predicted to be increased by 3% which is around

Customers Percentage (%) Estimate Buyers Price/Products (RM) Total (RM)

Females 50% 71,014 20.00 1,420,280

Males 50% 71, 014 20.00 1,420,280

Table 6: Market Size and Trends

Total of major purchaser = 22% x 645,583 people = 142,028 people.

Total Market size = RM 2,840,560

Market Share of SESIRAP Popcorn for 3 years:

Year Total Number of Purchaser Amount of Market Size (RM)

Potential annual growth of SESIRAP Popcorn based on gender of people:

Gender Potential Growth (%) Year 1 Year 2 Year 3

5.5.1 Identifying Competitors

COMPETITORS STRENGTHS WEAKNESS

5.5.2 Discussion About Competitors

5.5.3 Ranking of The Competitors

RANK OF COMPETITORS COMPETITORS

5.6 Estimated Market Share And Sales.