FUNDAMENTALS OF ENTREPRENEURSHIP

ENT530

BUSINESS PLAN

FACULTY OF ACCOUNTANCY
TAC2204D

PREPARED BY :

FIRDHAUS BIN MOHAMED BADRUDDIN 2020492568

AQILAH NAJIHAH BINTI IDRIS 2020819924

NUR SYAFIZAH BINTI KAMARUDIN 2020495752

NIK QAISARA BINTI NIK BADRUL HISHAM 2020847194

NURFARISA BINTI MOHD TOHID 2020878514

PREPARED FOR :
MADAM RUSNAH ISMAIL

SUBMISSION DATE :
21 JULY 2022
 ACKNOWLEDGEMENT

The completion of this project could not have been possible without the participant and
assistance of a lot of individuals contributing to this project.

First and foremost, we would like to express our sincere gratitude to Allah SWT for the guidance
He has given us to complete our business plan.

Furthermore, we would like to express our appreciation towards Madam Rusnah Ismail, our
lecturer for Entrepreneurship (ENT530) for her endless support, kindness and understanding
during the completion of the project.

Next, we would like to extend our sincere thanks to each and every of our group members for
giving us full contribution towards our project. We also would like to thank all of our family
members and friends for the motivation and support given. Last but not least, we would like to
thank everyone who is involved in the project directly or indirectly.

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 TABLE OF CONTENT

No. CONTENT Page

Number

Acknowledgement 1

List of Tables 4-5

List of Figures 5-6

1.0 Executive Summary 7

2.0 Company Profile

2.1 Company Name & Logo 8
2.2 Company Background 8
2.3 Business Vision 9
2.4 Business Mission 9

3.0 Environmental Industry Analysis 11

3.1 Note Trends 11
3.2 Key Success Factors 11-12

4.0 Description of Venture

4.1 Details of Product & Service 12
4.2 Problems and Solution 13
4.3 Value Proposition 13-14
4.4 Demonstrable Customer Demand 14
4.5 Existing Competition 14
4.6 Timelines 15

5.0 Marketing Analysis & Competition 16

5.1 Customer(Target Market) 16
5.2 Market Size 17
5.3 Market Share 17-18
5.4 Barriers To Entry 18
5.5 Competition and Competition Edges 19-20
5.6 Marketing Strategies 21-24
5.7 Marketing Budget 24-26
5.8 Administration Budget 26-27

6.0 Operation Plan

6.1 Development 28
6.2 Production 28-29

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 6.3 Facilities 29-31
6.4 Staffing 31-32
6.5 Equipment 32
6.6 Supplies 32-36
6.7 Production Budget 36-37

7.0 Organization Plan

7.1 Ownership Structure 38
7.2 Management Teams 39-44
7.3 External Resource and Service 45
7.4 Human Resource 45

8.0 Financial Plan

8.1 Capital Expenditure Projection of FuwaFuwa Bakery 46
8.2 Pre-Operating and Working Capital Projection of FuwaFuwa Bakery 47
8.3 Sales and Purchases Projection of FuwaFuwa Bakery 48
8.4 Project Implementation Cost of FuwaFuwa Bakery 49
8.5 Sources of Project Financing of FuwaFuwa Bakery 50
8.6 Loan Amortisation and Hire Purchase Schedule of FuwaFuwa Bakery 50
8.7 Depreciation of Fixed Asset of FuwaFuwa Bakery
52-53
8.8 Cash Flow Pro Forma Statement of FuwaFuwa Bakery
54-56
8.9 Pro-Forma Income Statement of FuwaFuwa Bakery
57-58
8.10 Balance Sheet of FuwaFuwa Bakery 59
8.11 Financial Performance of FuwaFuwa Bakery 60

9.0 Project Milestone 61

10.0 Conclusion 62

11.0 Reference 63

12.0 Appendices 64-65

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 LIST OF TABLES

N0. TABLE PAGE

4.1 DETAILS OF PRODUCT OR SERVICE 12

5.3 MARKET SHARE 17-18

5.5 COMPETITION AND COMPETITION EDGES 19

SALES FORECAST 20

5.6 ADVERTISING METHOD 23

5.7 MARKETING BUDGET 24-25

SCHEDULE OF REMUNERATION 25-26

LIST OF OFFICE EQUIPMENT 26

5.8 ADMINISTRATION BUDGET 26-27

6.3 OPERATION HOUR 31

6.4 STAFFING 31-32

6.5 EQUIPMENT 32

6.6 MATERIAL REQUIREMENT 33-34

PURCHASE FORECAST 35

MACHINE AND EQUIPMENT 35

OVERHEAD COST 36

PROJECT IMPLEMENTAL SCHEDULE 36

6.7 PRODUCTION BUDGET 36-37

7.1 OWNERSHIP STRUCTURE 38

7.2 MANAGEMENT TEAM 39-43

MANPOWER PLANNING 44

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 SCHEDULE OF TASKS AND RESPONSIBILITIES 44

7.4 HUMAN RESOURCES 45

9.0 PROJECT MILESTONES 60

LIST OF FIGURES

No. FIGURES PAGE

2.1 COMPANY NAME AND LOGO 8

6.3 FACILITIES 29

PREMISE PLAN 31

8.1 CAPITAL EXPENDITURE PROJECTION OF FUWAFUWA BAKERY 46

8.2 PRE-OPERATING AND WORKING CAPITAL PROJECTION OF 47

FUWAFUWA BAKERY

8.3 SALES AND PURCHASES PROJECTION OF FUWAFUWA BAKERY 48

8.4 PROJECT IMPLEMENTATION COST OF FUWAFUWA BAKERY 49

8.5 SOURCES OF PROJECT FINANCING OF FUWAFUWA BAKERY 50

8.6 LOAN AMORTISATION AND HIRE PURCHASE SCHEDULE OF 50

FUWAFUWA BAKERY

8.7 DEPRECIATION OF FIXED ASSET OF FUWAFUWA BAKERY 51-52

8.8 CASH FLOW PRO FORMA STATEMENT OF FUWAFUWA BAKERY 53-55

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8.9 PRO-FORMA INCOME STATEMENT OF FUWAFUWA BAKERY 56-57

8.10 BALANCE SHEET OF FUWAFUWA BAKERY 58

8.11 FINANCIAL PERFORMANCE OF FUWAFUWA BAKERY 59

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1.0 EXECUTIVE SUMMARY

Every business must surely prepare a plan. Business plan is a report that defines in detail a
company's objectives and how it plans to achieve its goals. To start a business, we must decide
the best plan for our business to succeed in the market and to achieve our business goals.
Without any plan for our business, there will be no guideline for the business to take off.
According to the business plan, There are various aspects of plan that must be decided which are
the administration plan, marketing plan, financial plan and lastly production plan.

Our company name is Fuwa Fuwa Bakery. Fuwa Fuwa Bakery is a form of business based on a
partnership which consists of five members which hold important positions such as General
Manager, Administration Manager, Marketing Manager, Operational Manager and Financial
Manager. Our business provides Japanese cheesecake with various flavours and it is located at
Jalan Tengku Ampuan Zabedah F 9/E, 3, Ground Floor, Seksyen 9, 40100 Shah Alam, Selangor.

Fuwa Fuwa Bakery is a business that focuses on serving Japanese cheesecake in Malaysia. We
brought this cake to introduce Japanese culture in Malaysia. The market usually provides only
one particular flavour. Therefore, Fuwa Fuwa Bakery took the advantage as the new bakery store
in the market by widening the option into various types of flavours which are Original, Peach,
Mulberry, Durian, and Banana. The flavours also make our Japanese cheesecake more unique
and appetizing compared with other Japanese cheesecake. People around Shah Alam and cake
lovers are our target customers.

Our business vision is to aspire to be the best Japanese cheesecake manufacturer in Malaysia
which is made from premium ingredients and tailored to the tastes of Malaysians while our
mission is to serve Malaysians the real taste of Japanese cheesecake with an affordable price, to
ensure the satisfaction of customers with diverse tastes and demands and to guarantee the
fulfillment, trust and ongoing development of our employees while they are working with us.

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2.0 COMPANY PROFILE
2.1 COMPANY NAME AND LOGO

The name of our company is FuwaFuwa Bakery.

FuwaFuwa comes from a Japanese word, which brings the
meaning of fluffy. One of our reasons to use this name is
because it is a unique name, and it is easy for people to
actually remember our bakery name because the name is
simple and very catchy. Nonetheless, the logo created is
simple as it is easy to remember and the colour in this logo
helps to attract people to buy our product. Just by looking
at our logo, we would like to describe to our customer the
texture of our cheesecake is very fluffy and different from
any normal cheesecake.
Name of the Business : FuwaFuwa Bakery
Factors in Selecting the proposed business :
● To expand Japanese culture in dessert to Malaysia
● To give opportunities for the local to try Japanese cultural dessert
● To increase business activities in Shah Alam as there are many visiting areas.

2.2 COMPANY BACKGROUND

FuwaFuwa Bakery is a bakery business that provides one of the best Japanese
cheesecakes in town with various choices of flavour available. FuwaFuwa Bakery is a
partnership business bakery which was found by five partners who are Firdhaus Bin Mohamed
Badruddin, Nur Syafizah Binti Kamarudin, Aqilah Najihah Binti Idris, Nurfarisa Binti Mohd
Tohid and Nik Qaisara Binti Nik Badrul Hisham. FuwaFuwa Bakery has been in operation since
1st January 2023 and it is located at Jalan Tengku Ampuan Zabedah F 9/E, 3, Ground Floor,
Seksyen 9, 40100 Shah Alam, Selangor.

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 FuwaFuwa Bakery's main activity is to serve Japanese cheesecake in town with
reasonable prices because this allows the locals to try Japanese Homemade dessert and to
introduce Japanese culture in Malaysia. FuwaFuwa Bakery provides not only one particular
flavour but various types of flavours in our Japanese cheesecake such as Original, Peach,
Mulberry, Durian, and Banana. We include Durian and Banana flavours into our production as it
is locally-inspired for Malaysians since it is the culture of Malaysia. FuwaFuwa Bakery does
have a website for our consumers to browse for more detail about our bakery which is
www.Fuwafuwabakery.com.my. In addition, our business bakery email address is
fuwafuwabakery@gmail.com. If there is any consumer who would like to make orders through
phone calls, FuwaFuwa Bakery has already prepared a dialling number for the consumers to call
which is 017-5422126 and when the consumers wants to make payment using online
transactions, FuwaFuwa Bakery also prepared a bank account number for the consumers which
is 1621799368980 Maybank.

2.3 BUSINESS VISION

FuwaFuwa Bakery aspires to be the best Japanese cheesecake manufacturer in Malaysia which is
made from premium ingredients and tailored to the tastes of Malaysians.

2.4 BUSINESS MISSION

● To serve Malaysians the real taste of Japanese cheesecake with an affordable price
● To ensure the satisfaction of customers with diverse tastes and demands.
● To guarantee the fulfillment, trust and ongoing development of our employees while they
are working with us.

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Organizational Chart

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3.0 ENVIRONMENTAL INDUSTRY ANALYSIS (OVERVIEW OF INDUSTRY)

FuwaFuwa Bakery is a part of the tertiary industry where our main activity involves
the production of goods and services. The industry is more focused on serving customers and
interacting with a big number of individuals. The company falls under the category of food and
beverages. We manufacture a Japanese cheesecake for the Malaysian market in order to sell and
promote it. At our own bakery shop, we handle the product sales procedure. To enhance quality,
potential, performance, and long-term profitability across our entire business, we must make use
of our expertise and understanding in the production of Japanese cheesecake. Furthermore, our
sales revenue not only comes from in-store sales, but also from the customers who place orders
from us for various occasions. We continue to increase annually by around twice what we did the
year before, and we anticipate a positive revenue. Fuwa Fuwa Bakery has spent more on the
administrative department than on the marketing and operation departments. When there are
more competitors, we anticipate that our market share of 15% will remain constant.

3.1 Note Trends

As we know, nowadays many traders in this industry are starting to sell unique foods and
beverages which are originally from foreign countries. This is because most Malaysians now like
to try new foods, especially foods that have been varied by local entrepreneurs. So, the demand
trend for this unique food from abroad is seen to be increasing from time to time. Besides they
buy it for various occasions and during festive days, there are also some of them who buy this
type of food because of cravings. This can give satisfaction and joy to the buyers as it is easily
available and they do not have to bother to make it themselves. Therefore, this overseas food
sales business can be said to be a good thing and can generate huge profits for small and medium
entrepreneurs in our country.

3.2 Key Success Factors

Likewise with FuwaFuwa Bakery, we took inspiration from food from Japan and decided
to produce this japanese cheesecake. We take the initiative to produce cakes that suit the tastes of
Malaysians by including a variety of local fruits into our homemade cakes. In addition, our main
focus is to ensure that customers can enjoy our fluffy and delicious cakes without feeling bored.

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Therefore, with the availability of various fruit flavours, customers will feel satisfied. In
addition, we also ensure that the packaging and packaging methods we use are quality and safe
where the appearance of the cake will not be easily damaged if the customer chooses to “take
away”. We want customers to experience the best customer services from us and give us good
ratings. Being known as one of the top bakeries in the industry is our dream.

4.0 DESCRIPTION OF VENTURE

4.1 Details of Product or Service

CHARACTERISTIC DESCRIPTION

PRODUCT Japanese Cheesecake

CATEGORY OF Food and Beverages

PRODUCT

PRIMARY USE ● Locals are able to try scrumptious Cheesecake food from
Japan.
● Serve as dessert
● Can be use for all special occasion

BENEFITS ● The ingredients used to make the Japanese cheesecake are

premium and freshly baked without using preservatives.
● Japanese cheesecake is sold at a cheaper price.
● Packaging of the product is very convenient and can be
packed as a gift for any special occasion.

UNIQUE FEATURES ● Well prepared with a unique taste from Japan

● Serve with premium quality with an affordable price
● Provide with 5 choice of flavours

TYPES OF ● Original
FLAVOURS ● Peach
● Mulberry
● Durian
● Banana

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 4.2 Problems and solutions
A. High price
- As we know, currently, it is quite difficult for consumers to get cakes at reasonable prices,
especially cakes that contain premium ingredients such as cheese. like this Japanese
cheesecake, due to its growing demand among buyers, then traders in turn began to raise
the prices of their products. This causes consumers to have to spend a lot of money to get
this japanese cheesecake just to satisfy their satisfaction.
- As a new trader in the cake production industry, FuwaFuwa Bakery strives to solve this
problem by producing Japanese cheesecake at an affordable price and made from
premium ingredients that can guarantee customer satisfaction. Therefore, customers can
enjoy Japanese cheesecake without having to worry about its price.

B. Unstrategic location
- Most of the bakeries usually don’t have a strategic location as they tend to open it in
secluded and quiet areas. Customers won’t be able to see their bakeries. As a new
business, We have to stay visible so that the consumers would notice our bakery and this
could turn them to our potential customers.
- To solve this problem, before we open our bakery, we already examine the location that
we will establish our bakery so that we can prevent opening it in a secluded area.
Moreover, we also survey the competitors around the area. We make sure that the gaps
between our competitors are not too close so that our competition won’t be high. To make
our bakery stand out, we also maximize our retail signage so that the consumers will be
attracted to our bakery.

4.3 Value Proposition

A. Has a unique taste
- The Japanese cheesecake that we made has a unique taste compared with other
cheesecake. Basically, most cheesecake tastes overly creamy and cheesy, and
occasionally eating a lot of it will make it feel queasy. However, our Japanese cheesecake
has no crust and uses less cream cheese, so eating it won't make people feel queasy. To
add lightness and fluff, we used a lot of whipped egg whites. Our cake is incredibly
fluffy and soft as a result.

B. Premium quality with an affordable price

- The Japanese cheesecake from Fuwa Fuwa bakery has a premium quality such as butter,
cream cheese, milk and grade A eggs. That makes our Japanese Cheesecake more

13
 delicious at an affordable price among other sellers. Most of the retailers sell at an
expensive price but the cake is not good and satisfying enough. Due to that, we provide a
Japanese cheesecake made of high premium quality and prepared by skilled workers. Our
production team has expertise in negotiating prices with our suppliers. Because of that,
we received a fair price for those premium materials.

C. Variety choice of flavour

- Our Japanese Cheesecake has many flavorish cheesecakes. Basically, other sellers who
sell the Japanese cheesecake specific on one flavour which is original but in our bakery
we have made improvement and the uniqueness of the taste in accordance with the tastes
of Asians.

4.4 Demonstrable Customer Demand

- It takes much more than simply releasing its products on the market to create demand for
the company. Fuwa Fuwa Bakery has done some study and research to find out what
customers want and need. To satisfy customers' demand and to position our brand in the
customer’s mind, the company will provide alternatives. The company has outlined the
activities that will occur in the short and long term future to demonstrate the customers
demand.

4.5 Existing Competition

- FuwaFuwa bakery is under the food and beverages industry. In Malaysia, this bakery
business can be considered as a hot business under this industry. Therefore, many types
of businesses and shops already exist where they sell and produce this Japanese
cheesecake. Thus, FuwaFuwa Bakery has identified several competitors and analysed the
information that can be used and implemented by our business.
- The first competitor is Secret Recipe. Secret Recipe is well known for selling varieties of
cakes which are renowned for its extensive range of top quality gourmet cakes. Next
competitor is Starbucks. Starbucks already established their name in the industry as they
are famous and becoming one of the most successful in the business. Besides that, we
also have Sydney Cake House as one of our competitors. Sydney Cake House is famous
for their original Japanese Cheese Cake since they specialize in making it. As we can see,
we have strong and incredible competitors that have the same nature of business as
FuwaFuwa Bakery. Through our competitors we will add on more specialty products that
can only be found in our company.

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 4.6 Timelines
- FuwaFuwa Bakery's main product is Japanese cheesecake. The period expected by our
business to be in this industry is 15 years. Our business takes a year for the process of
research and development including the business set-up. We also took a year and a half to
introduce our Japanese cheesecake to our customers. Besides, we also estimated that our
product will be at a rising phase of the product demand for five years. Then our product
will be at a constant buying phase for many years ahead.

A. Shorts Term Events

- Short term events play an important role to ensure the brand of the company is well
known and become the choices of the consumers. For our company, the first short term
event that will take place in January 2023 is the launching of our FuwaFuwa Bakery and
our product, Japanese cheesecake. We launch at our premises located at Jalan Tengku
Ampuan Zabedah F 9/E, 3, Ground Floor, Seksyen 9, 40100 Shah Alam, Selangor.
- Next for acquisition of first customers, we promote products on various platforms such as
Instagram, Facebook, Twitter and Tiktok. We also create business websites which is
www.Fuwafuwabakery.com.my. Next, we share reminders, repost the posters and show
customer reviews.
- For milestones for customer base growth, we begin a charity sponsoring. We also
increase posting on social media three times a day and lastly we increase overall brand
awareness.
- Lastly, for milestones for sales growth, we have an ‘Employee Of The Month’ award
programme and ‘Employee Training’ courses. We also acquired advanced equipment for
productions.

B. Long Term Events

- Meanwhile, for our long-term events, our company will begin a charity sponsoring.
Therefore, it will boost our image and reputation. Next, through social media, it helps to
build our brand and eventually increase our sales through social media platforms. Lastly,
we will collaborate with The Minions, a movie by Universal Studios for a long period of
time to achieve our mission and vision and boost our sales overseas. With that, our
products will be spread to the entire market. It fits perfectly with our long-term goal of
adding branches in the next ten years.

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5.0 MARKETING ANALYSIS AND COMPETITION

A marketing plan is the advertising strategy that a business will implement to sell its product or
service. The marketing plan will help determine who the target market is, how best to reach
them, at what price point the product or service should be sold, and how the company will
measure its efforts.

The purpose of a marketing plan is to write down strategies in an organised manner. Constantly
monitoring and adjusting a market plan is an important part of running a business as it shows
what are the best and worst ways to generate sales. Without a successful marketing plan, a
business may not be able to continue operating for very long.

Our marketing strategy goals is to increase brand awareness towards our product and to acquire
new customers. Brand awareness is important so that the customers will recognise and remember
our business, and it helps the customers understand, recall and become comfortable with our
branding and product.

5.1 Customer(Target Market)

The possible customers that will buy our product are people living around Shah Alam in the age
range of 15 to 40 years old and for the people who love cake. Based on the total population in
Shah Alam which is 481,654 people, we found that 10 percent of them are our target customers.
There are a lot of demands for unique foods in Malaysia since people nowadays love exploring
new foods especially those from abroad. Due to that, we bring out Japanese cheesecake for
Malaysians. Moreover, the demand for food like this cake will usually increase when it comes to
festive times like Hari Raya Eid, Chinese New Year, Thaipusam and so on. This is because most
of them will usually hold open house events during this festival. Furthermore, this Japanese
cheesecake is perfect for everyone to enjoy regardless of race and ethnicity. Most kids are also
very fond of this cake because of its soft and fluffy texture.

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 5.2 Market Size

𝑅𝑀15 + 𝑅𝑀13.98 + 𝑅𝑀12.90

Average market price :
3
= RM13.96

Market size : % customer consume x population x average market price x no. of buying / year

Population Shah Alam : 481,654 , 15-40 years old:

10% x 481,654 x RM13.96 x 12 months = RM8,068,668 per year

5.3 Market Share

Market share: % of market share of each competitor x market size in RM

BUSINESS BEFORE AFTER

PLAYERS
PERCENTAGE OF MARKET PERCENTAGE OF MARKET
MARKET SHARE(%) SHARE (RM) MARKET SHARE(%) SHARE (RM)

SECRET 50 4,034,334 45 3,630,901

RECIPE

STARBUCK 30 2,420,600 25 2,017,167

SYDNEY 20 1,613,734 15 1,210,300

CAKE HOUSE

FUWA FUWA - - 15 1,210,300

BAKERY

MARKET SIZE 100% 8,068,668 100% 8,068,668

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 PRODUCT/SERVICE
MARKET SHARE AND SALES

YEAR

2023 2024 2025

Market Share (%) 15% 17% 20%

Total Sales In Units 97,605 99,557 102,544

Total Sales In RM 1,210,300 1,234,506 1,271,541

5.4 Barriers To Entry

An element that prevents or hinders entrants from entering a market or particular business sector
is known as a barrier to entry. Our business builds a wall of patent protections to safeguard our
market share and our capacity to make money. We firmly feel that we have built a barrier that
will prevent any new company from entering the market and destroying our market share
because the validity period of a patent in Malaysia lasts for 20 years beginning from the filing
date. When the patent expires, other businesses might produce the products and sell them for the
same price or less. However, so long as the patent is in effect, it will act as a significant barrier to
entry. By employing the economy of scale, we can reduce the cost of our product by mass
producing it and distributing it more affordably by spreading the expense of management,
overhead, and real estate over a large number of units. However, this could also result in the
creation of another barrier. A new, tiny business that wants to enter the market by producing the
same goods will have to spread the overhead expenses among a very small number of products.
Thus, it becomes more expensive for each unit produced.

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 5.5 Competition and Competition Edges
COMPETITORS STRENGTH
SECRET RECIPE - Secret Recipe provides a
( RM 12.90 ) variety of cakes so that their
consumers can have
whatever cake in their
choice.
- Secret Recipe is one of the
very famous companies
around since they provide
great service to the
customers.
- Secret Recipe has loyal
customers since they are
well-known.
STARBUCKS - Starbucks is well-known for
( RM 13.98) its good customer service
since their service is very
fast and well taken care.
- Starbucks also has a variety
of cakes to be sold to their
consumers.
SYDNEY CAKE - Sydney Cake House serves
HOUSE Softer cake compared to
( RM 15 ) other bakery stores.
- Sydney Cake House has a
Strong marketing
WEAKNESSES
- The price of the
Japanese cheesecake
they sell is very
expensive.
- Price charged by
Starbucks is very
expensive.
- Starbucks provides their
products in a very small
portion.
- The product they serve is
too simple
- Sydney Cake House only
have 1 flavour
- Price charged is very
expensive
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 SALES FORECAST

Average sales per month: RM1,210,300 / 12 months

= RM 100,858

MONTHS UNITS PRICE SALES SPECIAL

(slice) (per slice) (RM) HOLIDAY

Original Flavoured Original Flavoured

JANUARY 2,700 4,624 11.90 12.90 91,780

FEBRUARY 3,900 5,000 11.90 12.90 110,910 Chinese New Year

MARCH 3,400 3,800 11.90 12.90 89,480

APRIL 2,600 3,200 11.90 12.90 72,220 Fasting

MAY 5,300 6,000 11.90 12.90 140,470 Raya Aidilfitri

JUNE 3,400 5,000 11.90 12.90 104,960

JULY 4,500 4,500 11.90 12.90 111,600 Raya Haji

AUGUST 2,800 3,200 11.90 12.90 74,600

SEPTEMBER 2,500 3,800 11.90 12.90 78,770

OCTOBER 3,000 4,500 11.90 12.90 93,750

NOVEMBER 4,000 4,800 11.90 12.90 109,520 Deepavali

DECEMBER 4,500 6,100 11.90 12.90 132,240 Christmas/ School

holiday

TOTAL 1,210,300

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 5.6 Marketing Strategies
A marketing strategy is one of the techniques used to promote a company’s product. The
marketing plan is the most significant component of introducing our products at FuwaFuwa
Bakery to local customers. Four marketing principles will be used to effectively access. In terms
of the product, the selling price, the geographic location, and the promotion.

A. PRICING
Pricing strategies refer to the processes and methodologies businesses use to set prices for the
products or services. For our business, we use psychological pricing to set the price on our
products.
Psychological pricing is based on the theory that certain prices have a bigger psychological
impact on consumers than others and this is the technique of putting prices just below a whole
number. The theory behind this approach is that since customers don't round up these prices,
they will perceive them as being lower than they actually are. Customers typically ignore the last
few digits of a price because they process prices from the left-most digit to the right. Because of
that, we are sure that this is the effective pricing strategy for our business.
Fuwa Fuwa Bakery has established a decent and affordable price for the menu. We want our
customers to be delighted with the cake's pricing and flavour. By reason of that, based on this
strategy, we finalise the price of our cake that has size of 4 inches high and 2 inches long by 1
inch wide at RM11.90 for the original and RM12.90 for the other flavour.

B. SALES TACTIC (How to deliver your message to customer)

Sales tactics are actions that are strategically designed to build trust with potential customers and
inspire them to buy our products with clarity and confidence. Therefore, we have used some of
the sales tactics for our company in order to boost the revenue.
Firstly, we deploy memorable and appealing slogans to draw customers and imprint those
phrases in everyone's heads. As a result, they will think and remember our bakery each time they
hear this slogan. The slogan is “It gives me fuwa fuwa and I love it!”. This slogan shows the
symbolism of our product. Fuwa Fuwa gives the meaning of fluffy. So everytime they hear this
slogan, they will automatically remember and crave our fluffy Japanese cheesecake because of
the softness and deliciousness.
We majorly sell our product through a walk-in method. Because of that, we use some tactics to
increase the number of customers who walk into our bakery and buy our product. Our bakery
will always keep up with the festive seasons such as decorating our bakery followed by each
festival in Malaysia. This will attract more consumers to the bakery since these days, people love

21
to eat at a cafe or bakery and take a picture of them eating to post on their social media.
Furthermore, we also use eye-grabbing signage in front of our bakery as an example using an
interesting font and sentence. This will distract people to look into our bakery and grab their
attention because of the elements on our signage.
Another sales tactic that we apply is to develop relationships with our customers. Good
relationship with customers can maintain the current sales because it creates loyal customers. To
develop relationships with customers, it all starts with good services that make the customer
more satisfied with the bakery. We also ask our customer feedback to show how we value their
opinion and we care about what they have to say. They can leave feedback on FuwaFuwa Bakery
websites or social media to make it easy and see from there that their recommendations are being
implemented by us. These tactics can build their trust in our bakery. Additionally, we will display
our professionalism while providing service to the customers by maintaining a good attitude and
cultivating a positive attitude.When our sales professionals are positive, we and all the workers
will be able to handle stressful situations. From that, it will bring a good name to FuwaFuwa
Bakery and even will draw in more customers.
Our last sales tactic is to show customers proof that our Japanese cheesecake is delicious, very
soft and fluffy, and melts in the mouth. We hire an influencer to promote and give feedback
about our product in their social media so that their followers will believe and trust our products.
We also post our customer feedback and reactions when they eat our Japanese cheesecake on our
social media. This tactic will be able to increase the sales because people trust the deliciousness
of our Japanese cheesecake and make them buy our product.

C. SERVICE AND WARRANTY POLICY

Service and warranty is important in business plans. By doing this, we can earn the customer’s
trustiness in our bakery. We provide customer services for our customers regarding any queries,
complaints, or suggestions.Next, our customers will receive a warranty from us for every
purchase they made. We give 1 day warranty so, if something occurs to the cake and it was a
result of our production, we will replace it with a new cake or issue a refund.

22
 D. ADVERTISING AND PROMOTION

1. ADVERTISING

ADVERTISING METHOD COST (RM)

Advertisement on Social media 30

Influencer Marketing 300

Giveaway Contest (Ipad) 3,000

Advertising is the techniques and practices used to bring products, services, opinions or causes to
public notice for the purpose of persuading the public to respond in a certain way toward what is
advertised. Fuwa Fuwa Bakery has used three advertising methods to attract more customers.
Firstly, we make advertisements on social media platforms. It is a form of digital advertising that
serves paid ads to the target audiences. We choose to promote it through a few social media
platforms such as facebook and instagram since it is widely used by all ranges of ages. The
benefits is it will allow us to reach a lot of people and could turn them into potential customers.
Social media can also keep customers updated about our company’s promotion and this may
attract them to buy our products. Moreover, it is easy for us to communicate with the customers
who are interested in our products. Social media is widely used so this can increase brand
awareness and market visibility. The cost of social advertisement is also relatively low in
comparison to others so this could minimize our cost in advertising.
Next advertising method that we will use is influencer marketing. Influencer marketing is a type
of social media marketing that uses endorsements and product mentions from influencers or
individuals who have a dedicated social following and are viewed as experts within their niche.
Since nowadays the popularity of social media platforms is increasing, it is a good strategy to use
influencers to build our brand and raise awareness. The advantages of using the influencers is it
can effectively reach our target audiences.
Lastly, our advertising method is a giveaway contest. It is a strategy in marketing by distributing
prices with a condition which is to buy our Japanese cheesecake. The possibility to win our
giveaway contest increases when the customers buy our cheesecake more. Our giveaway price is
an Ipad and we will choose the winners randomly from our buyers. This strategy could make
potential customers interested in buying our product and this could increase customer
engagement.

23
 2. PROMOTIONS
Promotions refer to the entire set of activities, which communicate the product, brand or service
to the user. The idea is to make people aware, attract and induce them to buy the product, in
preference over others. Hence, Fuwa Fuwa Bakery do the promotions in seasonal time such as
Chinese New Year, Raya Aidilfitri, Deepavali, Christmas and more. We provide a discount of
30% on every second purchase of our Japanese Cheesecake. That will result in more people
buying more than one, which will increase sales.
Other than that, we do promotions through social media with a minimum purchase of RM50.
With every purchase of RM50 and above, the customer will get a chance to participate in our
giveaway contest and they will probably have the opportunity to win an iPad from us. Due to
that, the customers will buy multiple times to join the contest in order to win.

E. DISTRIBUTION
Distribution purposes in business is to spread the products throughout the marketplace such that
a large number of people can buy it. In our business, direct to customers strategies will be
implemented. To start with, We provide a delivery service for our customers. They can order the
cheesecake through online applications such as Grabfood or Food Panda. Then, the delivery
service that customers choose will deliver the products to their home. We emphasized the
walk-in method but we still provide delivery service through applications Grab Food and Food
Panda. With that, more people will be able to buy our products. Sales of products that include
delivery services enable the product to reach a larger market and increase the sales.

5.7 Marketing Budget

Marketing Expenditure RM RM

Fixed Assets/Capital Expenditures

Laptop 1,500

Camera 600

Signboard 1,400

Total 3,500

24
Working Capital/Monthly Expenditures

Utility Expense 400

Total 400

Other Expenditure

Advertisement on social media 30

Influencer Marketing 300

Giveaway contest 3,000

Total 3,330

Pre-Operations

Food Samples (launch) 248

Grand opening 500

Total 748

TOTAL 7,778

Schedule of Remuneration

Position Salary EPF SOCSO TOTAL

(RM) (9%) (1.75%) (RM)
(RM) (RM)

General Manager 2,500 225 - 2,275

Administration 2,000 180 35 1,785

Manager

Marketing 2,000 180 35 1,785

Manager

25
Financial 2,000 180 35 1,785
Manager

Production 2,000 180 35 1,785

Manager

TOTAL 10,500 945 140 9,415

LIST OF OFFICE EQUIPMENT

Item Quantity Price/Unit Total (RM)

(RM)

Office furniture 1 3,000 3,000

Computer 3 2,500 7,500

Printer 1 500 500

Total 3 11,000

5.8 Administration Budget

Administration Expenditures RM RM

Fixed Assets/Capital Expenditures

Office Equipment 11,000

Motor Vehicle - Loan 40,000

Total 51,000

Working Capital/Monthly Expenditures

Salary, EPF & SOCSO 11,490

Rental 1,500

Total 12,990

26
Other Expenditure

Business Registration (SSM) 150

Business License with Local Authority 60

Stationery 160

Fuel expenses 8,000

Roadtax and insurance 1,000

Total 9,370

Pre-Operations

Deposit for rent (3 Months) 4,500

Deposit for Water and Electricity (to 700

landlord)

Total 3,730

TOTAL 77,090

27
 6.0 OPERATIONS & PRODUCTION PLAN
6.1 DEVELOPMENT
We decided to run our bakery at Jalan Tengku Ampuan Zabedah F 9/E, 3, Ground Floor,
Seksyen 9, 40100 Shah Alam, Selangor. The reason why we choose Shah Alam is firstly, it is a
city and the state capital of Selangor. Majority of people living here would prefer modern food
and dessert over traditional cuisine. Moreover, Shah Alam has a lot of universities such as
UITM, MSU and UNISEL. Japanese cheesecake is more well known among young people so we
think it is a good opportunity to open our bakery which has a lot of university students. They
tend to try a lot more modern desserts like Japanese cheesecake then older people. Other than
that, the premise is located close to the supermarket, so it is easy to get all the raw materials and
ingredients needed for our product and could save transportation cost as well.

6.2 PRODUCTION
For the preparation of our Japanese cheesecake, every package is served either a slice of the
cheesecake or sold as a whole cake in the packaging. The preparation of the cheesecake takes
about 30-40 minutes which includes the mixing and the baking process. Since we have prepared
with a variety of facilities, the preparation of the cheesecake can be done in no time. The
preparation of our cheesecake depends on the facilities in which the main source is needed.

28
 ● PRODUCTION PROCESS

6.3 FACILITIES

Picture 1 : Jalan Tengku Ampuan Zabedah F 9/E, 3, Ground Floor, Seksyen 9, 40100 Shah Alam,
Selangor.

29
For the daily operations of our business, a building is essential. Future maintenance and
enhancements will be required for our everyday facility operations. The industrial process can
accomplish its goals because of a clean, organised facility. The building, a multi-use structure
with 30 units, was newly constructed in 2020. Therefore, the building's condition is still good,
which is why we hired it for our bakery and office. The building rents for RM 1500 per month.
Between a ST Rosyam Mart store and Plaza Shah Alam is where the store is situated.
Ample access to running water, electricity, telephones, and the internet is also provided by this
structure. Due to its central location, the company will be able to efficiently employ the city's
water and electrical resources to meet its manufacturing needs. This will guarantee that there are
no issues that could risk the production process in the future. The local internet service is also
fairly decent. This perk will help employees do their tasks at work quickly and effectively. The
manufacturing process will also go well because the location of the raw material supplier that
will provide the raw ingredients needed to make our Japanese cheesecake is only 3 kilometres
from the building.

30
Premise Plan:

Figure 1 : Premise plant in Fuwa Fuwa Bakery

Operation hours :

Friday Close

Saturday - Sunday 7.00 a.m. – 9.00 p.m.

Monday - Thursday 7.00 a.m. – 8.00 p.m.

Table 1: Operation hours of Fuwa Fuwa Bakery
6.4 STAFFING

Employees Task Full-time / Part-time Salary

1. Ahmad Syahmi Handling cash and Full-time 1,500

Bin Abdul administration

2. Muhd Kamal Bin Baking leader Full-time 1,500

Kamil

3. Siti Sarah Binti Baking and managing Full-time 1,500

Zamarul stock

31
 4. Fatin Binti Abu Baking and cleaning Part-time 1,000

5. Syahrul Bin Handle logistic with Full-time 1,500

Jamil suppliers and
customers

6. Fahmi Bin Ali Manage all the staff Full-time 1,500

operation in bakery

6.5 EQUIPMENT

Equipment Cost (RM) Purchased / Leased

Wood cabinet display 300 Purchased

Baking counter 600 Purchased

Cashier machine 2000 Purchased

Bakeware rack 350 Purchased

Commercial sinks 400 Purchased

6.6 SUPPLIES

As a business which is involved in the food industry, Fuwa Fuwa Bakery main resources are the
raw ingredients to make Japanese cheesecake which is Flour, sugar, eggs, cream cheese and
milk. All the ingredients needed will be bought in bulk from our regular supplier, ST Rosyam
Mart. The location of our bakery and the supplier is not too far and it does save our
transportation cost. However, we chose to purchase our plastic packaging and boxes for our cake
packaging from Obtech Enterprise online because of the product's guaranteed quality and, more
importantly, since it is devoid of chemicals, which is crucial for the packaging of any food and
beverage goods. Whilst, the vehicle we use to manage the resources is Toyota Hiace. It is very
durable to carry a lot of things and has an extra space that can be used to carry all of our
resources we need.

32
 ● PRODUCTION PLANNING

The business will determine how much output to produce for a certain period of time.

● Calculation for output per day :

Average sales forecast per month = RM 100,858

Average price per unit = (RM11.90 + RM12.90) / 2

= RM12.40

Number of output per month = RM 100,858 / RM12.40

= 8,134 slices

8134 𝑠𝑙𝑖𝑐𝑒𝑠
= 8
= 1017 cakes

If the number of working days per month is 26 days

The amount of output to be produced per day is = 8,134 slices / 26 days

= 313 slices per day

313 𝑠𝑙𝑖𝑐𝑒𝑠
= 8
= 39 cakes per day

● MATERIAL REQUIREMENT ( 8134 slices / 8 = 1017 cakes) / month

Items Total Materials Price/unit Monthly (RM)

Requirement (RM)

Flour (50g) 50g x 1017 = 51kg 2.70/kg 137.70

Corn starch (¼ tbsp) 28g x 1017 = 29kg 3.00 87

Cream of tartar (¼ 75g x 1017 = 76kg 14.00/kg 1,064

tbsp)

Eggs ( 5 pcs ) 5 x 1017 = 5085 pcs 29.00/30 pcs 4,915.5

Sugar (½ cup) 100g x 1017 = 102kg 2.85/kg 290.7

Cream cheese (8 oz) 250g x 1017 = 254kg 21.35/kg 5,422.90

33
 Salt (¼ teasp) 400g x 1017 = 407kg 1.00/kg 407

Low fat Milk ( ½ cup) 0.12liter x 1017 = 5.90/liter 719.8

122liter

Butter (¼ cup) 57g x 1017 = 58kg 16.90/kg 980.20

Lemon (1 tbsp) ½ pcs x 1017 = 509 pcs 1.25/pcs 636.25

Vanilla essence ( 1 0.015liter x 1017 = 2.50/25ml 1,526

tbsp) 15.26liter

TOTAL 16187.05

● Cost per unit:

Total material cost: RM 16187.05

Unit produce: 8,134 slices

Cost per slices: RM1.99/slice

34
 ● PURCHASE FORECAST

Average purchase per month:

Month Units Price (RM) Purchase (RM)

January 8134 1.99 16,187

February 8,900 1.99 17,711

March 7,200 1.99 14,328

April 5,800 1.99 11,542

May 11,300 1.99 22,487

June 8,400 1.99 16,716

July 9,000 1.99 17,910

August 6,000 1.99 11,940

September 6,700 1.99 13,333

October 7,500 1.99 14,925

November 8,800 1.99 17,512

December 10,600 1.99 21,094

TOTAL 98,334 195,685

● MACHINE & EQUIPMENT

Item Price/unit No. of units Total Cost Supplier

Oven 800 2 1,600 Lim & Daud

Sdn. Bhd

Refrigerator 1,000 2 2,000 Tong Keng Sdn

Bhd

Mixer 900 3 2,700 YangYang Sdn

Bhd

35
 ● OVERHEAD COST

Overhead Cost Per Year Cost (RM) Total Cost (RM)

Depreciation of Machine & Equipment 6,300 / 5 years 1,260

Insurance and road tax 1000 / 1 year 1,000

Fuel expenses 8,000 / 1 year 8,000

TOTAL 10,260

● PROJECT IMPLEMENTAL SCHEDULE

ACTIVITIES DEADLINES DURATION

Searching for business place July 2022 1 month

Incorporation of business August 2022 1 month

Renovation premise September 2022 1 month

Procurement of raw material and equipment October 2022 1 month

Installation of machine November 2022 1 month

Recruitment of labours December 2022 1 month

Commencement of business January 2023 Continuously

6.7 PRODUCTION BUDGET

Production Expenditures RM RM

Fixed Assets/Capital Expenditures

Mixer 2,700

Oven 1,600

Refrigerator 2,000

36
Total 6,300

Working Capital/Monthly Expenditures

Raw Materials 16,119.49

Packaging 1464.48

Total 17,583.97

Other Expenditures

Maintenance 1,000

Cleaning 500

Total 1,500

TOTAL 25,383.97

37
7.0 ORGANIZATION PLAN

7.1 Ownership structure

The legal structure of our company is Partnership. Fuwa Fuwa Bakery consists of five people
who combine resources to form a business and agree to share risk, profit and losses that is
Firdhaus bin Mohamed Badruddin, Nur Syafizah binti Kamarudin, Aqilah Najihah binti Idris,
Nurfarisa binti Mohd Tohid, and Nik Qaisara binti Nik Badrul Hisham. Ownership percentages
with respect to any shareholder of our company, a percentage represented by the fraction, the
numerator of which is the number of shares held by such shareholder and the denominator of
which is the total number of shares then issued and outstanding.

PARTNERS OWNERSHIP PERCENTAGES

Firdhaus Bin Mohamed Badruddin 20%

Nur Syafizah Binti Kamarudin 20%

Aqilah Najihah Binti Idris 20%

Nurfarisa Binti Mohd Tohid 20%

Nik Qaisara Binti Nik Badrul Hisham 20%

38
7.2 Management team:

Our company

Administration plan can be defined as a navigational chart for the business to follow. If the plan
consists of extensive details, this will help everyone on board understand their duties, and it
helps to ensure the company is making the right decision.

OWNER BACKGROUND

Name of the Owner : Firdhaus Bin Mohamed Badruddin

Identification Card : 010411-10-0399

Number

Address : 22A, LORONG BATU NILAM 17J, BANDAR BUKIT

TINGGI 2,
KLANG, 41200, SELANGOR

Email Address : firdhausmohamedbadruddin@gmail.com

Telephone Number : 019-655 6674

Date of Birth : 11 April 2001

Age : 21

Marital Status : Single

Academic : Bachelor Degree of Business Management

Qualification

Skills : High skills in Management & Time

39
Name of the Owner : Nur Syafizah Binti Kamarudin

Identification Card : 010204-14-0128

Number

Address : No 61, Jalan 4, Fasa 2, Taman Changgang Jaya, 42700

Banting, Selangor.

Email Address : nursyafizah@icloud.com

Telephone Number : 011-14307401

Date of Birth : 04 February 2001

Age : 21 years old

Marital Status : single

Academic : Master’s degree in Entrepreneurship

Qualification

Skills : Creativity and Administrative skills

40
Name of the Owner : Aqilah Najihah Binti Idris

Identification Card : 010729-03-0212

Number

Address : No. 12, Jalan Indah Jaya 1, Taman Indah Jaya, Off Jalan
Sungai Tekali, 43100, Hulu Langat, Selangor

Email Address : aqilahnajihah05@gmail.com

Telephone Number : 016-7315361

Date of Birth : 29 July 2001

Age : 21

Marital Status : Single

Academic : Bachelor Of Accountancy (Hons)

Qualification

Skills : Creative thinking skills

41
Name of the : Nurfarisa Binti Mohd Tohid
Owner

Identification Card : 01126-10-0490

Number

Address : LOT 4971, JALAN SENTOSA, KAMPUNG SERI

TIRAM JAYA, 45500 TANJONG KARANG,
SELANGOR.

Email Address : farisamohdtohid09@gmail.com

Telephone Number : 019-762 2320

Date of Birth : 26 November 2001

Age : 21

Marital Status : Single

Academic : Bachelor Of Accountancy (Hons)

Qualification

Skills : negotiation skills and the ability to influence others

42
Name of the Owner : Nik Qaisara Binti Nik Badrul Hisham

Identification Card : 010512-14-1392

Number

Address : No 63, Jalan Rasmi 14, Taman Rasmi Jaya, 68000,

Ampang, Selangor.

Email Address : nik.qaisara01@gmail.com

Telephone Number : 017-689 5332

Date of Birth : 12 May 2001

Age : 21

Marital Status : Single

Academic : Bachelor Of Accountancy (Hons)

Qualification

Skills : Problem solving abilities and good teamwork.

43
MANPOWER PLANNING

POSITION NUMBER OF STAFF

General Manager 1

Administration Manager 1

Marketing Manager 1

Financial Manager 1

Operation Manager 1

TOTAL 5

SCHEDULE OF TASKS AND RESPONSIBILITIES

POSITION MAIN TASK

General Manager - Overseeing daily business activities.

- Improving overall business function.
- Developing a strategic plan.
- Evaluating performance and productivity.

Administration Manager - Supervising the day-to-day operations of the

administrative department and staff members.
- Hiring, training and evaluating employees.

Marketing Manager - Evaluating and optimizing marketing and pricing

strategy.
- Analyzing market trends and preparing forecasts.
- Increasing brand awareness and market share.
- Promoting our brands.

Financial Manager - Preparing business activity reports, financial

statements and forecasts.
- Finding ways to reduce or maintain costs.
- Aiding management in financial decisions.

Operation Manager - Ensure all operations are carried out in a cost -

effective way.
- Purchase material, plan inventory and oversee
warehouse efficiency.
- Perform quality control.

44
 7.3 External Resources and Services:

Public Relations Agency

Mutant communication is a PR agency that specializes in Content Marketing, Social and Public
Relations which consist of company reputation, press releases, media pitch and so on. They have
been working with lots of big brands that are in need with their services.

7.4 Human resources:

No Position No. of Monthly EPF SOCSO Total (RM)

personnel salary Contribution Contribution
(RM) (RM)
9% 1.75%

1. Full-time skilled 5 1500 135 26.25 1,338.75

workers

2. Part-time workers 1 1000 90 17.5 892.5

Total 6 2500 225 43.75 2331.25

45
8.0 FINANCIAL PLAN

8.1 Capital Expenditure Projection of FuwaFuwa Bakery

● START-UP COSTS

46
8.2 Pre-Operating and Working Capital Projection of FuwaFuwa Bakery

47
8.3 Sales and Purchases Projection of FuwaFuwa Bakery

48
8.4 Project Implementation Cost of FuwaFuwa Bakery

49
8.5 Sources of Project Financing of FuwaFuwa Bakery

8.6 Loan Amortisation and Hire Purchase Schedule of FuwaFuwa Bakery

50
8.7 Depreciation of Fixed Asset of FuwaFuwa Bakery

51
52
8.8 Cash Flow Pro Forma Statement of FuwaFuwa Bakery

(Cash Flow for Pre-Operations & January 2023 - June 2023)

53
(Cash Flow for July 2023 - December 2023)

54
(Total Cash Flow for Year 2023, 2024, 2025)

55
8.9 Pro-Forma Income Statement of FuwaFuwa Bakery

FUWAFUWA BAKERY

PRO-FORMA INCOME STATEMENT

56
57
8.10 Balance Sheet of FuwaFuwa Bakery

FUWAFUWA BAKERY

BALANCE SHEET

58
8.11 Financial Performance of FuwaFuwa Bakery

59
 9.0 PROJECT MILESTONE

ACTIVITIES DEADLINES

Incorporation of Venture 15 May 2022

Date of Registration 3 June 2022

Completion of Food Sample 13 June 2022

Obtaining of Sales representatives 27 June 2022

Signing of Distributors and Dealers 15 July 2022

Ordering of Materials in production 1 November 2022

quantities

Operation Planning 30 November 2022

Date of commencement(Starting Operation) 1 January 2023

Receipt of First order 3 January 2023

60
10.0 CONCLUSION

To conclude, We are optimistic that we will meet our gross revenue target in the financial
statement, earning gross revenue of more than RM 893,407 in the first year of operation.
Furthermore, our management has carefully examined its market, potential client base, and
ability to increase its sales average in order to gain market share in the bakery business. We are
certain that we would earn over RM 610,757 net profit in the third year based on our predicted
statistics and total market share and revenue in the bakery sector.

We believe that our bakery store will provide the best needs of different layers of society
including both local range and further into global range. Based on the aggressive market strategy
in the bakery industry, we will provide innovative ideas in the future in order to compete or stand
on par with big companies.

In all the above we intend to communicate our facility to accommodate our community or
customers with products and accommodations that will satiate & exceed our customers’ needs
and wants. All the above promotional implements that we have mentioned throughout the
orchestration shall be well integrated and utilized in tandem so as to maximize their effect.

61
 11.0 REFERENCE
● Reed, H. (2022, July 15). Navigating Social Media Advertising in 2022: How to Choose

the Right Platform and Ads for Your Brand. The BigCommerce Blog.

https://www.bigcommerce.com/blog/social-media-advertising/#types-of-social-media-ma

rketing

● Z, R. (2020, October 19). Resepi Japanese Cotton Cheese Cake (Fluffy Sangat! Geram

Tengok). Bidadari.My. https://bidadari.my/japanese-cotton-cheesecake/

● 2022, June 22. Psychological pricing definition. Accounting tools.

https://www.accountingtools.com/articles/psychological-pricing

● Walgrove, A. (2020, March 5). How to Increase Brand Awareness: Full Guide &

Strategy. Taboola Blog. https://blog.taboola.com/increase-brand-awareness-today/

● Sha Drena Simon. (2021, February 18). How to build customer relationships. Yokel local.

https://www.yokellocal.com/blog/build-customer-relationships

● Francesca Nicasio. (2021, October 20). How to Increase Walk-ins in Your Retail Store:

10 Ideas to Drive Footfall. Vend.

https://www.vendhq.com/blog/increase-walkins-retail-store/

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12.0 APPENDICES

Competitors: Sydney Cake House Sdn Bhd - Shah Alam (RM15 per slice)

Starbucks in Shah Alam (RM 13.98 per slice)

63
Secret Recipe in Shah Alam (RM 12.90 per slice)

64