Professional Documents
Culture Documents
300
BUSINESS PLAN
FOR:
1
LETTER OF SUBMISSION
12 January 2024
2
DR. CHENG JEN EEM
Lecturer of Fundamentals of Entreprenuership (ENT300)
Faculty of Business and Management
Universiti Teknologi MARA Perlis
02600 Arau Perlis
Madam,
Attach is the business plan title “FIT-HYDRATE PRO” to fulfill the requirements as
needed as university requirements.
Below is the list of the group members that involved in completing this business plan:
Thank you,
Yours sincerely
………………………
Muhammad Syauqi Bin Mohamad Rodzi
General Manager
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ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
By the name of Allah, we feel so grateful of His blessing, we finally success to conduct
this group project assignment for subject Fundamentals of Entrepreneurship which the
code is ENT300.
First and foremost, we would like to thank to our lecturer, DR. CHENG JEN EEM for the
valuable guidance and advice. She inspired us greatly to work in this project. We would
also like to thank her for showing us some examples and ideas related to our project.
The beautiful thousands of thanks just for you Dr.
Besides, we would like to express our gratitude towards our parents and all members
for their kind co-operation and encouragement which help us in completing this project.
We have taken efforts in this project. However, it would not have been possible without
the kind support and help of many individuals and organizations. We would like to
extend our sincere thanks to all of them. We also would like to express our special
gratitude and thanks to industry persons for giving us such attention and time. Many
people, especially our classmates and team members itself have made valuable
comment suggestions on this assignment which gave us an inspiration to improve our
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project. Last but not least, we like to expand our deepest gratitude to all those who
have directly and indirectly guide us in completing this project. Thank you.
TABLE OF CONTENTS
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 11
1 INTRODUCTION 13
20 1.1 Business background 13
1.2 Owner background 13
1.3 Factor selecting the business 14-16
2 ADMINISTRATIVE PLAN 20
2.1 Vision, mission and objectives 20-21
2.2 Organizational chart 22
2.3 Business logo and business motto 23
2.4 Personnel 24
2.5 Roles and responsibility 25 26-8
2.6 Compensation and benefits 29
2.7 Office equipment, fixture and fitting and office supplies 30
2.8 Administrative budget
3 MARKETING PLAN 31
3.1 Description of products 31-32
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3.2 Target market 33-35
3.3 Market size 36-38
3.4 Competitors 39
3.5 Market share 41
3.6 Sales forecast 41 41-44
3.7 Market strategy 45
3.8 Marketing budget
4 OPERATIONAL PLAN 47
6 APPENDICES 65-66
7 PARTNERSHIP AGREEMENT 67
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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Fit-Hydrate Pro is a dynamic and innovative company dedicated to redefining hydration through its
premium multipurpose bottles. Our products are designed to seamlessly integrate into various aspects of
individuals' lives, providing a versatile and sustainable solution for hydration on the go. Fit-Hydrate Pro
bottles go beyond traditional water bottles, offering features that cater to the diverse needs of fitness
enthusiasts, professionals, and outdoor enthusiasts alike. Our commitment to quality, innovation, and
sustainability positions us as a leading brand in the multipurpose bottle industry. Fit-Hydrate Pro targets
professionals with active lifestyles, and outdoor adventurers. Our multipurpose bottles cater to those
seeking a balance between functionality, style, and sustainability. With a focus on customization and
versatility, our products appeal to a wide demographic, spanning various age groups and lifestyles. Our
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multipurpose bottles feature cutting-edge designs with functionalities that surpass traditional water
bottles, meeting the evolving needs of our diverse customer base. Committed to eco-friendly practices,
Fit-Hydrate Pro utilizes sustainable materials and reduces environmental impact, appealing to
environmentally conscious consumers. Fit-Hydrate Pro's strategic positioning in the market, coupled with
a commitment to operational efficiency and innovation, positions the business for profitability. By tapping
into the growing demand for versatile and sustainable hydration solutions, we anticipate capturing a
significant market share. Our revenue streams include direct sales, partnerships with retailers, and
online distribution channels. The scalability of our business model and continuous product innovation
INTRODUCTION
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1. Introduction
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1.2.2. Administrative Manager
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Course Attended Planting industry management
Skills Conduct thorough market research to
understand customer needs,
preferences, and industry trends.
Experiences handle daily cash flow of the gym centre
Present Occupation Work as cashier at gym centre
Previous Business Experience Health industry
Fit-Hydrate Pro recognizes the importance of aesthetics in consumer products. The brand's
focus on design and style enhances the overall user experience, making it relevant for
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Fit-Hydrate Pro offers multipurpose bottles with innovative features, catering to various
lifestyles and activities. The versatility of the product makes it relevant for fitness enthusiasts,
products. This resonates with consumers seeking sustainable options and contributes to a
A business plan serves as a strategic roadmap, outlining the vision, mission, and
longterm objectives of Fit-Hydrate Pro. It provides a clear direction for the business,
guiding decision-making and resource allocation. Clearly defines short-term and long-
term goals, helping the management team and stakeholders understand what Fit-
Hydrate Pro aims to achieve. This clarity fosters alignment and focus on common
objectives.
In-depth market research and analysis included in the business plan help identify target
tailoring products and marketing strategies to meet consumer needs effectively. The
business plan includes financial projections, budgeting, and revenue models, providing
Outlines the operational structure, processes, and workflow of Fit-Hydrate Pro. This
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business activities. Outlines a detailed marketing and branding strategy, identifying
target audiences, channels, and messaging. This strategic approach is crucial for
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ADMINISTRATIVE PLAN
2. Administrative Plan
2.1.1 Vision
The vision of Fit-Hydrate Pro Business is to redefine the way individuals approach
hydration and healthy living. Our vision encompasses creating a versatile and innovative
hydration solution that goes beyond traditional water bottles. Fit-Hydrate Pro envisions a
world where our multipurpose bottles become an integral part of people's lives, seamlessly
adapting to their diverse needs. Whether it's supporting fitness enthusiasts during
our multipurpose bottles aim to be the go-to hydration companion for every lifestyle. We
strive to provide a dynamic and sustainable product that not only keeps individuals
hydrated but also contributes to their overall well-being. Fit-Hydrate Pro aspires to inspire a
positive shift in how people perceive and prioritize hydration, promoting a healthier, more
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2.1.2 Mission
The mission of Fit-Hydrate Pro Business is to enhance the well-being and active lifestyles
to providing high-quality, multipurpose bottles that cater to the diverse needs of our
Pro seeks to inspire positive habits by delivering innovative, eco-friendly, and convenient
hydration options that seamlessly integrate into various aspects of daily life. Our mission
fostering a sense of community around the importance of staying hydrated. Fit-Hydrate Pro
is dedicated to creating a positive impact on individuals' health, the environment, and the
2.1.3 Objectives
• Product Innovation:
Develop and introduce new and improved versions of Fit-Hydrate Pro bottles with
enhanced features and functionalities to meet the evolving needs of our customers.
Expand the product line to offer a diverse range of multipurpose bottles, catering to
into product development, ensuring that Fit-Hydrate Pro continues to meet and exceed
customer expectations.
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• Retail and Online Presence:
Strengthen distribution channels both online and offline, securing partnerships with retail
outlets, fitness centers, and e-commerce platforms to enhance accessibility and availability
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2.3 Business Logo and Business Motto
2.3.1 Logo
The Fit-Hydrate Pro logo is a striking representation of fitness, hydration, and strength.
Against a sleek black background, the logo features the bold and iconic typography of
"FitHydrate Pro" in a modern and dynamic font, exuding a sense of energy and vitality.
The bicep muscle is intricately detailed to showcase its power and definition, creating a
visual connection with the fitness and wellness aspects of the brand. The choice of a black
background not only adds a touch of sophistication but also serves as a canvas that
The overall design reflects the brand's dedication to promoting fitness and hydration,
encapsulating the essence of Fit-Hydrate Pro as a premium and empowering choice for
individuals seeking to optimize their physical performance and well-being. The logo's
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minimalist yet impactful design ensures instant recognition and leaves a lasting impression,
aligning perfectly with the brand's commitment to excellence and a healthy lifestyle.
2.3.2 Motto
The motto "Boosting Your Fitness Journey" to enhancing and empowering individuals on
their path to better health and physical well-being. It conveys a sense of support,
encouragement, and an active partnership in the pursuit of personal fitness goals. The
term "boosting" suggests providing a positive and energizing influence, symbolizing the
This motto communicates that the brand, Fit-Hydrate Pro, is not merely a product but a
dedicated companion in one's fitness journey. It implies that using Fit-Hydrate Pro products
goes beyond mere hydration – it actively contributes to elevating and energizing the overall
boundaries in their workouts, or striving for a healthier lifestyle, the motto reinforces that
FitHydrate Pro is there to amplify and boost every step of the way.
2.4 Personnel
Table 2.1 List of Personnel (List all the personnel involved in the business)
Job Title No of Personnel
General Manager 1
Administrative Manager 1
Marketing Manager 2
Operation Manager 1
Financial Manager 1
TOTAL 6
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2.5 Roles and Responsibilities (State main roles and responsibilities of each
employee)
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To prevent fraud, always verify
the company's account.
2.6.1 Compensation
Administrative
1 1800 234 45 2079
Manager
Finance
1 1800 234 45 2079
Manager
Marketing
2 3600 234 45 3879
Manager
Operation
1 1500 195 37.5 1732.5
Manager
TOTAL 5 8900 1157 222.50 12079.50
(RM) (RM)
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Stool 2 30.00 60.00
TOTAL 1075
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4.4.2 Office Supplies
TOTAL 769.00
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4.4.3 Office Fitting
(RM) (RM)
TOTAL 993.14
(RM) (RM)
TOTAL 2864.62
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4.5 ADMINISTRATION BUDGET
Working Capital
• Salaries, EPF & 12,079.50
SOCSO
• Rental 1,250
• Wi-Fi modem 150 14,508.50
• Utilities bills 260
• Office supplies 769
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3. Marketing Plan
Meet the Fit-Hydrate Pro, a gym bottle featuring innovative PETG technology to
elevate your hydration game. This gym bottle is distinguished by its distinctive features
The Fit-Hydrate Pro allows for hydration tracking, since the measuring labels on this
bottle allow users to track their water intake and analyze what level of daily water
objectives.
No need to be worried about spill since this gym bottle has Leak-Proof Design which
means that liquids stay securely inside even under the most extreme training.
Concentrate on your fitness without having to worry about spills and leaks.
The Fit-Hydrate Pro is made from BPA-Free PETG materials, thus ensuring that your
water remains unaffected by harmful chemicals and allowing you to enjoy healthier
hydration. Drink your beverages confidently, knowing that this is a fitness partner who
The ergonomics of the Fit-Hydrate Pro is something to find comfort like never before.
Carry it easily without straining your hand. This gym bottle is versatile since its
Fit- Hydrate Pro is more than a gym bottle, it is stylish, durable and can deal with the
challenges of a busy lifestyle thus ensure that it will last long enough to serve you
and intention. Order yours today and set on a course of hydration, comfortality, and
fashion.
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3.2 Target market
The Fit-Hydrate Pro gym bottle is aimed design to serve a wide market and different
consumer classes. The bottle is primarily designed for fitness fanatics and gym addicts
who have to hydrate themselves during their physical activities, workouts, and exercise
regimen to stay refreshed throughout the journey. The Fit-Hydrate Pro is invaluable
during training sessions and competitions for athletes of all proficiency levels owing to
its sturdy, leak proof design. It is another critical market section for health-conscious
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Outside the consumer market, Fit-Hydrate Pro enlarge its scope to outdoor fans who
numerous types of weather. This bottle also suits to students and professionals who
lead active lives providing easy hydration in a fashionable way for life’s busy people.
Additionally, the Fit- Hydrate Pro understands the needs of style conscious consumers
and has marketed its product as a fitness gym bottle that is not only practical but also
As for market categories, Fit-Hydrate Pro targets the consumer market and addresses
In urban centers, particularly within sub-areas of bustling cities like Penang or Kuala
Lumpur, the Fit-Hydrate Pro gym bottle caters to individuals deeply immersed in the fitness
fitness enthusiasts actively seek reliable hydration solutions during their workouts.
ideal choice for regions with hiking trails, running paths, and outdoor fitness events. Its
functionality in warm climate regions further positions it as a perfect choice for those
prioritizing hydration in areas with high temperatures. College campuses, with their dynamic
and active student populations, become key geographic segments where Fit-Hydrate Pro
can thrive, offering a convenient hydration solution for students always on the move.
Moreover, in health and fitness tourism destinations, the bottle aligns with the wellness-
focused activities, establishing itself as an essential accessory for those engaged in health-
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conscious travel experiences. Through strategic geographic segmentation, Fit-Hydrate Pro
ensures its relevance and accessibility across a myriad of locations, meeting the needs of
The Fit-Hydrate Pro gym bottle is designed strategically to address the needs of different
groups and target specific consumers in a unique way. Focusing on the age range, it is
geared towards young adults aged 18-35 who enjoy an active lifestyle and fitness routines;
college students constantly traveling. Also, the bottle targets adults age of 36-50 years who
In terms of profession, Fit-Hydrate Pro caters to the needs of university students on busy
college campuses for hydration alternatives that are neat and user friendly as well as
Fit-Hydrate Pro is a reliable companion for fitness enthusiasts, catering to regular gym users
as well as outdoor enthusiast cyclist , hikers or runners. For instance, the bottle also factors
in income brackets positioning itself as an affordable yet high-quality fitness accessory for
middle to upper-incomers.
The Fit-Hydrate Pro focuses on a lifestyle and health-conscious idea attracting the attention
of those who focus significantly on living healthy as this hydration solution is BPA free.
Additionally, it targets style-aware customers by positioning itself not only as a useful gym
Fit-Hydrate Pro aims to get as many consumers as possible through careful demographic
segmentation, matching its features with the distinctive preferences and lifestyles of each
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3.2.3 Psychographic Segmentation
The Fit-Hydrate Pro gym bottle is designed to appeal to a diverse range of individuals,
aligning its features with various psychographic segments. For fitness and health
enthusiasts, it seamlessly integrates into active routines, offering reliable hydration and
supporting wellness goals. Those motivated by style find in Fit-Hydrate Pro a fashionable
accessory that complements personal aesthetics during workouts. The gym bottle caters to
outdoor enthusiasts, providing a dependable hydration solution for activities like hiking and
running. It adapts to the dynamic lifestyles of active and energetic personalities while
appealing to those with a fashion-conscious mindset. Furthermore, it fits seamlessly into the
accessory that understands and addresses the diverse motives, interests, personalities, and
TOTAL 350,000
TOTAL 315,000
TOTAL 535,000
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Location: IPOH
TOTAL 455,000
COMP PERC RM
E E
TITOR NTAG
S E
(%)
1 40 662,00
0
2 30 496,50
0
3 30 496,50
0
TOTAL 100 165500
% 0
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6.4.2 After enter market
COMP PERC RM
E E
TITOR NTAG
S E
(%)
1 35 579,25
0
2 25 413,75
0
3 15 248,25
0
compa 25 413,75
n 0
y
3.4 Competitors
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Table 3.7 Market share before the entry of Fit-Hydrate Pro
Competitor Before entrance Amount
(%) (RM)
Competitor1 40 662,000
Competitor2 30 496,500
Competitor3 30 496,500
Fit-Hydrate Pro - -
TOTAL 100 165500
0
Competitor2 25 413,750 5
Competitor3 15 248,250 15
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3.6 Sales forecast
3.7.1 Product -
Fit-Hydrate Pro Gym Bottle Fit-Hydrate Pro is a bottle designed for fitness
guarantees a clean and safe drinking time. The bottle has an ergonomic grip
that is comfortable to use during workouts, a flip-top lid for easy access, and
that not only assures reliability but also preserves the cleanness of the stored
beverages. Leak-proof design and durable structure highlight the idea to give
during physical activities, and the flip-top lid makes for easy drinking on the
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go. The design is not only practical but also a statement accessory for the
active
life.
designed to protect the gym bottle, yet still allows consumers a view of its
to the needs of physically conscious people who want their water intake
measured accurately.
3.7.1.5 Labelling - Clear and concise labelling on the bottle strengthens its
content and caring advice. The labeling adds a positive element to the user
regarding hydration..
3.7.1.6 Product safety - The BPA-free PETG material ensures that the stored
beverages remain free from any of the harmful chemicals. The leak-proof
design adds an extra layer of safety, preventing spills and potential accidents
during workouts.
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3.7.2 Price
The initial production cost of the gym bottle is the basis when using a cost-based pricing
strategy. 20% mark up is done which implies adding 20% to the production cost thus leading
to this increment of 20%. 3. The total cost of getting the product made is done by taking total
production cost plus markup. This total cost – RM70 therefore becomes the selling price. To
make it possible to cover all production costs and also make the calculated compromise
= RM 70.00
3.7.3 Place
aims to make the gym bottle readily available where its target
3.7.4.1 Advertising -
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Social Media Advertising: Utilize targeted advertising on platforms like Instagram,
Facebook, and Twitter to reach the fitness-conscious demographic. Engaging visuals and
testimonials can highlight the gym bottle's features and benefits. Collaborate with fitness
influencers
discounts and exclusive bundles on both online platforms and retail stores to
encourage immediate purchases. Bundling the gym bottle with related fitness
enhances brand visibility but also positions Fit-Hydrate Pro as a key player in
the fitness industry. Engage with event visitors through product sampling and
demonstrations
consumers about the gym bottle's features and benefits. This personal
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3.8 Marketing Budget
Fixed Asset
Signboard 100
Vehicle 80,000 1000
Working capital
Transportation cost 300 50
Salaries (for 6,000
marketing crew) 1200 100
Promotion cost 500
Petrol
Other Expenses
Insurance and road tax 41
Banner 400 100 150
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OPERATIONAL PLAN
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4 Operational Plan
SENT IT TO RETAILER ,
WHOLESALER AND GYM STORE
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4.1.2 Activity chart
1 cycle = 20 unit
Table 4.1 Activity Chart for the One Cycle of Processing Product
Process Time Machine/ Men
(Minutes) Equipment
CREW
PRINTING CREW
MACHINE
MATERIALS CREW
STORE
TOTAL 125
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4.2 Operations Layout
Number of output per month = Average sales forecast/Sale price per unit
450000
70
= 6429
45
6429
24
= RM 267.88
6429
= 804.63
4.5.1 Amount of machine & equipment required (Calculate for every machine
usage)
a) PETG machine
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2 X 15 min
OPERATING MANAGER
47
BADROL HISHAM)
a) Operator
20 X 15 min
= 2.4 @ 1 operator
per cycle
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Printing crew 1 1200 156 30 1389
Total Operation Cost = Direct Material Cost (total raw material) + Direct Labor Cost
= 96654.5
6429
=15.03
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4.10 Productivity Index (PI)
96654.5
= 1.71
Business hour = 8 hours per day (8.00 a.m until 6.00 p.m)
Operating hour = 8 hours per day (8.00 a.m until 6.00 p.m)
Fixed Asset
MACHINE AND 9000
EQUIPMEN
50
Working Capital
• MATERIAL 630000
• SALARIES , EPF
,SOCSO 4504.50
• OVERHEAD 29150
Other Expenses
Pre-Operations
9000 663654.50
TOTAL
5 Financial Plan
51
52
5.2 Project Implementation Cost and Sources of Finance
53
5.3 Sources of Finance
54
55
5.4 Proforma Cash Flow Statement
56
5.7 Proforma Balance Sheet
57
CONCLUSION
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Conclusion
We are grateful to our team for completing this business plan in its entirety. We
learned a great deal about starting a business and writing a strong business plan that we
can use later. We hope that the business will proceed as expected. In spite of numerous
competitors, our aim in business is to turn a sizable profit while continuing to function at a
high level. Thankfully, we can manage our business to successfully take on rivals. Finally,
but just as importantly, we will offer our all and accept complete responsibility for our own job
within the firm. In order to enhance our business performance going forward, we will use
every effort to deliver topnotch products to our customers.
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APPENDICES
APPENDICES
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Figure 2 Bussiness card of FIT-HYDRATE PRO
PARTNERSHIP AGREEMENT
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PARTNERSHIP AGREEMENT
The partnership agreement stated that has been prepared on 10 January 2024 are according
to the agreement between the following members:
Our business operation and administration will be based on the Business Registration Act
1956 (revised 1978) and our business will be carry on the partnership.
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The partnership shall be conducted under the name of Fit-Hydrate Pro Enterprise and shall
maintain offices at Taman Perindustrian, Jalan Kristal K7/K, 40000 Shah Alam, Selangor
Darul Ehsan. In the event of changing the partnership business, all partners must give the
consent in writing.
Taman Perindustrian, Jalan Kristal K7/K, 40000 Shah Alam, Selangor Darul Ehsan.
2. Partner’s Position.
3. Capital Contributions.
3.1 The capital contribution of each partner to the partnership shall consist of the following
property, services or cash which each partner agrees to contribute.
No Name of Partners Contribution Percentage
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4. MUHAMMAD AZKI HAFIZY BIN AZEMI 8520 12%
3.2 The profit and losses of the partnership shall be divided by the partners according to a
mutually agreeable schedule and at the end of each calendar year according to the
propositions listed above.
3.4 The term of this Agreement shall be for a period of 3 years, unless the partners
mutually agree in writing to a short period. Should the partnership be terminated by
unanimous vote, the assets and cash of partnership shall be used to pay all creditors,
with the remaining amounts to be distributed to the partners according to their
proportionate share.
4. Management of Salaries.
No Name of Partners Salary (RM)
6. All business account books need to be kept at the main business premises.
Partners are allowed to check through the books as they have the right to keep
a copy of the books.
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In conclusion, all partners have agreed with the terms and conditions that are listed in
the agreement above which was authorized by partners.
Signatures :
GENERAL MANAGER
ADMINISTRATION MANAGER
OPERATION MANAGER
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MUHAMMAD AZKI HAFIZY BIN AZEMI
MARKETING MANAGER
MARKETING MANAGER
FINANCE MANAGER
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Business Card
Company Registration
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CERTIFICATE
OFREGISTRATION
THEREGISTRATION
OFBUSINESS
ACT1956
(ACT197)
REGISTRATION
NO :006112673- K
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