ENT300

FUNDAMENTALS OF ENTREPRENEURSHIP

BUSINESS PLAN

ADVENTURE FOODIE

PREPARED BY:

NO. NAME UiTM ID NO GROUP CODE

1 Norizzati Aqilah Binti Ali 2019447504 P2HS1144A2
2 Nurul Syazwani Binti Sarudin 2019628412 P2HS1144A3
3 Nur Ain Syahirah Bt Mohd Zahri 2019873468 P2HS1144A2
4 Athirah Syamimi Binti Zaidi 2019647588 P2HS1144A2

PREPARED FOR:

LECTURER’S NAME : PUAN SHAIRA ISMAIL

SEMESTER : MAC – AUGUST 2021
SUBMISSION DATE : 12TH JULY – 15TH JULY 2021

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Adventure Foodie
Diploma in Physiotherapy,
Universiti Teknologi MARA (UiTM),
Campus Bertam,
Pulau Pinang.
_____________________________________________________________________

Madam Shaira binti Ismail

Lecturer of Fundamental of Entrepreneurship (ENT300)

Faculty of Business and Management
UiTM Pulau Pinang. 12 JULY 2021

Dear Madam,

SUBMISSION OF THE BUSINESS PLAN (ENT 300)

With reference to the matter above, our group would like to submit our business plan for your
kind evaluation and further action. Regarding the business that we wish to venture is
particularly manufacturing and selling the Self-Heating MYMeal located in Pusat Bandar
Seberang Jaya, Pulau Pinang. Our company’s name is Adventure Foodie. Our business is
a partnership set up with the following business partners and address:

Partners:

NO. NAME UiTM ID NO

1 Norizzati Aqilah Binti Ali 2019447504

2 Nurul Syazwani Binti Sarudin 2019628412

3 Nur Ain Syahirah Bt Mohd Zahri 2019873468

4 Athirah Syamimi Binti Zaidi 2019647588

Business address:

S32 2nd Floor, Sunway Carnival Mall, 3068 Jalan Todak, Pusat Bandar Seberang Jaya,
13700 Seberang Jaya, Pulau Pinang.

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We have tried our very best to prepare this business plan in according to the subject
requirements. This working paper is our group efforts and all experience gained are valuable
lessons for the entire group members.

We hope that our business plan will satisfy your requirement for this subject (ENT 300). We
also hope that our business plan can provide some benefits to the other people as a
reference material for the future.

Sincerely,

Syazwani Syahirah

Nurul Syazwani Binti Sarudin Nur Ain Syahirah Bt Mohd Zahri

Administrative Manager Marketing Manager

Athirah Izzati

Athirah Syamimi Binti Zaidi Norizzati Aqilah Binti Ali

Operational Manager General/ Financial Manager

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 TABLE OF CONTENTS

NO. CONTENT PAGE

EXECUTIVE SUMMARY 6
1.0 INTRODUCTION
1.1 Business Description 7-11
1.2 Business Partners Description 12-17
2.0 ADMINISTRATION PLAN
2.1 Business Vision, Mission & Objectives 20
2.2 Organizational Chart 21
2.3 Administration Personnel 22-24
2.3.1 List of administration personnel
2.3.2 List of task and responsibilities of administration
personnel
2.3.3 Schedule of remuneration
2.4 List of Office Equipment 24
2.5 List of Furniture and Fittings 25-26
2.6 Administrative Budget 27

3.0 MARKETING PLAN

3.1 Marketing Objectives 28
3.2 Product or service description 28-29
3.3 Market Analysis 29-32
3.3.1 Market Target
3.3.2 Market Size Table
3.3.3 Competitors Strength and Weakness
3.3.4 Market Share
3.4 Sale Forecast 33
3.5 Marketing Strategy 34
3.5.1 Product Design or Packaging
3.5.2 Pricing Strategy
3.5.3 Promotion Strategy
3.6 Marketing Personnel 35
3.6.1 List of Furniture and Fitting
3.6.2 Table of Office Machine and Equipment
3.7 Marketing Budget 36

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4.0 OPERATION PLAN
4.1 Operations Objectives 37
4.2 Process Planning 38
4.3 Operation Layout 39
4.4 Capacity Planning 40
4.5 Material Planning 41
4.6 Machines and Equipment Planning 42
4.6 Manpower Planning
4.6.1 List of operations personnel
4.6.2 List of task and responsibilities of operations
personnel
4.6.3 Schedule of remuneration
4.7 Overheads Requirement 43
4.8 Location (production site) 43
4.9 Business and Operations Hours 44
4.10 License, Permits and Regulations Required 44
4.11 Operations Budget 45
4.12 Implementation Schedule 46

5.0 FINANCIAL PLAN

5.1 Financial Objectives 47-48
5.2 Project Implementation Cost 49
5.3 Sources of Finance
5.4 Loan amortization repayment schedule
5.5 Hire purchase repayment schedule
5.6 Non-current assets depreciation schedule
5.7 Pro forma Cash Flow Statement 50-52
5.8 Pro forma Income Statement 53
5.9 Pro forma Balance Sheet 54
5.10 Financial Analysis (Gross profit margin, Liquidity ratio, 55
Return of Investment)

6.0 BUSINESS MODEL CANVAS 59-60

7.0 CONCLUSION 61
APPENDICES 62-67

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 EXECUTIVE SUMMARY

Adventure Foodie is a self-heating MYMeals located at S32 2nd Floor, Sunway Carnival
Mall, 3068 Jalan Todak, Pusat Bandar Seberang Jaya, 13700 Seberang Jaya, Penang. We
pick this location as it is a well-known place, and everyone has access to it. Our business
focus on selling halal traditional foods, mainly Nasi Lemak with Chicken Rendang, Beef
Rendang with Pilafrice, Chicken Masak Merah with Tomato Rice and Lamb Kuzi with Hujan
Panas Rice at a reasonable price.

Adventure Foodie is a food selling company. It is a premium product ready to eat. What
makes our product so special. This food is made because it is also very useful for the
travellers who want to camp. Our product is the ideal solution since it is portable, self-heating
and affordable to buy. You'll want these meals even if you don't travel.

Adventure Foodie is the perfect solution since our product is self-heating, portable and
affordable, even if you don't explore the world. We are made of the highest quality
ingredients, patented packaging systems and lightweight materials so that, at the end of this
tiring day, you can have a hot delicious meal anytime.

Adventure Foodie is heated using our own heating technology to heat food, which is non-
toxic. The food itself is in a sealed package and does not actually touch the fluids in the bag.
Any fluid you have can therefore help you cook your food, which is completely easy!!

Adventure Foodie is a partnership business, and it will begin to operate on 1st January 2022.
We choose this business because there are not a lot of competitors yet and it can expand
future expectation.

This business has a good future prospect because for the coming 10 years, we expect that
we will have stable and strong management within the company that can generate more
profit by not ignoring our quality. We expect Self-Heating MYMeal based company all this
can be achieved first in Malaysia.

We will also be introducing many new products to open up Malaysian eyes. This 10 years
plan will provide us with more income and will also make Malaysia known worldwide and
make the world believe that Malaysians can do best.

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 CHAPTER 1.0: INTRODUCTION

1.1 BUSINESS DESCRIPTION

Name of Business Adventure Foodie

Business Address S32 2nd Floor, Sunway Carnival Mall, 3068 Jalan Todak,
Pusat Bandar Seberang Jaya, 13700 Seberang Jaya,
Penang.

Nature of Business Manufacturing

Operational Date 1st January 2022

Factors selecting the This business plan covers a proposal for the self-heating
proposed business MYMeal business in Seberang Jaya Area Pusat Bandar.
The main objective is to set up our own business in Pusat
Bandar Seberang Jaya and to compete with our product to
the existing competitors.

The Self-Heating MYMeal is a topical business in this

area, however, the demand is always based upon our
study, and we be able to penetrate and establish ourselves
in this industry with a correct business strategy and
marketing tools, and hopefully we can become a big player
in the market in the future.
Future Prospects of the For the coming 10 years, we expect that we will have
business stable and strong management within the company that
can generate more profit by not ignoring our quality. We
expect Self-Heating MYMeal based company all this can
be achieved first in Malaysia.
We will also be introducing many new products to open up
Malaysian eyes. This 10-year plan will provide us with
more income and will also make Malaysia known
worldwide and make the world believe that Malaysians can
do best.

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BUSINESS LOGO

COMPANY NAME’S: ADVENTURE FOODIE

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 LOGO EXPLANATION

PURPOSE OF BUSINESS PLAN

A business plan is a detailed written document that describes a company or project in its
entirety. It is also known as a working paper, proposal for businesses, and project paper.
The information provided in the business plans is used to assess and to make certain
decisions about your company by readers such as entrepreneurs, investors, customers, and
suppliers. The preparation of a business plan has several purposes. Below are the lists of
purposes that make the business plan the reason.

1) Allowing all our team members to think about the most critical and practical way to
go about the business that we have chosen

We can look at this all in the most detail by drawing up the business plan. We cannot deny at
the start the importance of the aspects relevant to business establishment, such as finance,
marketing, administration, operations etc. We use this business plan at Self-Heating MYMeal
to carefully and examine every detail, for example marketing, based on basics. From the

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beginning we will identify who our customers are, where our product is best marketed, and
others. It therefore helps us to make a good marketing process.

Each of the above aspects of the business plan was detailed studies. This enabled us to get
a good understanding of the company. Then we can see clearly how realistic and practical
the measures and actions we must take. Not just that useless information for the company's
strategic plan.

2) Business Management Guidelines

As mentioned above, the business plan includes every aspect of theory that must be
mastered to make the company profitable. For the plan to become real, plans and strategies
are necessary to decide on a business development. We consider the Business Plan to be
the prime resource for us to perform our entire task in Self-Heating MYMeal.

3) Effectively assign business resources

As a new company or venture, the most effective way to deal with a financial matter is very
important. All resources are rather limited because we need a new one in the industry and a
great deal of money to build a competitive industry partnership. The business plan allows us
to clarify an effective plan on the most effective way to use our resources. This is important
to avoid the waste that we possess of resources such as fixed assets.

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BUSINESS BACKGROUND

Name of Company Adventure Foodie

Address S32 2nd Floor, Sunway Carnival Mall, 3068 Jalan Todak,
Pusat Bandar Seberang Jaya, 13700 Seberang Jaya,
Penang.

Email adventurefoodie@gmail.com

Tel. Number 04-303 0656

Form of Business Partnership Enterprise

Main Activity Selling Self-Heating MYMeal

Date of Registration 1 January 2022

Number of Registration M4792616-A

Date of Commencement 8 January 2022

Name of Bank Bank Islam Malaysia Berhad

Bank Account Number 030330529146

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 1.2 BUSINESS PARTNERS BACKGROUND (OWNER DESCRIPTION)

GENERAL MANAGER

Name Norizzati Aqilah Binti Ali

Date of Birth 2 September 2000

Age 21 Years Old

Address 2009, Kampung Ekor Kucing, 13300 Tasek Gelugor, Pulau

Pinang
Contact Number 017-5176077

Academic SK Mohd Shah

Qualification SMK Dato’ Kailan
Diploma In Physiotherapy

Course Attended Business Administration, Entrepreneur Talk

Skills - The ability to action on environmental factors on a timely

basis at work.
- Ability to communicate with team members effectively and
to explore the ideas and suggestions of the team.
- Creative and Innovative thinker

Experiences 2 years working experience as project manager at Petronas.

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Role in Business A Chief Executive Officer should be impulsive and any action
after careful consideration and analysis should be taken. A CEO
must be able not only to develop but also to implement strategies
to improve business profitability. Instead of focusing on strategies
designed by themselves, a CEO must also become open-minded
towards the ideas or strategies presented by staff members.

ORGANIZATIONAL MANAGER

Name Nurul Syazwani Binti Sarudin

Date of Birth 3 March 2000

Age 21 Years Old

Address 711-1-50 Taman Emas, Mukim 11, Teluk Kumbar, 11920 Bayan
Lepas, Pulau Pinang

Contact Number 017-4792616

Academic SK Sungai Batu

Qualification SMK Seri Balik Pulau
Diploma In Physiotherapy

Course Attended Human Resource by MARA

13
Skills - Can work well with a variety of people in and outside the
organisation.
- Expert and professional in HR and commercial issues.

Experiences Minimum 3 year’s experiences of working at Sime Darby.

Role in Business As an organisational manager, she needs to ensure a clear and

adequate framework for the relationship between the
organisation and the personnel.

MARKETING MANAGER

Name Nur Ain Syahirah Bt Mohd Zahri

Date of Birth 30 May 2000

Age 21 Years Old

Address Lot 586, Kg. Berdang, 17600, Jeli, Kelantan

Contact Number 011-17903296

Academic SK Jeli 2
Qualification SMK Jeli
Diploma In Physiotherapy

Course Attended Marketing course by MITI

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Skills - Able to effectively market products.
- Has an excellent method of communication.
- Very good to get through.

Experiences Previously, Yusuf Taiyoob worked for 2 years as marketing

manager.

Role in Business As a Marketing Manager, the main role in this position is to collect
information from the public and current events in sufficient and
reliable form to ensure that our services meet their needs. More
importantly, marketing is an efficient way of communicating the
excellent service we offer.

OPERATIONAL MANAGER

Name Athirah Syamimi Binti Zaidi

Date of Birth 14 June 2001

Age 20 Years Old

Address No.937, Lorong 12/3, Taman Mutiara, Sungai Kob, 09700

Karangan, Kulim, Kedah

Contact Number 010-9467610

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Academic SK Sungai Kob
Qualification SM Sains Tun Syed Sheh Shahabudin
Diploma In Physiotherapy

Course Attended Course of Operation Administration by MARA

- Analysis and solution of problem

Skills - Communication Effective
- A Strong leadership initiative

Experiences 3 year of business experience

Role in Business She needs to be aware of customer needs as an operating

manager. She must also know what customers need to do and
fight to draw attention to them and persuade them to do business
with us. Learn about the fundamental aspects of direct marketing,
from time spent to the upgrading of the sales conversion rate and
form business relations with new customers.

FINANCIAL MANAGER

Name Norizzati Aqilah Binti Ali

Date of Birth 2 September 2000

Age 21 Years Old

Address 2009, Kampung Ekor Kucing, 13300 Tasek Gelugor, Pulau

Pinang

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Contact Number 017-5176077

Academic SK Mohd Shah

Qualification SMK Dato’ Kailan
Diploma In Physiotherapy

Course Attended Financial Training in Bank Negara Malaysia

Skills - Very good responsibility for the performance of her job.

- An individual with a general view of company and
management.

Experiences 2 year’s experiences in CIMB Bank. 2 years before decided to be

a corporate partner for that project, worked as an accountant.

Role in Business The main job in this post, as financial manager, is to document
everything about the company's finances. This job also requires
high experience in financial assessment and decision-making.
More importantly, with this ability, we can keep our business
financially better predicted for the future.

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BUSINESS LOCATION

MAP OF LOCATION

The location of the company has an important impact on the company and cost structure.
Problem with the location may arise in many ways in establishing the company. At 3068
Jalan Todak, Pusat Bandar Seberang Jaya, 13700 Seberang Jaya, Pulau Pinang, we
decided to open our kiosk. The shopping centre is situated in Penang, in the centre of
Seberang Jaya, and events inviting artists and singers sometimes took place. It is in the
centre of Seberang Jaya, next to Sunway Hotel, the government-funded township to boost
the administrative, residential, business, and industrial sectors of the northern region of
Malaysia.

Advantages of our location are:

The first advantage was that it was close to Penang's supplier. You can easily supply the
ingredients we use to prepare our products with us. The sending of ingredients takes only
less than 1 hour and saves you time because we don't need to wait a long time. But we can
take them by ourselves if the supplier cannot send the ingredients at the given date and
time.

Another benefit is that our target market is easy to achieve. Our goal market is for young
people and teenagers. They are more technological and modern, so most of them know

18
Malaysian food, especially for women. This helps to make our products fully known in
Malaysia. It is located between 5 and 10 kilometres near UiTM Penang, Politeknik Penang,
SMK Tun Hussien Onn and Kolej Komuniti Penang, where more adolescents exist. There
are also over 150 shops in the Sunway Carnival Mall, which will bring more youth to this
shopping area.

Building:

 We rented our office. The rental value is RM2,000 per month. Therefore, we have
deposited the building to manage our management plan.
 We decide to rent because our business is new and not enough capital to buy the
building. Therefore, it is the best way are to avoid from suffering loss.

Type of Building of Adventure Foodie are as follow:

Factory Building

Structure: One storey building (concrete)

Size: 100ft (length) x 30ft (width)

Basic amenities:

 Water, electricity, and telephone services were provided in the infrastructure. Our
company's management and service work smoothly and efficiently with this
infrastructure.
 Tenaga Nasional Berhad is our supplier of electricity and Syarikat Bekalan is our
water supplier. Telephone providers are Telekom Malaysia and phone lines in
Malaysia (TMnet).

19
 CHAPTER 2.0: ADMINISTRATION PLAN

2.1 INTRODUCTION TO THE ORGANISATION

VISION

Self-Heating MYMeal will work towards the establishment of an efficient and effective
operating management company and become a multinational company.

MISSION

 To provide halal Self-Heating MYMeal food at a reasonable and affordable price.

 To introduce our product are very high quality and worth it throughout Malaysia.
 To make tasty and delicious among the variety Malaysian food that had been sold in
Malaysia so it can create impeccable customer satisfaction.
 We will also alert and aware customers about their feedback. We felt that this is a
medium where products and services can be upgraded and improved occasionally.

OBJECTIVES

To ensure the company operates 95% properly by planning, organising, managing, and
controlling the department according to the Business Plan. This will make our business
efficient and effective because the task, duties and responsibilities have a schedule in place.

To understand our business. Because our partners and workers can understand 90% easily
who they need to submit the report and enemy from which they need to refer if they have
any problems if the department has an organizational structure.

To be more attractive. It is because of its own allocation to buy anything from the
administration, but it must relate to the administration. If it happens it will cause loss for
business, the administration department cannot overcharge. With a department of
administration, it can control and manage administrative expenditure.

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2.2 ORGANIZATION CHART

2.2.1 STRUCTURE BASED ON FUNCTIONS

Structure based on functions is a functions-based organisational line structure and is

suitable for companies that emphasise functional tasks. Marketing manager, operational
manager, finance manager and administration manager may be divided into activities.

GENERAL MANAGER

ADMINISTRATION MARKETING FINANCIAL OPERATIONAL

MANAGER MANAGER MANAGER MANAGER

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2.3 ADMINISTRATION PERSONNEL

2.3.1 LIST OF ADMINISTRATION PERSONNEL

NO POSITION IN THE COMPANY NO. OF STAFF

1. General Manager 1

2. Financial Manager 1

3. Administration Manager 1

4. Marketing Manager 1

5. Operational Manager 1

6. Administration Clerk 2

7. Worker 8

8. Driver 2

TOTAL 17

2.3.2 LIST OF TASK AND RESPONSIBILITIES OF ADMINISTRATION PERSONNEL

POSITION TASK AND RESPONSIBILITIES

 To form the goals, plan strategies and monitor the

policies and leadership of the organisation in a
company.
 Plan and monitor the company's strategic progress.
General Manager  To keep the government, the private sector, clients,
and financial institutions informed and interacting.
 Ensure that all activities are carried out properly
with the appropriate procedure.
 Can cooperate and interact with individuals.

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  Prepared cash flow, profit and loss trading account
and the company balance sheet.
 All financial management to be managed.
Financial Manager  Administration, operations, and marketing costs to
make the company financially stable.
 Responsible for all activities involving finance of the
company.

 To identify the marketing objective, the current

market and to define the appropriate strategy.
 Prepare a marketing analysis and monitor the
Marketing Manager strategic location for business expansion.
 Consistent promotions guarantee that sales reach
the goals.
 To detect the steps and efforts required, sales had
to be increased systematically.
 Organize the range of services and training to be
offered.
Operation Manager  To ensure that the flow reserves are running
smoothly without any supply shortages.
 To ensure product quality.
 Plan the programme to be completed
 To conduct employee interviews and to assess
employee performance.
 Ensure the achievement of all business goals.
Administration Manager  Plan and ensure an efficient and effective
management system.
 Assist the general manager in managing the
system and planning management.

Worker  Stocks are loaded and unloaded.

 Products for packaging.

Driver  The product is supplied to the client by the vehicle

of the company.

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2.3.3 SCHEDULE OF REMUNERATION

Position No. Monthly EPF SOCSO Total (RM)

Salary (RM) Contribution Contribution
(11%) (RM) (1.75%) (RM)

General Manager 1 7,000 770 122.50 7,892.50

Marketing Manager 1 5,000 550 87.50 5,637.50

Financial Manager 1 5,000 550 87.50 5,637.50

Operational Manager 1 5,000 550 87.50 5,637.50

Administration 1 5,000 550 87.50 5,637.50

Manager

Administrative Clerk 2 2,000 220 35 4,510

Worker & Driver 10 1,300 143 22.75 14,657.50

TOTAL 49,610

2.4 LIST OF OFFICE EQUIPMENT

Item Quantity Price/Unit (RM) Total Cost (RM)

Computer 6 1,779 10,674

Fax Machine 1 1,781 1,781

Photo state machine 1 1,750 1,750

Printer 6 469 2,814

Cordless phone 6 179 1074

Smart glass door lock 1 599 599

TOTAL 18,692

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2.5 LIST OF OFFICE FURNITURE & FITTINGS

Item Quantity Price/Unit (RM) Total Cost (RM)

Office desk 6 420 2,520

Office chair 13 210 2,730

Meeting table 1 384 384

Office file cabinet 7 299 2,094

Air conditioner 8 1,999 15,992

Lamp 60 29 1,740

Glass door 7 1,299 9,093

TOTAL 34,553

2.5.1 LIST OF STATIONERY

Item Quantity Price/Unit (RM) Total Cost (RM)

Double A A4 paper (500’s) 3 12.50 37.50

Pilot pen 4 5.00 20.00

Account Book 5 3.00 15.00

Stamp Pad 3 5.00 15.00

Casio Scientific 2 50.00 100.00

Calculator

Cheque Book 2 32.00 64.00

Envelop 2 set 4.00 8.00

Ring File 4 6.00 20.00

Canon Ink Cartridge 2 50.00 100.00

Stapler 4 2.00 8.00

Marker Pen 4 3.00 12.00

TOTAL 400.00

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2.5.2 UTILITIES

Item Total Cost (RM)

Water 120.00

Electricity 120.00

Telephone 110.00

Internet 150.00

TOTAL 500.00

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2.6 ADMINISTRATIVE BUDGET

Item Fixed Assets Monthly Other Total (RM)

Expenses Expenses Expenses
(RM) (RM) (RM)
Fixed Assets

Land & Building - -

Office Furniture and 34,553 34,553

fittings

Office Equipment 18,692 18,692

Working Capital

Remuneration 49,610 49,610

Stationaries 400 400

Utilities 500 500

Renting Fees 2,000 2,000

Pre-Operation & Other Expenditure

Other Expenditure 200 200

Deposit (rent, utilities, 4,900 4,900

etc)

Business Registration 4,000 4,000

& Licenses

Insurance & Road Tax - -

for Motor Vehicle

Other Pre-Operation 1,000 1,000

& Expenditure

TOTAL 53,245 52,510 10,100 115,855

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 CHAPTER 3.0: MARKETING PLAN

3.1 MARKETING OBJECTIVES

 To promote our product as well as our service to customers.

 To produce the profits by 40% on 2023.
 To make sure Adventure Foodie will get known by people 3 years ahead
 To ensure every customer is satisfied with our service and our products.
 To ensure to be able to advertise Adventure Foodie as a well-known brand on 2025.

3.2 PRODUCT AND DESCRIPTION

3.2.1 What is Adventure Foodie

Adventure Foodie is a company that is selling a food product. What is so special about our
product is it a premium ready to eat product. This food is produced because it will be very
useful among the travelers also for them that is wanted to go to camping. Our product is the
ideal solution because it is a self-heating, portable, and reasonable to buy it as well as
affordable. These meals that you will crave even when you are not travelling.

28
Adventure Foodie are made with the greatest quality ingredients, patented packaging
technologies, and lightweight materials so you may have tasty dinner at any time, any place
after a long day. This product is 12 months shelf life, so it is very suitable for the travelers
and people who wants to go for camping. Our meals are being prepared in multi-layer tubs
that allow for sterilization at a high temperature using a technique known as retorting, which
kills all germs and bacteria.

This product is also having a unique way to eat it with just heats that food with any liquids.
By using a Heating Technology, our food which is a non-toxic way to re-heat food. The food
is kept in its own sealed package and never comes into contact with the liquids poured into
the packaging. Its means that any liquids that you have can assist you to heats that your
meals with ease.

These meals also no preservatives used. All the ingredients used is all-natural to make it
same as the home-style meals. When you are in hurry, they are very simple to prepare
because you just need to open and add any beverage, then you can serve it. Spoon is also
provided in the packaging.

3.3 MARKET ANALYSIS

Total Population of 2013 = 1,773,600 (Pulau Pinang)

 1,773,600 x 8= 14,188,800 (because the data was in the year of 2013, 8

years difference, as now is 2021)

3.3.1 MARKET TARGET

Target market is teenagers and adults.

 20-29 years – 287,407 (Teenagers)

 30-39 years – 328,300 (Adults)

Teenagers

287,407 X 3% X 8 years (because the data was in the year of 2013, 8 years
difference, as now is 2021)

= 68,977 + 287,407 = 356,384

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Adults

328,300 X 3% X 8 years

= 78,792+ 328,300 = 407,092

Total target market = teenagers + adults

356,384 + 407,092 = 763,476 (population)

3.3.2 MARKET SIZE TABLE

Table of Market Size

Market Segment Population Target Market (%) Target Market

Geographic/ 14,188,800 3 763,476

Psychographic

Table of Market Size in RM

Market Segment Target Market Potential Purchase Total Potential Purchase

(RM) Monthly (RM)

Geographic/ 763,476 x RM RM 16,223,865 RM 16,223,865 x 5%
Psychographic 21.25 = RM 811, 193
= RM 16,223,856
TOTAL RM 811,193

Market size per year = RM 811,193 x 12 months

= RM 9,734,316 (per year)

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3.3.3 COMPETITORS STRENGTH AND WEAKNESS

COMPETITORS STRENGTH WEAKNESS

Kembara meals  Have depth knowledge  Not affordable for

in business in this teenagers and
industry students
 Major holder of market  Charge GST
share
Outdoor World  Well-known business in  Non-halal certificate
Adventure this industry  Charge GST
 Have comfortable
environment for their
workers.
PTT Outdoor  Have quite affordable  Non- waterproof
meals  Charge GST
 Well-known business in
this industry

ADVENTURE FOODIE STRENGTH AND WEAKNESS

ADVENTURE FOODIE STRENGTH WEAKNESS

 Halal certificate  Lack of knowledge

 Affordable for in business
students  We are new to
 Good quality business in the
industry.

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3.3.4 MARKET SHARE

Market share before the entrance of Adventure Foodie:

Competitions Percentage of Market Estimated Income per

Share (%) Month (RM)

Kembara meals 40 RM324,477

Outdoor World 30 RM243,358

Adventure
PTT Outdoor 30 RM243,358

TOTAL 100 RM811,193

Market share after the entrance of Adventure Foodie:

Competitions Percentage of Market Share Estimated Income per

(%) Month (RM)

Kembara meals 37 RM300,141

Outdoor World 29 RM235,246

Adventure
PTT Outdoor 29 RM235,246

Adventure Foodie 5 RM40,560

TOTAL 100 RM811,193

32
3.4 SALE FORECAST

SALES PROJECTION (RM)

Month 1 811,193
Month 2 811,193
Month 3 811,193
Month 4 811,193
Month 5 811,193
Month 6 811,193
Month 7 811,193
Month 8 811,193
Month 9 811,193
Month 10 811,193
Month 11 811,193

Month 12 811,193

Total Year 1 9,734,316

Total Year 2 11,194,463

Total Year 3 13,993,079

INCREASE IN WORKING CAPITAL (%)

Year 2 15%

Year 3 25%

33
3.5 MARKETING STRATEGY

3.5.1 PRODUCT DESIGN OR PACKAGING

 Product design and packaging are critical in satisfying and delighting the target
market.
 Branded items have distinct identities that distinguish them from competing products,
and they are readily marketed and promoted.
 Branding also assists consumers in selecting a product based on the brand's
assured qualities such as quality, safety, product origin, and so on.
 In terms of product packaging, we will use a high-quality plastic cover with our eye-
catching corporate logo.
3.5.2 PRICING STRATEGY

 The price of a product is the amount of money charged to customers for a specific
purchase. An entrepreneur must grasp the necessity of pricing a product properly
since it is the only part of the marketing mix that produces money.
 Our company's pricing methods are based on "cost-based pricing," which is the most
basic and widely utilised pricing technique.
 Cost-based pricing is calculated by taking the whole cost of the product or service
and adding a typical mark-up. The mark-up is the targeted profit from the goods and
services.
3.5.3 PROMOTION STRATEGY

 The promotion methods that we have utilised so far have been influenced by the
population of our target market and market share. These tactics are utilised to
spread information about our products and services to attract the target market.
Marketing is commonly seen as a creative sector that encompasses advertising
distribution, sales promotion, and public relations. It is also involved with forecasting
consumers' future requirements and desires, which is typically accomplished
through market research. Adventure Foodie brings us fresh ideas about how to sell
and promote our goods to clients.
I. Using signboard to promote our product
II. Using social media platform to advertise our product:
1) Facebook
2) Instagram
3) WhatsApp
III. Advertising our product through website

34
3.6 MARKETING PERSONNEL

3.6.1 LIST OF FURNITURE AND FITTINGS

Table of Furniture and Fittings

Item Quantity Price/Unit (RM) Total Cost (RM)

Office desk 6 420 2,520

Office chair 13 210 2,730

Meeting table 1 384 384

Office file cabinet 7 299 2,094

Air conditioner 8 1,999 15,992

Lamp 60 29 1,740

TOTAL 25,460

3.6.2 LIST OF OFFICE MACHINE AND EQUIPMENT

Table of Office Machine and Equipment

Item Quantity Price/Unit (RM) Total Cost (RM)

Computer 6 1,779 10,674

Fax Machine 1 1,781 1,781

Photo state machine 1 1,750 1,750

Printer 6 469 2,814

TOTAL 17,019

35
3.7 MARKETING BUDGET

MARKETING EXPENDITURE

Fixed Assets RM

Delivery Vehicles (Van- 2) 100,000

Signboard 2,000

Machines & Equipment 17,019

Furniture & Fitting 25,460

Working Capital

Promotion 5,000

Petrol & Maintenance 2,000

Other Expenditure

Other Expenditure 100

Pre-Operations

Deposit (rent, utilities, etc.) -

Business Registration & Licences -

Insurance & Road Tax for Motor Vehicle 2,500

Other Expenditure 700

TOTAL 154,779

36
 CHAPTER 4.0: OPERATIONS PLAN

4.1 OPERATIONS OBJECTIVES

Operation plan is one of the most important elements in the business. It is the process of
planning strategic goals and objectives. It presents highly detailed information specifically to
direct people to perform the day-to-day tasks required in running the organization.
Organisation management and staff should frequently refer to operational plan in carrying
out their everyday work. Operation strategy will make our business more effective and
efficient to achieve good services and satisfy customer’s needs.

Good management in the operation process is important to make sure the business is
stable. The operation of business must plan, prepare, and control all the transaction of the
business. The operational plan provides what, who, when, and how much:

 What – the strategies and tasks that must be undertaken.

 Who – the persons that have responsibility of each of the strategies or tasks.
 When – the timelines in which strategies or tasks must be completed.
 How much – the amount of financial resources provided to complete each of
the strategies or tasks.

37
4.2 PROCESS PLANNING

Flow chart of processing the Adventure Foodie:

All the ingredients and raw materials put in the frozen storage at the temperature
-12 to -18 ℃.

Wash and cut the ingredients needed to be prepare for pre-cooking.

Each meal cooks in multi-layer tubs that allow for sterilization through a process
called retorting.

Cooling the meals at 40 ℃ before putting into the pouches.

Filling the meals into pouches with the seal.

Wiping of seal area and vacuum sealing. Packaging engineered with a special
combination of layers of different materials and sealant to allow an efficient
heating process.

Labelling and secondary packaging in the boxes.

Storage and be prepared to delivery at the shops.

38
 4.3 OPERATIONS LAYOUT

The layout of the food manufacturing plant plays a key role in quality assurance because it
not only facilitates smooth flow of products but also prevents cross-contamination of
products in the processing lines.

Floor plan of our food processing building, showing how raw materials move through the
process (and through the room) without paths crossing. This helps prevent contamination of
finished products by incoming, often dirty, raw materials and clearly identifies areas of the room
where special attention to hygiene is necessary.

Raw material reception

and cleaning (preferably
outside the building)
Products Out

Washroom

Product
Store
Office

Filling and
Preparation Packing
the
Ingredients

Processing Area

Packing Store
Ingredients Store

100ft (length) x 30ft (width)

39
4.4 CAPACITY PLANNING

Capacity planning refers to the amount of output that can be produced within the specific
time. For daily production, we had limited our production to 1,248 packs only per day. To
produce one pack of meal, it takes around 2 to 3 minutes. For each pack, we also include
plastic spoon for the convenience of our customers.

Average sales forecast per month = RM 811,193.00

Price per pack = RM 25.00

Amount of output per month = RM 811,193.00

RM 25.00
= 32,448 packs

If the number of working days per month is 26 days.

The amount of output to be produced per day is:

= 32,448 packs
26 days
= 1,248 packs per day

40
4.5 RAW MATERIAL PLANNING

Item Quantity Total cost (RM)

Fresh chicken 70 kg 1,250

Fresh beef 70kg 1,890

White rice 100kg 1,200

Pilaf rice 80kg 1,900

Anchovies 40kg 900

Chicken egg 50 trays 580

Cooking oil 80kg 645

Wheat flour 60kg 500

Corn flour 30kg 525

Rice flour 30kg 520

Curry powder 25kg 510

Chilli powder 25kg 510

Turmeric powder 10kg 515

Coconut milk 30kg 880

Spices 45kg 585

Salt 25kg 675

Sugar 25kg 685

Onion 50kg 690

Vinegar 20L 590

41
Soy sauce 20L 685

Oyster sauce 20L 765

Plastic spoon 33,000 26,500

Heating element 33,000 50,500

Plastic pouch with zipper 33,000 41,250

TOTAL 340,700

4.6 MACHINES AND EQUIPMENT PLANNING

Item Quantity Price per unit (RM) Total cost (RM)

Freezers 10 2,500 25,000

Vacuum dryers 10 15,000 150,000

Fryers 10 8,500 85,000

Sterilizers 10 12,000 120,000

TOTAL 38 38,000 380,000

.
PACKAGING

Item Quantity Price per unit (RM) Total cost (RM)

Printers 5 3,000 15,000

Form-fill-seal (FSS) 5 12,000 60,000

Systems
Checkweighers 5 1,500 7,500

In-container 5 7,500 37,500

sterilizers
TOTAL 20 24,000 120,000

42
4.7 MANPOWER PLANNING

Manpower planning is a series of techniques and manpower processes that plan

themselves. An efficient strategy for human resources provides a variety of techniques to
break the gaps between the workplace supply and the demand for it. Manpower planning
for the organization is significant since it lets the company evaluate its future demands well
in advance. Therefore, the organisation, in the appropriate quantity, at the right time and in
the right location, always has the right sort of people.

Planned rate of production per day in making Adventure Foodie products is based on our
target market in Seberang Perai Tengah, so we estimated to produce 1,248 packs of
Adventure Foodie’s products per day. The business will run for one shift. Since operation
starts from 8.00 am to 5.00 pm, the working hour for workers are 9 hours including 1 hour
rest. Our operation is close every Monday.

4.7.1 BUSINESS AND OPERATION HOUR

Day Time

Tuesday – Sunday 8.00 a.m. – 5.00p.m.

Monday Close

4.8 OVERHEADS REQUIREMENT

No. Overheads Cost (RM)

1. Repairs and maintenance 10,000

2. Utilities 1,300

TOTAL 11,300

43
4.9 LOCATION PLAN (PRODUCTION SITE)

 Distance from raw material / suppliers

 Price of Land or rentals
 Infrastructure
 Security
 Facility for expansion and business development

In selecting our business location, low rental costs and a strategic location attract clients to
our industries are helpful. Furthermore, it is also easy for us to obtain distributor raw supplies
nearby. In fact, we may distribute Adventure Foodie products using billboards and banners
to make them visible from the local area, as well as from close to tourist attractions.

4.10 LICENSE, PERMITS AND REGULATIONS REQUIRED

 License for signboard

 Permits for emigrant workers
 Typhoid injection for workers
 General Licenses

44
General licences are licences that are required and shall be applicable once the investor
has decided to start a business in Malaysia. List of General licences, which may be
applicable to any business, include:

 Company Registration
 Company and Employees Income Tax Registration
 Employees Provident Fund
 Social Security Organisation
 Human Resources Development Fund
 Business Premise Licenses and Signboard Licenses

4.11 OPERATIONS BUDGET

45
4.12 IMPLEMENTATION SCHEDULE

Table of Implementation Schedule

Activities Deadlines Duration

Incorporation of business Jan – March 2021 3 months

Application for permits & Jan – April 2021 4 months

license

Searching of premise Feb – March 2021 3 months

Renovation of premise April 2021 1 month

Procurement of machine April – June 2021 3 months

and raw material

Recruitment of labors June 2021 1 month

Installation of machine June – July 2021 2 months

46
 CHAPTER 5.0: FINANCIAL PLAN

5.1 FINANCIAL OBJECTIVES

1) Revenue Growth Objectives

The basic financial objective of any enterprise is to increase income. Growth of revenue
comes from a focus on sales and marketing and concerns only the increase of top-of-the-line
earnings before expenses. Instead of targeting specific amounts, companies frequently set
revenue objectives for percentage rises. For the first five years of operations of Adventure
Foodie company, an entrepreneur can set an objective of increasing revenue 15% each
year.

2) Profit Maximization Objective

Return on investment or profit-to-sales ratios may be an objective of profitability. All

measures that enhance revenue and reduce costs should be undertaken to achieve this
goal, while those that are likely to have a negative influence on the enterprise's profitability
should be avoided.

The profit maximisation objective, according to proponents, is simple and has the built-in
benefit of measuring the enterprise's economic success. It will also focus resources on the
channels with the most potential for profit. As a result, the most efficient use of society's
economic resources would be possible.

3) Wealth Maximisation Objective

The goal of wealth maximisation is a commonly accepted criterion for evaluating the
performance of a corporate firm. The term "wealth" refers to the company's net present
value. As a result, wealth maximisation is also known as net present worth maximisation.
The difference between gross present worth and the amount of capital investment required
to realise the benefits is known as net present worth.

The present value of predicted cash benefits discounted at a rate that reflects their certainty
or uncertainty is referred to as gross present worth. As a decisional criterion, the wealth
maximisation aim proposes that any financial action that creates wealth or has a net present
value greater than zero is desirable and should be accepted, while those that do not pass
this test should be rejected.

47
4) Objective of Profit Maximization Pools

With a view to business globalisation, the development of common currencies, financial

market integration and information technology revolution and convergence of information
technologies, global markets have become highly competitive where customers are
motivated to enjoy the market. Customers can be pleased with cost, quality, speed, and
flexibility in a company.

In order to help the organisation, achieve its goal of excellence, a financial manager must set
financial goals. Consequently, it must focus not only on maximising value for shareholders
but also on the value of stakeholders. Value maximisation is the maximum present value
from its expected future net income streams which will be reduced to the expected return
rate of investors. Growth in sales or market share does not always create value for the
company. Only efforts to maximise profit pool add additional value.

48
5.2 PROJECT IMPLEMENTATION COST

49
5.7 PRO FORMA CASH FLOW STATEMENT

50
51
52
5.8 PRO FORMA INCOME STATEMENT

53
5.9 PRO FORMA BALANCE SHEET

54
5.10 FINANCIAL ANALYSIS

55
5.11 GRAPH

56
57
58
 CHAPTER 6.0: BUSINESS MODEL CANVAS

Adventure Foodie is the perfect solution because our product is self-

heating, portable, and cost-effective meals that you will crave even
when you are not exploring the world. We are produced using the
highest quality ingredients, patented packaging systems, and
lightweight materials so you can have a hot delicious meal anytime,
anywhere at the end of a tiring day.

Adventure Foodie are heated by our own Heating Technology, which

is a non-toxic way to re-heat food. The food itself is in a sealed package
and never actually touches the liquids that are poured into the bag. This
means that any liquid you have on hand can help you to cook your meal
which is absolutely ease!!

Products:

 Adventure Beef Rendang with Pilaf Rice

 Adventure Nasi Lemak with Chicken Rendang
 Adventure Lamb Kuzi with Hujan Panas Rice
 Adventure Chicken Masak Merah with Tomato Rice

59
Key Partnerships Key Activities Value Propositions Customer Customer Segments

Relationships
 Web Marketing
 Manufactures  Nutritional value  Promotional Post  Suitable for
 WhatsApp
 Raw Materials Information  Discounts everyone
Business
Suppliers  Monthly  Self Service  Travellers
 Network contract
 Chain of Agent Promotion  Dedicated  Outdoor activities
between
and Dropship  Affordable price personal lovers
Youtubers
 Import Suppliers  Local Brand Assistance  Busy buyers
 Production
 Web Marketing  Offer Job  Family
Agency
Key Resources
Opportunities
Channels  Male and female
 Multi Store  Local Tastes Teenagers
Operators  Halal certified  High Quality  Website  International
 Courier Service products Ingredients  Social Networks customers
 Patented  Signboard
packaging  Media Influencers
system  Radio
 Location
 Knowledge sales
 Competitive price

Cost Structure Revenue Streams

 Salaries  Mark up price

 Renting & Loss cost  Online sales
 Production & Marketing cost  Delivery fee
 Shipping & Safety cost  Discount purchase
 Technology network cost  Item purchase in every shops
60
 CHAPTER 7.0: CONCLUSION

As a conclusion, we are really hoping that we can change people’s perception about ready-
packed-meal. This is because our product is an innovation that we create to cater to the
tastes of the Malaysian people which make our product a lot different from the other of
ready-packed-meal.

As we know, when people want to buy the instant outdoor dishes, we usually bought
something like porridge, pasta, or instant noodles to bring during their outdoor activities.
Different with our product, we offer various of ready-packed-meal like Beef Rendang with
Pilaf Rice, Nasi Lemak with Sambal Bilis and so on. All the meals that we provided are
delicious and very suitable for Malaysian taste.

It is very important to have enough energy to complete the adventure or outdoor activities.
Some would just bring ready-packed foods, canned foods, and instant noodles as their
sources of energy. We will also make sure to satisfy our customer on how the packaging of
the products were done by us. The advertisement we made on this product will enable us to
compete with other instant outdoor foods in Malaysia in terms of the price, quality, and
safeness of the product.

According to our financial statements over the next 3 years, we will have a profit of 50% in
the third year and the risk of incurring losses is relatively low as the debt to equity ratio is 0.1
in all three years. Liquity measures how fast a company can repay its debts and Foodie
Adventure shows that we can manage company assets well to cover expenses. Investment
returns are a performance measure used for assessing investment efficiency and
profitability. In comparison with the investments, the ROI measures the amount of return of a
particular investment. Adventure Foodie is tend to get 82% in Year 1, 45% in Year 2 and
36% in Year 3.

Therefore, we hope that our products will be well received and not easily forgotten through
its special and unique ingredients and packaging. We also hope people will be looking
forward to our products as well as we will produce more choices of flavour in the future. We
believe that one day, our products will become the most favourable instant-packed-meal in
Malaysia and internationally.

61
 APPENDICES

PARTNERSHIP AGREEMENT

This Partnership Agreement is made on “28 JUNE 2021” between “NORIZZATI AQILAH
BINTI ALI”, “NURUL SYAZWANI BINTI SARUDIN”,“NUR AIN SYAHIRAH BT MOHD
ZAHRI” and “ATHIRAH SYAMIMI BINTI ZAIDI”.

Name and Business

 The parties hereby form a partnership under the name of “Adventure Foodie” to
produce “Self-Heating MYMeal”.The location of the business at the “Sunway Carnival
Mall, 3068, Jalan Todak, Pusat Bandar Seberang Jaya, Seberang Jaya, 13700 Perai,
Pulau Pinang”.

Term
 The partnership shall begin on “1 January 2022”, and shall continue until every
partners agreed to terminate this partnership agreement.

Capital
 The capital of the partnership shall be contributed in cash by the partners as follows:

o A separate capital account shall be maintained for each partner.

o Neither partner shall withdraw any part of their capital account.
o Upon the demand of either partner, the capital accounts of the partners shall be
maintained at all times in the proportions in which the partners share in the
profits and losses of the partnership.The capital contribution to the partnership is
stated as follows:

Name Position Capital Percentage

Contribution Contribution
(RM) (%)
NURUL SYAZWANI BINTI SARUDIN Administration 80,900 25
Manager
NUR AIN SYAHIRAH BT MOHD Marketing 80,900 25
ZAHRI Manager

62
ATHIRAH SYAMIMI BINTI ZAIDI Operation 80,900 25
Manager
NORIZZATI AQILAH BINTI ALI Financial 80,900 25
Manager
TOTAL 323,600 100

Profit and Loss

 The net profit of the partnership shall be divided equally between the partners and
the net losses shall be borne equally by them. A separate income account shall be
maintained for each partner. Partnership profits and losses shall be charged or
credited to the separate income account of each partner. If a partner has no credit
balance in their income account, losses shall be charged to their capital account.

Salaries and Withdrawals

 Partners shall receive any salary for services rendered to the partnership. Each
partner may, from time to time, withdraw the credit balance in their income account.

Interest
 No interest shall be paid on the initial contributions to the capital of the partnership or
on any subsequent contributions of capital.

Management Duties and Restrictions

 The partners shall have equal rights in the management of the partnership business,
and each partner shall devote their entire time to the conduct of the business.
Without the consent of the other partner neither partner shall on behalf of the
partnership borrow or lend money, or make, deliver, or accept any commercial paper,
or execute any mortgage, security agreement, bond, or lease, or purchase or
contract to purchase, or sell or contract to sell any property for or of the partnership
other than the type of property bought and sold in the regular course of its business.

Banking
 All funds of the partnership shall be deposited in its name in such checking account or
accounts as shall be designated by the partners. All withdrawals therefrom are to be
made upon checks signed by either partner.

63
Books
 The partnership books shall be maintained at the principal office of the partnership,
and each partner shall at all times have access to the books. The books shall be kept
on a fiscal year basis, and shall be closed and balanced at the end of each fiscal
year. An audit shall be made as of the closing date.

Voluntary Termination
 The partnership may be dissolved at any time by agreement of the partners, in which
event the partners shall proceed with reasonable promptness to liquidate the
business of the partnership.

Death
 Upon the death of either partner, the surviving partner shall have the right either to
purchase the interest of the decedent in the partnership or to terminate and liquidate
the partnership business.

Arbitration
 Any controversy or claim arising out of or relating to this Agreement, or the breach
hereof, shall be settled by arbitration in accordance with the rules. In witness whereof
the parties have signed this Agreement.

64
Executed this on 28 December of 2021 in “Seberang Perai Tengah, Pulau Pinang”, each
partner agreed and signed this agreement to show their commitment to this partnership.

Syahirah
(MARKETING MANAGER)
NUR AIN SYAHIRAH BT MOHD ZAHRI
000530-03-1112

Athirah
(OPERATIONS MANAGER)
ATHIRAH SYAMIMI BINTI ZAIDI
010614-07-0214

Syazwani
(ADMINISTRATION MANAGER)
NURUL SYAZWANI BINTI SARUDIN
000303-07-0656

Izzati
(FINANCIAL MANAGER)
NORIZZATI AQILAH BINTI ALI
000902-07-0252

Witnessed by:

Shaira
PUAN SHAIRA BINTI ISMAIL
xxxx-xx-xxxx

65
PACKAGING ILLUSTRATION

REQUIRED DOCUMENTS

66
67