Chapter 1

INTRODUCTION

1.1 INTRODUCTION ABOUT INTERSHIP

The internship program is designed to provide students engaged in a field experience with an
Opportunity to share their insights to explore the links or difference between student’s academic
Preparation and the organization and specific industry.

The internship project is good for students to understand the real world implications building up on the
foundation laid upon by the knowledge gained in college. The knowledge gained in the college serves as base
and the internship organization familiarize students with the additional knowledge required by the professional
standards.

1.2 INDUSTRY PROFILE

Eureka Forbes Limited started operations in the health and hygiene line with a vision of

‘A happy, Healthy, Safe and Pollution Free Environment, Built on Trust and Lasting Relationships with
Customers’
Eureka Forbes product lines are related to health, hygiene and safety. They are mainly concentrating on
water purification systems for different segments. Cleaning machineries for domestic as well as industrial
applications. Their total security solutions provide complete safety.
Eureka Forbes Ltd having 172 offices in India in which 61 of them is in South India.
About 95% of the market share of vacuum cleaners and about 74% of the market share for water purifiers.
Major competitors are Philips, Whirl pool, Kent, Pureit (HLL) etc. Mainly the product promotions of Eureka
Forbes are through Exhibitions, Brochures, Campaigns and field activities.
The present Gross Domestic Product (GDP) growth rate of India is 4.04% (2019-20).

1.2.1 DOMESTIC WATER PURIFICATION SYSTEMS

Eureka Forbes is the leaders in domestic water purification system and they are the specialists in 5 water
technologies addressing more than 17 diverse water conditions. Eureka Forbes is the world’s largest UV

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 water purification system manufacturer. They have products for domestic as well as industrial
applications.

1.2.2 INDUSTRIAL WATER PURIFICATION SYSTEMS

Industrial application water purification systems are available with different capacity. The purified
output water capacity ranges from 60 liter per minute to 600 liter per minute. The models are positioned
in small industries, restaurants, recreation centers.
“Water from waterguard is completely safe from harmful pesticides, bacteria, viruses and is economical
too”, says an advertisement from Usha Shiram, Advertising for its Usha Brita Water purification
systems.
Eureka Forbes, touted to be the leader in the water purification segment, reacted more swiftly to the
pesticide issue and came out with “reassuring” advertisements, within a couple of days after the Centre
for Science and Environment (CSE) came out with its controversial report

1.2.3 MAJOR PLAYERS OF THE INDUSTRY

 Aqua Guard
 Kent grand
 Hindustan Unilever pure it
 Philips Intelligent
 Whirlpool Pure Fresh
 Japan, Alpha Dewdrop
 Erotic System
 Gen Pure R.O System
 Bionics

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  Aqua Tech
 Ken star water purifier
 Astor-boy-water purifier
 Aqua fresh water purifier

1.2.4 CLEANING SYSTEMS

Cleaning systems include vacuum cleaners which can remove dust and dirt from deep below surfaces, hard to
reach places and areas where it does not seem to be present. There are different models of vacuum cleaners are
available with Eureka Forbes. Eureka Forbes also selling high end steam cleaners to the Indian customers.
Eureka Forbes home cleaning systems includes vacuum cleaners which include models like Euroclean Jet,
Euroclean bullet, Euroclean WD, Euroclean swift etc sold through direct marketing channel and all around sold
through retail marketing.

1.2.5 AIR PURIFICATION SYSTEAMS

Eureka Forbes indoor air purification system purifies the indoor air and thereby prevents allergies
Headaches, nausea, physical aches, asthma etc.

1.2.6 SECURITY SYSTEMS

Eureka Forbes provides complete security and safety to the Indian homes with a wide range of

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 Products like intrusion detection, access control, surveillance and fire detection. Euro vigil division
of Eureka Forbes has a unique central monitoring watch 24 hours, 365 days a computerized station
watching the customer’s premises all day, every day.

1.2.7 NUMBER OF PEOPLE USING WATER OF PURIFIER OF DIFFERENT BRAND:

 Aqua guard or Aqua sure
 Pure It
 Kent Water Purifier
 Philips
 Whirlpool pure purifier
 Other

5
5

3
2.5 2.5

1.9 2
2 1.6

0
Aquaguard Pure It Kent Philips Whirlpool Other

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The consumer has spoken, Identifying and paying tribute to exceptional brands, the poplin has placed both
EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Super brand
category. Aqua guard was chosen for the second time running.
Recognizing, rewarding and reinforcing leading brands from all over the world, consumers have clearly shown
their preference for a brand that offers significant emotional and physical advantages over competitors. The
second edition of consumer super brands 2006-2007 had it all clearly spelt out in black white. Brand leaders in
their categories and the brands revered by consumers that are what Super brand is all about.
Across 169 categories and 1699 brands, some 13085 respondents across the country participated in an online
process of choosing and short listing their favorite brands. Both our brands came up trumps, with respondents
refusing to unseat them from their quality position.
In a glittering ceremony held at The Tag Lands End, Mumbai on the 12th April 2009, and Mr. S.L.Goklaney and
Ms. Vandana Chouhan received the super brand trophy and the certificate from the Governor of Maharashtra
His Excellency Mr.S.M.Krishna. For Euro clean, the award was received by Mr. Marzin Shroff.

1.2.8 STAGES OF PURIFICTION

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 Chapter 2
ORGANIZATIONAL PROFILE

2.1 BACK GROUND OF EUREKA FORBES LIMITED

Eureka Forbes part of the Shapoorji Palling Group’s Forbes Gokak based in Mumbai is an Indian
Consumers appliances company. Eureka Forbes was the first to introduce domestic water purifies
the Aqua guard model – as well as Vacuum cleaners to India in the 1980 the company
operates in over 92 cities in India and employs over 6000 individual.

Mr. Pallonji Mistry

To introduce previously unknown products to a society in which nationwide commercial campaigns

Were impossible, the company pioneered direct selling. The corps of suit-clad Eureka Forbes salesmen was
a tremendous success. They are now Asia’s largest direct selling organization with a 5000 strong direct sales
force touching 1.25 million Indian homes and adding 1500 customers daily. Such was the success of Eureka
Forbes that Aqua guard has become a synonym for water purifier in India 1982. Eureka Forbes started in
1982 which depended on technology provided by Sweden for making vacuum cleaners and air purifiers, has
grown into a 800 crore company employing nearly 8000 people, they pointed out.
The company is the largest direct selling organization and has been considered as one among the most
admired consumer durable companies in the country. The company has also drawn up plans for diversification
to manufacture products aimed at ‘smart homes and safe homes.

Eureka Forbes, Ltd. Offers water purification systems, vacuum cleaners, and purifiers. The company also
offers security solutions, including home security system intrusion alarm systems, access control systems,
fire alarm systems, and surveillance systems. In addition, it offers industrial solutions, such as industrial water
purifiers, commercial and industrial vacuum cleaners, hard floor cleaning and maintenance machines, high

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pressure cleaners, and cleaning hygiene products. Eureka Forbes offers its products through dealers and
institutional sales network. The company was incorporated in 1931 and is based in Mumbai, India. Eureka
Forbes, Ltd. Operates as a subsidiary of Forbes & company Ltd. Euro smile is the service division of Eureka
Forbes, with the largest service network across India catering to the needs of domestic and institutional
customers. With over 7000 employees we are the leaders in domestic and industrial water purification systems,
vacuum cleaners & Air purifiers.

Eureka Forbes Limited, a 100% subsidiary of Forbes & company Limited will be demerged into a standalone
company and then be listed on the BSE, Ltd. Upon listing of EFL, Advent will purchase up to 72.56% of the
company’s then outstanding stock on a fully diluted basis from SPG. Advent will thereafter make an open offer
in compliance with applicable regulations.
“Eureka Forbes Limited is the No. 1 players in an under- penetrated market poised for strong growth over the
next several years. Their Aqua guard brand is a household name in water purification, helping safeguard the
health and well- being of a large segment of the Indian population. We look forward to working with
Marzin R Shroff and his team to guide EFL’s next phase of growth and solidify its market leadership”. Said Ms.
Shweta Jalan, Managing Director, Advent India PE Advisors private Limited.

Eureka Forbes has always been a friend to society, especially during natural disasters. Euro Able, India’s first
state-of-the-art call center manned and operated entirely by people with special needs, facilitates their
integration into the value chain and mainstream of society. Other efforts include ‘Nana Nani Parks’ for senior
citizens to relax, free drinking water kiosks in public places, the ‘Jag rut Mumbaikar’ programme, with the
Mumbai police and Fire Brigade, to teach citizens how to safeguard themselves and a partnership with world
vision to provide water filter units owned and run by women self-help groups during emergencies.

Our company is a business super brand, one of India’s Top 5 best employers, a case study at Harvard and
Richard Ivy Business Schools, a classic direct sales reference in marketing guru Philip Kotler’s textbook
‘Marketing Management’, a feature in Forbes Magazine Asia edition as well as the recipient of other prestigious
recognition in every facet of our business. The Golden Peacock Award for Corporate Citizen award and the
NCPEDP-shell Helen Keller award underline our commitment to fulfilling our corporate social responsibility.
Indeed, we believe that relationship spur us on to realize our dream of a happy, healthy, safe and pollution-free
world.

1. Pioneers in Direct selling – Asia’s Largest Direct sales organization

 6,000 strong Direct Sales Force touches 1.50 million Indian home, adding 1,500 customers daily
 Customer family now numbers over 6 million enduring relationships as “Friends For Life”

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  Operation in over 125 cities & 475 towns across India.

2. Expanded channels that reach out to customers to include

 Over 5,000 strong Dealer sales network
 A 58 distribution strong Division – one of India’s largest system integrators
A customer finance scheme, Euro values, for customers to easily obtain the means to Live Healthier Lives.

3. A strong service network that backs up sales efforts

 4,500 company trained technician who make 20,000 kitchen visits daily
 Supported by Call Centers, Customer Care Representatives & Mobile Service Vans.

4. Salient features or USPs

 Service at your doorstep
 Customer base more than 30 million
 India’s Largest after sales network – over 650 service centers
 Service network of 1050 business partners
 4,800 trained service technicians make 25000 cells every day single number access 24 hours in
8 major cities. Euro helpline: 18602661177 / 7039883333

Type Subsidiary
Industry Home appliances
Founded 1982
Headquarters Mumbai, Maharashtra, India
Key people Marzin Shroff (MD & CEO)
Products Water purifiers, Air purifiers,
Security systems, Air conditioners
and vacuum cleaners
No. of employees 6000
Website www.eurekaforbes.com

2.2 NATURE OF THE BUSINESS CARRIED BY EUREKA FORBES

It pushes us to go the extra mile and reach out to our customers and partners. It ensures a tight grip on our
company culture as we create state-of-the-art products that keep us ready for tomorrow. Eureka Forbes gives
the service to the customer, Sale of Water purifiers, Vacuum cleaner, Air purifiers, and security systems. Like a
deep-rooted pillar, we stick by our vision through thick and thin, it lays the foundation for our company and runs

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in the blood of each and every Euro champ. Our values are like a thought bubble that has a curved and sharp
edge. As opposite values are complimentary, we have a soft side that takes care of our customers, and a
sharp focused side that takes care of our business.

2.3 VISION & MISSION STATEMENT

2.3.1 VISION:

“A Happy, Healthy, Safe and pollution free Environment built on trust and lasting Relationship with customers”

 Eureka Forbes Ltd. Should be taken in the market abroad both for household and industrial cleaning
equipment.
 They will be ready with faster customer response through electronic contacts.
 By making a transition from distributors to marketers of industrial equipment.
 Emerging as a preferred employee for youth. Establishing Eureka Forbes as a water purifying
specialist Company.
 Becoming a gateway to multi-national company looking to set up base in India.
 Introducing innovations and being perceive as the best service providers in the country; and having our
ability to respond to the ever-changing demand of the customers.

2.3.2 MISSION:

To build sustainable relationship with customers as their “Friend for Life”. By their evolving Health, Hygiene,
Safety and lifestyle through our people whose entrepreneurial spirit and ambition is fuelled by the culture of
pride, learning, reining and fun our products and service that reflect innovation, become quality benchmarks
and provide real value-for-money.
Our policies and practices that is fair, transparent and constantly improved to maximize stakeholder
satisfaction and achieve market leadership.
To make a positive difference to our customers as their ‘Friend for Life’ through our…
People: who are curious, Empowered and Resilient. Through entrepreneurial spirit and ambition is fuelled by a
culture of pride, learning, earning and fun.
Partnerships: Those are symbiotic, collaborative and built on trust.

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Products and services: that are meaningful, innovative and industry benchmarks. The reflect innovation,
become quality benchmarks, and provide real value for money.
Culture: This is caring, meritocratic and entrepreneurial.
Policy and Practices: Which are fair, transparent and constantly improved to maximize stakeholders
satisfaction and achieve market leadership.

About LOGO:

2.4 QUALITY POLICY

 To continually improve our services to achieve consistent quality of our product.

 Provide value and satisfaction to our customer on products and services.
 Give demo to the product before buying the product.
 Maintaining timely delivery and competitive.
 Value for money.
 Achieving excellence in quality, assurance of all levels and products.

2.4.1 ISO Certification

Tested and certified by over 100 laboratories in India, US, UK and South Africa.
Certification include those from the highly reputed Bureau of Indian standards (BIS), University of Minnesota;
University of Pretoria, South Africa; Water Quality Certificate-USA; WQC – Thames Water Centre – USA;
University of Sunderland – England.
 ISI (Indian Standards Institute) certification

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  IMA (Indian Medical Association endorsement)
 Incorporates prestigious international Water Quality Association (WQA) certified carbon block that
removes pesticides.
 CE certification for the unmatched safety of products.

2.4.2 Symbol of Quality

2.5 EUREKA FORBES BUSINESS POLICIES

 The customer is the sole focus of our business
 We constantly Endeavour towards customer satisfaction by delivering products and services of
the best value and quality
 We strive to honor our commitments, implied to both internal and external customers
 We stress on integrity, transparency and consistency in all our dealings
 We always strive to have a trusting, mutually beneficial and long-lasting relationship with our
business associates
 We seek to maintain a warm, positive and friendly work
 We empower our people at appropriate level to achieve their goal

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  We recognize and reward merit and performance
 We strive to make the organization a responsible corporate citizen.

2.5 PRODUCTS AND SERVICES

Eureka Forbes starts their business with vacuum cleans as a their mother product after that they expand their
product from different categories like water purifiers, Air purifier, security system, etc. here we just discuss what
kind of products Eureka Forbes provide.

1. Water purifier
2. Vacuum cleaners
3. Air purifiers
4. Security solutions

1. Water purifier:-
Water purifier from Eureka Forbes combine the best of technology and expertise to provide a wide
range of products that give utmost purity and supreme quality.

Type of water purifier model;-

1.1 Dr. Aqua guard water purifier:

Dr. Aqua guard range of customized water solutions equipped with patented mineral Cartridge &
Biotron technology.
Dr. Aqua guard Genius+ is a Universal water purifier which is equipped with RO+ UV+ UF
technology. It automatically identifies the source of water (municipal, bore well or tanker) and
accordingly chooses the correct purification technology to give you water which is not only free from
physical, chemical& microbiological contaminants but also has the right TDs balance.

1.2 Aqua guard water purifiers:

Aqua guard Genius is a universal water purifier which senses the quality of water and chooses the
optimum purification technology RO+ UV/UF+ UV to purify water. Its unique taste guard technology
senses and adjusts to different sources of water automatically using multi-stage purification
processes to give you the same tasting, pure and safe water always.
Choose from price range of MRP 595.00 – MRP 28590.00 to bring home a purifier that kills bacteria
and viruses with an efficiency rate of 99.9%.

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 1.3 Aqua Sure water purifier:
Aqua sure range of water purifiers suffice all your needs keeping affordability in mind. The Aqua
sure expert is a universal water purifier equipped with RO+UV+UF technology. It is a range of
Electric & non electric water purifiers brought to your at a smart price and is priced between MRP
1499.00 – MRP 20999.00.

2. Vacuum Cleaners:-
Vacuum cleaners from Eureka Forbes are installed with advanced cleaning technology that
keeps homes clean. These vacuum cleaners are crafted to meet the changing cleaning needs that
modern lifestyle calls for. They remove hidden dust mites, giving you clean and healthy homes.
Type of vacuum cleaners model:-

2.1 Euro clean power clean:

The vast range of vacuum cleaners with powerful suction and deep cleaning technology can
clean your indoor, outdoor and car space with ease. Priced between MRP 2500.00 – MRP
23990.00, the vacuum cleaners are enabled with a wide accessory range to clean all surfaces.

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 2.2 Forbes Vacuum cleaner:
The vast of vacuum cleaners with powerful suction and deep cleaning technology can clean your
indoor, outdoor and car space with ease. Priced between MRP 2499.00 to MRP 29990.00, the
vacuum cleaners are enabled with a wide accessory range to clean all surfaces.

3. Air purifier:-

3.1 Dr. Aero guard:

The Dr. Aero guard air purifiers with 9 stage purification process and Active shield 2X can clean the
Indoor air with an efficiency rate of 99.99%. The air purifiers can clean your rooms and living area
and a priced between MRP 8990.00 – MRP 39990.00.

3.2 Aero guard:

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 Patented with active shield technology, the Aero guard range of air purifiers are designed to give
you pure and healthy air. The compact air purifiers can clean your car indoors, washrooms, and
kitchens and are priced between MRP 1390.00 – MRP 29990.00.

4. Euro Vigil Security System:

It’s considered as India’s most advanced electronic security system is a part of the Eureka Forbes
family. Euro vigil offers highly advanced and complete security system which include.

Types of security system models:-

4.1 Video Door Phone:
Video door phone is basically a product which inhibits unwanted entry for your house. It allows
the home owners to communicate in 2 way mode. There are different types of video phone in which
company currently provide to their customers.

4.2 Access Control System:

4.3 Intrusion alarm system:
4.4 CCTV (closed circuit television)

2.6 OWNERSHIP PATTERN

A sole proprietorship, or simple proprietorship, is a type of business entity which legally has no separate
existence from its owner. Hence the limitations of liability enjoyed by a corporation and limited liability
partnership do not apply to ‘sole’ proprietor in the sense that the owner has no partners. A sole proprietorship
essentially means a person does business in their own name and there is only 1 owner. A sole proprietorship is
not a corporation, it does not pay corporate taxes, but rather the person who organized the business pays
personnel income taxes on the profits made, making accounting much simpler. A sole proprietorship need not

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worry about double taxation like a corporate entity would have to “Mr. Marzin R Shroff” is the only owner of
‘Eureka Forbes Limited’.
Most sole proprietor will register a trade name or “doing Business as”. This allows the proprietor to do business
with a name other than his or her legal name and also allows the proprietor to open business account with
banking institutions.

2.7 MAJOR CLIENTS & PARTNERS OF EUREKA FORBES

INTERNATIONAL PARTNERSHIP ALLIANCE

Lux and its partner companies Eureka Forbes India, AMC classic South Africa, Aerus Electrolux US, and the
Forbes Lux Group Switzerland today employs over 16,000 people in sales, administration, research and
development. With a customer base of over 20 million Lux and its alliance partners promote some of the
world’s leading brands in direct sales. The Lux partnership alliance with its unique spirit and its focus on people
and the direct sales of innovative products today sales operations in many parts of the world.

The partners are as:

1. SP Group
2. Aqua mall water solutions Ltd
3. Forbes pro solutions
4. Forbes Lux

2.8 COMPETITORS OF EUREKA FORBES

 Coway company
 Vorwerk
 SKF Elixer Indian private Ltd.
 Kent RO systems Ltd.
 The Aquaphor
 Pure It
 Tennant
 Livpure
 Nilfisk - Advance US
 Bionics
 Aqua Tech
 Krona
 Astra-boy-water purifier
 Whirlpool Pure Dewdrop

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 ORGANISATION STRUCTURE OF EUREKA FORBES

MD & CEO

Consumer
Corporate International Division
Audit

Information
Transportation Forbes Pro
Technology
Administration Management & Facility

Supply Chain
Service & Direct sales
CRM

Finance & Human

R&D
Account Resources

2.9 AWARDS AND ACHIEVEMENT

 Reader’s Digest Trusted Brand - 2012

 Limca : Book of Records – National Record – 2012
 Brand Watch Bengal- Bengal’s Best – 2011
 Business Super brand – 2011
 Computer Society of India award – 2011
 Internet Digital Media award- Best use of Technology
 Express Computer Technology Senate awards
 Business Continuity Institute – Special Recognition award
 Super brand – Euro clean – 2009-10
 UNESCO water Digest award

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  Super Brand – Aqua guard – 2009-10
 The Frost & Sullivan Environment Excellence award – 2009
 Best Employers in Asia and India (Hewitt studies)
 Featured in the to 50 of the DSN (Direct Sales News) Global 100
 The Golden Peacock award for Corporate Social Responsibility – 2012
 Good Corporate Citizen Award 2012 in the large Corporate Category Conferred by the Bombay
Chamber of Commerce and Industry (BCCI)
 Mera Brand
 Endorsed by the Asthma and Allergy Resource Centre
 Recognized as a Role Model Company at the 14th NCPEDP-Shell Helen Keller Awards 2012
 India’s Best Places to Work for (Great Places to Work at Institute Study)

2.10 DIVISION IN EUREKA FORBES

 Direct sales division

 Retail sales division
 Corporate care division
 Forbes professional
 Export division
 International operation
 Security system division
 Service division
 Supporting division

2.11 CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

KEEP THE CUSTOMER FOR LIFE – CUSTOMER RETENTION PROGRAMS

What is the greatest global business secret? Satisfied customers! Every company’s greatest assets are its
customers, because without customers there is no company and there is no business. It is that simple. “The
rewarded customer buys, multiplies and comes back”. Treat the customers well and satisfied customers will be
our best source of advertising and marketing.

Success in today’s business world depends more and more on building relationships and keeping loyalty among
customers and employees. Like any strong relationship loyal, long-term (and profitable!) business relationships
require time, care, attention and commitment.

Customers want more than a veneer of courtesy when they are in contact with us, they want a business
relationship where they are appreciated, respected and remembered. When they think of doing business with us
they want to be able to say, “They know me very well”.
Excellent quality service helps to keep customer loyalty and helps to maximize customer lifetime value.

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 “If you think of the customer first….. You think will always win.”

2.12 EUREKA FORBES AS FRIEND OF ENVIRONMENT

The Eureka Forbes Institute of Environment (EFIE) is a non-profit body of likeminded professionals. It was set
up in 2000 by Eureka Forbes Limited to promote awareness about managing our natural water and air resources.

We are guided by a vision which states: Unpolluted water and air is our children’s birthright.

The Eureka Forbes Institute of Environment came into being as a part of the companies social responsibility
drive. Ever since its inception, EFIE has set up a set of goals for which constant endeavors are undertaken.

 To be a “living proof” of the corporate vision of Eureka Forbes “A happy, healthy, safe and pollution
free world based on long lasting customer relationships.”
 To create innovative and educative touch points for citizen to experience the contribution of Eureka
Forbes through a new dimension.
 To be recognized as a significant contributor to the environmental education and be seen as having
“earned” rights to participate in the environment news/debate space that is likely to be increasingly at the
center of public interest.
 Aqua check water labs conducting free water tests in 14 cities across India.

2.13 RESEARCH AND DEVELOPMENT

The company has a strong R & D and manufacturing base including a network of water labs across the country
named Aqua check, a wholly owned subsidiary of EFL, has the distinction of having India’s first ‘green” water
purifier plant (with LEED India Gold certification), at Dehradun, which is the jewel in our network of factories.
It can manufacture a million water purifiers of various specifications annually (it has the largest UV water
purifier production capacity in the world), harness solar energy and harvest rainwater.

2.10 FUTURE GROWTH AND PROSPECTS

There are a number of products, process improvements and accessories, which are under development in the
field of water purifiers, vacuum cleaners, Air purifiers, kitchen appliances and eco-friendly chemical cleaning
solutions. These products would be at various price points to cater to different market segments. R&D will
involve in joint development of products with Foreign Business associates for international requirements.
R&D would continue to work on value engineering, cost optimization and re-engineering to improve the overall
operating efficiency. R&D works closely with Business development to introduce new products from the
foreign business associates and also for import substitution.

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  They will be ready with faster customer response through electronic contacts. By making a transition
from distributors to marketers of industrial cleaning equipment
 Emerging as a preferred employee for youth. Establishing Eureka Forbes specialist company
 Becoming a gateway to multi-national company looking to set up base in India
 Introducing innovations and being perceived as the best services providers in the country; and having
our ability to respond to the ever changing demand of the customers.

PRODUCT DISTRIBUTION OF EUREKA FORBES

Production

Zonal warehouse

District warehouse

Distributor

Retailers

Consumer

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 Chapter 3

MICKINSEY’S 7 FRAME WORKS

The 7-S model was developed in the late 1970’s by the consultation at McKinsey and company to assist
managers to do away with the difficulties in implementation that are associated with change in organization.
The side 7-S model shows the change in complex and intricate due to organizational immune systems, difficult
paradoxes and many interconnected variable involved. It also emphasizes the effective change can be brought
about only in one shot effort. Really, it is daunting challenge tom the managers. A point lies in not taking these
variables in isolation because of their interconnectivity. That is dividing and dissecting them into water
compartments, as it quite common in any analytical approach will not be of any help to arrive at right solution.
Instead, it is a holistic approach that analyses, crystallizes and synthesizes and for 7-S model is quite
unavoidable.

7-S is categorized into Hard and Soft components as:

Hard Components: Strategy, Structure, System
Soft Components: Staff, Style, Skill, Shared Value.
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3.1 STRUCTURE:

The line structure shows the organization chart and hierarchy. It shows who reports to whom and
departments in company, Organization structure of Eureka Forbes Limited.

ORGANISATION STRUCTURE OF EUREKA FORBES

MD & CEO

Consumer
Corporate International Division
Audit

Information
Transportation Forbes Pro
Technology
Administration Management & Facility

Supply Chain
Service & Direct sales
CRM

Finance & Human

R&D
Account Resources

 CEO and Managing Director: Mr. Marzin R Shroff, ( Eureka Forbes Ltd)

 Executive Director: Mr. Jai Mavani, (Shapoorji and Company Pvt Ltd)

 Managing Director: Ms. Shweta Jalan and Mr. Sahil Dalal, (Advent India PE Advisors Pvt Ltd)
3.1.1 Organizational Hierarchy:

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 Eureka Forbes Ltd growing the water purifier business has a flatter organizational hierarchy that is
supported by learning and progressive organizations. With lesser managerial levels in between and more
access to the senior management and leadership, the employees feel more secure and confident and also
have higher access to information. Moreover, the flatter hierarchy also allows quicker decision-making process
for Eureka Forbes Ltd growing the water purifier business and increases organizational commitment in the
employees.
3.1.2 Inter-Departmental Coordination:
Eureka Forbes Ltd growing the water purifier business has high coordination between different
departments. The company’s departments often form inter-department teams for projects and tasks that
require multiple expertise. All coordination between different departments is effective and organized. Eureka
Forbes Ltd growing the water purifier business has a systematic process for initiating and monitoring
coordination between departments to ensure smooth work operations and processes and goal attainment.

3.1.3 Internal Team Dynamics [department specific]:

Eureka Forbes Ltd growing the water purifier business encourages teamwork and team-oriented tasks.
Where jobs require individual attention and scope, the company also assigns individual responsibilities and job
tasks. However, all employees at Eureka Forbes Ltd growing the water purifier business are expected to be
team players who can work well with and through other members, and who get along well with other people.
The teams at Eureka Forbes Ltd business are supportive of all embers and work in synch with synergy towards
achieving the broader team objectives and goals under the EFL strategy and values.

3.1.4 Centralization vs. Decentralization:

EFL business has a hybrid structure between centralization and decentralization like many
progressive organizations, Eureka Forbes Ltd growing the water purifier business largely supports
decentralized decision making. Jon roles at EFL are designed to be carried out with responsibility, and
employees often set their goals with mutual coordination and understanding with the supervisors.

3.1.5 Communication:
EFL has a developed and intricate system for ensuring communication between employees, and
different managerial levels. The communication systems at EFL enhance the overall organizational structure.
The systematic, defined, and organized communication allows an easy flow of information and ensures that no
organizational tasks and goals are compromised because of a lack of communication, or misunderstandings.

3.2 STRATEGY

The strategic direction and the overall business strategy for Eureka Forbes Ltd are clearly defined and
communicated to all the employees and stakeholders. This helps the organization manage performance, guide
actions, and devise different tactics that are aligned with the business strategy. Moreover, the business
Dept, of MBA,SIR MVIT Page 23
strategy’s definition and communication also make operations for Eureka Forbes Ltd more transparent and
aligns the responsibilities and actions of the company.

3.2.1 Guiding Behavior for Goal Attainment:

The strategic direction for Eureka Forbes Ltd is also important in helping the business guide employee,
staff, and stakeholder behavior towards the attainment and achievement of goals. SMART goals are set with
short and long term deadlines in accordance with the business strategy. The business strategy helps
employees decide tactics and behaviors for attaining the set goals and targets to help the business grow.

3.2.2 Competitive Pressures

Eureka Forbes Ltd strategy also takes into consideration the competitive pressures and activities of
competitors. The strategy addresses these competitive pressures through suggestive measures and actions to
address competition via strategic tactics and activities that ensure sustainability to EFL adapting to market
changes, and evolving consumer trends and demands.

3.2.3 Changing Consumer Demands:

An important aspect of the strategy at EFL is that it takes into constant consideration the changing
consumer trends and demands, as well as the evolving consumer market patterns and consumption behavior.
This is an important part of the strategic direction at eureka Forbes Ltd as it allows the company to remain
competitive and relevant to its target consumer groups, as well as allows the company to identify demand gaps
in the consumer market.
The company then strategically addresses these gaps through product offerings and marketing activities which
give the company successful and leading-edge over other patterns in the market.

3.2.4 Flexibility and Adaptability:

The strategy at Eureka Forbes Ltd is flexible and adaptable. This is an important aspect of the strategic
direction, and strategy setting at EFL. Rigidity in strategy leads a company and a business to often become
stagnant and abstracts advancement, and progression with evolving changes in the consumer markets.

3.3 SYSTEM

Eureka Forbes Ltd has defined and well demarcated systems in place to ensure that the business operations
are managed effectively and that there are no conflicts or disputes. The systems at EFL are largely
departmental in nature, and include, for example:

-Human resource management

-Finance
-Marketing
-Operations
-Sales
-Supply chain management
-Public relation management
-Strategic leadership

3.3.1 Defined Controls for Systems:

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 Each of the defined and demarcated systems at EFL has especially designed tools and methods as
controls for evaluating performance and goal attainment. These controls and measures are designed
specifically in different departments based on the nature of their tasks and responsibilities. Moreover, each
department also designs specific controls for members for performance evaluation, as well as for inter-
departmental tasks and responsibilities.

3.3.2 Monitoring and Evaluating Controls:

Eureka Forbes Ltd continually evaluates its systems through the designed controls. This monitoring of
the performance is continual and ongoing. This is largely done through observation and informal discussions.
Feedback to employees and overall department heads is informally given regularly as and when is required.
Formal evaluation of performance is also conducted semiannually or quarterly, depending on the need and the
urgency of the projects and assigned tasks. This is a formal process that is undertaken by supervisors and
managers to ensure the identification of performance lags, and suggestive means of improvement.

3.3.3 Internal Processes for Organizational Alignment:

Eureka Forbes Ltd also has special processes and methods for ensuring that all departments and
systems within the organization are aligned and working in harmony towards the greater business goals and
targets. This is made possible through ensuring that all systems are designing and working towards goals and
targets specific to their expertise under the broader business vision and strategy.

3.4 SHARED VALUES

3.4.1 Core Values:

The core values at Eureka Forbes Ltd are defined and communicated to faster a creative and supportive
organizational structure that will allow employees to perform optimally, and enhance their motivation and
organizational commitment. It’s include, but are not limited to:

-Creativity
-Honesty
-Transparency
-Accountability
-Trust
-Quality
-Heritage

3.4.2 Corporate Culture:

Eureka Forbes Ltd encourages an inclusive culture that celebrates diversity. The company has an
international presence, and production units that are spread across different countries, as such, EFL ensure
that its organizational culture is supportive of diversity, and has internal policies to reduce incidences of
discrimination.
The corporate culture at EFL also encourages innovation and creativity by allowing independence for growth
to individuals and teams thus helping them refine their careers as well as personalities.

3.4.3 Task Alignment with Values:

Eureka Forbes Ltd ensures that all its job tasks and roles are aligned with the core values that the
company propagates. This means that all activities, tactics, and strategic tactics employed by EFL will reflect its
core values, and will not deviate away from these. This is to ensure a consistent, and reliable brand image, as

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well as an honest organizational culture. In the event of organizational change, the company will continue to
ensure that all change management processes and methods incorporate the core values so that the
organizational culture is consistently maintained, and systematically changed if need be.

3.5 STYLE

3.5.1 Management and Leadership style:

Eureka Forbes Ltd has a participative leadership style. Through a participative leadership style, EFL is
able to engage and involve its employees in decision –making processes and managerial decisions. These
also allow the leadership to regularly interact with the employees and different managerial groups to identify
any potential conflicts for resolution, as well as for feedback regarding strategic tactics and operations.

3.5.2 Effectiveness of Leadership Style:

The participative leadership style is highly effective in achieving the business goals and vision of the
organization. Employees feel to be active members of the organization who are valued for their suggestions,
feedback, and input. Moreover, through participative conflicts within the EFL organization, and actively work to
resolve them as soon as possible.
3.5.3 Co-operation vs. Competition – Internally:
With its supportive and encouraging organizational culture, Eureka Forbes Ltd gives way to internal
collaboration and cooperation between employees, systems, teams, and departments. This cooperation and
Collaboration at EFL is important since its operations are spread globally and also because tasks and
responsibilities within the company often require inter-departmental feedback and input. Moreover, with
increased expansion, and synergy, the business also regularly forms project teams – which function effectively
because of the cooperative and collaborative culture within the EFL.

3.5.4 Team vs. Groups:

Eureka Forbes Ltd has effective and functional teams and works with them internally to achieve its
various business goals and objectives, and complete tasks. The company’s management is encouraging and
supportive, and the leadership provides a motivating and pragmatic vision toad achieve. The human resource
management system, as well as the organizational training, supports all employees in their growth fairly and
transparently. This leads to effective team formation instead of nominal groups within the organization for
various projects, as well as department-specific tasks and roles.

3.6. STAFF

3.6.1 Employee Skill Level vs. Business Goals:

Eureka Forbes Ltd has a sufficient number of employees employed across its global operations.
Employees for different job roles and positions are hired internally as well as externally depending on the
urgency and the skill levels required. Based on this, it is seen that EFL has employees who are skilled as per
the requirements of their job roles and positions. All employees are given in house training to familiarize
themselves with the company and its values. External training along with in-house training is provided for skill
level enhancement.

3.6.2 Number of Employees:

Eureka Forbes Ltd has employed a large number of employees. The number of employees varies from
country to country as per the requirements and needs of the business and operations. The global team of EFL
is an inclusive one that accepts, and encourages diversity, and works in synchronization with members to

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ensure attainment of business goals. The team members and employees are the most important part of
business success for EFL.

Sales associates and sales consultants (Freelancers) 1110

Customer sales specialists (Field sales executives) 229

Circle heads (Team leaders) 106

Zonal heads 21

Cluster heads 5
Business heads 5
Profit center heads 1
Human Resources 3
Marketing 1

3.7 SKILLS

3.7.1 Employee Skills:

Eureka Forbes Ltd has a commendable workforce, with high skill and capacities. All employees are
recruited based on their merit and qualifications. Eureka Forbes Ltd prides itself on hiring the best
professionals and grooming them further to facilitate growth and development.

3.7.2 Employee Skills vs. Task Requirements:

Eureka Forbes Ltd has defined tasks and job roles and hires and trains employees for skill levels
accordingly with respect to those. The company ensures that all its job requirements are met and that
employees have the sufficient skills to perform their respective jobs in accordance with the values and culture
as well as the business goals and strategy of EFL.

3.7.3 Skill Management:

Eureka Forbes Ltd pays particular attention to enhancing the skills and capacities of its employees. It
arranges regular training and workshops internally as well as externally managed to provide growth and
development opportunities for its employees. EFL focuses on personal as well as professional growth for its
employees and works accordingly with them.

3.7.4 Company’s Competitive Advantage:

The human resource is one of the core competitive advantages of the company. The skills of
employees are developed specifically for job roles and requirements at Eureka Forbes Ltd and provide a
competitive benefit to the company where players cannot imitate employee skills or training. This creates a
unique and non-substitutable competency for Eureka Forbes Ltd.

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PORTERS FIVE FORCE MODEL

INTRODUCTION:
 Porter’s Five Force Model that has brought strategic management in the heart of the management
agenda.
 Porter’s five force model helps analysis competitive scenario in an industry.
 This framework helps determine industry profitability and can be used as one of the inputs while
deciding to enter an industry.
 This model was purpose by ‘Michael E. Porter’ in 1979. The purpose was to assess and evaluate the
competitive positioning and strengths of business organizations.
 The model has three horizontal competitive forces (Threat of substitute products or services, the threat of
new entrants and rivalry among existing firms) and two vertical forces (Bargaining power of buyers and
bargaining power of suppliers)

1. THREATS OF NEW ENTRANTS:

 Here are some factors that reduce the threat of new entrants for Eureka Forbes Ltd
 Entry in the industry requires substantial capital and resource investment. This force also
loses the strength if product differentiation is high and customers place high importance
to the unique experience.
 The threat will be low if psychological switching cost for consumers is high and existing
brands have established a loyal customer base.
 New entrants will be discouraged if access to the distribution channels is restricted.
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  Eureka Forbes Ltd will be facing high new entrants threat if
 Existing regulations support the entry of new players.
 Consumers can easily switch the brands due to weak and no brand loyalty.
 Initial capital investment is high.
 Building a distribution network is easy for new players.
 Retaliation from the existing market players is not a discouraging factor.
2. THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
 The threat of substitute products or services increases when;
 A cheaper substitute product or service is available from another industry.
 The psychological switching costs of moving from industry to substitute products are
low.
 Substitute product offers the same or even superior quality and performance as offered
by EFL.
 However, this threat is substantially low for Eureka Forbes Ltd when;
 The switching cost of using the substitute product is high.
 Customers cannot derive the same utility from substitute product as they derive from the
EFL product.
3. RIVALRY AMONG EXISTING FIRMS:
The Rivalry among existing firms shows the number of competitors that give tough competition to the
EFL growing the water purifier business high rivalry shows Eureka Forbes Ltd can face strong pressure
from the rival firms, which can limit each there’s growth potential. Profitability in such industries is low
as firms adopt aggressive targeting and pricing strategies against each other.
 The rivalry among existing firms will be low for EFL;
 There are only a limited number of players in the market.
 The industry is growing at a fast rate.
 There is a clear market leader.
 The products are highly differentiated, and each market player targets different sub-
segments.
 The economic or psychological switching costs for consumers are high.
 The exit barriers are low, which means firms can easily leave the industry without
incurring huge losses.
4. BARGANING POWER OF SUPPLIERS:
 Bargaining power of suppliers will be high for EFL;

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  Suppliers have concentrated into a specific region, and their concentration is higher than
their buyers.
 This force is particularly strong when the cost to switch from one supplier to other is high
for buyers.
 Supplier’s forward integration weakens the Eureka Forbes Ltd position as they also become
the competitors in that area.
 When suppliers are few and demand for their offered product is high, it strengthens the
supplier’s position against EFL.
 Bargaining power of suppliers will be low for EFL;
 Suppliers are not concentrated
 Switching costs are low
 Product lacks differentiation
 Substitute products are available
 Eureka Forbes Ltd is highly price sensitive and has adequate market knowledge
 There is no threat of forward integration by suppliers.
5. BARGAINING POWER OF BUYERS:
Strong bargaining power lowers profitability and makes the industry more competitive. Whereas, when
Buyer power is weak; it makes the industry less competitive and increases the profitability and growth
opportunities for Eureka Forbes Ltd.
 A more concentrated customer base increases their bargaining power against Eureka Forbes Ltd.
 Buyer power will also be high if there are few in number whereas a number of sellers (business
organizations) are too many.
 Low switching costs (economic and psychological) also increase the buyer’s bargaining power.
 In case of corporate customers, their ability to do backward integration strengthens their position
in the market. Backward integration shows the buyers ability to produce the products themselves
instead of purchasing them from Eureka Forbes Ltd.
 Consumers’ price sensitivity, high market knowledge and purchasing standardized products in
large volumes also increase the buyer’s bargaining power.

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 Chapter 4
SWOT ANALYSIS

5.1 STRENGTHS

Eureka Forbes is the young, vibrant organization with employee strength of 7250 spread
across 100 cities in India. Eureka Forbes has almost 1000 service centers to resolve the
customer issues with a very least response time. Eureka Forbes products are super brand
category (water purifier & vacuum cleaners). All the facilities are certified with specific
standards. Research & Development is well recognized and service is available across the
country.
 Brand image of AQUA GUARD.
 Benchmark for Direct sales strategy. Asia’s largest direct selling company

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  Strong dealer’s sales network
 Eureka Forbes has almost 1000 service centers to resolve the customer
issues with a very least response time.
 Eureka Forbes is the young, vibrant organization with employee strength
of 7250 spread across 100 cities in India.
 Certification of aqua guard from Indian medical association.
 6 world class quality products.

1. Strong Brand Name:-

Eureka Forbes has almost become a generic brand name in the market for water
purifiers. The products were also quality and here the brand equity grew to suggesting
heights.

2. First Mover Advantage:-

Eureka Forbes was one of the first companies to do mass selling of water purifiers.
Hence it has the First moved advantage.

3. Focus:-
The advantage of Eureka Forbes as a company is that their complete focus is on
purification only. The external environment is supporting them with water being bad in
many regions.

4. Product Portfolio:-
Eureka Forbes as a strong product portfolio including Gravity water purifiers, UV
water purifiers, RO water purifiers and UV+RO water purifiers. They are also known for
commercial water purifiers as well as commercial water coolers.

5.2 WEAKNESS
Since it is the direct sales organization, proper monitoring of employees is not possible.
Continuous and constant monitoring of employees is essential to maintain the discipline in
operation. The younger generation’s attitude towards direct marketing is slightly changing
and it is affecting the retention of the employees. Direct marketing over heads are huge and
constant motivation is required to keeping the sales time always on.
 Service network in suburbs
 Falling short to serve huge customer base
 Catering to unlimited customer after sale service

1. Competition:-

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 The competition in market is increasing day by day companies like KENT, HUL (pure
it) are close competitors of Eureka Forbes.

2. Service:-
One of the major issues which have come up for Aqua guard recently is manging
services for its wide number of purifiers which are sold across world.

3. Imitation:-
There are many imitators of Aqua guard which is causing problems in the market.
Even fake and imitation spare parts are sold, destroying the indignity of the water purifier. In
fact, the brand value is getting destroyed due to this imitation of the main brand.

4. OPPORTUNITIES:-
 Health, Hygiene and safety are the major concern of the people today.
 The environmental conditions are degrading due the over exploitation and the
growing crime is another concern.
 It has all products to provide solutions to these problems.
 At international as well as institutional level.
 In semi mentors or direct in rural market area

1. Advantage over competitors:

By providing very strong service in metros then there will be no space for the
competitors

2. Channel expansion:
This is a never-ending game for any channel player and channel expansion always
concern in use. The better channel more will be the sale.

3. THREATS:-
 Competitors
 Sometimes dealers or retailer not complete their responsibilities
 Government policies
 Lots of organization are focusing and investing on these areas and it would create
the competitors
 General awareness in customer
 Sometimes source of water
1. Bottled Water Penetration:
The more sale of bottled water, the lesser sale for water purifiers. Bisleri and Aqua
fine are brand which are fast spreading in the market. Naturally, with the dispensers that
these brands offer, along with the 20 liter water jar, need of water purifier drops.

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 2. It’s Competitors:
Now days KENT emerge as big competitors of Eureka Forbes, KENT providing RO
technology with name of KENT RO and customer who want purifier for high TDS water
they go for KENT water purifier.

Chapter 5

FINNCIAL STATEMENT ANALYSIS

John N. Myer defines “Financial Statement provides a summary of the accounts of a business
enterprise, the balance sheet reflecting the assets and liabilities and the income statement
showing the results of operation during a certain period.”

Financial Statement analysis is the process to find out and analyzing the SWOT of the firm by
accurately establishing the relationship between the items of balance sheet and profit & loss
account. It helps in short-term and long-term forecasting and identification of future growth.

 The study of money and other assets

 The management of money and control of other assets
 Profiting and managing project risks
 The science of managing money

“We are not just about profits we have made, the markets we have conquered or the distances we
have covered. Eureka Forbes is about the lives we have touched.”

Importance of financial statement analysis:

 It advice the company or firm performance in the business

 It helps in holding of shares
 It helps in deciding on borrowing pattern or investment pattern
 Reviewing the company effect in the market

Significance of financial statement analysis:

 Judging the earning potential of the business concern

 It helps in comparing the position with the alternative company
 It indicates the trend on achievement
 It helps to analyze the short term and long term solvency of the business

Tools used for the analysis and interpretation:

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  Common size balance sheet
 Comparative balance sheet
 Ratio analysis

BALANCE SHEET FOR THE YEAR 2017 – 2018

PARTICULAR 2019 2020

Source of funds

Share capital 12.90 12.90

Reserves & Surplus 120.77 120.19

Shareholders fund 133.67 133.09

Secured loans 90.05 71.98

Unsecured loans 15.00 22.71

Total debt 105.05 94.69

Total Liabilities 238.72 227.78

Application of funds

Fixed Assets

Gross Block 200.88 218.64

Less: Accumulated Depreciation 81.43 85.24

Provision for assets 0.00 3.63

Net Fixed assets 119.44 129.78

Capital work in progress 2.13 0.49

Total fixed assets 121.58 130.27

Investments 139.23 133.31

Current Assets

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 Inventories 18.90 20.03

Sundry debtors 32.01 27.11

Cash & Bank balance 15.69 12.81

Loans & Advances 35.09 34.69

Total current assets 101.68 94.64

Current Liabilities & Provision

Current Liabilities 108.77 113.81

Provisions 15.00 16.62

Total Current Liabilities & 123.77 130.43

Provision

Net current -22.09 -35.80

Assets

Miscellaneous Expenditure written off 0.00 0.00

Total Assets 238.72 227.78

CURRENT RATIO:-

YEAR CURRENT ASSET CURRENT CURRENT RATIO

LIABILITIES

2019 94.64 113.81 0.83

2020 101.68 123.77 0.85

Current Ratio = Current Assets / Current Liabilities

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QUICK RATIO:-

YEAR CURRENT CURRENT INVENTORY QUICK RATIO

ASSET LIABILITIES

2019 94.64 130.43 20.03 0.572

2020 101.68 123.77 18.90 0.669

Quick Ratio = Current Asset – Inventory / Current Liabilities

WORKING CAPITAL :-

Table of Working Capital

YEAR CURRENT ASSETS CURRENT WORKING

LIABILITIES CAPITAL

2019 94.64 130.43 35.79

2020 101.68 123.77 22.09

Working Capital = Current Asset – Current Liabilities

Working Capital Turnover Ratio = Net sales / Working Capital

DEBT RATIO :-

YEAR ASSETS LIABILITIES DEBT RATIO

2019 227.78 227.78 1

2020 238.72 238.72 1

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 Debt Ratio = Total Liabilities / Total Assets

Chapter 6
LEARNING AND EXPERIRENCE

Eureka Forbes Limited is the private sector which provide and services of Water purifier,
Vacuum cleaner, Security Systems, Air purifier, products reach the customers. Work
environment created in Eureka Forbes Ltd has given me a very good experience.

The experience in the organization during my internship project was great. In the organization I
learn how the activities take place in the real world in the business organization.

It helped me to relate and understand practically with the theoretical concepts which I have
learned it class room. I saw over there how issues are discussed and decision are taken place. In
all the functional departments the employee has the freedom to give his opinion for the
betterment of the organization.

 Be polite your customers when you finalizing your deal

 Clear the queries of customers
 Look fresh full day
 Think for maximum input to good output
 I learn lot of things in Eureka Forbes they Teach HR auditing Process how to
communicate with the employees, they communicate to collect the employees document
for HR auditing and upload Official Eureka Forbes Portal website (eg: Employees
Aadhar card, Pan card Appointment of joining, DL, Etc.)
 Fairly good exposure, Good development for team in working & bonding
 It’s nice to work with this organization having great support from other team leaders

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 CONCLUSION

Eureka Forbes Ltd is a very eminent company but each company has some positive and
negative points and Eureka Forbes Ltd is not an exception in that. The company is a well
renowned company.

The company has a few positive points like proper management, Excellent HR
Department, and proper Time Management. The company is well known mostly in
Northern part of the India for its good services at reasonable prices.

The company has set bench marks for every department in order to detect any diversions
in its services. The company also revises its bench marks from time to time. Therefore
the company is dominant in the market. It faces competition from several companies that
are fast catching up. The company has dynamic people who are experienced enough.

 Eureka Forbes is a direct selling company. The main objective of the company is to profit
their distributors by eliminating the middlemen and provide the customers with the
product at cheap price.
 Eureka Forbes is one of the largest direct selling company in INDIA.
 The products are of the world class quality, they are very good for health and
environment.
 The products are costly as compared to other branded products available in the market,
but if we compare the quality while using those products require less amount and thus
can be used for a longer period.

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  Service provided by the company should be very fast because some of customers are
angry with service issue. Free trial of products to provided during free service camps.

BIBLOGRAPHY

 www.eurekaforbes.com

 www.eorosmile.in

 www.wikipedia.in

 Mahesh Sharma B V gamil.com

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