SCHOOL OF BUSINESS MANAGEMENT

COLLEGE OF BUSINESS
UNIVERSITI UTARA MALAYSIA
SECOND SEMESTER (A231) YEAR
2023/2024

COURSE CODE : BPME 2043

COURSE NAME : BUSINESS PLAN
PRE- : Financial Management
REQUISITE

1.0 COURSE SYNOPSIS

This course focuses on techniques to produce a business plan that can give
students the opportunity to see and evaluate their business in objectives,
critical and practical. This course will help students to produce a "blue-print" of
realistic business plan. This course also will expose students to present a
business plan with effective methods. This course also will encourage
students to engage in competition of writing business plan at the national
level.

2.0 OBJECTIVES

Students are expected to:

2.1 Explain the concept of business plan and its importance.

2.2 Apply the skill in writing a realistic business plan.
2.3 Show the skill in presenting an effective business plan.

3.0 LEARNING OUTCOME

At the end of this course, students are able to:

3.1 Identify the importance of ideas and a good business plan.

3.2 Explain the components of business plan.
3.3 Relate the components of business plan as well as p r o d u c i n g a n
effective written of business plan (C4, A4,P1)
4.0 REFERENCES

Bruce R. Barringer, (2015). Preparing Effective Business Plans: An

Entrepreneurial Approach. Pearson New International Edition.

Bruce R. Barringer, (2019). Entrepreneurship: Successfully Launching New

Ventures : Sixth Edition . Pearson New International Edition.

Lee Swanson (2021). Successful Business Plan Development: A Process

Approach. Kendell Hunt Publishing Company.

5.0 CONTENTS

No TOPIC HOUR

1 1.0 Introduction to business plans 3

l .l What is business plans?

1.2 Importance of business plans
1.3 Why write business plan?

2 2.0 Idea and business opportunity 9

2.1 Process of identifying business idea and

opportunity.
2.2 Identifying the changing environment trends.
2.3 Identifying the customers' needs and wants.
2.4 Identifying self and community environment.
2.5 Others techniques to generate business ideas.
2.6 Design Thinking Introduction Six (6) Process
Phase of Design Thinking
What is Social Entrepreneurs and Its Roles?
The Combination of Social Entrepreneurs and
Design Thinking
2.7 Business Model Canvas (BMC)
What is BMC?
Why We Need To Know BMC?
How Does It Looks Like BMC?
Nine (9) Components of BMC

3 3.0 Preparation of business plans 3

3.I Front page and contents

3.2 Executive summary
3.3 Business background
4 4.0 Industry analysis 3

4.1 Definition of industry

4.2 Industry size
4.3 Industry characteristics
4.4 Industry trends

5 5.0 Products and Services Development P lan 3

5.I Introduction to products and services

5.2 Process of products and services development,
status and tasks
5.3 Risks and challenges
5.4 Costs
5.5 Intellectual properties

6 6.0 Operational Plan 3

6.1 Model and operational procedures

6.2 Business location
6.3 Tools, equipment and facilities
6.4 Operation strategy and plan

7 7.0 Market Analysis and Marketing Plan 3

7.1 Segment analysis and target market

7.2 Customer analysis (buyer behavior)
7.3 Competitive analysis
7.4 Marketing strategies: 4 P's
7.5 Action plan
7.6 Marketing expenses

8 8.0 Administrative P lan 3

8.1 Introduction
8.2 Management team
8.3 Human resource needs
8.4 Equipment and layout in organization
8.5 Administrative
 9 9.0 Financial Plan 6

9.1 Introduction
9.2 Assumptions and business implementation cost
9.3 Financial forecast: Statements of cash flow, net
income and balance sheets.
9.4 Business financial analysis
9.5 Business financing project
9.6 The capital and sources of funds

10 10.0 Business plan presentation 6

12.1 Preparing for presentation

12.2 Contents of an effective business plan
presentation
12.3 An effective presentation

42

6.0 TEACHING METHODS

Lecture, simulations, online learning, blended learning and

service learning.

7.0 ASSESSMENT

BIL PERKARA MARKAH JUMLAH

MARKAH
(%) (%)
1 Coursework 70%
2 Business Plan Phase 1 30
(Group Project)
3 Business Plan Phase 2 25
(Project Progress)
4 Entrepreneurial Project 15
(Presentation)
5 Final Exam 30%
TOTAL 100%