Christina Mascarenas

Week 8: Budget Memo Assignment

May 20, 2018

Contact information:
Christina Mascarenas DBA Tuxedo Cat Communications
(719) 696-1733

MEMO
TO: Diana Hall and Dean Miller, PhD
FROM: Christina Mascarenas DBA Tuxedo Cat Communications
DATE: Wednesday, May 16, 2018
SUBJECT: Conference Budget

I have attached a summary of the proposed budget (excel in depth) for the 2018 summer conferences
that would best suite ActivArmor’s needs for outreach. I have researched the available summer
conferences and chose the three I feel will best suit ActivArmor’s outreach requirements.

The three conferences are within the allotted budget. They also have the largest attendance of
orthopedic physicians for potential partnerships.

Dates Conference Location Cost of attendance

Conferences

June 3-4 American Association of Orthopedic Denver $1,443.00

July 21-23 California Orthopedic Association San Francisco $1,710.00
Aug. 15-18 American Academy of Orthopedic Las Vegas $2,287.00
Surgeons
Conference Grand Total $5,440

Additional Expenses Materials: business cards, brochures and postcards $304.73

(detailed on Excel)
Social Media includes Facebook Advertisements and $489.65
mailings (detailed on Excel)
Materials Grand Total $794.38

GRAND TOTAL $6234.38

If you would like to proceed with this budget plan. Please let me know by Monday, May 21, 2018

Thank you,

Christina

Mascarenas-1
 Christina Mascarenas
Week 8: Budget Memo Assignment
May 20, 2018

Explain how you plan to use the budget and justify the tactics used for the PR campaign.

I would use this budget to show Diana and Dean the conferences I choose and break down the cost.
I used the memo to summarize the detailed budget I created on Excel. I also used the memo to show
the cost of the additional expenses that include social media and printed materials that would be used
to advertise ActivArmor’s presence at the conferences I choose.

Mascarenas-2