PRODUCT MARKETING BUDGET TEMPLATE

How to Use This Template*

This template will A) help you plan your product marketing budget and B) let yo
projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and cate
Product/Market Fit, Product Testing, etc.) and totals will be calculated automati
update the actual expenses to see how well you're sticking to your budget and
much you have left to spend each quarter.

Your projected and actual totals will automatically populate into the Year-to-Da
as well as the Product Marketing Year-to-Date Summary bar graph. Use this gra
your budget to your actual spend, while monitoring the category breakdown. As
budget for each quarter, the Y axis will automatically adjust.

*Wondering how product marketing affects your overall marketing budget? Take your total
and plug them into the MASTER marketing budget template.
budget and B) let you compare that

me periods and categories (e.g.

calculated automatically. You can then
to your budget and easily identify how

into the Year-to-Date Summary chart,

r graph. Use this graph to compare
gory breakdown. As you add your

udget? Take your totals from this template

PRODUCT MARKETING BUDGET
Fill in your projected expenses here. Fill in your actual expenses her
(Those "$100" entries are placeholders.) (Those "$100" entries are placehold

Jan-16 Feb-16
Budget Actual Budget Actual
PRODUCT / MARKET FIT
Paid research 100.00 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00 100.00
Testing software 100.00 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00 100.00
Launch event 100.00 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00 100.00
PR 100.00 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00 100.00
Case studies 100.00 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00 100.00
TOTAL $1,200.00 ### $1,200.00 ###

Amount
Year-to-Date Summary Budget Actual Lef
PRODUCT/MARKET FIT $900.00 $900.00 $0.00 $4,000.00
PRODUCT TESTING $600.00 $600.00 $0.00
PRODUCT RELEASES $1,200.00 ### $0.00 $3,500.00
CONTENT $900.00 $900.00 $0.00
TOTAL $3,600.00 ### $0.00 $3,000.00

$2,500.00
 $3,000.00

$2,500.00
Your year-to-date totals will
automatically populate here. $2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
r actual expenses here.
00" entries are placeholders.)

Mar-16 Q1 Apr-16 May-16

Amount
Budget Actual Budget Actual Lef Budget Actual Budget Actual

100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00
100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00
100.00 100.00 300.00 300.00 0.00
100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00

100.00 100.00 300.00 300.00 0.00
100.00 100.00 300.00 300.00 0.00
$1,200.00 ### ### ### $0.00 $0.00 $0.00 $0.00 $0.00

Product Marketing Year-to-Date Summary

$4,000.00

$3,500.00

$3,000.00

$2,500.00

CONTENT
$3,000.00

$2,500.00

CONTENT
$2,000.00
PRODUCT RELEASES
PRODUCT TESTING
$1,500.00
PRODUCT/MARKET FIT

$1,000.00

$500.00

$0.00
Budget Actual
 June-16 Q2 July-16 Aug-16
Amount
Budget Actual Budget Actual Lef Budget Actual Budget Actual

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

TENT
TENT
DUCT RELEASES
DUCT TESTING
DUCT/MARKET FIT
 Sept-16 Q3 Oct-16 Nov-16
Amount
Budget Actual Budget Actual Lef Budget Actual Budget Actual

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
 Dec-16 Q4 2015 Total
Amount Amount
Budget Actual Budget Actual Lef Budget Actual Lef

0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00
0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00
0.00 0.00 0.00 300.00 300.00 0.00
0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00

0.00 0.00 0.00 300.00 300.00 0.00
0.00 0.00 0.00 300.00 300.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 ### $3,600.00 $0.00