Professional Documents
Culture Documents
Weidner / ECOLOGICAL
BEHAVIORAL
MODERNIZATION
SCIENTIST
HELMUT WEIDNER
Social Science Research Center Berlin
I. INTRODUCTION
The late 1960s saw the beginning of an intense debate on the societal conse-
quences of environmental disruption and resource depletion. A considerable
number of social scientists took the view that the existing institutional system
was unable to prevent the emergence of ecological crises (Helfrich, 1971; Roos,
1971). Japan was even thought to be committing “ecological hara-kiri” (Tsuru &
Weidner, 1989). Impressed by talk of ecological crisis and under pressure from a
rapidly growing environmental movement, many industrial countries and some
developing countries created specific capacities for environmental protection
and management. International organizations also took up the subject of the
environment. In 1969, NATO established the Committee on the Challenges of
Modern Society, and in 1970 the Organization for Economic Cooperation and
Author’s Note: Essential elements of this article are derived from cooperative research with Martin
Jänicke and Helge Jörgens of the Environmental Policy Research Unit, Free University Berlin (see
Weidner & Jänicke, in press).
AMERICAN BEHAVIORAL SCIENTIST, Vol. 45 No. 9, May 2002 1340-1368
© 2002 Sage Publications
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Weidner / ECOLOGICAL MODERNIZATION 1341
Development (OECD) set up a panel for environmental issues. In 1972, the first
United Nations Conference on the Environment was held in Stockholm.
Forms of response to environmental challenges changed over time. The pre-
vailing approach shifted from pollution control (reaction and cure, dilution/end-
of-pipe treatment), to pollution prevention (precaution, sophisticated end-of-
pipe treatment/integrative environmental technology), toward ecological mod-
ernization (emphasizing structural ecological transformation of the economy
and society), and since the late 1980s, to the vision of sustainable development
(a holistic and integrative societal development approach).1 Paradigmatic
change and impressive reductions in pollution load in various environmental
areas occurred without radical systemic changes. The ecological modernization
paradigm offered a broad, accepted basis for coexistence between environmen-
tal and economic interests because it appeared to be much better able to generate
win-win solutions.
Intensifying in the 1990s, the globalization debate and hasty adoption of
neoliberal economic principles by many governments raised doubts about
whether ecological modernization is realistic in economies that are increasingly
competitive and driven by shareholder value. This debate comes at a time when
national governments are weakening and industry is gaining far greater scope
for eluding the demands and norms of government and society. A majority of
environmental proponents are skeptical of globalization. Not only are they pes-
simistic about the future of progressive environmental policy, but also they
anticipate the erosion of environmental achievements and weakening of envi-
ronmental standards—trends that would result in a veritable “race to the bot-
tom” and creation of “pollution havens” in developing and newly industrialized
countries (see Sachs, 2000).
Is there systematic empirical evidence to confirm these fears? This question
is addressed through an examination of the development of environmental pol-
icy in 30 countries using the capacity-building approach described in Part II. The
focus is on the spread of institutions and arrangements for effective environmen-
tal protection and on the rapidity of their diffusion (see Jänicke, 1992; Jänicke &
Weidner, 1995).
If globalization is in fact weakening national environmental policies, then
environmental capacity building should be slowing down or reversing, and
countries strongly integrated in world markets would likely not be front-runners
in environmental policy. The 30-country study reported in Part III suggests that
environmental policy has not yet become a “globalization loser.” Indeed, diffu-
sion of innovations in environmental policy has accelerated in the past decade.
In developing countries too, environmental policy capacities have expanded
strongly, and there is no evidence that pollution havens have been systematically
established. Environmental policy is being globalized in political response to
challenges of economic globalization.
In most countries (and major firms), environmental policy is guided much
more strongly by the standards and practices of environmental front-runners
1342 AMERICAN BEHAVIORAL SCIENTIST
than by those of latecomers. Reasons for this are discussed in Part IV, where it is
concluded that considerable additional environmental capacity still is needed to
enable the transformation of conventional environmental policy toward sustain-
able development.
a. usually conflicting organized actor groups, their resources, their ability to form
alliances, and their ability to cooperate in identifying and seizing (or even creat-
ing) situational opportunities;
b. cultural, political, and economic (structural) conditions; the environmental situa-
tion; and public awareness; and
c. the nature of the problem to be resolved (as partly constituted by these factors);
how easy it is to solve—which usually depends on the kind of interests and the
clout of the polluters involved, the systemic nature of the problem, whether it is
conventional or latent/creeping, and so on.
Informational Factors
Institutional Factors
Situative Context
Actors
Strategies
Economic Factors
Structure of Problems
Economic Performance
(5) the kind of problem: its urgency, its complexity, and the power resources and
options of target groups, their allies, and supporters. (Jänicke, 1997, p. 8)
This core definition of capacity building,3 together with some basic assump-
tions about the interaction of the central categories (see Hajer, 1995; Majone,
1989; Vogel, 1986; Weale, 1992), provides a useful analytical framework for
examining the importance, development, and interplay of environmental capac-
ities. It was used by the author and M. Jänicke in a cross-national study of envi-
ronmental capacity building in 30 countries. This research was carried out in two
stages: the first encompassing 13 countries, the second involving 17 countries
(see Jänicke & Weidner, 1997; Weidner & Jänicke, in press).4 The capacity-
building approach was used by all authors (usually environmental policy
experts) of individual country studies. The countries examined are very diverse,
including highly advanced frontrunners, transitional economies, and newly
industrializing and developing countries. Developed countries are
overrepresented: Results and interpretation are biased correspondingly.
Qualitative data analysis and interpretation constituted the methodological
basis in keeping with the comparative case study approach. For each country,
Weidner / ECOLOGICAL MODERNIZATION 1345
businesses’ affinity for the environmental movement and NGOs has helped
stimulate environmental organizations’ interest in and enhance their capability
for cooperation with polluting industries. In Germany, for instance (as in the
Netherlands, Denmark, Switzerland, and Austria), all major environmental
organizations are engaged in cooperative projects with business and govern-
ment. Such projects have addressed a wide array of issues, from the develop-
ment of environmental standards to product environmental life-cycle analysis.
Over the past decade, NGOs and even some of their most serious foes such as the
chemical industry increasingly have sought to solve problems together.
Although the institutionalization of environmental interests in civil society is
still weak in developing countries, there is already a clear trend in this direction,
encouraged by international organizations and the sustainable development par-
adigm. Costa Rica, for example, has become a leader among developing coun-
tries in experimenting with partnership projects for biodiversity protection; and
in Vietnam, almost all relevant elements of the country’s environmental policy
are the result of close collaboration between public institutions and transna-
tional governmental and nongovernmental environmental organizations.
The development of environment-related organizations and networks has
been supported and stimulated by politico-legal institutionalization in the form
of laws and regulations. Environmental legislation has created new markets,
areas of activity, and demands to which private businesses have reacted through
specialization. Changes in fiscal or electoral law have promoted the emergence
and stabilization of NGOs and green parties (Germany, Australia, New Zealand,
etc.). The expansion of participatory, informational, and other procedural
arrangements or the creation of new pluralistic institutions (i.e., governmental
advisory councils, local Agenda 21 [see Lafferty & Eckerberg, 1998] processes,
round tables, or other forms of consensus-oriented bodies) has encouraged the
emergence of sometimes highly specialized organizations in science and society
(e.g., for environmental conflict resolution: United States, Canada, Germany,
Austria, and Switzerland). Overall, this has fostered the capacity and need for
cooperation among different interest groups. This has led in turn to the establish-
ment of new institutions such as national round tables for the development of
environmental long-term strategies (Canada, Great Britain, etc.), national coun-
cils for sustainable development (Switzerland, United States, Germany, etc.),
and corporatist environmental standard-setting bodies (Austria, Germany, Den-
mark, the Netherlands, France, etc.).
This broad advance of institutionalization is particularly pronounced at the
international level, where there are now more than 200 multilateral environmen-
tal agreements and a large number of bodies and other facilities where environ-
mental interest groups have a seat and a say (Vig & Axelrod, 1999). Some new
environmental institutions have been created, and many existing institutions
have assumed environmental responsibilities as part of their broader missions
(Werksman, 1996). Although the actual effect of Agenda 21 on national policy is
still weak, it has strongly stimulated the discourse on economic growth and
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For many industrialized and practically all developing countries, the incen-
tive for and models of environmental institution building continue to come from
the pioneering advanced industrial countries and—increasingly—from interna-
tional organizations (especially United Nations Environment Programme
[UNEP], EU, and OECD). No developing country offered any sort of model of
environmental institutionalization for the 30 countries studied. In transitional
countries, however, the development of original forms of institutionalization
conducive to environmental capacity building (very pronounced in Poland) is
worth noting. Despite a number of much discussed and sometimes imitated
instruments (emission trading, least-cost planning in the energy sector, etc.), the
United States has not been among the frontrunners for the past decade, largely
because of its restrictive global environmental policy (Paarlberg, 1999) and
weak environmental performance. The lead has been taken by countries such as
Denmark, the Netherlands, and Sweden. This has been achieved by far-reaching
institutional reorganization in various policy areas to steer integrative environ-
mental policy toward ecological modernization and sustainable development
(see Andersen & Liefferink, 1997; Hanf & Jansen, 1998).
The Netherlands and Sweden are particularly interesting. In many countries,
central elements of Dutch and Swedish environmental policy strategy (i.e., flex-
ible, cooperative governance; strategic long-term planning; the ecological foot-
print concept; eco-taxes; and stakeholder orientation) have triggered intensive
discussion within the environmental movement and political and scientific cir-
cles. Such measures have been emulated in Germany, Austria, Switzerland,
Hungary, and Japan. The EU’s Fifth Environmental Programme (1993-2000)
was strongly influenced by the Dutch National Environmental Policy Plan of
1989 (Liefferink, 1997). Global processes of capacity building thus demonstra-
bly depend on national innovation. And as shown in the following section on
Diffusion of Environmental Innovation, the speed at which innovation in envi-
ronmental policy and management diffuses has increased markedly during the
past decade.
policy innovation and its diffusion. The most important have been the precau-
tionary approach, green ministers, consumer access to renewable energy,7 closed-
loop material cycles, comprehensive production and product responsibility
(“from the cradle to the grave”), eco-labeling, eco-auditing schemes (e.g., the
Eco-audit and Management Scheme and ISO 14001), resource stream manage-
ment, separate waste management systems and the Green Dot System for pack-
aging waste, voluntary environmental agreements, green public procurement
policy, environmental accounting, eco-taxes, and Local Agenda 21 initiatives.
power structures in the transitional countries (Bulgaria and the Czech Republic)
as well as some developing countries and newly industrializing countries have
meant that environmental coverage has often been superficial and sporadic. In
developed nations there is some—albeit weak—indication that concentration in
the media sector may become an obstacle to cognitive-informational capacity
building (e.g., Italy and the United Kingdom).
Despite the problems for environmental policy capacity building associated
with democratization processes in newly industrializing and transitional coun-
tries, it is evident that democratization and strong democratic structures and pro-
cedures are the sine qua non for an environmental policy that goes beyond pollu-
tion control toward achieving ecological modernization. Country studies show
this to be equally true for the advanced industrial countries. There are innumera-
ble cases in point: Italy’s partly Mafia-controlled politics; the closed
neocorporatist arrangements in Austrian or German policy decision making; the
opaque policy decision-making processes in Japan; the exclusion or even
marginalization of environmental actor groups from program formulation and
decision making, long the case in Germany; limited access to the courts for envi-
ronmental interest groups in many developing countries—and in developed
countries; a legal dogmatism with a strong bias in favor of polluters’ interests;
the strong and institutionalized influence of economic interests in politics,
administration, and the public media; and systemic political bias engendering
inequity and the systematic violation of the principles of environmental justice.
Democratization has proved a basic condition for effective capacity building
and has significantly improved the opportunity structure for environmental pro-
ponents throughout the world by increasing the participatory, integrative, and
cognitive-informational capacities of political systems. Democratization might
therefore be considered a “meta-capacity” for environmental capacity building.
Much remains to be done. For instance, Amnesty International (Schneider,
2000) has recently reported on the massive repression suffered by environmen-
tally committed individuals or NGOs in Russia, Mexico, Brazil, India, and other
countries. However, many developed countries still have to democratize politi-
cal structures that exempt polluters from the need to learn and adopt sustainable
procedures. The problem is particularly acute in sectors such as transport,
energy, construction, and agriculture, where environmental interests confront
almost closed policy networks that have been strong enough nearly everywhere
to obstruct preventive environmental measures that go beyond end-of-pipe
treatment.
Although support from Western countries and international organizations
has been decisive for environmental capacity building in newly industrializing
and transitional countries, the transfer of Western instruments and innovations is
not unproblematic. The studies have shown that the same instruments and proce-
dures almost inevitably have a different effect than in established, liberal-
pluralistic democracies. This is particularly true for instruments designed to
promote active public commitment and responsible participation or those that
Weidner / ECOLOGICAL MODERNIZATION 1359
presuppose functioning legal and administrative systems. Far too little account
has been taken of these aspects in promoting environmental policy capacity
building, especially by the EU in negotiating the accession of Eastern European
countries (see Carius, von Homeyer, Bär, & Kraemer, 2000; Holzinger &
Knoepfel, 2000). As the transfer of adoptable technologies to developing coun-
tries has been on the agenda for many years, foreign organizations should pay
greater attention in their assistance policies to the political-cultural compatibil-
ity of democratic institutions. Policy learning and the corresponding capacity
building is therefore also demanded of Western countries and especially of inter-
national organizations.
The challenges of globalization have been the subject of far more studies and
cogitation than have the opportunities offered by it (see Young, 1997). Eco-
nomic globalization has been going for many decades. Dominant trade and eco-
nomic development patterns clearly threaten regional and global ecological sys-
tems and environmental policy (Held, McGrew, Goldblatt, & Perraton, 1999).
This is particularly true where a neoliberal concept of globalization prevails,
with the state being rolled back and superseded by market norms. Such impor-
tant negative effects notwithstanding, the dramatic globalization scenarios often
discussed at a very general level frequently exaggerate when it comes to envi-
ronmental policy. Often overlooked are the pervasiveness of environmental reg-
ulation today, the increased numbers of national and international environmen-
tal actors, and their greater participation in trade- and business-oriented
international organizations.
(Vogel, 1997). There can be many reasons for this, such as interest in export
opportunities for environmental technology or in limiting economic competi-
tion by “eco-dumping.” This may explain why some industrialized countries are
so strongly committed to environmental development aid. Japan, for example,
became a leading donor of environmental development aid after the so-called
Brundtland Commission’s report on sustainable development (Japan Environ-
mental Council, 2000).
IV. CONCLUSION
NOTES
1. This heuristic identification of distinct succeeding phases does not mean that the phases and
approaches are clearly delimited or that the process need necessarily have been a steady, linear one
without downturns. Of course, there is much overlap between these phases and approaches as well as
different ways to characterize the dominant approach or paradigm of a certain phase in the history of
modern environmental policy development (see Mazmanian & Kraft, 1999; Mol & Sonnenfeld,
2000).
2. For an overview of the history of the capacity-building approach, see Jänicke (1996) and Vogel
and Kun (1987).
3. See Jänicke (1997) for a comprehensive description.
4. In Stage I, countries studied (with their investigators) were Chile (Eduardo Silva), China (Yu-
shi Mao), Denmark (Mikael Skou Andersen), Germany (Martin Jänicke/Helmut Weidner), Great
Britain (Albert Weale), Japan (Hidefumi Imura), the Netherlands (Hans Th. Bressers/Loret A.
Plettenburg), Nigeria (Fatai Kayode Salau), Russia (Ivan Potravny/Ulrich WeiBenburger), South
Korea (Young Suck Nam), Sweden (Lennart Lundqvist), Switzerland (Peter Knoepfel), and the
United States (Richard Andrews).
Countries studied in Stage II were Australia (Elim Papadakis), Austria (Marina Fischer-
Kowalski/Christof Amann), Brazil (Kathryn Hochstetler), Bulgaria (Susan Baker), Canada (Robert
Paehlke), Costa Rica (Eduardo Silva), Czech Republic (Adam Fagin), France (Corinne Larrue),
Hungary (Joanne Caddy/Anna Vari), India (Arun Agrawal), Italy (Bruno Dente/Rudolf Lewanski),
Mexico (Stephen P. Mumme), Morocco (Peter Knoepfel/Maria Fauconnet), New Zealand (Ton
Bührs), Poland (Magnus Andersson), Taiwan (Tan Shui-Yan), and Vietnam (Le Thac Can).
5. See Jänicke (2000) and Mol and Sonnenfeld (2000).
6. Institution in this context is not confined to organizations with a physical structure and a
defined mandate but includes formalized principles of conduct that shape human interaction, stabi-
lize expectations, and help resolve collective disputes.
7. “Eco-power supply-on-demand,” as it is referred to in Europe, provides customers with the
option of choosing electricity from renewable energy resources (excluding nuclear energy). This is
more expensive than the regularly supplied electricity (which includes nuclear-generated power).
8. For a systematic overview and discussion, see Kern, Jörgens, and Jänicke (2000).
1366 AMERICAN BEHAVIORAL SCIENTIST
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