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AMERICAN

Weidner / ECOLOGICAL
BEHAVIORAL
MODERNIZATION
SCIENTIST

Capacity Building for


Ecological Modernization
Lessons From Cross-National Research

HELMUT WEIDNER
Social Science Research Center Berlin

Environmental policy development in 30 advanced and developing countries is examined


using the capacity-building approach. Findings indicate that an appropriate mix of institu-
tions is decisive for policy performance and that formal institutionalization is helpful for
longer term policy-learning processes. Globalization is not found to be negative, as often
claimed: Rather, the globalization of environmental policies and proponents counteracts
ecologically ignorant economic interests and fosters diffusion of environmental innovations.
Assistance from international organizations and regimes plays an increasingly critical role.
Environmental and politico-administrative reforms appear to be mutually supportive. Dem-
ocratic structures and institutions are a basic precondition for effective environmental poli-
cies. Although many countries have been able to achieve environmental gains from new tech-
nologies, policies, and forms of stakeholder cooperation, even the most advanced need to
strongly increase environmental policy and management capacities to meet the continuing
challenge of sustainable development.

I. INTRODUCTION

The late 1960s saw the beginning of an intense debate on the societal conse-
quences of environmental disruption and resource depletion. A considerable
number of social scientists took the view that the existing institutional system
was unable to prevent the emergence of ecological crises (Helfrich, 1971; Roos,
1971). Japan was even thought to be committing “ecological hara-kiri” (Tsuru &
Weidner, 1989). Impressed by talk of ecological crisis and under pressure from a
rapidly growing environmental movement, many industrial countries and some
developing countries created specific capacities for environmental protection
and management. International organizations also took up the subject of the
environment. In 1969, NATO established the Committee on the Challenges of
Modern Society, and in 1970 the Organization for Economic Cooperation and

Author’s Note: Essential elements of this article are derived from cooperative research with Martin
Jänicke and Helge Jörgens of the Environmental Policy Research Unit, Free University Berlin (see
Weidner & Jänicke, in press).
AMERICAN BEHAVIORAL SCIENTIST, Vol. 45 No. 9, May 2002 1340-1368
© 2002 Sage Publications

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Weidner / ECOLOGICAL MODERNIZATION 1341

Development (OECD) set up a panel for environmental issues. In 1972, the first
United Nations Conference on the Environment was held in Stockholm.
Forms of response to environmental challenges changed over time. The pre-
vailing approach shifted from pollution control (reaction and cure, dilution/end-
of-pipe treatment), to pollution prevention (precaution, sophisticated end-of-
pipe treatment/integrative environmental technology), toward ecological mod-
ernization (emphasizing structural ecological transformation of the economy
and society), and since the late 1980s, to the vision of sustainable development
(a holistic and integrative societal development approach).1 Paradigmatic
change and impressive reductions in pollution load in various environmental
areas occurred without radical systemic changes. The ecological modernization
paradigm offered a broad, accepted basis for coexistence between environmen-
tal and economic interests because it appeared to be much better able to generate
win-win solutions.
Intensifying in the 1990s, the globalization debate and hasty adoption of
neoliberal economic principles by many governments raised doubts about
whether ecological modernization is realistic in economies that are increasingly
competitive and driven by shareholder value. This debate comes at a time when
national governments are weakening and industry is gaining far greater scope
for eluding the demands and norms of government and society. A majority of
environmental proponents are skeptical of globalization. Not only are they pes-
simistic about the future of progressive environmental policy, but also they
anticipate the erosion of environmental achievements and weakening of envi-
ronmental standards—trends that would result in a veritable “race to the bot-
tom” and creation of “pollution havens” in developing and newly industrialized
countries (see Sachs, 2000).
Is there systematic empirical evidence to confirm these fears? This question
is addressed through an examination of the development of environmental pol-
icy in 30 countries using the capacity-building approach described in Part II. The
focus is on the spread of institutions and arrangements for effective environmen-
tal protection and on the rapidity of their diffusion (see Jänicke, 1992; Jänicke &
Weidner, 1995).
If globalization is in fact weakening national environmental policies, then
environmental capacity building should be slowing down or reversing, and
countries strongly integrated in world markets would likely not be front-runners
in environmental policy. The 30-country study reported in Part III suggests that
environmental policy has not yet become a “globalization loser.” Indeed, diffu-
sion of innovations in environmental policy has accelerated in the past decade.
In developing countries too, environmental policy capacities have expanded
strongly, and there is no evidence that pollution havens have been systematically
established. Environmental policy is being globalized in political response to
challenges of economic globalization.
In most countries (and major firms), environmental policy is guided much
more strongly by the standards and practices of environmental front-runners
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than by those of latecomers. Reasons for this are discussed in Part IV, where it is
concluded that considerable additional environmental capacity still is needed to
enable the transformation of conventional environmental policy toward sustain-
able development.

II. THE CAPACITY-BUILDING APPROACH

The research reported here analyzes the prerequisites, development, and


effects of environmental policy using a capacity-building approach. Based on
OECD conceptual studies and broad strands of empirical environmental policy
analysis,2 the approach is well suited for qualitative, cross-national research (see
Figure 1).

CAPACITY BUILDING DEFINED

According to the OECD Task Force on Capacity Development, “capacity in


environment relates to the abilities of a society to identify environmental prob-
lems and solve them, capacity development in environment relates to the ‘pro-
cess’ by which those abilities are developed” (OECD, 1994, p. 9; also see
Ohiorhenuan & Wunker, 1995). This broad definition encompasses a wide vari-
ety of material and nonmaterial elements, for example, visions and values, poli-
cies, strategies, and instruments; organizations, political, economic, social, and
ecological structures; situations and information; and actors’ resources, will,
and skills. Many factors affect a nation’s capacity in environmental policy and
management.
Using a combination of actor- and system-oriented approaches, the develop-
ment of environmental capacity may thus be defined as a multifactorial process
determined by

a. usually conflicting organized actor groups, their resources, their ability to form
alliances, and their ability to cooperate in identifying and seizing (or even creat-
ing) situational opportunities;
b. cultural, political, and economic (structural) conditions; the environmental situa-
tion; and public awareness; and
c. the nature of the problem to be resolved (as partly constituted by these factors);
how easy it is to solve—which usually depends on the kind of interests and the
clout of the polluters involved, the systemic nature of the problem, whether it is
conventional or latent/creeping, and so on.

Capacity building is not necessarily a steady, linear process: Systems with


low learning potential may fail to accumulate capacities for solving environ-
mental problems, and even high capacities can decline. Furthermore, as this
approach is concerned primarily with building and expanding capacities for
Weidner / ECOLOGICAL MODERNIZATION 1343

Structural Framework Conditions

Informational Factors
Institutional Factors
Situative Context
Actors

Strategies

Economic Factors

Structure of Problems

Economic Performance

Figure 1: The Capacity-Building Model of Policy Explanation


SOURCE: Jänicke (1997).

environmental protection, the focus is on environmental proponents, whereas


target groups (polluters) are in principle seen as restrictive factors—without
excluding possible changes for the better.

In more analytical terms, capacities for environmental policy and management


are constituted by:

(1) the strength, competence, and configuration of governmental and organized


nongovernmental proponents of environmental protection and
(2) (a) cognitive-informational,
(b) political-institutional, and
(c) economic-technological framework conditions.
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The utilization of existing capacities depends on:

(3) the strategy, will, and skill of proponents and


(4) their situative opportunities.

This has to be related to:

(5) the kind of problem: its urgency, its complexity, and the power resources and
options of target groups, their allies, and supporters. (Jänicke, 1997, p. 8)

A country with a high capacity for environmental policy and management


would have, for example, many well-organized environmental player groups
with well-established cooperative interorganizational relations; comprehensive
and accessible monitoring and reporting systems, a high degree of environmen-
tal awareness among political elites, the general public, and the mass media as
well as the capability to interpret the information in a politically strategic way;
comprehensive and effective regulations, instruments, and well-resourced insti-
tutions as well as a high degree of intra- and interpolicy cooperation; a flourish-
ing, innovative environmental business sector and a modern industrial structure;
committed and strategically skilled actor groups; high-pollution industries
shaken by environmental scandals and highly visible progressive environmental
initiatives by international organizations; and highly visible damage for which
feasible solutions are available and a target group striving for a “greener image.”
If these ideal conditions were met, along with a sound level of social welfare,
good economic prospects, and a proinnovation culture with a high esteem for
postmaterial values, environmental success would, so to say, be inevitable.

THE CASE STUDIES

This core definition of capacity building,3 together with some basic assump-
tions about the interaction of the central categories (see Hajer, 1995; Majone,
1989; Vogel, 1986; Weale, 1992), provides a useful analytical framework for
examining the importance, development, and interplay of environmental capac-
ities. It was used by the author and M. Jänicke in a cross-national study of envi-
ronmental capacity building in 30 countries. This research was carried out in two
stages: the first encompassing 13 countries, the second involving 17 countries
(see Jänicke & Weidner, 1997; Weidner & Jänicke, in press).4 The capacity-
building approach was used by all authors (usually environmental policy
experts) of individual country studies. The countries examined are very diverse,
including highly advanced frontrunners, transitional economies, and newly
industrializing and developing countries. Developed countries are
overrepresented: Results and interpretation are biased correspondingly.
Qualitative data analysis and interpretation constituted the methodological
basis in keeping with the comparative case study approach. For each country,
Weidner / ECOLOGICAL MODERNIZATION 1345

policy and management capacities were discussed in relationship to improve-


ments in environmental quality and major remaining environmental problems.
Such qualitative analysis was backed by quantitative examination of changes in
emissions of selected pollutants since 1970 in 32 countries (Jänicke & Weidner,
1997) and for the 13 stage-one countries, a written survey of experts on prob-
lems and groups most restrictive to the implementation of demanding environ-
mental goals.

III. RESULTS OF THE CROSS-NATIONAL STUDY

Results from the 30-country cross-national study highlight promising


domestic approaches to environmental protection as well as potentially threat-
ening tendencies. The research provides insight into processes of cross-national
policy learning and global diffusion of environmental policy. This article
focuses on the following four sets of findings especially relevant to dynamics of
ecological modernization:5 the institutionalization of environmental policy, the
diffusion of environmental innovation, the interrelation between democracy and
environmental capacity building, and the effects of globalization on environ-
mental policy and capacity.

INSTITUTIONALIZATION OF ENVIRONMENTAL POLICY

Environmental issues have established their place on national political agen-


das so that today, for example, it would be hard for actors to follow a strategy of
deliberate ignorance or suppression of environmental concerns such as occurred
in Japan in the 1950s and early 1960s. As a result, key public and private players
react to new challenges by institutional adaptation.6 In the countries studied,
such adaptation occurred in two broad waves in the 1970s and 1990s. In addi-
tion, there were important changes over the course of these decades in which
countries provided global leadership in environmental policy and management.

Two Broad Waves


In Western democratic countries, first moves toward institutionalizing envi-
ronmental issues as a policy area were taken in the late 1960s (see Table 1).
Incentives were usually domestic (e.g., in the United States, Britain, Japan, and
Sweden) but sometimes came from elsewhere (as in Germany, Austria, and
Italy). Actions by international organizations (especially the United Nations
Conference on the Human Environment in Stockholm 1972) set off the first
broad global wave of institutionalization of environmental capacity in the early
1970s; this encompassed countries of the former Soviet bloc too.
With few exceptions, developing countries experienced significant
institutionalization only in the aftermath of the Brundtland Commission and
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TABLE 1: Institutionalization in Environmental Policy

Ministry National National Environmental Council of National


of the Environmental Environmental Framework Article in Environmental Environmental
Countries Environment Agency Report Law Constitution Experts Plan

Australia 1971/1975 1988 1980/1996 1974 1992


Austria 1972 1985 1978 1984 1971 1995
Brazil 1985/1992 1989 (1981) 1988 1984/1997 2001
Bulgaria 1990 1976 1989 1991 1968/1991 1974/1996 1988/1992
Canada 1971 1986 1988 1971 1990
Chile 1990/1994 1992 1994 1980 (1996) 1998
China 1984 1989 1979/1989 1991 1994
Costa Rica 1986 1995 1986 1995 1994 1995 1990/1996
Czech Republic 1989 1991 1990 1992 1992 1992 1992
Denmark 1971 1971 1983 1973/1991 1994
France 1971/1984 1991 1973 2001 1975 1990
Germany 1986 1974 1976 1994 1971
Great Britain 1970 1972/1995 1978 1974/1990 1970 1990
Hungary 1987 1974 1975 1976/1995 1972/1990 1996 1992
India 1980/1985 (1974) 1982 1986 1976/1994 1993 1993
Italy 1971/1986 (1994) 1989 1986 (1948) (1986) (1997)
Japan 2001 1971 1969 1967/1993 1967 1995
Korea 1990/1994 1977 1991 1990 1980/1987 1985 1987/1990
Mexico 1982/1994 1992 1986 1972/1988 1988 1995 1989
Morocco (1995) (1995)
Netherlands 1971/1982 1984 1973 1979/1993 1983 1974 1989
New Zealand 1972/1986 1997 1986/1991 1970-1988 1994
Nigeria 1988 1992 1988 (1979/1989) 1990 1988/1990
Poland 1972 1980/1991 1972 1980 1976-1989 1993 1992
Sweden 1986 1967 1977 1969/1988 1974 1968 1993/1998
Switzerland (1999) 1971 1990 (1983) 1971/1999 (1997)
Taiwan 1978 1988/1993 1992 (1987) 1979/1994
United States 1970 1970 1969 1971
USSR/Russia 1988 1988 1991 1977/1993 1993
Vietnam 1992 1993 (1995) 1994 1991

SOURCE: Weidner and Jänicke (in press).


NOTE: Years in parentheses indicate institutions coming close to the conventional definition.
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1992 Rio Conference. These events triggered a second global wave of


institutionalization of environmental capacity. Industrialized countries such as
Great Britain, Sweden, and Japan adopted new foundational environmental leg-
islation and reorganized environmental governance systems. Later, interna-
tional aid organizations and multilateral environmental agreements boosted
expansion of environmental capacity and reorganization of existing institutions
in developing and transitional countries. The European Union (EU) also
strongly influenced some transitional countries. In contrast to the early 1970s, it
can be said that in the 1990s, major quantitative and qualitative progress in gov-
ernmental institutionalization was remarkably rapid and far reaching through-
out the world.
Furthermore, in the 1990s, environmental institutions expanded consider-
ably at various levels and in various areas of the politico-administrative system,
especially in the developed countries but also in latecomer states. Typically, par-
liamentary or cabinet committees and councils or specialized (“mirror”) units in
other ministries (transport, industry, agriculture, etc.) were established, occa-
sionally in the hope of checking the growing influence of environmental inter-
ests (e.g., Japan, Germany, and France). Such institutions became increasingly
important in interpolicy cooperation and were helpful in establishing strong
administrative links between environmental and other policy areas such as trans-
port, land use planning, and agriculture (Denmark, Switzerland, the Nether-
lands, Britain, etc.). The inherent dynamics of institution building should there-
fore not be underestimated, fueled by administrative self-interest and the desire
to expand functional scope and powers as well as the positive effect of cross-
jurisdictional networking on policy learning. Such developments have ham-
pered governmental attempts to reduce environmental capacities through rapid
hierarchical action, as in Japan, Chile, Poland, and elsewhere.
In the developed countries, capacity building has continued apace since the
1970s in almost all areas of society in the shape of organizational-institutional
differentiation or integration. Be it in science, culture, politics, economics, or in
civil society, all relevant organizations have created institutions specializing in
environmental matters or have expanded competencies in existing structures
through training and education. This is also the case in research institutions, the
churches, the trade unions, the media, in business—including in medium-sized
firms and in broader social networks. In civil society, the institutionalization of
environmental interests has been particularly marked. The number of
nongovernmental organizations (NGOs) in some countries almost defies listing.
Sometimes NGOs have larger memberships than traditional interest groups
such as trade unions or political parties (as in the Netherlands and Switzerland).
Thus, the environmental movement in many countries has been subject to
institutionalization for some time (Kriesi, Koopmans, Dyvendak, & Giugni,
1995). Green parties have been founded. In Western Europe, the United States,
and elsewhere, a wide-ranging ecological commercial sector has emerged,
including consulting firms, research facilities, and service companies. Such
Weidner / ECOLOGICAL MODERNIZATION 1349

businesses’ affinity for the environmental movement and NGOs has helped
stimulate environmental organizations’ interest in and enhance their capability
for cooperation with polluting industries. In Germany, for instance (as in the
Netherlands, Denmark, Switzerland, and Austria), all major environmental
organizations are engaged in cooperative projects with business and govern-
ment. Such projects have addressed a wide array of issues, from the develop-
ment of environmental standards to product environmental life-cycle analysis.
Over the past decade, NGOs and even some of their most serious foes such as the
chemical industry increasingly have sought to solve problems together.
Although the institutionalization of environmental interests in civil society is
still weak in developing countries, there is already a clear trend in this direction,
encouraged by international organizations and the sustainable development par-
adigm. Costa Rica, for example, has become a leader among developing coun-
tries in experimenting with partnership projects for biodiversity protection; and
in Vietnam, almost all relevant elements of the country’s environmental policy
are the result of close collaboration between public institutions and transna-
tional governmental and nongovernmental environmental organizations.
The development of environment-related organizations and networks has
been supported and stimulated by politico-legal institutionalization in the form
of laws and regulations. Environmental legislation has created new markets,
areas of activity, and demands to which private businesses have reacted through
specialization. Changes in fiscal or electoral law have promoted the emergence
and stabilization of NGOs and green parties (Germany, Australia, New Zealand,
etc.). The expansion of participatory, informational, and other procedural
arrangements or the creation of new pluralistic institutions (i.e., governmental
advisory councils, local Agenda 21 [see Lafferty & Eckerberg, 1998] processes,
round tables, or other forms of consensus-oriented bodies) has encouraged the
emergence of sometimes highly specialized organizations in science and society
(e.g., for environmental conflict resolution: United States, Canada, Germany,
Austria, and Switzerland). Overall, this has fostered the capacity and need for
cooperation among different interest groups. This has led in turn to the establish-
ment of new institutions such as national round tables for the development of
environmental long-term strategies (Canada, Great Britain, etc.), national coun-
cils for sustainable development (Switzerland, United States, Germany, etc.),
and corporatist environmental standard-setting bodies (Austria, Germany, Den-
mark, the Netherlands, France, etc.).
This broad advance of institutionalization is particularly pronounced at the
international level, where there are now more than 200 multilateral environmen-
tal agreements and a large number of bodies and other facilities where environ-
mental interest groups have a seat and a say (Vig & Axelrod, 1999). Some new
environmental institutions have been created, and many existing institutions
have assumed environmental responsibilities as part of their broader missions
(Werksman, 1996). Although the actual effect of Agenda 21 on national policy is
still weak, it has strongly stimulated the discourse on economic growth and
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environmental preservation, thus encouraging new institutions and regulations


in many countries. The International Council for Local Environmental Initia-
tives (ICLEI) has contributed decisively to the global spread of Agenda 21 activ-
ities and to the emergence of a global network of environmentally progressive
local communities. In addition to international environmental network building
and institutionalization, there are more and more regional and cross-national
forms, for example, those focusing on environmental capacity building in the
transitional economies of the Baltic Sea. The spread of “epistemic communi-
ties” (Haas, 1992) should also be mentioned.
There are innumerable variants of formal and informal institutionalization,
from local to global levels. Since the end of the 1980s, organizations from the
transitional and developing countries have been increasingly involved. This is
particularly important when politico-administrative institutions and NGOs in
these countries have reduced capacities, mainly owing to economic crisis. This
was the case in transitional countries a few years after the shift toward democ-
racy. The reason for the sometimes substantial cutbacks in capacity—in person-
nel and financial resources—was that opponents of the incumbent communist
regimes often “took shelter” in ecological organizations. For many different cat-
egories of player, ecological criticism of the system created a provisional, com-
mon basis for action, in the sense of a lowest common political denominator.
With the change in system, the various interests went their own ways (Poland,
Czech Republic, Bulgaria, Hungary, and Russia). International organizations
strongly encouraged environmental capacity building in these countries, includ-
ing in the NGO sector, with positive results. Pressure from the EU also checked
reduction of environmental capacity in the transitional countries: Those wishing
to accede to the EU are required to attain certain levels of environmental
institutionalization (see Baker & Jehlicka, 1998).

Change in Pioneer Countries


In the 1970s, environmental institution building was initiated and strongly
influenced by countries such as the United States and Sweden. Japan, after a
severe ecological crisis, became a short-term pioneer in pollution control during
this period as well: Japanese flue-gas purification technology, the compensation
system linked to an SO2 charge, and voluntary environmental agreements stimu-
lated progress in Japanese environmental policy overseas as well as at home (see
Tsuru & Weidner, 1989). In the 1980s, Germany quite unexpectedly became a
leader in environmental policy and a major exporter of pollution control tech-
nology. Much of this impetus was lost in the 1990s following German reunifica-
tion and the most severe economic recession since World War II. However,
capacities were reduced only in peripheral areas of environmental policy. Ger-
many has remained a progressive player in most areas of international environ-
mental policy (Weidner, 1997).
Weidner / ECOLOGICAL MODERNIZATION 1351

For many industrialized and practically all developing countries, the incen-
tive for and models of environmental institution building continue to come from
the pioneering advanced industrial countries and—increasingly—from interna-
tional organizations (especially United Nations Environment Programme
[UNEP], EU, and OECD). No developing country offered any sort of model of
environmental institutionalization for the 30 countries studied. In transitional
countries, however, the development of original forms of institutionalization
conducive to environmental capacity building (very pronounced in Poland) is
worth noting. Despite a number of much discussed and sometimes imitated
instruments (emission trading, least-cost planning in the energy sector, etc.), the
United States has not been among the frontrunners for the past decade, largely
because of its restrictive global environmental policy (Paarlberg, 1999) and
weak environmental performance. The lead has been taken by countries such as
Denmark, the Netherlands, and Sweden. This has been achieved by far-reaching
institutional reorganization in various policy areas to steer integrative environ-
mental policy toward ecological modernization and sustainable development
(see Andersen & Liefferink, 1997; Hanf & Jansen, 1998).
The Netherlands and Sweden are particularly interesting. In many countries,
central elements of Dutch and Swedish environmental policy strategy (i.e., flex-
ible, cooperative governance; strategic long-term planning; the ecological foot-
print concept; eco-taxes; and stakeholder orientation) have triggered intensive
discussion within the environmental movement and political and scientific cir-
cles. Such measures have been emulated in Germany, Austria, Switzerland,
Hungary, and Japan. The EU’s Fifth Environmental Programme (1993-2000)
was strongly influenced by the Dutch National Environmental Policy Plan of
1989 (Liefferink, 1997). Global processes of capacity building thus demonstra-
bly depend on national innovation. And as shown in the following section on
Diffusion of Environmental Innovation, the speed at which innovation in envi-
ronmental policy and management diffuses has increased markedly during the
past decade.

Rise in Institutional Capacities


Legal and governmental institution building is a basic precondition for effec-
tive public policy. It institutionalizes vested interests in the politico-administrative
system as well as responsibilities and accountability and increases the opportu-
nity for civil society players to exert influence (Weaver & Rockman, 1993). Of
course, the actual contribution of this institutionalization to environmental
capacity depends on additional factors such as resources, competencies, kinds
of embeddedness, and so on.
In the 30 countries studied, there is a broad range of quality of environmental
institutions. The following trends indicate an overall rise in environmental
capacity:
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a. acceleration of general institutionalization and its spread to almost all countries in


the world (see UNEP, 1999; World Bank, 2000);
b. expansion of existing capacities (resources, specialized staff, regulations, etc.)
and only seldom a massive reduction; marked fluctuations in developing coun-
tries, however;
c. increase in power and functions of environmental institutions in countries where
initial institutionalization had tended to be formal or symbolic in nature;
d. modernization (reorganization, renewal) of institutions, especially since the late
1980s, with the aim of greater efficiency, often in association with new public
management strategies and in reaction to international developments and agree-
ments (e.g., Agenda 21, sustainable development, and national environmental
planning); a process that also has taken place in countries with systems that devel-
oped organically over a long period and that tend to oppose change (path depend-
ency), for example, Britain, Japan, and—in some aspects—Germany;
e. “ecologicalization” of many institutions and organizations in various societal sys-
tems (and scientific disciplines) in the developed countries; this is slowly pro-
gressing in developing nations too (India, Costa Rica, and Vietnam); and
f. a further increase in capacities generated by existing environmental institutions
themselves through various and partly innovative means, for example, network
formation (e.g., International Association of National Environmental Expert
Councils) and informal practices (e.g., voluntary environmental cooperation).

In all 30 countries studied, institutional environmental capacities are greater


now than in the 1970s, sometimes substantially so. The increase has been partic-
ularly marked since the globalization debate reached a peak in the 1990s. In
analogy to Michael Walzer’s (1997) solidarity theory, advanced industrial coun-
tries could even be said to have experienced “thick institutionalization.” Never-
theless, there are still major capacity deficits in advanced countries that are a
serious hindrance to “ecological modernization.” There are weaknesses in
subnational implementation, and environmental monitoring and reporting sys-
tems are deficient. There are particular inadequacies in interpolicy cooperation
(“integrative environmental policy”) and in the capacity for legal and political
intervention against powerful polluters (e.g., standing to sue and strict and sev-
eral liability). Shifting structural asymmetries in the societal parallelogram of
power in favor of environmental proponents is, of course, a matter of general
democratization and goes far beyond the sphere of environmental policy (see
following section on Democracy and Capacity Building).

DIFFUSION OF ENVIRONMENTAL INNOVATION

The primary aims of environmental innovation are to reduce consumption of


natural resources and improve environmental quality and to maintain those
reductions and improvements over the long term; it should also improve the ratio
between technology costs and benefits. In light of today’s environmental chal-
lenges and policy deficiencies (see UNEP, 1999), development and diffusion of
innovation must be seen as key components of successful environmental policy.
Weidner / ECOLOGICAL MODERNIZATION 1353

Many consider ecological modernization to be, in essence, innovation policy


(Jänicke, 2000; Wallace, 1995).

Broad Variety of Innovation


Today, technological innovations spread far more rapidly than in the 1970s
and the 1980s, when even highly developed industrial countries with serious
pollution problems needed a decade or more to adopt certain abatement technol-
ogies. This is the case, for example, with flue gas scrubbers, catalytic devices for
cars, and wastewater purification systems. These technologies were best prac-
tice in the United States and Japan long before being introduced in other coun-
tries. Even transitional and developing countries now adopt new environmental
technologies relatively quickly, at least in new facilities. International aid in
environmental technology has certainly contributed. In several countries stud-
ied, innovation in environmental technology has become a dynamic sector of the
economy, sometimes with a considerable effect on industry and employment in
general. The United States, Germany, and Japan are the three largest exporters of
environmental products, and further growth is expected owing to the great back-
log of demand in many other countries.
In technical and especially organizational-institutional innovation, the
United States was long considered the front-runner. The innovations introduced
in the United States include the National Environmental Policy Act of 1969,
Environmental Protection Agency (EPA), Toxic Substances Control Act of
1976, Comprehensive Environmental Response, Compensation, and Liability
Act of 1980 (or Superfund), various economic instruments, alternative dispute
resolution procedures (ADR), eco-sponsoring, investment funds based on
ethical-ecological criteria, and innovative abatement technologies such as cata-
lytic devices. In one form or another, almost all have been adopted in many other
countries and have helped boost environmental capacities and environmental
proponents. For example, Environmental Impact Assessment has become a
basic instrument in many countries in promoting environmental interests in pub-
lic and private land use. Strict liability rules have strengthened the legal hand of
those affected by pollution. The Freedom of Information Act has ensured
greater clarity, and ADR have brought productive conflict resolution and broken
deadlocks in multistakeholder negotiations (Napier, 1998).
In contrast, the United States has very seldom explicitly adopted and imple-
mented ideas from elsewhere. Where it has done so, the result has generally been
below par, as was the case with the eco-label system (EPA, 1998). Emission
trading has become a core element of the Kyoto Protocol for climate protection
in the United States, leading to the worldwide spread of the concept. However,
many environmental proponents seriously doubt that the United States will actu-
ally use the instrument to reduce greenhouse gas emissions (Paarlberg, 1999).
For some years now, the Nordic countries and the Netherlands, now and
again Germany and Britain, have made major contributions to environmental
1354 AMERICAN BEHAVIORAL SCIENTIST

policy innovation and its diffusion. The most important have been the precau-
tionary approach, green ministers, consumer access to renewable energy,7 closed-
loop material cycles, comprehensive production and product responsibility
(“from the cradle to the grave”), eco-labeling, eco-auditing schemes (e.g., the
Eco-audit and Management Scheme and ISO 14001), resource stream manage-
ment, separate waste management systems and the Green Dot System for pack-
aging waste, voluntary environmental agreements, green public procurement
policy, environmental accounting, eco-taxes, and Local Agenda 21 initiatives.

Rapid Global Diffusion

Some policy innovations have spread worldwide with particular rapidity,


including comprehensive national environmental action plans (NEAPs),
sustainability strategies, environmental labeling,8 and voluntary agreements
(World Bank, 2000). There were isolated NEAPs in the late 1980s (in the Neth-
erlands, Britain, Canada, Denmark, etc.). With the 1992 Rio Conference and
adoption of Agenda 21, diffusion has been fast throughout the world—in West-
ern industrialized countries, Eastern Europe, and in developing countries
(Jänicke & Jörgens, 2000). International organizations have done much to pro-
mote rapid diffusion (OECD, United Nations institutions, EU, and World Bank).
Within the past decade, some 80% of all industrial countries have developed
such plans, and since the 1992 Rio Conference a large number of developing and
newly industrialized economies have followed suit. Even Russia and Nigeria
have drawn up NEAPs—in contrast to some highly developed countries, such as
Germany or the United States.
NEAPs are increasingly contributing to capacity building. Just how impor-
tant certain capacities are in other environment-related areas often becomes
apparent in the process of long-term national environmental planning. This is
the case with cooperative capabilities and cognitive-informational factors (e.g.,
monitoring, cross-sectoral coordination, and evaluating complicated problem
complexes). Sweden, for example, has recently adopted a particularly ambitious
national environmental plan (“The Future Environment—Our Common
Responsibility”) with the aim of making the country sustainable within about 25
years (Lundqvist, 2000). This plan is having a considerable effect on the envi-
ronmental policy discourse in a number of European countries as a new best case
model.
Since the late 1980s, more than 30 countries have introduced a national eco-
label, including India, Taiwan, and South Korea. Over the same period, eco-
taxes on greenhouse emissions and/or fuels have begun to spread; the Nether-
lands and Scandinavian countries again have set the pace while Germany (1999)
has lagged behind. Voluntary agreements between government regulatory agen-
cies and private and public polluters, common in Japan since the 1970s, have
been on the increase throughout the world since the 1990s. In the year 2000, 32
large South Korean companies concluded voluntary agreements with the
Weidner / ECOLOGICAL MODERNIZATION 1355

government to reduce greenhouse gas emissions. One hundred forty-four


Korean companies now have such agreements. Company and sectoral agree-
ments (voluntary commitments and covenants) evolved in the Netherlands and
Germany in the 1990s. At the Climate Conference in The Hague in 2000, a num-
ber of European companies backed an exacting greenhouse gas reduction goal,
favoring a voluntary environmental agreement.

Innovation for Ecological Modernization


Innovation research in the environmental field has shown that prevailing eco-
nomic explanations usually fail to do justice to the complexity of innovation
generation and diffusion. They often ignore the political context, how policy and
decisions are specifically made, environmental policy and management capaci-
ties, and the actor configurations involved. A dialogue-based, flexible, and reli-
able political style and the formation of innovation networks among stake-
holders have, for example, been shown to be important preconditions for
innovation (Hemmelskamp, Rennings, & Leone, 2000; Jänicke & Weidner,
1995). The striking trend toward flexible and cooperative instruments and pro-
cedures in many countries of our sample may thus indicate that the innovative
capacities needed for ecological modernization are increasing.
Such innovation is particularly important for ecological modernization strat-
egy because it goes beyond conventional, technocratic environmental policy
approaches. It focuses on interpolicy integration, strengthens collaborative goal
setting and problem solving, and combines environmental measures/objectives
with new public management approaches. It also takes account of the limits to
traditional forms of governmental control. Countries with politico-cultural
structures and capacities that favor consensus, cooperation, and integration are
naturally at an advantage. This is confirmed by our study.
There are many reasons why environmental innovations have been spreading
more rapidly throughout the world:

a. Environmental policy has internationalized. International regimes and institu-


tions have become more important (UNEP, Commission on Sustainable Develop-
ment of the United Nations, World Bank, OECD, World Conservation Union,
etc.), actively monitoring and reporting innovations and fostering their diffusion
(e.g., OECD, 1999c; UNEP, 1999; World Bank, 1997, 2000).
b. “Governance by diffusion” has developed at all levels of government (local to
national). Increasingly, outstanding approaches to solving environmental prob-
lems are imported from front-runner countries to enhance local action and prob-
lem-solving capacities (Kern, Jörgens, & Jänicke, 2000). This underlines the key
role of pioneer countries in the diffusion of environmental innovation. Innova-
tions spread conspicuously among nongovernmental players, especially in the
environmental movement (protest forms and resource mobilization) and in sci-
ence (theories, approaches, and research organization). Diffusion of environmen-
tal innovation has also accelerated in the business sector, especially in eco-
auditing, product chain environmental management strategies, stakeholder
1356 AMERICAN BEHAVIORAL SCIENTIST

cooperation (e.g., as initiated by the World Business Council for Sustainable


Development), eco-risk insurance, and voluntary agreement-based negotiations
with parties affected by pollution.

Local Agenda 21 processes, especially in Western and Eastern Europe, are


another example for the rapid diffusion of innovation owing to the efforts of
international organizations (UNEP and ICLEI). They are increasingly regarded
as a defense mechanism against global economic developments detrimental to
the environment (Lafferty & Eckerberg, 1998). Particularly in centralized coun-
tries, they contribute to democratization and accountability by encouraging
decentralization of decision making and by fostering capacity building at the
local level. Britain is a particularly good example (Mason, 1999).
All in all, a process of global environmental policy learning is being firmly
established (Rose, 1993). Along with growing business interest in innovation
for a global market and an expanding transnational network of environmental
NGOs, this mitigates against a massive “race to the bottom” in environmental
standards and the spread of “pollution havens.”

DEMOCRACY AND CAPACITY BUILDING

Development of democratic institutions and rules is a key precondition for


building environmental capacity, gaining support of environmental proponents,
and creating an opportunity structure to publicly address environmental prob-
lems (Lafferty & Meadowcroft, 1996). Democratic institutions and rules are
essential when the preferences and problem-solving concepts of players are at
variance with the norms and problem perceptions of the political and economic
elites, as is often the case with progressive environmental movements.
The great importance of democratic structures for effective environmental
policy is evident in many of the countries studied, especially where liberal-
pluralistic democratic institutions are nonexistent or weak. In Eastern Euro-
pean countries and Latin American dictatorships, significant capacity building
and environmental effects occurred only after a change in political system. In
South Korea and Taiwan, general democratization processes have very mark-
edly enhanced the opportunity structure for environmental interests and—com-
pared with the long time it took to develop an environmental policy in Western
democratic countries—have led to the relatively rapid establishment of a solid
capacity basis. This has permitted at least an effective conventional (end-of-
pipe) environmental policy and has fostered first, tentative moves toward eco-
logical modernization. In South Korea, NGOs and environmental campaigning
have increased since democratization started in 1987 (also see Japan Environ-
mental Council, 2000). In Taiwan, the environmental arena also profited from
government efforts to achieve an image of responsive democracy. The Taiwan-
ese government needs international support, especially in the conflict with
mainland China. In China and Vietnam, political liberalization, essentially the
Weidner / ECOLOGICAL MODERNIZATION 1357

consequence of a new economic policy, has promoted the building of institu-


tional and technical capacities in the environmental field. They are still too weak
to counter the negative ecological effect of a dynamic industrial growth policy.
In all the Eastern European countries under study (Poland, Hungary, Czech
Republic, Bulgaria, and Russia), environmental conflicts and environmental
proponents have helped change the political system. Environmental organiza-
tions often provided the only platform for openly criticizing shortcomings in the
political system and the statist economy. The system could thus be subjected to
political criticism under an ecological guise.
Although environmental capacity-building elements, proponents, and sup-
porting factors in transitional and developing countries are similar to those in
developed countries, their mode of action, interaction, and contextual relations
can be very different with very different results. For example, although the
professionalization of environmental organizations achieved with foreign sup-
port engenders the necessary cognitive-informational capacities, it can help iso-
late such organizations from socio-political processes or reduce their social
credibility (as in Bulgaria, the Czech Republic, and Brazil, as militant conflicts
between environmental groups and the landless movement demonstrate). This
shows that strategies for strengthening environmental policy must take histori-
cal political culture into account. This is particularly important in countries with
little experience of democratic institutions, where historical experience has pro-
duced a deep-rooted mistrust of politico-administrative institutions and of
mobilization for “public goods,” where civil society is passive, and the old
politico-administrative mechanisms of rule and ruling elites still loom large
(e.g., in Morocco, Nigeria, and sometimes increasingly so in Russia and
Bulgaria).
Among the transitional countries under study, Poland seems to be the best
case, where general transformation activities have been harmonized with envi-
ronmental capacity building. A range of factors is important, including the rela-
tively strong economy and stable politico-administrative institutions. Another is
the strong support for environmental action at all levels provided by a large num-
ber of countries such as Sweden, Denmark, and Germany, which because of
cross-border ecological concerns take a strong interest in Polish environmental
progress (see Andersen, 2002 [this issue]). Poland also disposes of sophisticated
instruments and institutions, such as the reasonably efficient economic instru-
ments for financing environmental activities. In Hungary, the will and skills of
environmental proponents have also played a decisive role in relatively solid
institutional entrenchment of the environmental issue at least in the politico-
administrative system—despite the economic crisis and the strong decline in
popular interest.
In all countries examined, the mass media played an important role in arous-
ing and communicating public concern, even in Nigeria. In various countries,
democratization has contributed much to strengthening this role, partly because
state censorship of critical environmental information has been lifted. Prevailing
1358 AMERICAN BEHAVIORAL SCIENTIST

power structures in the transitional countries (Bulgaria and the Czech Republic)
as well as some developing countries and newly industrializing countries have
meant that environmental coverage has often been superficial and sporadic. In
developed nations there is some—albeit weak—indication that concentration in
the media sector may become an obstacle to cognitive-informational capacity
building (e.g., Italy and the United Kingdom).
Despite the problems for environmental policy capacity building associated
with democratization processes in newly industrializing and transitional coun-
tries, it is evident that democratization and strong democratic structures and pro-
cedures are the sine qua non for an environmental policy that goes beyond pollu-
tion control toward achieving ecological modernization. Country studies show
this to be equally true for the advanced industrial countries. There are innumera-
ble cases in point: Italy’s partly Mafia-controlled politics; the closed
neocorporatist arrangements in Austrian or German policy decision making; the
opaque policy decision-making processes in Japan; the exclusion or even
marginalization of environmental actor groups from program formulation and
decision making, long the case in Germany; limited access to the courts for envi-
ronmental interest groups in many developing countries—and in developed
countries; a legal dogmatism with a strong bias in favor of polluters’ interests;
the strong and institutionalized influence of economic interests in politics,
administration, and the public media; and systemic political bias engendering
inequity and the systematic violation of the principles of environmental justice.
Democratization has proved a basic condition for effective capacity building
and has significantly improved the opportunity structure for environmental pro-
ponents throughout the world by increasing the participatory, integrative, and
cognitive-informational capacities of political systems. Democratization might
therefore be considered a “meta-capacity” for environmental capacity building.
Much remains to be done. For instance, Amnesty International (Schneider,
2000) has recently reported on the massive repression suffered by environmen-
tally committed individuals or NGOs in Russia, Mexico, Brazil, India, and other
countries. However, many developed countries still have to democratize politi-
cal structures that exempt polluters from the need to learn and adopt sustainable
procedures. The problem is particularly acute in sectors such as transport,
energy, construction, and agriculture, where environmental interests confront
almost closed policy networks that have been strong enough nearly everywhere
to obstruct preventive environmental measures that go beyond end-of-pipe
treatment.
Although support from Western countries and international organizations
has been decisive for environmental capacity building in newly industrializing
and transitional countries, the transfer of Western instruments and innovations is
not unproblematic. The studies have shown that the same instruments and proce-
dures almost inevitably have a different effect than in established, liberal-
pluralistic democracies. This is particularly true for instruments designed to
promote active public commitment and responsible participation or those that
Weidner / ECOLOGICAL MODERNIZATION 1359

presuppose functioning legal and administrative systems. Far too little account
has been taken of these aspects in promoting environmental policy capacity
building, especially by the EU in negotiating the accession of Eastern European
countries (see Carius, von Homeyer, Bär, & Kraemer, 2000; Holzinger &
Knoepfel, 2000). As the transfer of adoptable technologies to developing coun-
tries has been on the agenda for many years, foreign organizations should pay
greater attention in their assistance policies to the political-cultural compatibil-
ity of democratic institutions. Policy learning and the corresponding capacity
building is therefore also demanded of Western countries and especially of inter-
national organizations.

GLOBALIZATION: CHALLENGES AND OPPORTUNITIES

The challenges of globalization have been the subject of far more studies and
cogitation than have the opportunities offered by it (see Young, 1997). Eco-
nomic globalization has been going for many decades. Dominant trade and eco-
nomic development patterns clearly threaten regional and global ecological sys-
tems and environmental policy (Held, McGrew, Goldblatt, & Perraton, 1999).
This is particularly true where a neoliberal concept of globalization prevails,
with the state being rolled back and superseded by market norms. Such impor-
tant negative effects notwithstanding, the dramatic globalization scenarios often
discussed at a very general level frequently exaggerate when it comes to envi-
ronmental policy. Often overlooked are the pervasiveness of environmental reg-
ulation today, the increased numbers of national and international environmen-
tal actors, and their greater participation in trade- and business-oriented
international organizations.

No Specific Antienvironmental Movement


None of our country studies revealed examples of “globalization interests”
deliberately and systematically undermining environmental capacities. Even
when governments have undertaken far-reaching societal reorganization, as
when the New Zealand government introduced a completely new environmental
policy regime in pursuit of its new public management strategy, no covert inten-
tion of lowering environmental standards was evident (Bührs & Bartlett, 1993).
In other cases, governments of countries that are particularly strongly integrated
in global economic processes have succeeded in structurally entrenching an
ecological modernization policy and in linking it with modernization in other
policy areas. This has been the case in Sweden, the Netherlands, and to some
extent in Denmark, which are experiencing concurrent reorganization of the
welfare state and the labor market and implementation of a long-term sustain-
able development strategy.
Furthermore, the business sector itself has a considerable interest in global,
well-functioning environmental policy standards, partly even stricter standards
1360 AMERICAN BEHAVIORAL SCIENTIST

(Vogel, 1997). There can be many reasons for this, such as interest in export
opportunities for environmental technology or in limiting economic competi-
tion by “eco-dumping.” This may explain why some industrialized countries are
so strongly committed to environmental development aid. Japan, for example,
became a leading donor of environmental development aid after the so-called
Brundtland Commission’s report on sustainable development (Japan Environ-
mental Council, 2000).

Globalization of Environmental Policy

Economic globalization is naturally a much greater problem for developing


countries than for developed countries. Developing countries have much more
restricted domestic resources to combat developments unfavorable to environ-
mental protection. On the other hand, there are clear signs that ecologically
unsound economic development strategies are becoming increasingly vulnera-
ble. Facilitated by new communication technologies, the globalization of envi-
ronmental policy is advancing apace. Networked NGOs and international orga-
nizations are monitoring environmental activities more and more closely, and
the dissemination of environmental reporting is rapid and worldwide. Mass
media response—so far mostly favorable—is an important precondition for this
development. These global actor networks, “ecological global players,” are con-
stituted by a wide range of organizations and institutions. They include the so-
called epistemic community (Haas, 1992), environmental NGOs, green busi-
ness groups, specialized sections of the mass media, scientific organizations,
and globally active environmental administrators at various levels (see Young,
1997). Increasingly, NGOs, governments, and the scientific community are
combining forces in negotiating at the international level (Lipschutz, 1996).
Sometimes, governments have enlisted the aid of NGOs to lobby on behalf of
mutually agreed positions in other countries or in international organizations.
Not only the German government—even under a conservative coalition—has
given NGOs financial and other assistance in preparing international
negotiations.
As Japan discovered to its distress, the strategy of giving almost absolute pri-
ority to the economy over the environment before instituting an environmental
“care plan” proved a punishing experience (Tsuru & Weidner, 1989). The devel-
opment path of “get dirty, get rich, and then clean up” is even more problematic
today than in the 1960s and 1970s. Countless countries with a relatively solid
capacity base for environmental policy are now economic competitors, and the
globalization of environmental policy has speeded up, with international organi-
zations and NGOs playing a significant watchdog role. There is a much higher
risk of direct or indirect economic sanctions being imposed on environmental
grounds (voluntary agreements with business branches, environmental labeling,
etc.). Conversely, the chances are much greater that environmental progressive-
ness will bring economic advantages (see Porter & van der Linde, 1995).
Weidner / ECOLOGICAL MODERNIZATION 1361

Furthermore, the sustainable development paradigm could make it easier to link


economic and social interests with environmental protection in developing
countries. There are signs of this happening in Costa Rica, Vietnam, and India.
And as a rule, international regulation and standards are generally determined
less by latecomer states than by the frontrunners.

Some Positive Effects of Globalization


Economic globalization’s positive effects on environmental policy have
received significantly less attention than its negative consequences (Weidner &
Jänicke, 2001). The strong increase in environmental activities by a wide range
of actor groups, the establishment of global environmental actor networks, and
“global environmental governance” by international institutions indicate the
emergence of a global environmental policy in which the central players are
nongovernmental actors.
Studies on global governance (e.g., Young, 1997) as well as our research
findings do not support the thesis that national governments would wither away
or lose power as a result of globalization, with a consequent decline in environ-
mental standards. National governments continue to play an important role in
coping with environmental problems. The relationship between “governing”
and “governance” thus is often not exclusive but synergetic. National govern-
ments have many sources of power: They systematically enable and frame forms
of global governance, network building, and so on and use more traditional
power resources. Governments in Western industrial countries often have very
high national budgets and corresponding public purchasing power, giving them
the wherewithal to integrate environmental objectives in the manufacturing and
consumer sectors. Even without higher national budgets, their scope for ecolog-
ical policy formation is considerable, for example, by reallocating environmen-
tally unsound (or even “perverse”) subsidies in favor of ecological modes of pro-
duction. The new EU agricultural policy has likewise taken this course.
Furthermore, some countries—and especially those strongly involved in
international market processes, such as the Netherlands, Denmark, Sweden, and
Switzerland—have demonstrated their ability to initiate and implement pro-
gressive environmental concepts even at the height of globalization and often
under unfavorable domestic economic conditions. These “pioneer countries”
thus contribute to the learning process in global environmental policy. Although
globalization is often used as an excuse for environmental policy deficiencies,
the arguments have a rather weak empirical basis. Shortcomings in national
environmental policy are often the main cause (Jänicke & Weidner, 1997).
Moreover, the overwhelming majority of empirical studies on the economic
effects of globalization on environmental policy (cf. Rugman & Verbeke, 2000)
produce no evidence for a race to the bottom in environmental standards or for
pollution havens. And there is no correlation between progressive environmen-
tal policy and economic decline (see Sturm, Wackernagel, & Müller, 2000). In
1362 AMERICAN BEHAVIORAL SCIENTIST

contrast, tough regulations usually stimulate innovation, making firms gener-


ally fitter and more competitive (Wallace, 1995; also see Ashford, 2002 [this
issue]; Jahn, 1998). Research does not yet give a clear picture of the ecological
consequences of increased foreign direct investment (FDI). “FDI is neither a
boon nor a bane for the environment; it is both. Because of the huge differences
among the locations, sectors and investors in FDI, examples can be found to sup-
port both positions” (OECD, 1999b, p. 21).
In sum, for the 30 countries studied, positive forms of globalization predomi-
nated with respect to environmental policy. This finding may not be
generalizable, however, because most were advanced industrial societies. Other
studies, especially those concerned not only theoretically with the globalization
phenomenon, reach a more differentiated result on its consequences (cf. Angel
& Rock, 2000; Mol & Sonnenfeld, 2000; Spaargaren, Mol, & Buttel, 2000;
UNEP, 1999).

IV. CONCLUSION

This article has presented provisional findings of a study covering 30 coun-


tries that used the environmental capacity-building approach and addressed a
number of factors central to the ecological modernization of national societies.
Among other things, these results show that a remarkable institutionalization of
environmental competencies has taken place worldwide. Taking into account
the time that far-reaching institutional and social change usually requires, this
process has been astonishingly rapid in both breadth and depth. As had been the
case in the industrial countries, much institutionalization in developing coun-
tries is still strongly formal or symbolic in nature. But experience in the industri-
alized world has shown that this is an important first step in the substantive
development of institutions.
It should also be remembered that developing and transitional countries are
in a position to skip stages in institution building through which developed
countries have passed (Carius et al., 2000; OECD, 1999a). With the introduction
of relatively modern instruments such as the precautionary principle, national
environmental planning, environmental impact assessment, specialized envi-
ronmental protection agencies, economic instruments, and so on, they are sub-
ject to a great deal more policy-learning pressure than the industrial countries,
which sometimes experienced decades of conflict and error in building effective
institutions and instruments. Formal or symbolic institutionalization is thus not
a feature specific to developing countries; neither is the adoption of instruments
developed in other countries.
However, in one regard the industrial countries—which include all “environ-
mental pioneers”—can be described as latecomers, namely, in the social aspects
of environmental policy as a holistic concept. In developing countries, economic
and social issues have always played a central role in this field, whereas many
Weidner / ECOLOGICAL MODERNIZATION 1363

industrial countries have limited their attention more strongly to environmental


problems in the sense of an eco-centric approach. They began to pay greater
attention to social and economic aspects at home and abroad only with the
advent of the sustainable development vision. Ecological modernization and,
still more so, sustainable development appear to be producing worldwide con-
vergence in conceptual approaches to or the framing of the ecology issue and
global challenges.
Surprisingly, sustainable development is a less controversial vision than
much older societal development perspectives and values such as universal val-
ues or institutions such as human rights or democracy. Nevertheless, it is
increasingly apparent that these discourses must be linked. In the case of democ-
racy, for example, the cross-national analysis of 30 countries shows that demo-
cratic structures and procedures in all areas of society and not only in the politi-
cal system are key preconditions for effective environmental policy. This is
particularly true of an environmental policy guided by the concepts of ecologi-
cal modernization or sustainable development. It requires strong capacities for
conflict resolution, innovation, integration, and strategy building and innova-
tion. In some countries, there has been a marked increase in the abolition of
restrictive systemic structures for environmental proponents; they have indeed
been increasingly integrated. As ecological modernization depends heavily on
the participation and commitment of a broad range of societal actors and volun-
tary cooperation by target groups, instruments and procedures favoring this pro-
cess are decisive in realizing this concept.
The study reveals that environmental policy innovations are tending to spread
widely and at an increasing pace. This process is fueled by “pioneer countries,”
by international organizations, and by the business sector, especially interna-
tional concerns with a growing interest in efficient and marketable solutions to
environmental problems. Globalization has thus enabled and stimulated envi-
ronmental innovation. Good business prospects in satisfying demand for envi-
ronmental technology to cope with global environmental challenges are one rea-
son. But the favorable economic effects of environmental policy, such as
resources efficiency, employment, and eco-markets, and the relatively low cost
of environmental measures (OECD, 1997) compared to other factors such as
taxes and social insurance may explain why globalization does not present a
major challenge to environmental policy.
Overall, the cross-national study shows that a radically dichotomizing dis-
cussion about environmental policy structures, institutions, instruments,
concepts, or strategies—pitching economic instruments against regulatory-
interventionist policy, conflict against cooperation, and economic growth
against a steady-state economy—cannot do justice to the complexity of the envi-
ronmental policy context and its dynamics. One thing at least is clear: A broad
base of elements is needed, and they need to be intelligently linked.
The relationship between economic development and environmental effects
also reveals how ambiguous the impact potential of environmental policy
1364 AMERICAN BEHAVIORAL SCIENTIST

capacities is when considered in isolation. Conventional economic development


causes both environmental improvement and deterioration. However, the
wealthier a country is, the better it can afford to increase environmental protec-
tion, and the more it needs to do so. In general, the opportunities of environmen-
tal proponents in our country sample have been considerably enhanced by favor-
able economic conditions and prospects, by a solid level of social security, and
by low unemployment. If globalization is detrimental to social security and
employment, as many people believe, it could indeed become a big challenge to
progressive environmental policy. Even in advanced countries, economic reces-
sion usually puts pressure on environmental proponents, albeit with some
remarkable exceptions such as Japan and Sweden in the 1970s, Germany in the
1980s, and the Netherlands, Denmark, and Sweden in the 1990s.
Although many less developed countries have suffered general environmen-
tal deterioration, including high levels of pollution in urban areas, globalization
has not been the main cause. Rather, this deterioration has been produced by an
aggregation of long-standing structural problems, such as poverty and popula-
tion growth, with old patterns of economic growth (UNEP, 1999). This may
explain why, paradoxically, environmental capacities and ecological problems
can increase concurrently.
Economically advanced countries have often achieved impressive environ-
mental improvements in a wide range of areas (UNEP, 1999; also see Jahn,
1998). But these improvements usually are restricted to specific pollutants and
to problems that are highly visible and amenable to technical solution without
the need for structural changes in economic procedures. In most average coun-
tries, especially highly developed ones, certain problems have increased rather
than abated. This has been the case with traffic emissions, waste production, soil
contamination, and extensive land use. Even environmental front-runners dis-
play major shortcomings if, from the perspective of concepts such as ecological
modernization and sustainable development, evaluation takes account of gen-
eral resource consumption, biodiversity, and inter- and intragenerational envi-
ronmental equity and equality. In most advanced countries too, existing environ-
mental capacities have usually sufficed for more or less standard solutions based
mainly on technological progress. Greater capacities are clearly needed to
develop effective strategies against environmentally harmful land use patterns
and materials flow management and for soil and climate protection (Jänicke &
Weidner, 1997).
This points to persisting structural limits to environmental policy and man-
agement even in the environmentally most advanced countries. Although in
some areas environmental problems can be ascribed to unused or underused
capacities (capacities may exist but lie idle owing to actors’ lack of will and
skill), the problems mentioned indicate an overload of existing capacities and a
need to develop new capacities suitable for handling economic and politico-
societal conflicts of interest and power.
Weidner / ECOLOGICAL MODERNIZATION 1365

The ecological modernization of societies thus remains a daunting task


despite the broad achievements of environmental policy. Strengthening existing
capacities favorable to environmental proponents and objectives is not enough
(also see Pearce & Warford, 1993). Proponents need great strategic skill and will
in developing a mixed strategy of cooperation and conflict if they are to win new
friends in all sectors of society and to prevail over the powerful interest groups
rooted deeply in most ecologically obstructive sectors such as mining, transport,
energy, and agro-business. The success of such strategies is likely to depend
largely on how skillful proponents are in using and systematically creating
situative opportunities that render even powerful opponents vulnerable.
Because there is little prospect of developing win-win constellations in the prob-
lem areas mentioned, the capacity to achieve compensatory solutions for “los-
ers” is badly needed. The vision of sustainable development may pave the way.

NOTES

1. This heuristic identification of distinct succeeding phases does not mean that the phases and
approaches are clearly delimited or that the process need necessarily have been a steady, linear one
without downturns. Of course, there is much overlap between these phases and approaches as well as
different ways to characterize the dominant approach or paradigm of a certain phase in the history of
modern environmental policy development (see Mazmanian & Kraft, 1999; Mol & Sonnenfeld,
2000).
2. For an overview of the history of the capacity-building approach, see Jänicke (1996) and Vogel
and Kun (1987).
3. See Jänicke (1997) for a comprehensive description.
4. In Stage I, countries studied (with their investigators) were Chile (Eduardo Silva), China (Yu-
shi Mao), Denmark (Mikael Skou Andersen), Germany (Martin Jänicke/Helmut Weidner), Great
Britain (Albert Weale), Japan (Hidefumi Imura), the Netherlands (Hans Th. Bressers/Loret A.
Plettenburg), Nigeria (Fatai Kayode Salau), Russia (Ivan Potravny/Ulrich WeiBenburger), South
Korea (Young Suck Nam), Sweden (Lennart Lundqvist), Switzerland (Peter Knoepfel), and the
United States (Richard Andrews).
Countries studied in Stage II were Australia (Elim Papadakis), Austria (Marina Fischer-
Kowalski/Christof Amann), Brazil (Kathryn Hochstetler), Bulgaria (Susan Baker), Canada (Robert
Paehlke), Costa Rica (Eduardo Silva), Czech Republic (Adam Fagin), France (Corinne Larrue),
Hungary (Joanne Caddy/Anna Vari), India (Arun Agrawal), Italy (Bruno Dente/Rudolf Lewanski),
Mexico (Stephen P. Mumme), Morocco (Peter Knoepfel/Maria Fauconnet), New Zealand (Ton
Bührs), Poland (Magnus Andersson), Taiwan (Tan Shui-Yan), and Vietnam (Le Thac Can).
5. See Jänicke (2000) and Mol and Sonnenfeld (2000).
6. Institution in this context is not confined to organizations with a physical structure and a
defined mandate but includes formalized principles of conduct that shape human interaction, stabi-
lize expectations, and help resolve collective disputes.
7. “Eco-power supply-on-demand,” as it is referred to in Europe, provides customers with the
option of choosing electricity from renewable energy resources (excluding nuclear energy). This is
more expensive than the regularly supplied electricity (which includes nuclear-generated power).
8. For a systematic overview and discussion, see Kern, Jörgens, and Jänicke (2000).
1366 AMERICAN BEHAVIORAL SCIENTIST

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