Spring Fashion

Trends
pastels
Time to start dressing like ice cream. From sky
blue to soft tangerine, coral to lemon sherbet,
pastels made a serious comeback at the SS17
shows. Better yet, names like Topman Design,
Christopher Shannon and Cottweiler proved
barely-there colours are every bit as versatile
as an all-white or earth tone palette.
CAMOUFLAGE
You thought it was dead, didn’t you? Thought
that pile of trampled-on T-shirts you saw in a
bargain bin last week was a sure sign that we’d
hit peak camo. But like the bomber jacket and
smart-casual sneakers, camo isn’t budging.
Less a trend, more a seasonally updated
staple, the military print remains something
every man needs in his wardrobe; no doubt
bolstered by the come-about of green as 2017’s
colour of the year.

If the thought of wearing such shades is enough embellishment

to turn you pastel white, buck up – because this
season’s spectrum is markedly more masculine After seasons spent on an almost monastic minimalist bent, mens-
than in the recent past. It’s worth remember- wear is once again warming up to the idea that more just might be
ing, though, that while versatile, more. Following the flamboyant lead of Alessandro
pastels don’t lend themselves Michele’s amped-up work for Gucci, designers this
to a head-to-toe approach in season offered up menswear staples spliced with
the same way as earth tones, serious attitude – from bleach-splattered denim
nor every skin tone (sorry,fair-faced at Bally and Dsquared2 to embroidered cowboy shirts
readers). at Missoni.
Slogans – whether printed on T-shirts (like we saw in SS16)
or embroidered on the back of a jacket – also cropped up,
proving that, in a world where freedom of speech and
movement
seems
parkas increa
singly
at stake,
After seasons spent on an almost monastic minimalist bent,
keeping
menswear is once again warming up to the idea that more just
schtum isn’t
might be more. Following the flamboyant lead of Alessandro
Michele’s amped-up work for Gucci, designers this season stylish .
offered up menswear staples spliced with serious attitude –
from bleach-splattered denim at Bally and Dsquared2 to
embroidered cowboy shirts at Missoni.

2
 p a c s u n
Paci f i c S u n wea r of Ca liforn ia , Inc.,
b r a n d e d a s PacSun , is a Un ited
S tate s - b a s e d re ta il clot h in g b rand
r o o te d i n th e yout h orien t e d cult ure and
l i f e s ty l e o f Ca liforn ia . T h e com pany
s e l l s l i f e s ty le a ppa rel, a lon g wit h fo ot-
w e a r a n d acc essorie s d esign e d for t e ens
a n d yo u n g a dult s. A s of lat e 2011, the
co m pa n y o p e rat ed over 800 st ore s in al l
5 0 s tate s a n d Pue rt o Rico. PacSun is h ead-
q u a r te r e d i n A n a h eim , Ca liforn ia and
o p e r ate s a d i st ribut ion cen t e r in Olathe,
K a n s a s. Th e com pa n y' s region a l d irec-
to r s, d i s tr i ct m a n agers a n d st ore posi -
ti o n s a r e l o c at ed t h rough out t h e Un ited
S tate s a n d P u e rt o Rico. T h e com pa n y went
b a n k r u p t i n April 2016 a n d is n ow owned
by Go l d e n Gate Ca pita l.

PacS u n i s a l ea d in g specia lt y reta ile r offeri ng a cross-secti on of emergi ng brands and tr end i ng
fa s h i o n th r ough t h e le n s of Los A n gel es. Throughout the contemporary, streetwear and ac ti v e
l if e s ty l e m a r k et s, we ’ve pa rt n ered with the best brands to constantly offer curated co l l ec ti o ns,
ra re products and col l aborati ons.

3
 CONNOR FRANTA
Connor Joel Franta is an American
COMMON
CULTURE
YouTuber, entrepreneur, and
writer.
As of November 2015, his
self-named main channel on
YouTube has 5 million subscribers. Common Culture offers superior cloth-
Franta was formerly a member of
YouTube group Our Second Life ing, premium coffee and a variety of
(stylized Our2ndLife and O2L) under undiscovered musical talent. We’re
the Fullscreen Network,but is now possessed by the pursuit of a higher
an independent member of the Big standard and the collective idea of
Frame network, managed by
Andrew Graham. excellence. Our common interest in
Franta has recently become quality is our culture.
involved in various entrepreneuri-
al enterprises, including a cloth-
ing line, music curation, as well as
a coffee and lifestyle brand named
Common Culture. His debut book, a
memoir titled A Work in Progress,
was released on April 21, 2015. In
July 2015, details of Heard Well, a
record label Franta co-founded,
were announced.