Abstract

The main aim of the project is to provide live advertisements with the users selected
images and content. Users are allowed to give their company info and navigation links to make
available on the main website home page that is linked over the Internet. Though which we can
increase the number of users to catching the domain for their transaction. The main theme is to
provide advertisement in form of text, images, story, animations, Banners and all for the kids as
well as for the company’s.
Customers can choose the media types for the advertisements to be registered. 

 News paper 
 Magazines
 Billboard (Banners) with location map.
 Internet synopsis
 Theater 

Title, Theme and Purpose:

“Online Advertising Agency”

The process of making the advertisement is little because we are going to provide
the execution environment for the end users to select the available templates in which the
users can easily create their advertisement based on the Media Types (News
Paper,Banners etc).

This project deals with the multi level ad generating and content linking of the specific
company’s and their overall products demonstration. In this project we are going to
provide the administration capability’s like web monitoring which helps the website
management to control the amount of space need for the each users for the purpose of
story animations and distributed advertisements generation.

Methodology:

The process of animations can be done with the help of photoshop, ad rotator, content
linker component. These animated files can be stored as a template in the user web space. All the
story content is arranged in the temporary buffer area and they are transferred to the user login.
 Targeted advertising for online social networks

This paper appears in:  Networked Digital Technologies, 2009. NDT '09. First International
Conference on 
Issue Date :  28-31 July 2009 
On page(s): 366 - 372 
Location: Ostrava 
Print ISBN: 978-1-4244-4614-8 
INSPEC Accession Number: 10894573 
Digital Object Identifier :  10.1109/NDT.2009.5272165 
Date of Current Version :   29 September 2009

ABSTRACT
Generating targeted advertisements for online social networks is a problem of growing
interest. Monetizing activity in online social networks has been the topic of heated discussion
lately. The undiscriminating tastes and spending power of a majority of its members makes this
medium for self-expression and opinion sharing a very lucrative venue for advertising. The
recent $240 million investment by Microsoft in Facebook clearly reaffirms the opportunity in
targeted advertising for online social networks. Content-targeted advertisement programs such as
Google AdSense and Yahoo Contextual Match work by automatically spotting keywords in web
pages and displaying ads based on the keywords. The displayed ads are also refereed as
Contextual Advertisements. These ads are generally represented by a URL along with a textual
description that is also used to match the ad with the target page. This model works relatively
well on the Web but its applicability to social networks is being met with some important
challenges. User activity on venues such as forums, marketplaces and groups on social
networking sites are excellent targets for monetization. We present an algorithm based on
keyword clustering to generate targeted ads.
 web banner advertisements with multiple display frequencies

This paper appears in:  Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE
Transactions on
Issue Date :  March 2006 
Volume :  36 ,  Issue:2 
On page(s): 245 - 251 
ISSN :  1083-4427 
INSPEC Accession Number: 8867919 
Digital Object Identifier :  10.1109/TSMCA.2005.855918 
Date of Current Version :   21 February 2006 
Sponsored by :   IEEE Systems, Man, and Cybernetics Society

ABSTRACT
Online advertising continues to be a significant source of income for many Internet-based
organizations. Recent indications of improved economic growth are having an impact on
advertisement revenue, with the estimatedonline advertising revenue in the United States for the
fourth quarter of 2003 totaling a record of $2.2 billion. A substantial portion of this income
comes from banner advertisements, and efficient scheduling of these advertisements could result
in a considerable increase in profits. The problem of scheduling banner advertisements has been
observed to be intractable via traditional optimization techniques and has received only limited
attention in the literature. In addition, all past attempts to address this problem have been based
on an "all-or-nothing" framework, where a customer specifies the exact number of copies of the
ad to be displayed over the planning horizon, if it is selected for display by the provider of the
advertisement space. This paper extends it to a more realistic setting, where the customer is
allowed to specify a set of acceptable display frequencies. The Lagrangian decomposition-based
solution approaches presented in this paper are observed to provide good schedules in a
reasonable period of time.
 Abstract
on
“Online Advertising Agency”

Submitted By

Ramasubramanian.K
(9908116106)
Praveen .A
(9908116095)
Abstract
on

Submitted By

Muthuraja.M
(9908116077)
Nirmalkumar.D
(9908116083)
STEPS TO RUN THE PROJECT

1.Download the .rar file and extract it

2.Double click on the solution file and open the project in Visual Studio .net
3.open the Web Config File and move to tag where you will see the below connection string
4.SQl Sever autentication is used you need to provide user ID and Password to access the SQL Server

add key="ConnectionString" value="server=SUTHAHAR-PC\SQLEXPRESS;database=sample;user

id=sa;pwd=xxxx" /

4.Change the database,UserID and password

5.Now run the project and view the output in browser

NOTE:Get the sql server DB backup from the new link 484-19633-DB Backup.rar