NAME: - MOHAK JOSHI

ROLL NO: - 19

SUBJECT:-
RURAL MARKETING

VILLAGE AND PRODUCT: -

VIDHI VILLAGE - INCENSE STICK
(AGARBATTI)

SUBMITTED TO: -
PROF. DIPTI
ABOUT VEDHI :
Vedhi is a medium size village located in Palghar Taluka of Thane district,
Maharashtra with total 344 families residing. The Vedhi village has
population of 1444 of which 717 are males while 727 are females as per
Population Census 2011.

Vedhi Vedhi is a Village in Palghar Taluka in Thane District of Maharashtra

State, India

It belongs to Konkan region & Konkan Division. Demographics of Vedhi

Marathi is the Local Language here.

It is located 44 KM towards North from District headquarters Thane 18 KM

from Palghar. 71 KM from State capital Mumbai Vedhi Pin code is 401102
and postal head office is Umbarpada

Chatale ( 2 KM ) , Edvan ( 2 KM ) , Usarani ( 3 KM ) , Kore ( 4 KM ) , Kelwa ( 4

KM ) are the nearby Villages to Vedhi

Vedhi is surrounded by Nalasopara Taluka towards South , Palghar Taluka

towards North , Vasai Taluka towards South , Wada Taluka towards East Virar
, Palghar , Nalasopara , Vasai are the nearby Cities to Vedhi
LOCATION :
Taluka Name : Palghar
District : Thane
State : Maharashtra
Region : Konkan Division : Konkan
Language : Marathi and Sindhi, Gujarati And Hindi
Time zone: IST (UTC+5:30)
Elevation / Altitude: 19 meters. Above Seal level
Telephone Code / Std Code: 02525
Pin Code : 401102
Post Office Name : Umbarpada

Vedhi Nearby Places:- Taluks :- Airports :-

Cities Palghar- 18 KM Chhatrapati Shivaji

Virar- 14 KM Vasai- 28 KM International Airport-
Palghar- 18 KM Thane- 41 KM 58 KM
Nalasopara- 21 KM Bhiwandi- 49 KM Gandhinagar Airport-
Vasai- 28 KM 135 KM
Lohegaon Airport- 184
KM
Diu Airport- 257 KM
ABOUT PRODUCT:-
HEM INCENSE STICKS ( AGARBATTI )
Using incense stick has been a tradition in India since time immemorial.
Whether at the time of Gautam Buddha in ancient India or Mahatma Gandhi
in Modern India, both have strived to bring harmony and peace in a
multicultural world.

At Hem Corporation, we strive to deliver genuine hand crafted Indian Incense

across the world, in a variety of fragrances which blend with every culture and

tradition. Through this we aspire to

spread the message of love and harmony. Hem incense is in the form of
scented and masala incense sticks, agarbatti. These help in your prayers,
meditation, yoga and in making your environment aromatic and pleasant, thus
contributing to peace and tranquillity.
One of the leading incense manufacturers and exporters, Hem Corporation, is
headquartered at Mumbai, India. Hem Corporation provides wholesale incense
across the globe.

Agarbatti are an integral part of any Hindu ritual. During rituals, an incense
stick is lighted to remove unpleasant odours in the air. It creates the perfect
setting for an auspicious ritual by filling the air with a pleasant smell. As they
release smoke, they also act as organic disinfectants that drive away insects.
It has some psychological benefits. The aroma of the incense stick has
healing power that has a soothing effect on the mind. The calming effect
relaxes the mind and helps in performing rituals with better concentration.
Prayer offered with a calm mind acts like a meditation process.

Agarbatti made up of bamboo is not used because to burn bamboo is strictly

prohibited in Hinduism. Incense has its own spiritual significance. The
incense stick burns itself completely into ashes and yet fills the air with a
pleasant smell. This ritual basically denotes human virtue of sacrificing
oneself for society. Sticks are used as air fresheners during normal days as
well and integral part of every Hindu ceremonies.

JASMINE INCENSE STICK:-

The Jasmine Incense Provides The Sweet And Calm Fragrance Of The
Jasmine, The Beautiful Aroma Will Sooth, Mesmerize And Uplift Your Senses.

Incense Help One Sooth And Relax. Incense Are

Traditionally Burned During Puja Ceremonies Or
During Meditation. Incense Burning Purifies The
Surrounding And Lifts One’s Mood By Providing
Pleasing Aroma And Visual Delight.

Highly Aromatic Incense Sticks Are Made Using

Herbs, Essential Oils And Extracts Of Flowers
And Reins. These Incense Sticks Leave Long
Lasting Fragrance That Uplifts Your Moods And
Help Deepen Your Meditation.

RED ROSE INCENSE:-

Aromatics Red Rose Incense Stick Provides A
Soothing Fragrance That Will Create A Mood Of
Serenity And Tranquillity In Your Home.

The Aroma Of Red Rose Incense Provides

Harmony And Love In Your Family. Red Rose
Incense Stick Is Long Lasting, Emits Fewer
Fumes And Is Eco-Friendly. Incense Burning
Purifies The Surrounding And Lifts One’s Mood
By Providing Pleasing Aroma And Visual Delight.
Highly Aromatic Incense Sticks Are Made Using Herbs, Essential Oils And
Extracts Of Flowers And Reins. These Incense Sticks Leave Long Lasting
Fragrance That Uplifts Your Moods And Help Deepen Your Meditation.

AGARWOOD INCENSE:-
The Soothing Aroma Of Argarwood Incense Helps
Provide Relif From Stress And Bring Vitality.

Highly Aromatic Incense Sticks Are Made Using

Herbs, Essential Oils And Extracts Of Flowers And
Reins. These Incense Sticks Leave Long Lasting
Fragrance That Uplifts Your Moods And Help
Deepen Your Meditation.

ROSE INCENSE:-
The Rose Incense Provides A Unique Floral Aroma, The Rose Incense Are One
Of The Most Popular Incense Throughout The World.

Incense Help One Sooth And Relax. Incense

Are Traditionally Burned During Puja
Ceremonies Or During Meditation. Incense
Burning Purifies The Surrounding And Lifts
One’s Mood By Providing Pleasing Aroma
And Visual Delight.

Highly Aromatic Incense Sticks Are Made

Using Herbs, Essential Oils And Extracts Of
Flowers And Reins. These Incense Sticks
Leave Long Lasting Fragrance That Uplifts Your Moods And Help Deepen
Your Meditation.
PROMOTIONAL MARKETING STRATEGIES FOR
INCENSE STICKS:-
AVOIDING THE TYPICAL DOOR TO DOOR PROMOTIONAL ACTIVITY FOR
INCENSE STCIKS WOULD FOCUS ON SALES THROUGH OTHER MEDIUMS WHICH
ARE EXPLAINED IN DETAILS BELOW.

RETAIL SHOPS:
Shopkeeper Will Give Free Samples Of
Incense Sticks To Each And Every Men
And Women Worth Rs.5/- As A Gift Those
Who Make Purchase Of Above Rs.65/-.
This Will Make The Consumer Inquisitive
About The Product And Also Would Help
Them Understand The Actual Presence Of
Incense Sticks.

MELA:
Promotional Activity At Such Fairs / Melas
Where One Could Play A Minimum
Amount And Can Get The Privilege To Win
The Incense Stick Packet Worth Rs.50/-.
So That Will Help To Attack The Customer
And Can Also Attract Village People By
Putting Incense Sticks At Each Stalls And Each Fragrance So They Will Get The
Idea Of The Smell Of The Sticks.
MOBILE VAN:
Through Mobile Van Promotion Can Be Done
Very Easily. Because Mobile Can Rome Each
And Everywhere From One Place To Another.
And They Can Announce The Availability Of
Incense Sticks And Each Stalls, Flower Shops
Outside Temple, Mela, Etc. So Each And
Every Person In The Village Comes To Know
About It.

PACKAGING AND RE-USEABLE:

Packaging Would Be Very Smile And Useable So That They Can Use The
Packaging Again To Store Their House Hold Items. And Such Kind Of Packing
Would Attract More Customers.