Heineken PDF

Corporate Identity and Forms
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————————————————————————International
Introduction
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———————International
Overview
General information
Heineken uses forms to communicate with all kinds
of different people: suppliers, customers, businesses
and of course its own employees. All these people
come into contact with forms issued by Heineken,
so in a way these forms also function as a business
card.
The new Corporate Identity does not simply denote a

change in outward appearance, it also has practical
objectives such as enhancing customer-friendliness,
increasing efficiency and reducing costs. By devoting
attention to the language and style of the forms,
they can be made more accessible and thus more
customer-friendly. In addition, the information in the
forms can be processed more easily and costs can
be saved by standardising formats and paper.
Form development
The best way to create a form is to divide the job
into stages. A list of the various stages that have
to be followed in their logical order, is displayed
below.
The experts who contribute to the development

of a form are also mentioned. The person who
considers the form to be necessary is called the
instigator. He or she could also be called the
‘perpetrator’, which suggests that the fewer forms
there are, the better. Try if at all possible to avoid
the use of forms.
Consider whether the relevant information could

be obtained in another way. Examine the usefulness
of all the existing forms critically and on a regular
basis. Experience reveals that once a form has been
developed, it continues to be used routinely for years
even if a more efficient means of communicating
or obtaining information has been devised in the
meantime.
1
Stages in form development
What? Who?
Stage 1 Preliminary investigation

• Establish whether the form is necessary. Instigator
• Establish the function of the form Instigator

(Invoice, Request, Declaration).
The function also determines the name of the form.
• Establish the information to be obtained or Instigator

communicated via the form.
• Establish how the form is to be created, Instigator, processors,

distributed and returned. IT employee,
How will the form be printed Form designer
(offset or computer print)?
Is an address needed? How will the form
be processed after it has been filled in?
Stage 2 Editing
• Decide upon the questions to be asked or Instigator
the information to be communicated.
• Put the questions and explanations in order Instigator

(structure).
• Formulate the questions, information, Text writer,

classifications and explanations. designer
Stage 3 Advance testing

• Have the form tested in advance if necessary; Form administrator
for example, by the prospective users.
Stage 4 Style
• Design the form on the basis of Designer
the Heineken Corporate Identity.
• Check and correct the proofs . Instigator (content)

Form administrator (editing and style)
Designer (production process)
Stage 5 Production
• Offset print or computer print. Printer
• Distribution or processing. Instigator’s department
2
Checklist
The following check-list is useful for exercising

maximum control over the process:
• Is the form really necessary?
• What is the purpose of the form?
• Does a form with a similar function already exist, or can

this new form be combined with an existing form?
• Does the form have a name, and is this name as short as

possible?
• Is all the information requested or communicated relevant?
• Do the questions or information have a logical order?
• Does the form have a clear layout and is it user-friendly?
• Have the explanations been reduced to a minimum?
• Is the spelling contemporary and correct?
• Which permissible size is the most suitable?
• Should the form have a portrait or landscape format?
• How will the form be used and filed away?
• Have the technical specifications been established

(e.g. perforations, folds, gummed edges, punched holes,
paper, use of colour)?
• Will the form be filled in by hand or by print? How will it

subsequently be read? Will it be filled in partly by hand
and partly by print?
• Is the form for external use whereby it has to be printed

in green, or is it for internal use only hereby it can
be photocopied or printed (offset or computer) in black?
• How many duplicates or copies are needed?
• How is the form to be sent out? Is the (return) address

positioned correctly for a window envelope?
• Has the processor been consulted with regard to

the processing?
• Who will be responsible for updating the form?
• Is there any other way of obtaining or communicating

the desired information without having such a form?
3
Offset printed forms
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External and internal forms
Printed Computer-printed
External
copy Delivery Order
Accounts payable
P.O. Box 28 1000 AA Amsterdam
IKEA Delft
Attn. Mr. Håkœsson
Internal Internal Internal
phone: +31 (0)20 523 94 20 P.O. Box 3000
fax: +31 (0)20 523 97 38 2036 MB Delft
The Netherlands
copy Application Declaration Ficha de revisión

date our reference your reference order number Internal
25.03.2000 HKQX030 PDS 001 AH xxxxxx
Order P.O. Box 28, 1000 AA Amsterdam P.O. Box 28, 1000 AA Amsterdam Área de Medicina del Trabajo
Amount Description Price Per Discount Total

vat extra vat extra
1 Personal data 1 Personal data Información personal
44 Björk deskchair / crimson red / art.no. 123.6678 139,00 piece 15% A 6.116,00
Don’t forget to attach your photograph Nombre de apellidos
12 Mammut worktable / blank / art.no. 435.6689 245,00 piece 15% - 2.940,00 Don’t forget to attach your photograph
108 Höllkäse computerdesk / red / art.no. 433.9383 piece 15% - 5.382,00 Last name Numero de ficha Fecha baja
299,00 Last name
Given names Departamento/dirección
Given names
Sex male female Nationality Categoría Fecha alta
Sex male female Nationality
Date of birth Place of birth Attach your Domicilio Código postal
Date of birth Place of birth Attach your
photograph photograph
Street address Numero dias baja Numero dias baja
Street address
Postal code and city Localidad/provincia Tel. de contacto
Postal code and city
Phone Mobile Phone Mobile
E-mail Fecha Evolución

E-mail
Total vat extra A 14.438,00
2 Partner and children 2 Partner and children
Delivery & terms of delivery
Delivery address 1e van der Helststraat 4 Date of delivery 12 april 2001 Are you married? no married since Are you married? no married since
1072 NV Amsterdam Terms of delivery Freight forward last name last name
given names given names

Billing/Invoice: Send your invoice in duplicate within 1 week after delivery Payment: Within 30 days after receipt of invoice, and only if delivery is
date of birth place of birth date of birth place of birth
to the above address. Please mention our ordernumber. We will only deal made in accordance with this order.
with invoices that comply with these conditions. Acknowledgement: In case you feel you should deviate from our nationality nationality
conditions as laid out in this delivery order, please inform our purchase Do you have children? no yes, fill in below
Do you have children? no yes, fill in below
department in writing. What are their names, What are their names,
and when were they and when were they
born? born?
Signature client Name of child Date of birth Name of child Date of birth
Name Signature
Internal account
Purchaser Inspection Cost centre
Copy to Applicant Project code 3 Experience 3 Experience
Total nett amount Period Employer/place of business Reason of leave Your income from this position Period Employer/place of business Reason of leave Your income from this position
Salary Other income Salary Other income
07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order 1/4
07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order 1/4 07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order 1/4
External forms Internal forms with a representative character Internal forms Internal forms
Printed in ‘Heineken green’. Printed in ‘Heineken green’. Printed in black. Created in MS Word and printed out by computer.
Reproduction: offset printing or photocopying. Reproduction: photocopying.
The above illustration shows a form that is filled in by printer. This concerns internal forms with a significant external reach.
This example has a destination address; in this manual we The above illustration shows a form that has to be filled in In the case of a small circulation, photocopying may be Some forms, usually very simple ones, are created decentrally
refer to this type of forms as correspondence forms. by hand. chosen instead of offset printing. Discuss this with your and have a small circulation. This example shows a form that
Offset-printed forms are always created by a form designer. print co-ordinator. has to be filled in by hand.
Discuss this with your print co-ordinator.
4 5
General Design
Printed forms
External Colour
For external forms and internal forms with a
Internal, representative representative character the ‘Heineken green’
is used.
Internal For other internal forms the colour is always black.
Ask for the ‘Printers References’.
Heineken Sans Bold Typefaces

Heineken Sans
Heineken Serif Italic Heineken Sans Bold
Heineken Serif
Helvetica Bold Heineken Serif Italic
Helvetica
Helvetica Bold
Line spacing for text

Line spacing for text on forms to be filled in by
baseline ▼ Text on forms to be filled printer is 14 pt, which is equal to the spacing
14 pt
▼ in by print between gridlines.
On forms to be filled in by hand the line spacing
baseline ▼ Text on forms to be filled for text is 9 pt. The spacing between gridlines for
9 pt ▼ in by hand these type of forms is 18 pt.
Background of green lines

forms to be filled in by printer On forms to be filled in by printer:
Line width 1.4 pt.
Distance between the lines 1.4 pt.
1.4 pt
▼
The heart of the line is 0.7 pt. under the baseline.
1.4 pt Colour percentage 10%.
14 pt
On forms to be filled in by hand:

forms to be filled in by hand Line width 1.5 pt.
Distance between the lines 1.5 pt.
The heart of the line is 0.75 pt under the baseline.
Colour percentage 10%.
▼
1.5 pt
1.5 pt
18 pt
▼ Sizes
A4 portrait and landscape
A3 landscape
Specifications paper quality

90 grams/m2 woodfree bond paper.
6
Printed forms Standard design features
1 2 2
copy Application copy Delivery Order
Internal
3a
P.O. Box 28, 1000 AA Amsterdam
3b 3c
Accounts payable IKEA Delft
1 Personal data
P.O. Box 28 1000 AA Amsterdam Attn. Mr. Håkœsson
Don’t forget to attach your photograph phone: +31 (0)20 523 94 20 P.O. Box 3000
Last name
fax: +31 (0)20 523 97 38 2036 MB Delft
The Netherlands
Given names
Date of birth Place of birth Attach your date our reference your reference order number
photograph 25.03.2000 HKQX030 PDS 001 AH xxxxxx
Street address

Order
Phone Mobile
Amount Description Price Per Discount Total
E-mail
vat extra vat extra
2 Partner and children 12 Mammut worktable / blank / art.no. 435.6689 piece 15% - 2.940,00
245,00
Are you married? no married since 108 Höllkäse computerdesk / red / art.no. 433.9383 299,00 piece 15% - 5.382,00
last name
given names
date of birth place of birth
nationality

What are their names,
and when were they
born?
Name of child Date of birth
Delivery address 1e van der Helststraat 4 Date of delivery 12 april 2001

1072 NV Amsterdam Terms of delivery Freight forward
3 Experience
Period Employer/place of business Reason of leave Your income from this position
Salary Other income with invoices that comply with these conditions. Acknowledgement: In case you feel you should deviate from our
conditions as laid out in this delivery order, please inform our purchase
department in writing.
Signature client
Name Signature
Internal account
Copy to Applicant Project code
Total nett amount

4 5 6
7 8
Standard design features
Printed forms
▼
Company logo (1)
Size depends on page size:
On A4 portrait and landscape, hight is 11.94 mm.
▼
On A3 and A5 landscape, hight is 11.94 mm.
On A5 portrait and A6 landscape, hight is 7.87 mm.
On A6 portrait, hight is 5.53 mm.
(For positioning see grids).
Application Form title (2)

Font Helvetica Bold.
Aligned right.
The type size (letter size) depends on the paper format.
On A4 portrait and landscape, A3 landscape and
A5 landscape 14 pt.
On A5 portrait, A6 landscape and A6 portrait 12 pt
(For positioning see the grids).
copy Application Copy designation

Font Helvetica.
‘copy’ comes before the form title.
N.B. no initial capital letter.
Application Subtitle
Internal Font Helvetica.
Position under the form title.
Line spacing 18 pt.
Accounts payable Sender (3a, 3b)

P.O. Box 28 1000 AA Amsterdam Sender information on correspondence forms: (3b)
phone: +31 (0)20 523 94 20 Font Helvetica regular, 8 pt.
Department name: Font Helvetica bold, 8 pt.
fax: +31 (0)20 523 97 38
Line spacing 14 pt.
(For positioning see grid).
P.O. Box 28, 1000 AA Amsterdam Sender information on forms without

destination address: (3a)
Font Helvetica regular, 8 pt.
Destination address (3c)

For positioning see grid.
9
Printed forms standard design features (continued)
07 00 10/896 Document number (4)

Font Heineken Sans, 6pt.
Footer
The General Purchasing Terms and Conditions of Heineken BV, filed at the(5)
Office of the District Court in Amsterdam, apply to this order.
1/4 Page number (6)

Right alignment.
10
Printed forms Other design features
to be filled in by hand to be filled in by printer
copy Application copy Delivery Order

Internal
P.O. Box 28, 1000 AA Amsterdam

7
Accounts payable IKEA Delft
1 Personal data
P.O. Box 28 1000 AA Amsterdam Attn. Mr. Håkœsson
12a Don’t forget to attach your photograph 15 phone: +31 (0)20 523 94 20 P.O. Box 3000
Last name
fax: +31 (0)20 523 97 38 2036 MB Delft
8a The Netherlands
Given names
Date of birth Place of birth Attach your date our reference your reference order number
photograph
25.03.2000 HKQX030 PDS 001 AH xxxxxx
Street address

9
Phone Mobile Order
E-mail Amount Description 14b Price Per Discount Total

vat extra vat extra
2 Partner and children
12 Mammut worktable / blank / art.no. 435.6689 245,00 piece 15% - 2.940,00
Are you married? 10 no 11
married since 108 Höllkäse computerdesk / red / art.no. 433.9383 299,00 piece 15% - 5.382,00
last name
given names
date of birth place of birth
nationality
10 Verhuizen en werken in het buitenland
and when wereAre you willing to move house every
they no yes
born? time youre post changes?
Name of child yes, provided Date of birth
12b Heineken has Would you like to be transferred to a no yes Delivery & terms of delivery
348 branches in foreign branch?
Europe, America
and Asia
yes, provided that 8b
Delivery address 1e van der Helststraat 4 Date of delivery 12 april 2001
1072 NV Amsterdam Terms of delivery Freight forward
133 Experience
∆
Go to question 11 on page 4
Salary Other income with invoices that comply with these conditions. Acknowledgement: In case you feel you should deviate from our
Your activities Reason of leave 14a Your income from this position
conditions as laid out in this delivery order, please inform our purchase
Salary Other income department in writing.
Signature client
16
Name Signature
Internal account
Total nett amount
11 12
Other design features
Printed forms
2 mm Headers (7)
▼
Box
14 pt
baseline ▼ 1 Personal data Height 14 pt.
Line width 0.5 pt.
Rounding radius 1.27 mm.
see grid
▼
▼
Width can be flexible; preferable width: see grid.
1 Personal data
Horizontal lines
Line width 1.3 pt.
Center of the line 0.65 pt above the baseline.
linewidth 1.3 pt 1 Personal data
Text
5.08 mm (0.2'')
Font Heineken Sans bold, 8pt.
▼
Position 2.6 pt above baseline.

1 Personal data When there is a figure in front of a heading:
1.27 mm space between figure and heading 5.08 mm.
form to be filled in by hand Questions (8a, 8b)

Questions on forms to be filled in by hand (8a)
Sex man Font Heineken Sans regular, 8 pt.
▼ Line spacing 9 pt.
9 pt ▼ Date of birth
Each question begins with a capital.
2.25 pt
Every questions ends with a continuous line.

Line width 0.5 pt.
forms to be filled in by printer Center of the line 2.25 pt under the baseline.
▼ Delivery address 1e van der Hel

Question on forms to be filled in by printer (8b)
14 pt Font Heineken Sans regular, 8 pt.
▼ 1072 NV Amster
Line spacing 14 pt.
2 pt
Each question begins with a capital.
Every question ends with a continuous line.

Line width 0.5 pt.
Center of the line 2.25 pt under the baseline.
13
Printed forms other design features (continued)
1.27 mm 1.27 mm
(0.05'') (0.05'')
▼
▼
▼
▼
▼
▼
Questions in answer column (9)
▼
A question in the answer column will be placed
baseline 18 pt
▼ Mobile in a white field, cut out in the green lined background.
2.25 pt Line width 0.5 pt. Center of the line 2.25 pt under
the baseline.
Hight of white field 18 pt.
Answer column (10)

Font Heineken Sans regular, 8 pt.
no married since Line spacing 9 pt.
All set in lower case.
Circles
3.81 mm (0.15'') 2.621 mm
Diameter 2.621 mm.
▼
▼
Line width 0.5 pt.

no married since Space between circel and text 3.81 mm (0,5'').
Horizontal line
▼ Dotted line
18 pt Line width 0.5 pt.
▼
Center of the line 2.25 pt under the baseline.
2.25 pt
Subquestion (11)
Horizontal line
no married since Under the subquestion a continuous line,
▼
text lenght
which runs as long as the text.
Line width 0.5 pt. Center of the line 2.25 pt
under the baseline.
maximum width Explanation to a category (12a)

▼
▼
1 Personal data Font Heineken Serif Italic, 8 pt,

3 pt under the baseline.
Don’t forget to attach your photograph.
Maximum text length: see illustration.
3 pt
Line under explanation

Line width 1.3 pt.
maximum width
▼
▼
Explanation to a question (12b)

Heineken has Would you like to be sent
348 branches in to a foreign branch? Font Heineken Serif italic, 8 pt.
Europe, America The explanation in front of question.
and Asia Text runs from the leftmost position to the end
of the first column.
3.81 mm
(0.15'')
Doorverwijzing (13)
▼
▼
Font Heineken Sans Bold, 8 pt.

Go to question 11 on page 4
∇
∆-symbol (alt j), 90° rotated.
14
Printed forms other design features (continued)
Table headers (14a, 14b)

General
Line above table header:
linewidth 1.3 pt Line width 1.3 pt.
Your income from this position Center of the line 0.65 above baseline.
linewidth 0.5 pt
30% 10% Line between header and subheader:
Salary Other earnings
Line width 0.5 pt.
Background headers:
Dark lines 30% colour percentage.
1.27 mm
(0.05'') Light lines 10% colour percentage.
Column width 1.27 mm.
Tables on forms to be filled in by hand (14a)

forms to be filled in by hand Text:
3 pt
▼ Your income from Line spacing 9 pt.
9 pt ▼ this position Attention! Text position 3 pt under baseline.
Line between header and subheader:

1.27 mm
Center of the line 0.25 pt above baseline.
(0.05'')
Tables to be filled in by printer (14b)

forms to be filled in by printer Text:
4.2 pt
▼ Price Per Discount Total Line spacing 9.8 pt.
9.8pt ▼ vat extra vat extra Position 4.2 pt above baseline.
Line between header and subheader:

30% Accent background (15)

Dark lines 30% colour percentage.
Can be used to highlight certain columns.
Attach your photo-
15
Printed forms
Service data (16)

▼ Header
14 pt Internal account Box: Line width 0.5 pt.
▼
All other specicifcations: See Headers (page 13).
No background!
No green lined background.
Question and answer columns

Specifications: see Questions (page 13)
and Answer Column (page 14).
Line spacing
Internal account
18 pt on forms to be filled in by hand
ser
▼
Inspection and forms to be filled in by printer.
18 pt
o▼ Applicant
16
Computer-printed forms
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1
2
Ficha de revisión
Ficha de enfermedad
Área de Medicina del Trabajo
3
Información personal
Observationes
Nombre de apellidos
Numero de ficha Fecha baja
Departamento/dirección
Categoría Fecha alta
Domicilio Código postal
Departamento
Numero dias baja Numero dias baja
Localidad/provincia Tel. de contacto
4 Fecha Evolución
Dias periodos
Fecha alta
Fecha baja
Diagnóstico
17 18
General Design
Intern Colour
Black
Typefaces
Helvetica Bold Italic Helvetica (Arial)
Helvetica (Arial) Bold
Helvetica (Arial) Italic
Line spacing for text

On forms to be filled in by hand 9 pt.
Sizes
A4 portrait and landscape.
19
Standard design features
▼
Company logo (1)
On A4 portrait and landscape, hight is 11.94 mm.
11,94 mm
▼ Form title (2)

Font Helvetica (Arial) Bold, 14 pt.
Aligned right.
Copy designation
Ficha de revisión Font Helvetica (Arial).
‘copy’ comes before the form title.
N.B. no initial capital letter.
copia Ficha de revisión Subtitle

Font Helvetica, 14 pt.
Position under the form title.
Ficha de revisión
Subtítulo
20
Other design features
Información personal General

Nombre de apellidos
Note: Headings and question and answer spaces
Departamento/dirección are created using the table functions in Word, so all

Categoría Fecha alta spaces are defined as ‘cells’ of a table. This applies
to the question and answer columns as well as the
Localidad/provincia Tel. de contacto section headings.
Before you begin

Select View > tick Rulers.
Select File > Page setup:

Margins:
· top 143 pt, bottom 0.5'' (= 0.5 inches)
· left 0.9", right 0.68 cm
· click OK
answer column
Select Tools > Options.
question column
Click the General tab.
section question in · measurement units inches
heading answer column · click OK
Select Table > Show gridlines

Nombre de apellidos
Question and answer space (3)

As an example, we will show how the question
Numero dias baja Numero dias baja and answer space shown here was created.
Insert a table
Table > Insert Table.
· number of columns 4
· number of rows 7
· column width auto
· click OK
Remove cell borders

Select Table > Select table.
Click the right mouse button.
Select Borders and Shading.
Click the Borders tab.
· Borders none
· click OK
Answer space shading

Select the last three columns.
Click the Shading tab.
· fill none
· style 10%
· colour black
· apply to cell
· click OK
21
Other design features (continued)
Insert space between columns

There will be a space of 3 pt between the columns.
This white space is actually an extra column that is
3 pt wide, so you will first insert a column and then
make it the right width. Note: You will not make the
column white until later.
Insert a column:
➡
Click above the second column (a symbol will
1 3 4 appear). This selects the whole column.
➡
Select Table > Insert column.

Note: he inserted column comes before the
current column and is now completely selected.
The inserted column is as wide as the column
next to it.
Note: Inserting columns makes the table wider,
so it may run off the page. Don’t worry, this will
be fixed when the column width is adjusted.
Make the inserted column 3 pt wide:

Select Table > Cell Height and Width
Click the Column tab
1 2 3 4
· width 3 pt
· space between columns 0''
· click OK
Repeat these actions for columns 3 and 4.
Note: The inserted columns will not be made

white until later.
Make all cells 18 pt high

Click in the first row, first column.
Select the Row tab.
· height of row 1-7 Exactly
▼
18 pt ▼
· at 18 pt
· indent from left 0"
· click OK
Adjust the cell width

➡
Click above the first column (a symbol will

appear). This is how you select the column.
Select Table > Cell Height and Width.
▼
▼
0,5''
Select the Column tab.
· width of column 1 .... enter the cell width here.
This is variable but must be a multiple of 0.1",
so 3.5", 1.6" or 2.7", not 0.55", 2.68" or 1.71"
· space between columns 0"
· click OK
22
Put a question in the question column

Note: Start from the bottom cell.
Underline the cells:

Click the right mouse button in the bottom cell
of the question section.
· fill none
· style ––––––––––
· colour black
· width 1/2 pt
· preview diagram: click the bottom line only.
Make sure only the bottom line is visible in the
preview diagram. You can turn lines on and off
by clicking in the preview or on the buttons
around the diagram.
Note: This action changes ‘fill’ to custom.
· apply to cell
· click OK
Click the right mouse button in the cell above

and repeat the action.
Do this with all cells in the question section.
Text:
Nombre de apellidos
Enter the text and select it.
Numero de ficha
Departemento/direccion
Click the right mouse button in the cell.
Categoria Select Alignment > Align bottom.
Domicilio
Type the text and select it.
Numero dias baja
Localidad/provincia
Set the font: Arial 8 pt.
Repeat for all cells in the question column.
Nombre de apellidos Put a question in the answer column

Numero de ficha
Note: Again, begin in the bottom cell.
Categoria
Domicilio Make the cell white:

Numero dias baja
Click the right mouse button in the cell you want.
Localidad/provincia
· fill none
· style solid (100%)
· colour white
· apply to cell
· click OK
23
Underline the cell:

Nombre de apellidos
Categoria Fecha alta · setting none
· style ––––––––––
· colour black
· width 1/2 pt
Make sure only the bottom line is visible in the
preview diagram.
Note: This action changes ‘settings’ from none
to custom.
· apply to cell
· click OK
Text:
Select Alignment > Align bottom.
Set the font: Arial, 8 pt.
If you wish, repeat the above actions for the cell

above and so on.
Nombre de apellidos
Make the white column
Note: In the example here, the cells to be made
Categoria Fecha alta white are shaded in blue. Make sure these are cells
Domicilio Código postal to the left and right of a white question block only.
Click the right mouse button in the cell you are
going to make white. The easiest way to do this is:
click in the cell to the left of the cell and then go
to the cell you want with the <tab> key.
Nombre de apellidos
Categoria Fecha alta · fill none

Domicilio Código postal · style solid (100%)
· colour white
· apply to cell
· click OK
Repeat for every ‘white column’-cells.
24
Underline the question section

Nombre de apellidos
Numero de ficha Fecha baja Note: Again, begin at the bottom of the table.
Categoria Fecha alta

Click the right mouse button in the bottom left
Numero dias baja Numero dias baja cell of the answer section.
Localidad/provincia Tel. de contacto Select Borders and Shading.
· settings none
· style ........................
· colour black
· width 1/2 pt
· preview diagram: click only the bottom line.
Make sure only the bottom line is visible in
the preview diagram.
Note: This action changes ‘settings’ from none
to custom.
· apply to cell
Repeat for all cells that need to be underlined.
Make the section heading

Nombre de apellidos Insert a row:
Click the first cell of the table.
Select Table > Insert rows.
Black box:
Click the right mouse button in the first cell
Nombre de apellidos

of the new row.
Departemento/direccion Select Borders and Shading.

· fill none
Localidad/provincia Tel. de contacto · style solid (100%)
· colour black
· apply to cell
· click OK
Line over the whole width:

Nombre de apellidos Click the first cell.
Numero de ficha Fecha baja Select Table > Select row.
Domicilio Código postal Select Borders and Shading > Click the Borders tab.
Numero dias baja Numero dias baja · settings none
· style __________
· colour black
· width 2 1/4 pt
· apply to cell
· click OK
25
Text in black box:

Informacion personal
Nombre de apellidos Click the right mouse button in the first cell.
Numero de ficha Fecha baja Select Alignment > Align bottom.
Domicilio Código postal Set the font: Arial, 8 pt. Click B (bold).

Make the section heading 2.9" wide:
▼
▼
2.9”
Informacion personal Click the first cell of the first row.

Nombre de apellidos Select Table > Select row.
Make the cell width 2.9":
Categoria Fecha alta Hold down the <Ctrl> and <Alt> keys while you
Domicilio Código postal drag the right side of the cell to the right.
(a ç è symbol will appear.)
The column widths will be visible above in the rule.
Make the section heading 14 pt high:

▼ Click the first cell.
14 pt ▼ Informacion personal
Nombre de apellidos
Numero de ficha Fecha baja Select the Row tab.
Departemento/direccion · height of row 1-8 exactly
· at 14 pt
Numero dias baja Numero dias baja · indent from left 0"
Localidad/provincia Tel. de contacto · click OK
Remove the grey background:

Informacion personal Select the second up to and including the last cell
Nombre de apellidos
in the first row.
Select Borders and Shading > Click the Shading tab.
Categoria Fecha alta · fill none

· colour white
· apply to cell
26
Table (4)
General
This is the easiest method: first, you create a table
with only one row, then you duplicate it as often as
Fecha Evolución necessary.
Select Table > Show gridlines
As an example, we will show how this table was

created.
Insert a table
Table > Insert table.
· number of columns 2
· number of rows 1
· column width auto
· click OK
Remove cell borders

Click the right mouse button in the selected area.
· settings none
· click OK
Background
Click the right mouse button in the selected area.
Select Borders and Shading > Click the Shading tab.
· fill none
· style 10%
· colour black
· click OK
Insert a white column

Insert a column:
Click above the cell of the second column.
➡
(a symbol will appear), so the entire second

column is selected. The column you are going
to insert will be before the current column.
Select Table > Insert column.
Note: The entire inserted column is now
selected. The inserted column is as wide
as the column next to it.
27
Note: When you insert the column the table

will become wider and may run off the page.
Don’t worry, this will be fixed when the column
width is adjusted.
Now make the inserted column 3 pt wide:

Click the Column tab.
· width 3 pt
· space between columns''
· click OK
Click the right mouse button in the cell you will be

making white. The easiest way to do this is to go into
the cell before it and go to the cell you want with
the <tab> key.
· fill none
· colour white
· apply to cell
· click OK
Dotted lines:
Click the right mouse button in the first cell.
Select Borders and Shading > Click the Borders tab.
· style ......................
· fill none
· colour black
· width 1/2 pt
Only the bottom line is visible in the preview
diagram. You can turn lines on and off by
clicking in the preview or on the buttons
around the diagram.
· apply to cell
· click OK
Repeat for the third cell.
Create the rest of the table

Insert a row:
· The row you enter in this way is identical
to the previous one.
Repeat this action as many times as you need rows.
28
Create the heading above a table

Insert a row:
Select Table > Select row.
Dark grey background:

of the new row.
· fill none
· style 30%
· colour black
· apply to cell
· click OK
Extended line:
· setting none
· style ––––––––––
· colour black
· width 1/2 pt
· apply to cell
· click OK
Text:
Fecha Evolución
of the first row.
Select Alignment > Align bottom.
Set the font: Arial, 8 pt.
29
Grids
–––––@–––––––––––––––––––––––––––
Offset printed form to be filled in by hand
Line spacing 18 pt
7,62 mm = 0,3 inch

12,7 mm = 0,5 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch

0 pt
31 pt position text
position of line
2,25 pt below
49 pt copy Application
67 pt Internal
85 pt
103 pt
121 pt P.O. Box 28, 1000 AA Amsterdam
139 pt
157 pt
1 Personal data
175 pt Don’t forget to attach your photograph
193 pt Last name
211 pt Given names
229 pt Sex male female Nationality
247 pt Date of birth Place of birth Attach your

photograph
265 pt Street address
283 pt Postal code and city
301 pt Phone Mobile
319 pt E-mail
337 pt
355 pt
2 Partner and children
373 pt Are you married? no married since
391 pt last name
409 pt given names
427 pt date of birth place of birth
445 pt nationality
463 pt Do you have children? no yes, fill in below

481 pt and when were they
born?
499 pt
Name of child Date of birth
517 pt
535 pt
553 pt
571 pt
589 pt
3 Experience
607 pt
625 pt
Salary Other income
643 pt
661 pt
679 pt
697 pt
715 pt
733 pt
751 pt
769 pt
787 pt
805 pt
823 pt 07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order 1/4
Offset printed form to be filled in by printer
Line spacing 14 pt
7,62 mm = 0,3 inch

12,7 mm = 0,5 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch

0 pt
35 pt position of text
position of line:
2 pt below
49 pt copy Delivery Order
63 pt
67 pt
77 pt
91 pt
105 pt
119 pt
133 pt
147 pt Accounts payable IKEA Delft

161 pt P.O. Box 28 1000 AA Amsterdam Attn. Mr. Håkœsson
175 pt phone: +31 (0)20 523 94 20 P.O. Box 3000
189 pt fax: +31 (0)20 523 97 38 2036 MB Delft
203 pt The Netherlands
217 pt
231 pt
245 pt date our reference your reference order number

259 pt 25.03.2000 HKQX030 PDS 001 AH xxxxxx
273 pt
287 pt
301 pt
Order
315 pt Amount Description Price Per Discount Total

vat extra vat extra
329 pt
343 pt 44 Björk deskchair / crimson red / art.no. 123.6678 139,00 piece 15% $ 6.116,00
357 pt 12 Mammut worktable / blank / art.no. 435.6689 245,00 piece 15% - 2.940,00
371 pt 108 Höllkäse computerdesk / red / art.no. 433.9383 299,00 piece 15% - 5.382,00
385 pt
399 pt
413 pt
427 pt
441 pt
455 pt
469 pt
483 pt
497 pt
511 pt Total vat extra $ 14.438,00

525 pt
539 pt
553 pt Delivery address 1e van der Helststraat 4 Date of delivery 12 april 2001
567 pt 1072 NV Amsterdam Terms of delivery Freight forward
581 pt
595 pt Billing/Invoice: Send your invoice in duplicate within 1 week after delivery Payment: Within 30 days after receipt of invoice, and only if delivery is
609 pt to the above address. Please mention our ordernumber. We will only deal made in accordance with this order.
623 pt with invoices that comply with these conditions. Acknowledgement: In case you feel you should deviate from our
637 pt conditions as laid out in this delivery order, please inform our purchase
651 pt department in writing.
665 pt
679 pt
Signature client
693 pt
707 pt Name Signature

721 pt
735 pt
Internal account
749 pt Purchaser Inspection Cost centre

763 pt
777 pt
Total nett amount
791 pt
805 pt
819 pt 07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order 1/4
833 pt
Computer-printed form to be filled in by hand
Line spacing 18 pt
7,62 mm = 0,3 inch

12,7 mm = 0,5 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch

0 pt
31 pt
49 pt Ficha de revisión
67 pt
85 pt
103 pt Área de Medicina del Trabajo
121 pt
139 pt
157 pt
Nombre de apellidos
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
283 pt
301 pt
Fecha Evolución
319 pt
337 pt
355 pt
373 pt
391 pt
409 pt
427 pt
445 pt
463 pt
481 pt
499 pt
517 pt
535 pt
553 pt
571 pt
589 pt
607 pt
625 pt
643 pt
661 pt
679 pt
697 pt
715 pt
733 pt
751 pt
769 pt
787 pt
805 pt
823 pt
Computer-printed form to be filled in by hand
Line spacing 18 pt
31 pt
85 pt
67 pt
589 pt
571 pt
553 pt
535 pt
517 pt
499 pt
481 pt
463 pt
445 pt
427 pt
409 pt
391 pt
373 pt
355 pt
337 pt
319 pt
301 pt
283 pt
265 pt
247 pt
229 pt
211 pt
193 pt
175 pt
157 pt
121 pt
103 pt
49 pt
139 pt
7,62 mm = 0,3 inch
12,7 mm = 0,5 inch
22,86 mm = 0,9 inch
38,1 mm = 1,5 inch

Diagnóstico
53,34 mm = 2,1 inch

68,58 mm = 2,7 inch
83,82 mm = 3,3 inch
99,06 mm = 3,9 inch

Fecha baja
114,3 mm = 4,5 inch
129,54 mm = 5,1 inch

Fecha alta
144,78 mm = 5,7 inch
160,02 mm = 6,3 inch
175,26 mm = 6,9 inch

Dias periodos
190,5 mm = 7,5 inch
205,74 mm = 8,1 inch

Departamento
220,98 mm =8,7 inch
236,22 mm =9,3 inch

Observationes
251,46 mm = 9,9 inch
266,7 mm = 10,5 inch

Ficha de enfermedad
279,4 mm =11 inch

A4 grid, portrait
Form to be filled in by hand
Line spacing 18 pt
7,62 mm = 0,3 inch

12,7 mm = 0,5 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch

0 pt
position of line:
2,25 pt below
49 pt first line continuation sheet copy Formtitle
67 pt Subtitle
85 pt
103 pt
121 pt
139 pt first line without window first line of address
157 pt
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
283 pt first line with window
301 pt
319 pt
337 pt
355 pt
373 pt
391 pt
409 pt
427 pt
445 pt
463 pt
481 pt
499 pt
517 pt
535 pt
553 pt
571 pt
589 pt
607 pt
625 pt
643 pt
661 pt
679 pt
697 pt
715 pt
733 pt
751 pt
769 pt
787 pt
805 pt
823 pt 07 00 10 / 896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order. 1/4
A4 grid, landscape
Line spacing 18 pt
31 pt
85 pt
67 pt
589 pt
571 pt
553 pt
535 pt
517 pt
499 pt
481 pt
463 pt
445 pt
427 pt
409 pt
391 pt
373 pt
355 pt
337 pt
319 pt
301 pt
283 pt
265 pt
247 pt
229 pt
211 pt
193 pt
175 pt
157 pt
121 pt
103 pt
49 pt
139 pt
7,62 mm = 0,3 inch
12,7 mm = 0,5 inch
07 00 10 / 896
22,86 mm = 0,9 inch
38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
68,58 mm = 2,7 inch
83,82 mm = 3,3 inch
99,06 mm = 3,9 inch
114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
144,78 mm = 5,7 inch
The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order.
160,02 mm = 6,3 inch
175,26 mm = 6,9 inch
190,5 mm = 7,5 inch
205,74 mm = 8,1 inch
220,98 mm =8,7 inch
236,22 mm =9,3 inch
251,46 mm = 9,9 inch
266,7 mm = 10,5 inch

1/4
Subtitle
copy Formtitle
279,4 mm =11 inch

2,25 pt below
position of text
position of line:
A5 grid, portrait
Line spacing 18 pt
142,24 mm = 5,6 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
5,08 mm = 0,2 inch

12,7 mm = 0,5 inch
31 pt copy Formtitle position of text
position of line:
2,25 pt below
45 pt Subtitle
49 pt
67 pt
85 pt
103 pt
121 pt
139 pt
157 pt
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
283 pt
301 pt
319 pt
337 pt
355 pt
373 pt
391 pt
409 pt
427 pt
445 pt
463 pt
481 pt
499 pt
517 pt
535 pt
553 pt
571 pt The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in
580 pt 07 00 10 /896 Amsterdam, apply to this order. 1/4
589 pt
A5 grid, landscape
Line spacing 18 pt
12,7 mm = 0,5 inch

83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch
7,62 mm = 0,3 inch

0 pt
position of line:
2,25 pt below
49 pt copy Formtitle
67 pt Subtitle
85 pt
103 pt
121 pt
157 pt
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
301 pt
319 pt
337 pt
355 pt
373 pt
391 pt
400 pt 07 00 10 /896 The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this order. 1/4
391 pt
A6 grid, portrait
Line spacing 18 pt
12,7 mm = 0,5 inch

83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
96,52 mm = 3,8 inch
68,58 mm = 2,7 inch
53,34 mm = 2,1 inch
7,62 mm = 0,3 inch

0 pt

position of line
43 pt Subtitle 2,25 pt below
49 pt
67 pt
85 pt
103 pt
121 pt
139 pt
157 pt
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
283 pt
301 pt
319 pt
337 pt
355 pt
373 pt
391 pt
The General Purchasing Terms and Conditions of Heineken BV,
400 pt filed at the Office of the District Court in Amsterdam, apply
391 pt 07 00 10 / 896 to this order. 1/4
A6 grid, landscape
Line spacing 18 pt
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
5,08 mm = 0,2 inch

142,24 mm = 5,6 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
53,34 mm = 2,1 inch
12,7 mm = 0,5 inch

position of line:
2,25 pt below
45 pt Subtitle
49 pt
67 pt
85 pt
103 pt
121 pt
139 pt
157 pt
175 pt
193 pt
211 pt
229 pt
247 pt
265 pt
The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in
283 pt 07 00 10 / 896 Amsterdam, apply to this order. 1/4
A3 grid, landscape
Line spacing 18 pt
0 pt
31 pt
85 pt
67 pt
823 pt
805 pt
787 pt
769 pt
751 pt
733 pt
715 pt
697 pt
679 pt
661 pt
643 pt
625 pt
607 pt
589 pt
571 pt
553 pt
535 pt
517 pt
499 pt
481 pt
463 pt
445 pt
427 pt
409 pt
391 pt
373 pt
355 pt
337 pt
319 pt
301 pt
283 pt
265 pt
247 pt
229 pt
211 pt
193 pt
175 pt
157 pt
121 pt
103 pt
49 pt
139 pt
5,08 mm = 0,3 inch
12,7 mm = 0,5 inch
07 00 10 / 896
first line continuation sheet
22,86 mm = 0,9 inch
38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
68,58 mm = 2,7 inch
83,82 mm = 3,3 inch
99,06 mm = 3,9 inch
114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
144,78 mm = 5,7 inch
160,02 mm = 6,3 inch
175,26 mm = 6,9 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
220,98 mm = 8,7 inch
236,22 mm =9,3 inch
251,46 mm =9,9 inch
266,7 mm 10,5 inch
281,94 mm =11,1 inch
297,18 mm =11,7 inch
312,42 mm =12,3 inch
327,66 mm = 12,9 inch
342,9 mm = 13,5 inch
358,14 mm =14,1 inch
373,38 mm =14,7 inch
388,62 mm =15,3 inch

1/4
401,32 mm =15,8 inch
416,56 mm =16,4 inch

Subtitle
copy Formtitle
Example 80% reduced
420 mm =16,54 inch

2,25 pt below
position of text
position of line:
A4 grid, portrait
Form to be filled in by printer
Line spacing 14 pt
7,62 mm = 0,3 inch

12,7 mm = 0,5 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch

0 pt
position of line:
first line continuation sheet 2 pt below
49 pt kopie Formuliernaam
63 pt
67 pt Subtitel
77 pt
91 pt
105 pt
119 pt
133 pt
161 pt
175 pt
189 pt
203 pt
217 pt
231 pt
245 pt
259 pt
287 pt
301 pt
315 pt
329 pt
343 pt
357 pt
371 pt
385 pt
399 pt
413 pt
427 pt
441 pt
455 pt
469 pt
483 pt
497 pt
511 pt
525 pt
539 pt
553 pt
567 pt
581 pt
595 pt
609 pt
623 pt
637 pt
651 pt
665 pt
679 pt
693 pt
707 pt
721 pt
735 pt
749 pt
763 pt
777 pt
791 pt
805 pt
833 pt
A4 grid, landscape
Line spacing 14 pt
49 pt
49 pt
91 pt
67 pt
63 pt
567 pt
553 pt
525 pt
511 pt
497 pt
483 pt
469 pt
455 pt
441 pt
427 pt
413 pt
399 pt
385 pt
371 pt
357 pt
343 pt
329
315 pt
301 pt
287 pt
273 pt
259 pt
245 pt
231 pt
217 pt
203 pt
189 pt
161 pt
147 pt
133 pt
119 pt
105 pt
539 pt
175 pt
77 pt
7,62 mm = 0,3 inch
12,7 mm = 0,5 inch
07 00 10 / 896
22,86 mm = 0,9 inch
38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
68,58 mm = 2,7 inch
83,82 mm = 3,3 inch
99,06 mm = 3,9 inch
114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
The General Purchasing Terms and Conditions of Heineken BV, filed at the Office of the District Court in Amsterdam, apply to this
144,78 mm = 5,7 inch
160,02 mm = 6,3 inch
175,26 mm = 6,9 inch
190,5 mm = 7,5 inch
205,74 mm = 8,1 inch
220,98 mm =8,7 inch
236,22 mm =9,3 inch
251,46 mm = 9,9 inch
266,7 mm = 10,5 inch

1/4
Subtitle
copy Formtitle
279,4 mm =11 inch

2 pt below
position of text
position of line:
A5 grid, portrait
Line spacing 14 pt
142,24 mm = 5,6 inch
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
5,08 mm = 0,2 inch

12,7 mm = 0,5 inch
position of line:
2 pt below
45 pt
Subtitle
59 pt
73 pt
87 pt
101 pt
115 pt
129 pt
143 pt
157 pt
171 pt
185 pt
199 pt
213 pt
227 pt
241 pt
255 pt
269 pt
283 pt
297 pt
311 pt
325 pt
339 pt
353 pt
367 pt
381 pt
395 pt
409 pt
423 pt
437 pt
451 pt
465 pt
479 pt
493 pt
507 pt
521 pt
535 pt
549 pt
563 pt
577 pt 07 00 10 / 896 Amsterdam, apply to this order. 1/4
591 pt
A5 grid, landscape
Line spacing 14 pt
12,7 mm = 0,5 inch

83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
175,26 mm = 6,9 inch
144,78 mm = 5,7 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
160,02 mm = 6,3 inch
190,5 mm = 7,5 inch
203,2 mm = 8 inch
53,34 mm = 2,1 inch
7,62 mm = 0,3 inch

0 pt
7 pt
21 pt
position of text
35 pt position of line:
2 pt below
49 pt copy Formtitle
63 pt
67 pt Subtitle
77 pt
91 pt
105 pt
119 pt
133 pt
161 pt
175 pt
189 pt
203 pt
217 pt
231 pt
245 pt
259 pt
287 pt
301 pt
315 pt
329 pt
343 pt
357 pt
371 pt
385 pt
413 pt
A6 grid, portrait
Line spacing 14 pt
12,7 mm = 0,5 inch

83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
96,52 mm = 3,8 inch
68,58 mm = 2,7 inch
53,34 mm = 2,1 inch
7,62 mm = 0,3 inch

0 pt

position of line:
43 pt Subtitle 2 pt below
45 pt
59 pt
73 pt
87 pt
101 pt
115 pt
129 pt
143 pt
157 pt
171 pt
185 pt
199 pt
213 pt
227 pt
241 pt
255 pt
269 pt
283 pt
297 pt
311 pt
325 pt
339 pt
353 pt
367 pt
381 pt
395 pt The General Purchasing Terms and Conditions of Heineken BV,

filed at the Office of the District Court in Amsterdam, apply to
409 pt 07 00 10 /896 this order. 1/4
A6 grid, landscape
Line spacing 14 pt
83,82 mm = 3,3 inch
22,86 mm = 0,9 inch

38,1 mm = 1,5 inch
5,08 mm = 0,2 inch

142,24 mm = 5,6 inch
99,06 mm = 3,9 inch
68,58 mm = 2,7 inch

114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
53,34 mm = 2,1 inch
12,7 mm = 0,5 inch

position of line:
2 pt below
45 pt Subtitle
59 pt
73 pt
87 pt
101 pt
115 pt
129 pt
143 pt
157 pt
171 pt
185 pt
199 pt
213 pt
227 pt
241 pt
255 pt
269 pt
283 pt 07 00 10 /896 Amsterdam, apply to this order. 1/4
A3 grid, landscape
Line spacing 14 pt
0 pt
49 pt
63 pt
91 pt
77 pt
67 pt
35 pt
833 pt
819 pt
805 pt
777 pt
763 pt
749 pt
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609 pt
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189 pt
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147 pt
133 pt
119 pt
105 pt
791 pt
665 pt
679 pt
357 pt
343 pt
7,62 mm = 0,3 inch
12,7 mm = 0,5 inch
07 00 10 / 896
first line continuation sheet
22,86 mm = 0,9 inch
38,1 mm = 1,5 inch
53,34 mm = 2,1 inch
68,58 mm = 2,7 inch
83,82 mm = 3,3 inch
99,06 mm = 3,9 inch
114,3 mm = 4,5 inch
129,54 mm = 5,1 inch
144,78 mm = 5,7 inch
160,02 mm = 6,3 inch
175,26 mm = 6,9 inch
190,5 mm = 7,5 inch
205,75 mm = 8,1 inch
220,98 mm = 8,7 inch
236,22 mm =9,3 inch
251,46 mm =9,9 inch
266,7 mm 10,5 inch
281,94 mm =11,1 inch
297,18 mm =11,7 inch
312,42 mm =12,3 inch
327,66 mm = 12,9 inch
342,9 mm = 13,5 inch
358,14 mm =14,1 inch
373,38 mm =14,7 inch
388,62 mm =15,3 inch

1/4
Subtitle
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401,32 mm =15,8 inch
416,56 mm =16,4 inch

Example 80% reduced
420 mm =16,54 inch

2 pt below
position of text
position of line:

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Corporate Identity and Forms

The new Corporate Identity does not simply denote a

The experts who contribute to the development

Consider whether the relevant information could

Stage 1 Preliminary investigation

• Establish the function of the form Instigator

• Establish the information to be obtained or Instigator

• Establish how the form is to be created, Instigator, processors,

• Put the questions and explanations in order Instigator

• Formulate the questions, information, Text writer,

Stage 3 Advance testing

• Check and correct the proofs . Instigator (content)

The following check-list is useful for exercising

• Is the form really necessary?

• What is the purpose of the form?

• Does a form with a similar function already exist, or can

• Does the form have a name, and is this name as short as

• Is all the information requested or communicated relevant?

• Do the questions or information have a logical order?

• Does the form have a clear layout and is it user-friendly?

• Have the explanations been reduced to a minimum?

• Is the spelling contemporary and correct?

• Which permissible size is the most suitable?

• Should the form have a portrait or landscape format?

• How will the form be used and filed away?

• Have the technical specifications been established

• Will the form be filled in by hand or by print? How will it

• Is the form for external use whereby it has to be printed

• How many duplicates or copies are needed?

• How is the form to be sent out? Is the (return) address

• Has the processor been consulted with regard to

• Who will be responsible for updating the form?

• Is there any other way of obtaining or communicating

copy Delivery Order

copy Application Declaration Ficha de revisión

Amount Description Price Per Discount Total

Phone Mobile Phone Mobile

E-mail Fecha Evolución

given names given names

Purchaser Inspection Cost centre

Copy to Applicant Project code 3 Experience 3 Experience

Salary Other income Salary Other income

Heineken Sans Bold Typefaces

Line spacing for text

Background of green lines

On forms to be filled in by hand:

Specifications paper quality

Sex male female Nationality

Postal code and city

date of birth place of birth

Do you have children? no yes, fill in below

Delivery & terms of delivery

Delivery address 1e van der Helststraat 4 Date of delivery 12 april 2001

Purchaser Inspection Cost centre

Copy to Applicant Project code

Total nett amount

Application Form title (2)

copy Application Copy designation

Accounts payable Sender (3a, 3b)

P.O. Box 28, 1000 AA Amsterdam Sender information on forms without

Destination address (3c)

07 00 10/896 Document number (4)

1/4 Page number (6)